Ad Age(known asAdvertising Ageuntil 2017) is a global media brand that publishes news, analysis, and data onmarketingand media. Its namesake magazine was started as abroadsheetnewspaper in Chicago in 1930.[1][2]Ad Ageappears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly[1]print magazine.
 | |
| President | Dan Peres |
|---|---|
| Editor (India) | Unais Muhammad |
| Categories | AdvertisingandMarketing |
| Publisher | KC Crain |
| Founded | January 11, 1930 |
| Company | Crain Communications,Inc. |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | adage |
Ad Ageis based in New York City. Its parent company, theDetroit-basedCrain Communications,[3]is a privately held publishing company with more than 30 magazines, includingAutoweek,Crain's New York Business,Crain's Chicago Business,Crain's Detroit Business,andAutomotive News.
History
editAdvertising Agelaunched as a broadsheet newspaper in Chicago in 1930. Its first editor wasSid Bernstein. [4]
The site AdCritic.com was acquired by The Ad Age Group in March 2002.[5]
In 2004,Advertising AgeacquiredAmerican Demographicsmagazine.[6]In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list.[7]
An industry trade magazine,BtoB,was folded intoAdvertising Agein January 2014.[8]
In 2017, the magazine shortened its name toAd Age.[9]
Recognition
editAd Age,whichThe New York Timesin 2014 called "the largest publication in the ad trade field"[1]published in 1999 a list of the top 100 players inadvertising history.Among these wereAlvin Achenbaum,Bill Backer,Marion Harper Jr.,Mary Wells Lawrence,ACNielsen,David Ogilvy,andJ. Walter Thompson.[10]
In 1980,Henderson Advertising,founded 1946 byJames M. HendersoninGreenville, South Carolina,became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".[11]
Creativity 50
editSince 2016, Ad Age has been running an annual award calledCreativity 50honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries,[12][13]in addition to top creative campaigns and the most innovative advertising.[14][15]Past winners have also included entertainers such asBeyonce,David Bowie,Sia,Dwayne Johnson,James Corden,[12][16]Donald Glover,Stephen Colbertand authorKelly Oxford.[13][14]
Controversy
editThirty years after Ad Age's "Guns must go!"headline, on an editorial in response to the 1968 assassination ofRobert F. Kennedy,the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response."[17]There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field.... What's more, it is not terribly becoming."[18]
See also
editReferences
edit- ^abcStuart Elliott (2014-01-06)."Advertising Age to Reduce Its Print Frequency".The New York Times.Archivedfrom the original on 2022-04-09.
- ^Pollack, Judann (September 26, 2017)."Ad Age Comes of Age: A Timeline of Classic Covers".adage.com.Archivedfrom the original on 2017-10-04.Retrieved2017-10-04.
- ^"Crain Communications, Inc. | Company Profile | Vault.com".Vault.Archivedfrom the original on 2016-11-15.RetrievedNovember 14,2016.
- ^"Sidney Bernstein, Ad Age Chief, Dies".The Washington Post.1993-05-31.Archivedfrom the original on 2020-11-29.
- ^Olsen, Stefanie (March 27, 2002)."Trade-mag publisher absorbs AdCritic".CNET.Archivedfrom the original on 2016-12-15.RetrievedAugust 16,2016.
- ^"Guide to the American Demographics records, 1979–2004".
- ^"Ad Age" acquires "Top Marketing Blogs List - The Power 150".Experience Curve.2007-07-23.Archivedfrom the original on 2023-06-10.Retrieved2023-01-18.
- ^D.B. Hebbard (October 1, 2013)."Crain Communications says it will fold BtoB magazine into Advertising Age in 2014".Talking New Media.Archivedfrom the original on 2017-02-02.RetrievedJanuary 18,2017.
- ^Kaufman, David (2017-09-24)."Ad Age is getting a new look in rebrand effort".New York Post.Archivedfrom the original on 2023-03-07.Retrieved2019-05-29.
- ^Fred Danzig (1999-03-29)."Top 100 Advertising People".Ad Age.Archivedfrom the original on 2023-06-02.RetrievedApril 24,2022.
- ^"James M. Henderson (1921-1995)".knowitall.org.Archived fromthe originalon June 12, 2013.RetrievedMay 4,2014.
- ^ab"Ad Age reveals their Creativity 50 list".Media Marketing.2016-12-21.Archivedfrom the original on 2023-03-07.Retrieved2023-01-18.
- ^abFox, Jesse David (2012-07-10)."Louis C.K., Aziz Ansari, Lena Dunham, Kelly Oxford Honored by 'Advertising Age'".Vulture.Archivedfrom the original on 2023-06-06.Retrieved2023-01-18.
- ^ab"Terry Crews, Donald Glover, And Stephen Colbert: Ad Age Releases Their 'Creativity 50' List For 2017".Majic 102.3 - 92.7.2017-12-19.Archivedfrom the original on 2023-02-05.Retrieved2023-01-18.
- ^"Ad Age introduces winners of 2022 Ad Age's Creativity Awards | Marketing Edge Magazine".Marketing Edge Magazine.2022-04-26.Archivedfrom the original on 2023-01-18.Retrieved2023-01-18.
- ^"The Creativity 50 2016: The Most Creative People of the Year".Ad Age.2016-12-19.Archivedfrom the original on 2023-03-26.Retrieved2023-01-18.
- ^Rance Crain (1999-06-07)."Recalling a Simpler Time".Ad Age.Archivedfrom the original on 2022-10-06.
- ^"Recalling a day when Ad Biz took aim at gun issue".Crain's Chicago Business.1999-05-22.Archivedfrom the original on 2022-12-01.
