TheDaily News and Analysis,abbreviated asDNA,is aHindi-language news program onZee news[1]that was earlier an English-language newspaper with multiple local city editions across India.DNAwas first launched as a broadsheet newspaper out ofMumbai,Maharashtra,Indiaon 30 July 2005[2]through a 50:50 joint venture between theZee Media Corporationand theDainik Bhaskargroup under the company name Diligent Media Corporation Ltd.[2]
 | |
| Type | Newspaper(2005–2019) |
|---|---|
| Format | TV show(2012—) |
| Owner(s) | Zee Media Corporation |
| Publisher | Zee News |
| Launched | 30 July 2005 |
| Language | English, Hindi |
| Headquarters | Noida,Uttar Pradesh |
| City | Noida,Uttar Pradesh |
| Website | www |
The newspaper had first launched its outdoor advertising campaign through billboards and placards in Mumbai during early 2005, with the tagline, "Speak Up, It's in Your DNA",[3][4]which became its catch-phrase over the months. With the announcement of the launch ofDNAcame several other rival newspapers by large media conglomerates in the city, including the first-time-ever Mumbai edition of the predominantly north-IndianHindustan Times[5]and theTimes of India's rival theMumbai Mirror[6]newspaper that was later digitised into a web portal during the pandemic.[7]
The competition battleground between the three media conglomerates led to a massive spike in journalists' salaries in Bombay by almost 40–50 per cent of the earlier market rate, or even more, in the 3–4 months prior to the launches, as journalists began receiving hefty counter-offers from the opponent publication they were set to be joining.[8]
It also saw a hike in salary of internal staff in TOI'sDelhioffice in order to ensure the editorial staff could be retained. Finally, theTimes Groupsigned anti-poaching agreements or pacts withThe Hindustan TimesandThe Telegraphof Calcutta in May 2005, in order to restrict themselves from hiring and poaching each other's staff.[8]
Coverage
editDNAcatalysed several shifts in the Indian news media over the years. Its focus began with developinghyperlocalteams of reporters around Mumbai covering news from around the neighbouring municipal localities such asThaneandVashi[9]and the eastern and western suburbs of Mumbai as well as the iconic south Mumbai town area — through regional reporting bureaus managing the news coverage forDNA's localZoneand city pages.[10]
Over the years, the paper further expanded into local editions at Surat and Ahmedabad,[11]then Pune,[12]then Jaipur,[13]then Bangalore,[14]then Indore,[15]and finally Delhi.[16]
Diligent Media Corporation Limited used to also bring out the business broadsheet newspaperDNA MoneyfromIndore,to cover business and finance, as a standalone sister newspaper toDNAduring 2006,[17]and it used to publish several women-centric and youth-centric lifestyle magazines[18]too such asDNA Ya!,which was a supplement targeted at kids and young adults.[19]
Closure of print operations
editThe paper had begun to suffer tremendous losses over the years; it started shuttering its operations in Surat shortly after its launch,[9]and, by 2012, Zee had taken over the rest of the ownership ofDNAfrom the Bhaskar group.[20][21]It had also shut down its lifestyle magazineMein 2010, citing that the paper's business was geared more towards news and that "the magazine business was dropping" as a whole.[22]
By August 2014, the newspaper had also shut down its Bangalore and Pune editions[23]and, in February 2019, it also closed the Jaipur and Delhi editions.[24]In October 2019, Zee Media Corporation announced that the entire newspaper (including the remaining editions in Ahmedabad and Mumbai) would be closed[25][26]with the aim of optimizing costs and reducing the company's losses.[27]
TV show
editZee Newscontinues to hostDNAas a weekly news bulletin show, which is a prime-timeHindi-languageprogramme hosted on the channel between 9.00 pm to 10.30 pm every weekday from Monday to Friday. The show had begun in 2012 with news anchorSudhir Chaudharyas its host, who had rejoined the channel in a second career stint. Chaudhary, who had launched the Sahara Samay channel for Sahara TV prior to this, had earlier also been with Zee till 2003.[28]Rohit Ranjan took over the DNA show in July 2022 after Chaudhary left to joinAaj Tak.[29]
Chaudhary told ZMCL chairperson Subhash Chandra in his resignation letter that he was intending to use his fan following to start his own venture at some point,[30]while Chandra stated that he had attempted to persuade Chaudhary to stay back.[31]
References
edit- ^"Zee News re-launches its primetime showDNA".Exchange4media.7 August 2023.Archivedfrom the original on Oct 22, 2023.
- ^ab"...And DNA sets July 30 as its launch date; unveils final leg of pre-launch marketing".Exchange4media.12 July 2005.Archivedfrom the original on Jul 25, 2023.Retrieved26 July2023.
- ^"Daily News and Analysis: Outdoor is in its DNA".Archived2023-07-28 at theWayback MachineDevina Joshi.afaqs!.5 August 2008.
