Wikipedia

2010s in fashion

The2010swere defined byhipsterfashion,athleisure,a revival ofausterity-eraperiod pieces and alternative fashions, swag-inspired outfits,1980s-styleneonstreetwear,[1]and unisex1990s-style elements influenced bygrunge[2][3]andskater fashions.[4]The later years of the decade witnessed the growing importance in the western world ofsocial media influencerspaid to promotefast fashionbrands onPinterestandInstagram.[5][6]

Women wearing contemporary outfits at a 2015fashion show

Popular global fashion brands of the decade includedAbercrombie and Fitch,Adidas,Balenciaga,Ben Sherman,Burberry,Christian Dior,Coach,DSquared2,Dorothy Perkins,Fashion Nova,Forever 21,Gucci,H&M,Hollister,Hugo Boss,Lacoste,Louis Vuitton,Marks and Spencer,Michael Kors,Monsoon Accessorize,Nike,Nine West,Off-White,River Island,Supreme,Topman,Topshop,Uniqlo,Under Armour,andVans.

Designers and models

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The leading European and American designers of the early 2010s includedNicolas Ghesquière,Miuccia Prada,Frida Giannini,Marc Jacobs,Phoebe Philo,andKarl Lagerfeld.Notable Asian fashion designers include Louie Mamengo[7]andMichael Cinco.[8]

Top female international models includeGisele Bündchen,[9]Lara Stone,Raquel Zimmermann,Karlie Kloss,Kaia Gerber,Adut Akech,Adriana Lima,[10]Joan Smalls,Natasha Poly,Liu Wen,Anja Rubik,Freja Beha Erichsen,Mariacarla Boscono,Suki Waterhouse,Lindsey Wixson,Arizona Muse,Saskia de Brauw,Behati Prinsloo,Lily Aldridge,Lais Ribeiro,Irina Shayk,Elsa Hosk,Martha Hunt,Constance Jablonski,Catherine McNeil,Monika Jagaciak,Emily DiDonato,Jessica Hart,Rosie Huntington-Whiteley,Gigi Hadid,Kendall Jenner,Karmen Pedaru,Mica Argañaraz,Candice Swanepoel,Cara Delevingne,Vanessa Axente,Cameron Russell,Amanda Murphy,Julia Nobis,Edie Campbell,Lexi Boling,Imaan Hammam,Binx Walton,Edita Vilkeviciute,Andreea Diaconu,Aymeline Valade,Fei Fei Sun,Iselin Steiro,Anais Mali,Anne Vyalitsyna,Jourdan Dunn,Toni Garrn,Jamie Bochert,Daphne Groeneveld,Rianne van Rompaey,andAnna Ewers.[11][12][13][14]

Top male international models includeSean O'Pry,[15]David Gandy,[16]Clément Chabernaud,Baptiste Giabiconi,Garrett Neff,Arthur Kulkov,Noah Mills,Will Chalker,Evandro Soldati,Adam Senn,Francisco Lachowski,Andrés Velencoso,Simon Nessman,Mathias Lauridsen,Marlon Teixeira,and younger men likeLucky Blue Smith[17]orBrooklyn Beckham.

Women's clothing

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Early 2010s (2010–2012)

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1980s influences

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South African modelCandice Swanepoelwearingpantywaist topandbodyconskirt, 2010
Jing Ulrich,a prominent global leader in finance, wearing brightly colored 1980s-inspired dress, 2012

The early 2010s saw many recycled fashions from the1950s,[18]1970s,and1980sas designers from stores likeTopshopreplicated originalvintage clothing.In the United States, it was popular to wearGucci,Chanel,orVersacedesigner clothing, and neon colors such as pink, green, teal, black, purple, magenta, and yellow.[19]

Popular tops for American, British, and Australian women aged 20–50 includedtunics,1980s stylebaseball jackets,[20]oversizedcardigans,western shirts,2fer and layered shirts and tees, dresses and shirts worn with belts,Abercrombie and Fitchhoodies until 2012,Perfecto motorcycle jacketscustomized withstuds,[21]floralcamisolesworn with matchingboyshorts,andsundresses.European women wore sparkly dresses, baggy one-size-fits-allEmpire lineskirts,blousesand dresses, and lace, figure-hugging whiteorganzamaxi dressesinspired byPippa Middleton.[22]

From 2010 to 2012 many late 2000s fashion trends remained popular in Europe, the United States, East Asia and South America, especiallyacid washskinny jeans,geometric orgalaxyprintedcrew necksweatshirts and leggings, "trouser-dresses",romper suits,[23][24]preppypastel colored skinny jeans, metallic dresses,[25]andcapri pantscropped at the ankle. Several other fashion trends popular in the 2000s, while perhaps not as popular as in years past, were also visible in the early 2010s includingcrop tops,[26]low-risepants,[27][28]thong underwear,[29]andwhale tails.[30]Possibly due to the poor economy in the early years, themidi skirt and the maxi skirtwere the most common skirt and dress styles, with the hemline standards being the longest they had been sinceThe Great Depression.[31]

Tribal fashions and 1990s revival

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From late 2011 onward, 1990s inspired fashion began to make a comeback in the UK, US, Philippines, India, and Australasia among teen girls and young women aged 15–30.[32]Popular upper apparel includedChristmas sweaters,[33]T-shirts withblazers,plaid,[34]oversizedflannelshirts worn or tied around the waist, oversized T-shirts, paddedgilets,[35]Penshoppeskater skirts (in the Philippines),skorts,crew necksweaters,T-shirts bearing the word Nerd or Geek,destroyedacid washBalmainjeans,[36][37]andcrop tops.[34][38]In the UK and the US, popular bottom apparel includes skinny jeans, leggings,parachute pants,[34]railroad stripepants or skirts,[39]boyfriend jeans.High-waistedbottoms, such as pants,shorts,skirts, and bathing suits also became the standard for women's fashion in the 2010s, as opposed to thelow risetrend that was popular throughout the 2000s.

Desirable footwear from 2012 to 2015 included flat sandals, black, white or multicoloredVans,Kedsas worn in ads byMischa Barton,Ariana GrandeandTaylor Swift,TOMS Shoes,Chucks,Sperry top-siders boat shoes,flat knee high riding boots,Uggs,moccasins,Hunter bootsbrand rain boots, one strap sandals,[40][41]furry slip-onPumasandals,[42]Ballerina flats,cavalier boots,gladiatorsandals,wedge heel-style sneakers,flip-flops,combat boots,[34]Doc Martens,andThe Timberland Companyhiking boots.

Other popular trends of the early and mid 2010s includedAztecandNavajoinspired patterns featuring diamonds and triangles, especially on T-shirts, socks, handbags, panties, pullovers, and other knitwear. In addition, young American women began wearing feather earrings, beaded bracelets, sneakers resemblingmoccasins,[43]ponchos,vests and jackets made from stripedMexican blanketmaterial, despite the connotations ofcultural appropriation.[44]These tribal inspired garments, made popular byUrban OutfittersandRalph Lauren,typically came in bright colors like red, yellow, turquoise, blue, and orange.[45]

Middle Eastern fashions and carry-over styles

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In the UK,modestwearcombined with elements offashion in the westbecame popular among many young Middle Eastern women, colourful floralhijabs,blacksatingowns worn with a longshawl collarovercoat, with retro inspiredzigzagpatterns.[46]

Continuing from the late 2000s,Fashion in Indiamoved in favor of amore Westernized stylethat incorporated navy pants,,T shirts,tank topsand blouses were paired with traditional silkpajamas[47]or shorts, and the large hoop earrings declined in popularity in favor of smaller minimalist gold jewelry.

