Sabritas

Sabritas, S. de R.L. de C.V.is a Mexican snack company owned byPepsiCo.They are best known for manufacturingchips,Sabritas is the Mexican name of Lays, same case as Margaritas inColombiaorWalkersin theUnited KingdomandIreland.

Sabritas, S. de R.L. de C.V.

Company type	SubsidiaryofPepsiCo
Founded	1943(1943)
Headquarters	Mexico City,Mexico
Products	Snack food
Parent	PepsiCo
Website	sabritas.com.mx
Footnotes / references Slogan:A que no puedes comer sólo una, Te quiere ver sonreír, La vida necesita sabor and 75 Años en las Manos de México.(current)

History

Oscar
In-universe information
Full name	Willie
Species	Smiley face
Gender	Male

Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos inMexico City.It produced and sold potato chips, corn chips and snacks, and relied on a small distribution network which was mostly bicycle-based. The name is aportmanteauof Sabrosas y Fritas, which means Tasty and Fried (or Fried ones) in Spanish.

In 1966, a year afterFrito-LayandPepsi-Cola Companymerged to form Pepsico, Sabritas was bought out. It started modernizing its processes and expanding its retail channel.

In 2000, Sabritas made taco shells that inadvertently containedStarlink,agenetically modified cornthat was not approved for human consumption. The contaminated flour was supplied by amillin Texas. The shells were made on behalf ofKraft,which distributed them in Taco Bell-branded packages to supermarkets; Kraftrecalledthe taco shells when the Starlink was detected byFriends of the Earth.

Present day

Sabritas is the brand under which Pepsico brands theFrito-Layproducts in Mexico, such asCheetos,Fritos,DoritosandRuffles.It is also the namesake for its own line of potato chips. Frito-Lay also sells variations of its products under the Sabritas brand in the United States. Some seasons, every bag of Sabritas contains non-wrapped plastic andTazos.Tazos are known as POGS in the U.S. It also has several local products such as Crujitos, Poffets, Rancheritos and Sabritones. Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor,Grupo Bimbo'sBarcelhas 12% of it.

Alegro Internacional

In 1982, in the middle of theLatin American debt crisisit created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power.

The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it is popular among kids.

The brand was so successful that it later expanded to other markets that did not fit well in Sonric's' such as dry powder mixes and flavored water, so it was decided to create Alegro Internacional, a new division of Pepsico to fit these.

See also

• List of brand name snack foods

Links

Sabritas homepage(in Spanish)