- ^"DNA targets August 15 launch date, unveils campaign to get advance bookings".Archived2023-07-28 at theWayback Machineexchange4media.14 June 2005.
- ^"Hindustan Times to Launch Mumbai Edition on July 14".Archived2023-07-25 at theWayback Machineexchange4media.11 July 2005. Retrieved 26 July 2023.
- ^"Battleground Mumbai: Bombay Mirror may be launched by May 30".Archived2023-07-26 at theWayback MachineViveat Susan Pinto.afaqs!.24 May 2005.
- ^"Times Group ceases publication of Pune Mirror, Mumbai Mirror to 'relaunch' as a weekly".Archived2023-08-01 at theWayback MachineNewslaundry.5 December 2020.
- ^ab"Times Group signs non-poaching agreements with HT and Telegraph".Archived2023-07-26 at theWayback Machineexchange4media.30 May 2005.
- ^ab"DNA Newspaper Attempts Mission Impossible".Archived2023-07-25 at theWayback MachineRohin Dharmakumar.Forbes India.27 September 2010. Retrieved 26 July 2023.
- ^Rangaswami, Anant (16 January 2012)."Is DNA going local with its news coverage?".Firstpost.Archivedfrom the original on Jul 26, 2023.
- ^"DNA enters Gujarat with Ahmedabad and Surat editions".Archived2023-07-25 at theWayback Machineexchange4media.2 November 2007.
- ^"DNA expands to Pune, positions paper along Mumbai lines".Archived2023-07-25 at theWayback Machineafaqs!.17 January 2008.
- ^"DNA launches its fifth edition in Jaipur on June 7".Archived2023-07-26 at theWayback MachineCampaign India.9 June 2008.
- ^"DNA launches its Bengalaru edition".Archived2023-07-25 at theWayback MachineDhleta Surender Kumar.afaqs!.19 December 2008.
- ^"DNA enters MP, launches Indore edition".Archived2023-07-26 at theWayback MachineSumantha Rathore.afaqs!.27 June 2011.
- ^"DNA comes to Delhi. Finally".Archived2023-07-25 at theWayback MachineKaushik Chatterji.Newslaundry.4 October 2016.
- ^"DNA Money to be launched as a stand-alone newspaper".Archived2023-08-10 at theWayback MachinePrajjal Saha.afaqs.11 January 2006.
- ^"DNA launches The Mag on Sunday".Archived2023-08-10 at theWayback MachineCampaign India.24 February 2009.
- ^"DNA Ya! organises Art Hunt for children across 80 Schools in Mumbai".Archived2023-10-22 at theWayback Machineeventfaqs.15 July 2010.
- ^"DNA: Zee Close to Buying Out Dainik Bhaskar".Archived2023-07-25 at theWayback MachineVarada Bhat, Shubhashish, Surajeet Das Gupta.Business Standard.First published 2 April 2012. Updated on 21 Jan 2013. Retrieved 26 July 2023.
- ^"What makes Zee such a force to reckon with".Archived2023-07-25 at theWayback MachinePradyuman Maheshwari.MxMIndia.1 October 2012. Retrieved 26 July 2023.
- ^"No magazines, only news: DNA shuts down 'Me'".Archived2023-07-26 at theWayback MachineAkash Raha.exchange4media.11 August 2010.
- ^"English Daily DNA Abruptly Shuts Its Bangalore & Pune Editions".Archived2023-07-26 at theWayback MachineVikas SN.MediaNama.26 August 2014.
- ^"'The medium is changing, not us': DNA shuts down print edition ".Archived2023-07-26 at theWayback MachineNewslaundry.9 October 2019.
- ^"DNA goes out of print 14 years after launch — the rise and sudden fall of a promising newspaper".Archived2023-05-01 at theWayback MachineAmrita Nayak Datta.The Print.11 October 2019.
- ^"DNA publishes its last print edition, to continue as web portal".Archived2023-07-25 at theWayback Machine11 October 2019.afaqs!.
- ^"How DNA newspaper is dying a slow and painful death".Archived2023-07-25 at theWayback MachineGaurav Sarkar.Newslaundry.12 June 2019. Retrieved 26 July 2023.
- ^"Sudhir Chaudhary moves on from Zee News after a decade of shaping its DNA".Archived2023-07-27 at theWayback Machineexchange4media.1 July 2022.
- ^"Rohit Ranjan returns to host DNA on Zee News".Archived2023-07-27 at theWayback Machineexchange4media.19 July 2022.
- ^"Sudhir Chaudhary resigns as CEO of Zee Media".Archived2023-07-29 at theWayback MachineThe Economic Times.3 July 2022.
- ^"Why did Sudhir Chaudhary leave Zee?Archived2023-07-27 at theWayback Machine"Tanishka Sodhi and Ashwine Kumar Singh.Newslaundry.2 July 2022.