Mid 2010s (2013–2016)

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Monochromatic and printed clothing

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The A-line dress made a comeback in 2013. Hemlines also became shorter than they were in the early 2010s.
Chinese women in Ireland, 2016

By the mid-2010s, neon colors were out of style in Europe, America, and Australia. More subdued colors became popular such as burgundy, mustard yellow, olive green, mauve, and blush pink. Bright colors were also replaced by black, white, various shades ofgray,[48]andcharcoalfirst on thecatwalk,and later as street fashion.[49]Black and whitePolka dotdresses underwent a revival in China and North Korea.[50]This trend had spread to Middle Eastern countries likeTurkey,Iranand theUnited Arab Emiratesby 2016,[51]with Italian brandDolce and Gabbanalaunching a range of black and whitehijabsandabayasdecorated with lace daisies, roses and lemons.[52]

Monochromatic clothing trends from 2013 to 2017 included black and white lace dresses, laceblouses,jackets and dresses withpeter pan collars,whiteAdidas Superstarsneakerswith black or gold stripes,houndstoothor geometric patternedblazers,black or nude slip dresses, T-shirt dresses, white babydoll dresses,bodycon midi dresses,[53][54][55]black and white striped "Beetlejuice"styleslim-fit pants,[56]long black velvet blazers decorated with silver braid,tuxedojackets (often having contrasting black velvet or satin lapels),[57]crop tops,[58]oversized coats,[49]stripedculottes,looseCapri pantsandpalazzo pants,[59]patent leathergladiator sandals,romper suits,sheer black tops worn overbralettes,puffer jacketsand vests,[60]knee-length skirts,[61]pencil skirts,[62][63]black and white geometric printed leggings, and cuffedboyfriend jeans.[49]Denim declined in popularity in the US.[64]From 2013, small bucket backpacks in colorful prints such as aztec, polka dot, and floral were popular, mirroring the small backpack trend in the 1990s, but by 2015, these small backpacks were largely replaced by Herschel zip-up backpacks with brown diamond patches on the front.

Costume jewelry and onesies

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Loom bands,bracelets woven from brightly coloredrubber bands,were seen as both a global fashion statement and a children's fad. In France, Ireland and America, 1990s-inspiredChokernecklaces featuring colored glass beads, silver chain link, artificial diamonds,Swarovskicrystals, lace, velvet, and black or red leather had returned to popularity.[65]By 2016, Chokers were also worn as an attachment to dresses and shirts, as a high-neck style and with shoulders exposed also known as "cold shoulder".[66][67][68][69][70][71][72][73]Small and dainty jewelry replaced the large amounts of bracelets andstatement necklacesthat were popular at the beginning of the decade.

Another brief fad of the mid-2010s included the unisexonesie suit(like One-piece).[74]Originally envisioned aspajamas,onesies were often purchased as a gag gift,[75]and worn as casual streetwear[76]by some younger women in the UK, Australia,[77]and the US, includingAmy Childs,Kourtney Kardashian,andHolly Carpenter.

Hippie and grunge influences

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See also:soft grunge

The early to mid 2010s witnessed a revival ofgrunge fashionin America with more of an "edgy" interest ofdenimripped jeansandripped jackets,[78]flannels,animal print coats,printed t-shirtswhich were frequently color or stone faded,blackcombat boots,biker boots, and leathermotorbike jackets.[79][80]

Beginning in 2013, there was a revival of late 1960s and early 70s bohemian fashions in the US, UK, India,[81]and France, notably of bell bottom style pants,Birkenstocks,gypsy blouses,palazzo pants,[81]dresses with cutouts, lace-up tops,crochetedcrop tops, sweaters andhalternecks,[82]andBardotoff the shoulder tops.[83][84][85][86]The lace up trend was also highly popular with footwear, largely because of Tunisian shoe designerAzzedine Alaia.[87][88]In America, women favored white, black, camel,warm grey,or blush sweater dresses, thin turtlenecks popularized byThe Kardashians,[89]catsuits,jumpsuits,playsuits orrompers,[90][91]high necked Victorian[92]inspired lace dresses, and leather, tan, or olive greenduster coats.[93][94]Solidwedge heels,Stuart Weitzmanknee boots,platform shoesandperspexheels, also known as the "nothing shoe" became a popular trend in 2016.[95][96]

Late 2010s (2017–2019)

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1970s revival

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Women's 1970s inspired outfit from 2018

From 2017 to 2021, brightly colored beige, red, green, brown and orange[97]1970s revival fashions began to replace drab, monochromatic 1990s inspired streetwear in Britain, India,[98]North America and France. Particularly popular were sheepskin coats,moon boots,flared double breastedtrouser suitsin black, purple, pink,[99]cream, grey, and navy blue tartan, baggy floralmaxi dresses,blueginghamdresses, applique croppedwide leg jeans,denim jackets with embroidered red roses, multicoloredtie dyeskirts,baby blueandChinaprint dresses worn with black tights,[99]pale denimshirt dressesworn unbuttoned over blouses andlight washjeans, white sneakers, leopardskin coats,[6]Marks and Spencergold dresses with bows, distressed jeans,[100]peacoats, brown granny boots,neon green,[97]tangerine, or paledusky pinkmidi-dresses, whitepeplumdresses[101]reminiscent of those worn byPrincess Leia,leather jackets[97]in red, purple, green, blue, tan or black, slightly flared jeans, white and blue floral printshirt dresses,loosely woven plaid blouses, pleats, ruffles, stripes, mismatched earrings popularised byKate Moss,mandarin collartops, purple dresses withpuffballsleeves, leather orPVCminiskirts, translucent yellow or orange cold shoulder blouses, oversizedpaisley,suede or black vinyl handbags, embroidered long sleeve T-shirts, throws,Cowichan sweaters,fringedshift dresses,wraps, goldbrocadeblazers, ponchos, fur linedparkas,silversequinedcocktail dresses,denim skirts, geometric print blouses, floralBrigitte Bardotminidresses[102]and blouses with flouncy sleeves,kimonojackets made from the same brightly colored silk asaloha shirts,leathersafari blazers,jumperdresses, slim fittingcapri pants,babydolldresses, knee boots, flat ankle boots with tights, or crew or knee socks slouched down over tights, leggings, jeggings, or skinny jeans. Also seen are snakeskin or sequinned pants,[103]cold shoulder tops, peasant blouses, oversized hoop earrings,velvetblazers[104]and dresses in pink,cobalt blue,red, navy, gold, andforest green,fur vests,Jeremy Corbyn caps,camel wool coats,hot pants,tunics,army greenparkas,rainbow striped sweaters, sunflower print maxi dresses,[105]PVC jackets, black velvetNehru jacketswith gold braid,ghillies,Grecian sandals,red, white, salmon, lavender or orange crocheted jumpers, and SwedishFjällrävenKånkenrucksacksin colors such as mustard, navy, forest green, and dusty pink.[86][106][107]Although shirt collars remained relatively small, by 2019 these began to be replaced in the UK by overized[97]Reverecollarsreminiscent ofdisco fashion.[108][109]Thepantywaist topspreviously fashionable assportswearin the late 1970s and early 1980s, started to commonly replace T-shirts in the UK, US and South Africa, especially among pop stars and models likeCandice Swanepoel,Emily Ratajkowski,[110]Nicki Minaj,andBeyoncé,whose one-off bodysuits were modified from vintageAdidasandChicago Bullsjerseys.[111][112]By way ofAlessandro MicheleofGucci's creative direction, flatmule shoes,clear shoes, sandals and orange, brown or pink mule heels reminiscent of those worn byBarbie dollsstarted making a resurgence in Italy and Americas from early 2017 onwards, sometimes featuring tiger embroidery, florals, beadwork, or furry lining.[113][114][115]

