Book packaging(or book producing) is a publishing activity in which a publishing company outsources the myriad tasks involved in putting together a book—writing, researching, editing, illustrating, and even printing—to an outside company called a book-packaging company. Once the book-packaging company has produced the book, they then sell it to the finalpublishing company.
In this arrangement, the book-packaging company acts as a liaison between a publishing company and the writers, researchers, editors, and printers that design and produce the book. Book packagers thus blend the roles of agent, editor, and publisher.[1]Book-packaging is common in thegenre fictionmarket, particularly for books aimed at preteens and teenagers, and in the illustrated non-fictionco-editionmarket.
Business model
editPublishing companies use the services of book-packaging companies in cases where the publishing company does not have the in-house resources to handle a project.[1]There are two main reasons that publishing houses hire a book-packaging company: labor-intensive books (books with many illustrations or photographs, books which require coordinating the input of several authors, or 'novelty' books, such as gardening books that contain seed packages) and series books (e.g.,Nancy Drew,Sweet Valley High,Goosebumps,and theFor Dummiesseries).[1]
In many cases, the book is first conceived as amarketingconcept, and a writer is then hired to write the book on awork for hirebasis. In some cases, book packaging companies use acelebritywith a very marketable name as the credited author, while using a professionalghostwriterto do most of the writing, researching, and editing.
Book-packaging is a common strategy between smaller publishers in differentterritorial marketswhere the company that first buys theintellectual propertyrights, sells a package to other publishers and gains an immediate return on capital invested. The first publisher will often print sufficient copies for all territories and thereby obtain the maximum quantity discounts on the print run for all.
Remuneration and credit
editWhile the book-packaging sector is little-known outside the publishing world, it provides employment to many freelance authors and illustrators, particularly for those willing to work asghostwriters,without credit in the book. Most book packaging companies pay a flat rate for manuscripts ranging from several thousand dollars to $1 per word. However, most book packaging companies do not payroyalties,which means that even if a ghostwriter's novel becomes a bestseller, the writer will not receive additional payment.[1]
Often, writers or creators working for book-packagers work anonymously as ghostwriters, under the book-packaging company name ( "by our staff writers" ), or under apen name.In some cases, a writer's work will be credited to someone else's name, such as acelebrity,who is paid to be listed as the credited author as a way of increasing sales.
See also
editReferences
edit- ^abcdGlatzer, Jenna."Book Packaging: Under-explored Terrain For Freelancers".Absolute Write.Archived fromthe originalon January 13, 2007.RetrievedJanuary 14,2007.
External links
edit- Rich, Motoko; Smith, Dinitia (April 27, 2006)."Teen-lit 'packages': Forget the young writer in a garret".International Herald-Tribune.Archived fromthe originalon 27 Jan 2007.
- Barlow, John (April 26, 2006)."I Coulda Been a Pretender: How I didn't end up like that Harvard sophomore accused of plagiarizing her novel".Slate.Archived fromthe originalon 28 Jan 2012.