Anthony Alegrete is Operations Director at 40 Tons, a Black, woman-owned multi-state social impact cannabis, clothing, and accessories brand from Los Angeles, California. Anthony oversees day-to-day organizational functions, including marketing, branding, and macro strategy.

Representing those impacted by the system — cannabis prisoners, victims of the war on drugs, their families and loved ones — while a booming billion dollar industry flourishes across the globe, 40 Tons was founded by the very legacy operators who’ve helped build the cannabis industry during the course of battle. Anthony took an unconventional path to receive his education by first getting a PhD in the system and the streets, then went back to school in his early thirties to get his bachelors and masters in the books.

Anthony was formerly imprisoned, including a sentence along with lifelong friend Corvain Cooper. With fewer strikes against him, Anthony’s sentence was less harsh than Corvain’s, who received life without parole. Upon release, as cannabis laws began to relax across the U.S., Anthony and his wife Loriel Alegrete began their advocacy efforts to free Corvain. Eventually, this led to the creation of 40 Tons, and Corvain’s release through a grant of executive clemency from Donald Trump in his final days as President of The United States of America in 2021.

It took the hard work of many individuals and organizations, including the entire 40 Tons team, to help break Corvain free. An entrepreneur for 22 years, Anthony has been instrumental in the rapid growth of 40 Tons, helping the enterprise and team realize its vision.

Anthony holds a Bachelors in Business Marketing at University Las Vegas, and a Masters in Organizational Leadership at Point Loma Nazarene University in San Diego, California.

Anthony’s experience extends beyond corporate leadership to meaningful advocacy, championing the cause of cannabis prisoners and their families, which reflects in the ethos of 40 Tons. This advocacy is personal; it’s the cornerstone upon which 40 Tons was built, inspired by his own history with incarceration and the successful effort to secure executive clemency for his lifelong friend. An entrepreneur with over two decades of experience, Anthony brings a unique mix of operational acumen and passionate activism to the table, driving both growth and change.