Another emerging trend of 2018–19, popularized byCalvin Klein,Coach,[116]Alexander McQueenandTommy Hilfiger,took inspiration from 1970s blue collarAmericana,especially the clothing worn bybikerchicks,cowgirls,hard rockfans, and small town inhabitants of theAmerican heartland.Faded red, pale blue, black, and off white were particularly desirable colors.[117][118][119]Common items in Britain and America includedpale denimjeans,"mom" jeans,[120]stacked waist denim, skirts and jackets,[105]black or white clutch bags,Western shirts,[121]jackets[122]dresses, and evensneakers[123]with Old West inspired floral embroidery,[124]capri pants,suede fringed bags,Khloe Kardashian's Good American brandjeans,black or dark blue denimminiskirts,dungarees,shortalls,oversized silver belt buckles, 90s inspiredscrunchiesworn in the hair and as a wristband,[125][126]biker jacketsin black, grey or brown,[122]bandanas, red or blueginghamskirts andprimarkdresses, black dresses and sweaters withstars and stripesmotifs, black or white T-shirts, sandals decorated with black, white and orange beads, lowcowboy boots,white shoes, blackleather jackets,and shirts featuring graffiti,throwbacksports logos, rose motifs,[97]vintage advertising brands, 1950s cartoon characters, and old school tattoo designs like tigers, eagles, hearts, skulls, revolvers and snakes which were typically more subdued than the garishEd Hardydesigns of the early 2010s.

Mature look

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By 2017, it had also become fashionable for younger middle-class women in Britain, Ireland, Norway, Sweden, Australia, New Zealand, Canada, Denmark, and Finland[127]to wear more "grown up" ornormcore[128]styles, in reaction to the previous mismatched hipster fashions and theathleisuretrend of 2014 which mixed traditional formal wear with high endsportswear.[129]Longer plaid skirts, billowing white blouses, vintage sheer blackstockingswithgarterbelts,bias cut midi skirts, pale blue belted trenchcoats, Argyle sweaters, silk blouses, sensible flat shoes and sandals, straight leg jeans, longpowder bluecoats worn with matchingpillbox hats,traditional style wool or silk scarves, blue or red paisleyNehru collarcoats of the type popularised byZara,nudepantyhose,bows similar to those worn byMargaret Thatcher,black velvet, blush and blue denimmule slipperswith bows,[130]and baggy blackcapri pantsbecame popular in the UK in response to perceived sexualised and misogynisticdress codesin many workplaces (especially thecompulsory wearingofhigh heels),[131]and also due to the influence ofKate Middletonand celebrityearly adopterslikeVictoria Beckhamwho sought a more professional looking image in the winter of 2016.Skinny jeansbegan to be replaced by straight leg jeans designed to follow the contours of the body,[132]and other accessories that declined in popularity includedchokers,gaudy brand labels,[133]ripped jeans, patches, and pin badges due to their childish connotations.[134]

Men's clothing

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Early 2010s (2010–2012)

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English-Irish boy bandOne Directionwithpreppy-inspired outfits in 2012

Neon colors

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Neon colors and elaborate T-shirts were popular for much of the early 2010s, especially graphic printhoodies,novelty socks, red or blueskinny jeans,studded belts with large buckles, andEd HardyT-shirts embellished withrhinestones.[135]

Many styles from the late 2000s remained fashionable in Europe, Australasia, and the Americas, with brands such asPolo Ralph LaurenandJ Crewbeing well favored.[136]Popular tops for men aged 20–50 includedshawl collarcardigans,[137]V-neck T-shirts,acid washdenimwork shirts,[138]cable knitpullovers,[139]TartanflannelWestern shirtswithsnap fastenings,grungestyle paddedtartanovershirtsin red, navy blue or dark green,[140]throwbackbasketballorbaseball uniforms,[140]denimjackets,[141]Aloha shirts,car coats,[142]1930s style linensportcoats,brown or blackbrogues,[143]and blackleather jacketslike theSchottPerfecto motorcycle jacket.[144]

1990s revival

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In the summer of 2011, 1980s and1990s inspired fashionmade a comeback in the UK among men. This included bright colored short shorts, jeans shorts with astone washoracid wash,shorter 7, 6, and 5 inch inseam shorts from mid 2010s on, shirts withAztecpatterns,Mayanpatterns, camouflage prints or 19animal prints,flannelshirts,high top sneakers,snapback hats,and gaudywristwatches.[145]

In the Americas, the trend caught on in both Summer 2011 and Spring 2013. TheGrunge lookhad made a comeback due to the influence ofSteves Peeps,an artist fromBoston.[146][147]upper items of clothing includebomber jackets,black leather jackets,crombieovercoats, paddedtartanovershirts,crewnecksweatshirts,[148]oversizedflannelshirts,throwbackbasketballorbaseball uniforms,andpreppyNantucket Reds.Other popular accessories of the early to mid 2010s includedDoc Martens,The Timberland Company,combat boots,Converse All Stars,Sperry Top-Siders,Ugg boots,Nike Elitecrew socks,snapback hats,brownOxford shoes,and classicNiketrainers.[149]Maroonbaseball jacketsand ringer Tees featuring a specific sports team's logo were particularly popular in the Philippines due to the widespread media coverage of theUAAP Gamesathletes.[150][151]

Business casual

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Business casual

Thebusiness casuallook of the 1990s and early 2000s remained common in many parts of the Americas, with jeans,loafers,boat shoesand sneakers being seen as acceptable to wear in the workplace.[152]The decline in the formality of men's fashion that started in the 1960s continued until 2012, with men wearing informal clothing on a regular basis, even at work or while travelling, as an apparent extension ofBeau Brummell's older idea that gentlemen shouldn't try to outshine the ladies for attention.[citation needed]This contrasted to Britain, Italy, Europe, and parts of the US, where more formalMad Men-inspired business clothing such as slim-fitting grey two piece suits had made a comeback in the workplace during the early 2010s.[153]At this time,tweed clothsportcoatsbecame acceptable town wear, and business suits imitated the broad shouldered, form fitting styles of the 1920s,[154]sometimes with contrasting lapel piping.

Mid 2010s (2013–2016)

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Workwear and luxury sportswear

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A man wearing a leather Supreme snapback hat while taking a photograph in 2016

From 2013 to 2015, men's fashion was heavily influenced by the improving economy and fashion-conscious cities such asLondon,New York City,Paris,andMilan,and incorporated elements ofhip-hop fashion,luxury fashion,sportswear,athleisureand skater apparel. Bright colors, studded belts and retro styled graphic prints[155](especially 1960s–80s advertising logos,classic rockbands, and the loudEd Hardyshirts) went out of style[156]in favor of plain black, white,[157]beige,taupe,gray,marl,burgundy,and various shades of darkgreen.[158]Common clothing items in the Americas, Britain and Russia[159]included tailored marl sweatpants,[160]jersey shirts,chunky hiking boots with thick soles,[161]bomber jackets,hoodies withCyrilliclettering, shirts withconstructivistmotifs, fake fur,[162]tracksuits, leather jackets, denim jackets,DHLT-shirts, thick oversizedanoraks,unstructured blazers, double-breasted sportcoats,[163]shorts riding above the knee (toward a 5 "inseam, down from 15" ),[164]drop crotch pants, slim fittingjogger pants,and deep red, gold, white, black and silver high tops.[165]Sales in floral print clothing designs for men more than doubled amongst fashion retailers between 2013 and 2014.

