Amazon Ads
Ads that work as hard as you do
Ready to meet audiences where they shop, read, listen, and watch? Learn how you can connect with customers in the places they love to be.
Event
Let's set sail for Cannes Lions
Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.
Achieve your business goals
Explore these easy-to-use solutions to help you accomplish your objectives.
Meet video ads
Reach a leaned-in audience at scale with engaging Streaming TV and online video ad solutions. Connect with customers in Streaming TV exclusive originals on Amazon Freevee, livestreamed entertainment on Twitch, live sports including Thursday Night Football, top TV and network broadcaster apps and Fire TV Channels or run your in-stream and out-stream video ads on Amazon-owned sites and across the web on leading third-party publisher sites.
Missed Amazon Upfront?
You can watch our entire debut upfront presentation on demand to learn about the forthcoming content that can help your brand connect with customers.
Learn more. Go further.
See how we can help your brand reach new heights.
Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.
As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.
Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy.
Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.
Amazon Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers, and/or agencies. (Refer to each product’s page for eligibility criteria.) With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.
To get started with self-service advertising products, includingSponsored Products,Sponsored Brands,Sponsored Display,andStores,visit theRegisterpage and choose one of the options to enroll.
Display ads,video ads,and ads that run through theAmazon DSPcan be managed independently or with an Amazon Ads account executive.
- Sponsored Products, Sponsored Brands, and Sponsored Display arecost-per-click ads,meaning you pay only when customers click your ad, and you control yourcampaign budget.
- The cost ofdisplay adand video ad campaigns can vary depending on format and placement.
- Audio ads are sold on acost-per-millebasis.
- Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
- You can create a Store for free.
Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accuratelymeasure the impact of advertisingand make it easy to plan, optimize, and measuremarketing strategies.
Amazon Ads can help you optimize your campaigns and achieveadvertising success.Find out more about ourad products,read ourblog,takelearning consolecourses, and dive deep in ourlibrary of resources.
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in theirpurchasing journey,frombrand awarenessthrough to sale. Learn more aboutadvertising books.