Autotrader.co.zais an online automotive classifieds advertising website, which is part of Auto Trader South Africa. The company publishes an automotive classifieds magazine Auto Trader as well. Auto Trader South Africa was previously a subsidiary of theAuto Trader Group.[1][2]In 2013, the Auto Trader Group sold their South African business, Auto Trader South Africa, which then became a wholly South African-owned business.[3][4]The autotrader.co.za website isSouth Africa’slargestautomotivemarketplacewebsitefor buyers and sellers of both new and usedcarsand other types ofvehicles.[5][6][7][8][9][10][11]According toSimilarWeb,autotrader.co.za is South Africa's largest website in theirAutos and Vehiclescategory.[12]
 | |
| Industry | Online automotive classifieds |
|---|---|
| Founded | 1992 |
| Headquarters | Randburg,City of Johannesburg Metropolitan Municipality,Gauteng |
Key people | George Mienie |
| Products | Digital automotive marketplace |
| Website | AutoTrader.co.za |
History
editOn 16 April 1992, the South AfricanAuto Traderwas launched. The company, led by CEO George Mienie, has since transitioned from only an automotive classifiedsmagazinebusiness to anonline businessvia autotrader.co.za. In 2013, four local shareholders acquired autotrader.co.za. as well.[13]
On 2 November 2017, The Competition Tribunal approved the merger between AutoTraderZA &NasperssubsidiaryOLX Group [14]
References
edit- ^"Trader Media Group buoyed by digital growth".The Guardian.November 28, 2011.
- ^"How to sell your car".Auto Advice. February 17, 2014.
- ^"Auto Trader confirms plans for £2bn initial public offering".The Financial Times. March 9, 2015.
- ^"Auto Trader Group Limited - Annual Report and financial statements for the year ended March 2014"(PDF).Apax Partners. March 30, 2014.
- ^"Auto Trader Smashes Online Records on Crest of Android App Launch".Interactive Advertising Bureau of South Africa. March 27, 2014.
- ^"Auto Trader Boosts Unique Visitor Numbers by 46%".Interactive Advertising Bureau of South Africa. October 9, 2014.
- ^"South Africa's biggest websites".My Broadband. February 3, 2015.
- ^"Biggest websites in SA".My Broadband. May 5, 2015.
- ^"The Bookmarks 2013 - The Finalists".Between 10 and 5. October 29, 2013.
- ^"How to buy a second-hand car in 10 steps".Santam Insurance. April 5, 2015.
- ^"National Web Portal"(PDF).Brand South Africa. January 1, 2008.
- ^"Top 50 sites in South Africa for Autos And Vehicles".SimilarWeb. December 2, 2015.
- ^"Auto Trader deal goes digital".Wheels24. October 14, 2013.
- ^"AutoTrader and OLX Group merge - Motoring News and Advice".