From 2013 to 2016,workwearbecame a significant trend in Britain, Ireland and the Americas. Besides thecardigan sweaters,knit caps,flat caps,darkdenimjackets,waxed jackets,yellow fishermens macs, andflannel shirtspreviously popularised byindie kids,Grensonbrogues,oxbloodRed Wingwork boots[166]and thegrandfather collarshirt emerged as a semi-casual[167]fashion item in western cultures.[167][168][169]In China and Europe, retrofeiyuemartial arts sneakers in red, white and blue made a comeback.[170]

Common accessories includeRay-Banwayfarersunglasses,[171]paisleyscarfs,teashade glasses,[172]tortoise shellglasses,[173]snake skin[174]or plaited leatherbelts,[175]flat caps,newsboy caps,bum bags,[176]trilbys,[177]andpork pie hats.

Formal business wear

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Japaneseslim fitting three piece grey suit with window pane check, mid to late 2010s

In the UK, Italy, Australia[178]and US, many professional men wear greymohairorhoundstoothoffice suits,usually with two-button fastening, a single vent, and narrow lapels[179]inspired by the American TV showMad Men,Hannibal,andDaniel CraigasJames Bond.[180][181][182]Businessmen in Asian countries like the Philippines generally followed the trend, but dispensed with the necktie in favor of a semi-formal, simple shirt better suited to the hot tropical climate. As part of the general 1980s revival, thewaistcoat[183]made a comeback as part of thethree piece suitin Europe and the US. In the early 2010s these suits were mostlycharcoal grey,[184]shinysteel greyandsilver[185](especially in Australia and America),[186][187]but by 2014 these were joined byair force blue,navy blue,[188][189]midnight blue,[190]and sky blue.

In the UK, US and Germany, the suits of the mid-2010s often featured checks,[191]houndstooth,Glen plaid,bird's eye,Prince of Walesplaid cloth,[188]orwindowpane tweed,[191]and the stripes onpinstripesuits became narrower[192]and more closely spaced.[193]Popular footwear of spring 2016 included round toedOxford shoes,loafers, andChelsea boots.[194]Thin ties remained the norm, but the simplenotch lapelsof 2010 were increasingly replaced byshawl collarsandpeak lapelson single breasted three piece suits.[195]By 2016, the black and silverdigital wristwatchesof the early 2010s had gone out of style[178]among professional men in favor of classic oversizedanalog wristwatcheswith round black,[196]gold or white faces[197]and traditional brown, tan or black leather straps.[197][198]

Continuing on from the 2000s, furushankaandAstrakhan capswere often worn at wintertime formal occasions in Russia,[199]Georgia,Kashmir,[200]and Pakistan[201]as both a symbol of national pride, and as a means of rejecting the excesses of Westernisingglobalization.[202]In Afghanistan and Uzbekistan, however, the wearing oftraditional dresssuch as theAstrakhan cap,kurtaandpajamabegan to decline among professionals in favor of a Western style suit and tie, as part of a wider backlash againstHamid Karzai's regime.[203]

African fashion

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Mid 2010sUgandanfashion

The mid-2010s witnessed the beginnings of Africa's ownhaute couture[204]due to increased restriction on secondhandmitumba clothingin Kenya and Uganda.[205]Mozambican designer Taibo Bacar was the first African fashion brand to debut atMilan Fashion Weekin 2010 and became one of Africa's leading fashion houses, proving that African fashion can compete on the world stage.[206]

Contemporaryclothing in Africais often cut to unisex Western patterns but uses indigenous fabric associated withfolk costume,such as asportcoatmade from stripedkikoyfabric,[207]a shirt made fromkente cloth,or the silkMadiba shirtspopularised in South Africa byNelson Mandela.[208]At the same time, some aspects of traditional attire such as wooden jewelry or theDashikiwere worn by expatriate Africans in the West,African Americans,[209]and some liberal white Americans.[210]

In South Africa and the Congo,Dandiesknown assapeursandswenkasbegan imitating the wardrobes of the previous colonialist regime, by importing expensive modern three piece designer suits and customising them with vintage accessories such as thefedora,spats,bowtieand cane.[211]

Late 2010s (2017–2019)

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Relaxed look

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A Community Programs team wearing casual attire in 2019

By November 2018, fashion designers in the US and other countries began to move away from the slim fitting casual attire and frequently combinedbusiness casualpieces withsportswear.[212]Brown replaced black as the most popular color forleather jackets,and common accessories included orangehoodies,blacktrack pants,faded jeans covered in iron-on patches, black[213]or white leather hi-tops,[214]Timberlandboots, navy blue woolcoach jackets,graphic print tees featuring a small statement design,[215]dark flannelsportcoats,cambricshackets,orcamouflagejackets layered overcardigansor Alpine patterned sweaters,[216]and white Adidas sneakers.[217]From 2018 to 2020,baggy[218]cargo pantswith external pockets were reintroduced,skate shoesdeclined in popularity,[219]and longtweedcoats became popular.[217]

In the American workplace, brown suits made a comeback,[220]unstructured suits became popular in Britain as an alternative to the restrictive, slim fitting styles of the late 2000s.[221]Wide neckties (frequently in patternedpaisleysilk, red and blue stripes, or knitted wool in black, tan or grey) replaced the thin styles of the mid-2000s,[222]andpolo shirtsorturtlenecks[223]became an acceptable substitute fordress shirts.[217]

1970s and Britpop influences

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Typical late 2010s fashion of Australian band5 Seconds of Summerin 2018

Beginning in March 2017, clothing inspired by 1990sBritpop,mod revival[224][225]and1970s fashion[226]became popular among young men in the US, UK, Australia, Canada, Ireland, Italy,[227]Hong Kong, and France,[228]especially in beige, cream, sand, orange, blue, brown, dark green, ecru, red,pistachio,and complementary neutral tones.[229]Desirable items included suedecowboy bootsandwinklepickers,stone greysuits withTeddy Boyinspired velvet shawl collars,[230]retro black and redsneakers,Chelsea bootswith contrasting red and blue elastic, stripeddress shirts,sailor T shirtswith vertical navy blue stripes, tropical print shirts,[231]navy and redtrack jackets,two button creamtrenchcoats,corduroysportcoats worn withturtle necksweaters,[226]double breasted navy blue orherringbonetweedovercoats withshawl collars,six buttonpolo shirts,natural suedechukka boots,sunflower print button-down shirts,[232]white T-shirts with orange and blue color blocks, turquoisedip dyeswimshorts,[232]military chicparkas,[224]woolovercoats,redSuperdryparkaswith fur hoods,[233]navy blue strawtrilby hats,short sleevedcardigans,redDoc Martens,houndstoothorPrince of Waleschecksportcoats,[229]pants with a contrasting red stripe, lightweight nautical inspired navypeacoats,embroidered silk souvenir jackets[234]featuring birds, skulls, dragons or tigers,bomber jacketswith orange linings,Converse modernsneakers in silver, red, royal blue, or green,[235]mutedAloha shirtsworn over plain T-shirts, brownflying jackets,corduroypants,[236]beigeanoraks,pale denimslim-fit jeansand chinos, checked button down shirts in pink, blue, orange, red, and white with oversizedCubancollars,[218]cropped blackhigh waisted pants,Henleyshirts, grey T-shirts,preppystripedpolo shirtswith wider collars, double strapcombat boots,claret,[237]teal,electric blue,[238]ornavy blue[239]velvettuxedojackets,[240][241]andpsychedelicfloral print shirts frequently worntucked into the pants.[242]

Children's clothing

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New influences

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The decade saw the rise of childinfluencerswith parents posting pictures of young children using sponsored products such as clothing online.[243]The birth of a new generation of theBritish royal familyfrom 2013 also impacted children's fashion, with sales of garments often sharply increasing if the royal children had been pictured wearing them. Other high-profile children were also known to have an effect on the fashion industry.[244]

Youth fashion

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Polish youth attending a rock music festival, 2011
Indian children, 2015

Hipsters, Twee and steampunks

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Main article:Hipster (contemporary subculture)

By the early 2010s, British, American, and Filipino indie clothing had moved away from the bright colors and overt 1960s styling of the mid-2000s in favor of a more "grown up" intellectual look, with 1990s style earth-tones like grey, burgundy, brown, teal, and beige.[245]Tweedjackets, skinnychino trousers,dress boots,2fer and layered shirts and tees,cardigan sweaters,nerdyhorn-rimmed glasses,sweaters, thick wool socks, worker boots,leggings,[246]andbeaniesreplaced the[191]winklepickers,velvetjackets,Aviator sunglasses,and skinny ties typically worn byindie rockbands, although vintageWestern shirts,leather jackets,militarydress uniforms,[247]homemade jewelry, andthrift store chicplaid shirts remained popular in Europe.[248]Drop crotch pants, designed by the Danish brand Humör, became more and more popular in Europe amongst hipsters andhip hopfans, who replaced theirskinny jeansandcarpenter jeanswith "old school but modern" style.[249]

American Apparelmadenormcorea prominent aspect of hipster culture in the US from 2016 onwards.[250][251]The look is based on modernbusiness casualwear, everyday casual attire worn by older men, and thegeek chicclothing worn by stereotypicalnerdsduring the 1980s.[252]Popular accessories includehorn rimmed glasses,high waisted pantsespecially pleatedkhakichinos,dad hats, zip uppolar fleeces,white or blue button down shirts, socks with sandals,turtlenecks,whitetennis shoes,pocket protectors,leather shoes, plain sweaters in muted colors, and, for women, "mom jeans".[253][254]Thefanny packaccessory made a late comeback in 2018 with new packs introduced by fashion designersGucci,Prada,andLouis Vuitton.Reasons for the "belt bag" being in vogue was attributed to changing lifestyle needs that made categories like luggage, backpacks and even fanny packs popular items on shopping and wish-lists during the 2018 holiday season, along with a persisting taste for throwback fashion, particularly 1980s nostalgia.[255][256]

In the Americas, Australia and Japan,steampunkgained regional popularity among some young people aged 18–25.[257][258]From 2011 to 2015, members of this subculture often combinedNeo-Victorian[259]andElegant Gothic aristocratclothing such astop hats,pocket watches,or (for girls) corsets, velvet or brocade dresses,brooches,and black, dark red or brown leather waistcoats, withbowties,hipster inspiredbeardsand tweed clothing, jewelry made from brass gears, darkskinny jeans,worker boots, and flyinggoggles.[260]American and Asian Steampunks sometimes incorporatepirate shirtsorpetticoatsborrowed from fantasy orRen-FairLARP,[261]and elements ofJapanese street stylesuch asGothic Lolitainspired short skirts,[262]traditional silkkimonos,orparasols.[263][264]

Classic preppy

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Main article:Preppy

During the early 2010s, Americanpreppyguys moved away from thehip-hopinfluencedfashions of the 2000sand begun to dress in a more classic 1950sIvy Leaguestyle[265]withsweaters,Sperry Top-Siderboat shoes,Aran sweaters,cardigans,Oxford shirts,Cricketpullovers,wingtips,stripypolo shirtswith layered shirts underneath in cooler weather, hats like thefedora,khaki or pastel coloredVineyard Vines,Nantucket Reds,white or bright pastel color socks worn with sneakers andSperry Top-Sider boat shoes,white casual sneakers especially from Vans and Sperrys brands, colored jeans, whiteNike Elitecrew socks,baseball jackets,and khakishorts.From the mid-2010s on, khaki shorts with shorter 7, 6, and 5 inch inseams,jogger pants,and taperedchinosbecame popular for guys.[266][267]

From 2012 onwards,seersuckerblazersand pants made a comeback among young American men[178]due to a resurgence of interest in classicpreppyclothing[191]and the1920s fashionshowcased inThe Great Gatsby.Although pale blue and dark blue stripes remained the most popular choice, alternative colors included green, red and brown. The traditional two button blazer was updated with a slimmer cut and Edwardian inspired lapel piping,[191]and double breasted jackets became available during the mid-2010s.[268]Outside of the US, theAustralian Olympic teamreceived green and white candy stripe blazers for the2016 Olympics[269]andToms shoesrather than the traditional dark green jackets with gold trim.[270]

Throughout the 2010s, Preppy girls woreflip flops,ballet flats,Kedsworn in ads by Mischa Barton, Ariana Grande and Taylor Swift,Sperry Top-Siderboat shoes,white casual Sperry sneakers, flat ankle boots with tights or crew or knee socks slouched down over tights, leggings, jeggings or skinny jeans,[271]layered shirts and tees, cold shoulder tops,capri pants,ankle length pants, colored jeans, opaque or footlesstights,tweed clothorplaid skirts,skater dresses,[272]skater skirts, baby doll dresses, cotton shorts in pastel colors,romper dress or romper with shorts,Uggs,Hunter bootsbrand rain boots,leg warmers,jogger pants,white or pastel coloredskinny jeans,high waisted jeans, "mom "jeansworn with shirt or sweater tucked in and a belt, stacked waist denim,shortalls,railroad stripeblouses,knee socks,flat knee highriding bootswith knee socks visible at top, flat ankle boots with visible slouched knee socks,jeggings,[273]capri or ankle lengthleggingsworn with shorts, dresses and skirts, oversized sweaters,bike shortswith or without lace trim worn with long shirts or under shorter skirts or dresses, 3/4 length sleeved shirts, tees and polos layered with a long sleeved shirt in cooler weather,Nike Temposhorts,Nike Elitecrew socks, and crew neck sweatshirts bearing the name and crest of the school or college. The British equivalent of preppies, known asSloane rangers,dressed similarly, by combining traditional Britishupper class fashionssuch astweed clothsportcoats,white pants,jodhpurs,barbour jackets,practical knitwear,Chanelclothing, or strings of pearls with androgynous and revealing tailoring inspired byreality TVstars and supermodels likeCara Delevingne,includingPVCskirts, lace blouses, designer brand sneakers, or cropped blue and white cardigans that exposed the stomach.[274][275][276][277]

Skater and sneakerhead fashion

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Main article:Sneakerhead

In the Americas, Britain, Australia, Ethiopia[278]and the Philippines, manyskaterswore designer streetwear such asjoggers,hoodies, backwardsbaseball caps,andtracksuitsin addition to the typical plaid shirts, ripped jeans andtrucker hats.Common brands from 2012 to 2015 included Diamond Supply Co.,Hollister,The Hundreds,OBEYbar logo T-shirts andsnapback hats,Vans,Converse All Stars,cannabis,camouflageor foliage print shirts,Levi'sjeans,[279]Nike,LRG,[280]DGK,AdidasSkateboarding and Originals apparel and shoes, andT-shirtsfeaturing theSanta Cruz Skateboards[281]screaming hand, eyeball, "cartoon grotesque" faces,[282]Black Madonna,[283]or Slasher cartoon character.[284]

In the Americas, Malaysia,[285]India, and China,[286]an offshoot of the skater subculture, known as "sneakerheads",dress similarly. Common mid-2010s sneakerhead apparel includes NikeAir Jordans,Air Yeezys,Converse Moderns,[287]Nike SBs,DC Spartans,Supra Sky-Tops,Vans,designersportswear,True Religionslim fit jeans,backwardsbaseball caps,red high-tops with fluorescent or reflective white stars,[288]Skullcandyheadphones, leggings, slouched crew socks, andKeds(for girls),Aviator sunglasses,waffle plaidshirts,throwbackbasketballsinglets, tracksuits,Nike Elitesocks, cosmic print T-shirts, hoodies, and Nixon watches.[289]As of 2016,the most desirable[290]colors for sneakers and apparel were black, red[291]and white[292]due to their longstanding association with late 1980snew wave music,theMichael Jordanera of basketball,[293]andold school hip-hop.[294]

Scene kids and seapunks

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Main articles:Scene kidsandSeapunk
Three girls with multicoloredseapunkinspired hair

From 2010 to 2012, the androgynousscene subculture(also known regionally as "Shamate" and "Coloridos" ) remained common in the West Coast United States, Europe, Australasia, parts of Asia,[295]and South America, especially in the Brazilian city ofFortaleza.[296]The style was influenced by hip-hop, emo, Japanese street style, andindie popfashion, especiallyskinny jeans,trucker hats,Nike shoes,mismatchedneon green,fluorescentyellow, bright blue orhot pinksocks worn with sneakers,Vans,Levi's501jeans,[191]Dickiesshorts,pocket watches,[297]flannelshirts, thinties,Nike Elitecrew socks guys and girls, Chucks,Keds,vintage tees sometimes featuringpop artdesigns,[298]plain tees with contrasting edging, andVans.[299]Shirts andhoodieswith messages such as "cool story bro" or the logos of music likeAsking Alexandria,Blood on the Dance FloorandBring Me the Horizonbecame popular amongscene kids.By 2012, manyscene kidshad abandoned the cartoon printhoodies,skinny jeansand studded belts in favor of a morehardcore/skate punklook with short hair,A-shirts,plain hoodies,combat boots,Vans, skinny jeans, andstretched earlobe piercings.[300]

Seapunk,a fusion of scene,electronic dance musicandhipsterculture, began as an online internet meme before becoming a niche street fashion in Germany, Brazil[301]and America.[302]This movement influenced several mainstream pop andhip-hopartists during the mid-2010s, most notablyAzealia Banks,Frank Ocean,[303]andRihanna.[304]Seapunks often combined brightly dyed androgynous hairstyles[305]with nautical themes such as mermaids or dolphins, plasticRay Ban wayfarers,undercuthairstyles,[306]merman hair[307]and beards dyed blue,[308]shell jewelry, feathers,tartanovershirts associated with thesurfersubculture, 1990s inspiredyin-yangT-shirts,baseball caps,tie dye,transparent plastic jackets,[309]much green, light blue, turquoise,cyanoraquamarineclothing,smileymotifs, and red and blue 3-Dimensional images.[310]

Hip-hop

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Main article:Hip hop fashion
American rapperTygain 2013

Hip hop fans weartactical pants,Nikesneakers and apparel,Air Jordans,Ralph LaurenPolo Boots, strapback caps, Obey and Diamond Supply Co.T-shirts,Mitchell & Nessretro snapbacks,True Religionjeans, andgoggle jackets.[311][312]Retroretro 1990s fashions like snapbacks, skinny acid-wash jeans,bucket hats,Retrocurved peak mid-late 1990s inspired strapback caps (commonly known as "Dad Hats" ),[313]baseball jackets,nylontracksuits,varsity jackets, Vans,Chuck Taylors,rain boots, retro Nikes, Shell tube socks, leather jackets, Levis,AdidasandNikeapparel, gold chains, Ray Ban sunglasses,Air Jordans,and oversized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence ofdrum and bass,rave music,andindie pop-inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items.Timberlandsare particularly popular in New York as a fashionable and durable shoe.[314]By the 2010s, the boots' popularity is mainstream, and a staple in the fall and winter months.[315]Controversially, high fashion magazines includingVogueandEllehave credited models rather than rappers with making Timberlands fashionable.[316][317]

Fashion designers such asRiccardo TisciandRick Owensbegin to gain a new popularity within hip hop, popularized by rappers such asKanye WestandA$AP Rocky.Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting oversized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look includeKendrick Lamar,Danny Brown,andPusha T.

In the mid-2010s,dashikisbecame trendy in hip hop and afro-punk fashion, shown on celebrities likeBeyoncé,Rihanna,Schoolboy Q,Zendaya Coleman,andChris Brown.[318][319]

Skater culture is also heavily prominent in hip hop fashion, largely attributed to alternative rapperTyler the Creatorand his groupOFWGKTA.[320]Models of shoes fromVans– such as the authentics, slip-ons, sk8-his, era, and "old skool" – were popularized in the hip hop community by him andKanye West.[321]Brands such as Supreme, Obey, merchandise from Odd Future, Tyler, the Creator'sGolf Wangclothing line, HUF, and the apparel of skate magazineThrasherare popular in hip hop and street style.[322][323]

With the rise of alternative hip-hop subcultures, such asCloud RapandEmo Rapin the late 2010s, "sad boy" culture became prominent.[324]It typically consists of teen guys, wearing bucket hats, skinny jeans and black and white clothes with colorful computer aesthetics, Japanese lettering, or sad faces. Many features of this fashion come from theemosubculture of the previous decade.

Cholo and chicano

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Main article:Mexican pointy boots

In Mexico and the Southwestern US during the early 2010s, many members of thecholo,chicanoandlowridersubcultures combinehip-hop fashionwithWestern shirts,traditionalcharrojackets,Stetsonhats,skinny jeans,[325]andCowboy bootswith elongated toes. These 3 ft long "Mexican pointy boots,"associated withTribal-guaracheromusic are an extreme version of the '60s-inspiredWinklepickerspopular in mid-2000s Britain.[citation needed]

By 2015, many youngchicanoson the American West Coast had abandoned the garish Western inspired clubwear in favor of a more authentic 1950s inspired look.PachucostyleZoot suits,fedorasandpanama hatsmade a comeback,[326]together with more typical casualrockabillyfashions for everyday wear such as slim jeans, black leather jackets,bowling shirts,brightly colored blouses and flouncy skirts for girls,polka dotdresses with petticoats, and flowers worn in the hair.[327]

K-pop

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K-Pop singer Psy

Due to the spread of theKorean Waveworldwide, millions of Asian and Asian-American youths have become consumers ofK-Pop.These are the people who love listening to South Korean music and follow the style of artists and pop groups likeBig Bang,Wonder Girls,Girls' Generation,orGangnam Stylesinger,Psy.Since the Korean girl and boy bands wore extravagant clothing, some of the hardcore fans in China, Korea, America and South-east Asian countries like the Philippines tried to copy their idols and started wearing K-Pop style hairstyles and clothing.[328]These included skull, floral or honeycomb prints, monochromatic shirts, silk jackets featuring stylized Asian art prints orpop art,[329]leather skirts, black and neon printed leggings,retro joggers,short shorts, black and gold jewelry, brightly coloredtuxedojackets, tracksuits, basketball shirts, leather caps, and sequined or glitter jackets.[330][331]

Jejemon

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Main article:Jejemon

During the early part of the 2010s, a new youth subculture calledJejemonarose in the Philippines, sparking a briefmoral panicamong some older conservatives and other youths.[332]The Philippine Daily Inquirer describes Jejemons as a "new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion.[333]These predominantly working class youths are associated with wearing trucker hats and use their own language through texting and via social media such asFacebook.[334]They are often criticized by others for not using the words properly; even the Department of Education discouraged use of the Jejemon language. Apart from the language, the Jejemons were also criticized for their fashion and manners. From early 2013 onwards, with the rise of smartphones which began to overtake feature phones in terms of sales in the country, the phenomenon seems to have made a gradual decline in mainstream popularity. For the remaining years of the decade, it would drop its text messaging-centered aspect in social media and now refers to the rap-centered subculture who usually wear counterfeit hip-hop clothing.

E-Kids and VSCO Kids

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An example of an e-girl's aesthetic
Main articles:E-girls and e-boysandVSCO girl

From 2018 to 2020s, internet memes influenced fashion and subcultures began to emerge among teenagers and youth in the US, popularized among social media apps such asVSCO.[335]andTikTok.[336][337][338]The fashion choices forVSCOgirls and E-Girls can be described as relaxed and easygoing, and include black oversized T-shirts in imitation ofJenna Marbles,other oversize t-shirts, sweatshirts, or sweaters,Nikeathletic shorts, leggings, bike shorts with overized tops or under shorter dresses,mom jeans[339]worn with a belt and shirt or sweater tucked in, cuffed jean shorts, jean skirts, stacked waist denim, shortalls, overalls,jogger pants,romper dress or romper shorts,scrunchies,tights, pink blush with fake freckles, retrosneakersfrom the 1990s such asVansor low-topConverse,ballet flats,colorful socks,Nikesocks, metal water bottles, chains,fishnettops,hoodies,Crocsdecorated with pins,Birkenstocks,striped sweaters, and beach-related fashion such asDaisy Dukesor shell jewelry.[340][341]Environmental concerns(in particular forsea turtle conservation) are common.[342]E-Kids'fashion is described as being inspired byskater culture,1990s fashion,anime,hip-hop,kpop,emo rapandtrap metal.[343][344]

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Hairstyles

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Women

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ActressJennifer Lawrencesporting a loosened wavy hairstyle, 2011

Women's hairstyles in the early 2010s had been fairly individualistic, although most British, Irish, Australian, Russian, Korean, and continental European women kept the simplistic, straight, long and natural colored hairstyles of the mid-2000s. Many women also usedhair extensionsto make their hair look much longer and fuller.[345]In America[346]and Israel,[347]volumized curly hair,permsand crimped hair were briefly fashionable from 2010 to 2012,[348]especially inNew York City.[349][350]

By the mid-2010s, straight and wavy hairstyles were dominant globally,[351][348]especially the blonde dyedbeach waves.[352]Traditional and intricate styles such as abun,chignon,French twist,updo,crown braid,[353]French braid,and Dutch braid inspired bythe Hunger Games'Katniss Everdeen,were also popular among young women and girls from 2012 to 2016.[354]By 2013 it had become increasingly fashionable for European, Asian and American women to cut their hair into shorter styles, such as thepixie cut,crop,bob cutor theundercut.[355][356][357]Solid colored hair was generally considered the most fashionable in the early years of the decade, but from 2011 to 2014 it became increasingly common for Western women to dye their hair in anombréstyle, usually long and preferably parted in the middle, as the side part became associated with the previous decade aesthetics. Wavy hair began to decline in popularity from 2017 onwards, but bone straight hair remained common in Britain and Europe. A messy bun, often worn on the top of the head, has been popular in the late 2010s.[358][359]

At the beginning of the decade,Rihannastarted a trend of cherry red hairstyles for black women in America.[360]From 2012 to 2018, manyAfrican-American,Black Canadian,[361]andAfro-CaribbeanBritish women favored natural,Afro-textured hair[362]anddreadlocks,[363]opting for natural products to style their hair.Zoë KravitzandBeyoncéhelped re-popularize braided hairstyles includingbox braids[364]andFulani braids,which the media nicknamed "Lemonadebraids ", respectively.[365]

During the mid-2010s, some curly haired American women also choose to wear weaves and wigs in imitation of celebrities likeLady GagaorRihanna,in order to avoid the damage of relaxers previously popular in the early 2000s.[366]Cornrowswhich media outlets misnamed "boxer braids" due to their use by femaleMMAfighters andHilary Swank's character inMillion Dollar Baby,became popular among white American women from 2016 onwards, despite perceivedcultural appropriationfrom black American women.[367]

Various variations ofbangsstyles remained popular throughout the decade.

Men

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MusicianHarry Stylessporting a wings haircut in 2012.

In the early 2010s, men's 1930s, 1940s, and 1950s haircuts underwent a revival, with many British professionals aged 18–50 wearingbusinessman's haircutswith side partings,[368]quiffs[369]orslicked back hair.[370][371]Theundercuthas been a particularly ubiquitous trend since the early part of the decade, seeing popularity across different social groups in both Western and Asian cultures.[372][373]These gradually replaced[191]the longersurfer hairandwings haircuts[374]popular among teenagers and young men since 2010.[375][376]In the Americas and the Middle East, themilitary haircutandbuzzcutare relatively popular among balding men, or the side parted hair with some volume on the top, inspired by footballerCristiano Ronaldo.[377]

ForAfrican-Americanand black men in general,mohawkvariants of theAfro,The360 Waves,jheri curland The Taper were popular in the early to mid 2010s, as are shaved patterns or "steps" into variants of the buzzcut. TheHigh Top Fade,often with a bleached blonde streak inspired byWiz Khalifa,came back into style among African American youth on the West Coast. Starting from late 2014, variants of taperedDreadlocksandHair twistshair styles became widely popular amongst many black teens and young men.

Orlando BloomwithSamurai bun,2014

From 2014 some teens and young men wore their hair in a type oftopknotor "man bun"[378]reminiscent of the ancient Chinese and thesamurai hairstyles.[379]This trend was popularised by British and American celebrities including actorsOrlando BloomandJared Letoas well as footballerGareth Bale.

By 2017, theundercut hairstyleandbuzzcutbegan to decline in the United States, partly due to the unintended popularity of these haircuts among supporters of thealt-right,[380][381]such aswhite supremacistRichard Spencer.[382]British hipsters frequently left their undercut unstyled[383][384][385]in imitation of 1990sBritpop[386]andearly Beatles haircuts.[225]However,undercutandbuzzcuthair styles continued to predominate inBrazil,Morocco,Egypt,Uruguay,Paraguay,andAlgeriain the late 2010s andearly 2020s.

Youth

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K-pop starB.Isporting anundercuthairstyle, 2016

For preteen and teenaged girls, and young women inhigher education,thebangsand thinheadbandcombination remained popular in the US and Europe for much of the decade.Dutch braids,twinFrench braids,side ponytails, and a single chunky side braid were popular styles for those with longer hair throughout the mid and late 2010s. Side parting was popular in America, and in 2019ponytailswithscrunchieswere increasingly popular not only for sport and exercise, but also everyday especially with high ponytails, side ponytails and high buns.[387][388]In the late 2010s middle veins were very popular especially in Britain, Ireland and the rest of Europe. The chin lengthbob cut,long hair with choppy side bangs, and straight middle parted longer hair were also popular styles in the US, Europe, New Zealand and Australia.[citation needed]

In the UK, Middle East,[389]and Australia during the early 2010s, a type of shortmullet haircutwith buzzed sides and bleached blond streaks became popular among sporty male young people, teenageIrish travellers,and urban youths of Iranian[390]and Lebanese descent[391]inspired byThe Combinationcrime film.[392]By 2013, a longundercutormohawk-like haircut, in which only one side of the head is buzzed,[393]became popular among circles ofravers,hipster girls,metalcore,anddubstepfans in the US, inspired bySkrillex[394]and various female pop stars such asEllie Goulding,[395]Tess Aquarium,Miley Cyrus,[396]orRihanna.[397]Theemostylefringesalso went out of fashion around the same time.[398][399] By 2015 and 2016, thebalayage– a softer version off theombré– gained popularity, as well as having a blunt haircut instead of layered hair. The lob (longbob cut) was considered a unique alternative to the long hair worn by most adolescent girls and young women in Europe.

For adolescent boys and young men, in the United States, Canada, Australasia, the UK and South Korea,[400]thelayered short hair style,thebuzzed short hairstyle which is blended from the sides to the top,[401]and theBlowout (hairstyle)became popular during the mid-2010s due to continued interest in 1980s and1990s fashion.Additionally theside swept bangs,thequiff,and thelayered longer hair[402]of the late 2000s remain fashionable among more affluent American young men.

Makeup and cosmetics

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In Britain, the smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, this went out of fashion during the early and mid 2010s as women sought to imitate thefake tanand thick "Scouse brow" popularized byKate Middleton,Cara Delevingneand the cast ofThe Only Way is EssexandDesperate Scousewives.Fake tan became the norm look for young teens especially in Ireland. Multiple layers of tan would be worn to give an orange effect.

In the West, contouring (a technique using different shades of makeup to create highlighted angles, creating an illusion of higher cheekbones, slim nose and a sharper jawline) began to emerge.[403]Several other more short-lived trends were born out of this, such as strobing in 2015 and 2016 which consisted of using glowy highlighters to accentuate the high points of the face.[404][405]The early decade's "erased-mouth" and pale pink lipsticks were replaced by matte red by 2012–13, as sported by celebrities such as Taylor Swift and Rihanna. By 2015–16, mauve and brown shades of lipstick make a comeback from the 1990s, promoted by Kylie Jenner. Darkmascara,false eyelashes, dyed hair and cheek blush were popularised byInstagramsocial media influencersin the UK, American and Dubai such asOlivia BucklandandHuda Kattan.[406][407]

Unlike in previous decades, excessive use of fake-tans has become less popular in the United States, possibly due to tanning beds being linked to cancer.[408]

In late 2016, minimalist, makeup looks and "dewy" natural skin saw a surge of popularity among young people, especially inNew York City.[409]

In the late 2010s, a softer,gothinspired, style of makeup came into fashion, this was calledegirlmakeup. This style of makeup included small, black symbols drawn under the eyes (predominantly hearts) and winged eyeliner, both of these trends drew attention to the eyes. Another part of egirl makeup was large amounts of blush all over the cheeks and nose, finished off by highlighter on the nose.[410]

Body modifications

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A man with sleeve tattoos, beard and flannel shirt, mid 2010s

Continuing on from the 1990s and 2000s,body modificationsremained popular among many teenagers and blue collar men and women in the US, Britain, Japan, Israel, Singapore, New Zealand and Australia, especially traditionalJapanese tattoos.[152]Old school tattooswere popularised by female celebrities likeKat Von Dimitating thepinup girlsof the 1950s, and by men like footballerDavid Beckham,pop star Harry Styles orJustin Bieberaspiring for the "tough guy" look. From 2013 to 2019, theearrings,metallic bone tattoos, portraits of animals, relatives or celebrities, andtongue piercingsthat had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such asstretched piercings,facial tattoos popularized by rappers like6ix9ine[411]andPost Malone,[412]flesh tunnels,lip piercings,andnose piercings,particularly the nose septum piercing.[413]

Facial hair

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In many Western countries, the United States, Iraq,[377]and Eastern Europe,[414]the growing of afull beardbecame a popular trend amongst young men from 2011 to 2016, with some suggesting this was due to the influence of the hipster subculture, thelumbersexualideal, and theMovembercampaign.[415][416]An increase in facial hair transplants was reported in the United Kingdom within the first three years of the decade, and the trend approached what researchers predicted would be a 'peak' level of desirability.[417][418]Beards remained common for much of the mid to late-2010s, but by the end of 2016; many men favoured shorter, neatly-groomed styles.

In the UK, facial hair is even more prevalent among younger British men. More than six in ten (61%) 18–39 year olds in March 2017 said they had some form of facial hair, compared to 43% back in 2011.[419]

Exhibitions

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2010

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2011

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2012

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  • "Fashion and Technology" December 4 until May 8, 2013, at the Museum at FIT in New York City.[424]
  • "SchiaperelliandPrada:Impossible Conversations "May 10 until August 19 at the Costume Institute at the Metropolitan Museum of Art in New York City.[423][425]

2013

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  • "A Queer History of Fashion: From the Closet to theCatwalk"September 13 until January 4, 2014, at the Museum at FIT in New York City.[426]
  • "Punk: Chaos to Couture" May 9 until August 14 at the Costume Institute at the Metropolitan Museum of Art inNew York City.[427]

2014

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  • "Chares James:Beyond Fashion "May 8 until August 10 at the Costume Institute at the metropolitan Museum of Art in New York City.[428]

2015

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  • "China: Through the Looking Glass" May 7 through September 7 at the Costume Institute at the Metropolitan Museum of Art in New York City.[429]

2016

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2017

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2018

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2019

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  • Woman wearing popularathleisuretrends.
  • Woman wearing makeup popular in the mid-2010s.
  • Ombre hair was popular during the decade.
  • InfluencerKylie Jennerwearing make-up popular in the latter part of the decade.
  • Streetwear fashion in 2017.
  • A woman in bra-shaped top and mini-shorts in Germany, 2013
  • Kim Kardashianwearing an off-the-shoulder top in 2017.
  • Man wearinghypebeast fashion.
  • Two women wearingflared trousers,jeggingsand oversizedcardigans
  • Women incasualsrelaxing at a park in USA, 2010
  • Russian farmer family in 2010
  • Woman wearing colored skinny jeans
  • Edwardian-styleWindowpane tweedsuit worn in England in the early 2010s
  • Peruvian hatsfor the American export market
  • Boat shoesassociated with thepreppylook
  • Woman wearing teal blazer and dress
  • David Beckhamsporting an undercut hairstyle, 2012
  • PresidentBarack Obamaand family in 2013
  • Braided hair is popular in Europe, especially in France, Ukraine and Russia.
  • Bowler hatworn by an increasing number of British professionals
  • Scene kid with shorthardcore punk-inspired hair
  • German woman wearing hoodedfur coat
  • Pippa Middleton's form-fitting dress caused a sensation at thewedding of Prince William and Catherine Middleton
  • Somali man wearing waistcoat,tuqueandpolar fleece
  • Ed Hardyclothes popular among men, women and children from 2008 to 2012
  • Man wearingshawl collarcardiganand hipster-inspired beard
  • Brazilian hipster girl wearingleg warmersand knitted sweater dress, also sporting vibrant hair
  • American teenager withhi-top fadeand distressedacid washdenimvest
  • Brazilianindie popgroupRestartwearing "colorido" fashion, popular for most of the early 2010s in Brazil
  • Sports anchor wearinglittle black dressandknee-high boots,Mexico, 2010
  • German fashion designerKarl Lagerfeld,2011
  • Girl wearingsteampunkcostume, includinggogglesandpith helmet
  • Woman in a red miniskirt and green cardigan crop, 2012
  • Various slim-fit jeans worn by men
  • An example of Smart Casual Dress
  • Indian actressSameera Reddywearing contrasting black and white top
  • Polish women wearingboho- orhippie-inspired dresses, floral prints andpeasant blouses,2014
  • Gyarufashion in Japan, 2011
  • Girl in microskirt, Lisbon, 2012
  • Portuguese hipster, 2014
  • A man wearing pullover hoodie and a snapback cap in 2015
  • A woman wearing a jean jacket in 2015
  • Men's polo shirts in more muted colors, 2015
  • A young woman in a white crop top, 2015
  • Tourist couple wearingcasual clothesin Georgia (U.S), 2015
  • Example of Lumbersexual fashion, 2016
  • American man wearing aboaterhat in 2017
  • Man wearing fedora hat, 2017
  • Athleisure fashion, 2017
  • Mexican student wearing a casual outfit: ajacket,blackjeansandloafers,2017
  • Robeandkaftanfor slightly overweight gentlemaninGötgatanof Stockholm, 2018
  • Norwegian man in slim fittingvelvetjacket, 2019
  • Egyptian man wearing a sports shirt and a hat, 2019
  • American man wearing a slim-fitting flannel shirt, a beard, and an undercut, 2019.Sleeve tattooscan be seen.
  • Woman wearing bikini top and jeans in USA, 2010.

See also

edit

References

edit
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Further reading

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