Wikipedia

Denza

For other uses, seeDenza (disambiguation).

Shenzhen Denza New Energy Co., Ltd.,trading asDenza(Chinese:Đằng thế;pinyin:Téngshì), is anautomobilemanufacturing company and brand owned byBYD Auto.The brand produces premiumplug-in electric vehicles.

Shenzhen Denza New Energy Co., Ltd.
Company type
IndustryAutomotive
PredecessorShenzhen BYD Daimler New Technology Co., Ltd. (2010–2021)
FoundedMay 2010;14 years ago(May 2010)
Headquarters
Shenzhen, Guangdong
,
China
Area served
Key people
Lian Yubo (CEO)
ProductsAutomobiles
OwnerBYD Auto Industry
Chinese name
Simplified ChineseThâm quyến đằng thế tân năng nguyên khí xa hữu hạn công tư
Hanyu PinyinShēnzhèn Téngshì Xīn Néngyuán Qìchē Yǒuxiàn Gōngsī
Websitedenza.com
tengshiauto.com(China)
Footnotes / references
[1]

The company was founded in May 2010 as ajoint venturebetween BYD Auto Industry and Daimler AG (currentlyMercedes-Benz Group). In late 2014, its first model, theDenza EVwas put on sale in selected Chinese cities only.[2]In late 2021, Denza underwent arestructuringas Mercedes-Benz reduced its share to 10%, while BYD held the rest. BYD started investing in new models, such as theD9MPV, theN8andN7SUVs and theZ9full-size car.[3]In September 2024, Mercedes-Benz withdrew entirely from the joint venture by transferring its remaining 10% stake to BYD.[4][5]

Name

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An invented name from the ChineseTengshi(simplified Chinese:Đằng thế;traditional Chinese:Đằng thế;pinyin:Téngshì), Denza roughly translates to "rising power andmomentum".[6]Alternative translations include "win power" or "winning circumstances".

History

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Early period (2010–2021)

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Denza all-electric concept car atAuto Shanghai2013

On 1 March 2010, BYD Auto and Daimler AG signed amemorandum of understandingfor the joint development of electric vehicles.[7]The initial link-up led to the creation of a new, equal-ownership legal entity, Shenzhen BYD Daimler New Technology Co., Ltd. The company was formally established on 27 May 2010[8][9]and received a business license from the Chinese government in March 2011.[10]

The brand name Denza was introduced in March 2012. During its introduction, BYD chairman and founderWang Chuanfuhighlighted that BYD contributes its expertise in battery technology, electric drive systems, and practical experience in deploying electric vehicles on Chinese roads, while Daimler complements this with its experience in designing premium automobiles, know-how of electric vehicle architecture and safety, and a legacy of over 125 years in the industry.[11]

Denza showcased its first concept car in April 2012 at theAuto Chinamotor show inBeijing.[12]It was expected that this product would be offered as an electric luxury car.[13]

By September 2014, BYD and Daimler had jointly invested more than €300 million into the joint venture.[11]The brand's initial product was set to be launched inBeijing,Shanghai,and Shenzhen in September 2014,[14]the launch date was then pushed back to late 2014.[15]Its first model, the Denza EV debuted in December 2014.[2]

When Denza launched its first car, sales of new energy vehicles depend on subsidies provided by the Chinese government. Purchasers of the car were qualified for a RMB 78,000 subsidy and while the total subsidy on offer depends on location of purchase, no more than RMB 120,000 can be deducted.[2][14]As of 2014, buyers were exempted from Beijing's license plate lottery and qualified for free plates in Shanghai and Shenzhen.[14]

In 2018, the Denza EV underwent extensive body restyling, changing its name toDenza 500.[16]In November 2019, Denza presented its second model based on thesecond-generation BYD Tang.The vehicle was designed with significant participation ofMercedes-Benzdesigners, which handled exterior and interior design.[17][18]Sales of theDenza Xstarted at the end of 2020 exclusively on theChinesemarket.[19]

Restructuring (2021–present)

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In February 2021, the German business dailyHandelsblattreported that the relations between Denza's co-owners were in crisis, as its sales did not meet the expectations of Daimler, which allegedly expressed a desire to end the venture. However, this information was denied.[20]Changes in the joint venture structure was announced in December 2021. The unpopularDenza XSUV was discontinued, and the alliance changed its name toShenzhen Denza New Energy Vehicle Co., Ltd.In turn,Mercedes-Benz Groupreduced its shares from 50% to 10% in favor of BYD's higher stake of 90%.[21]

Denza D9 DM-i

The first model since the restructuring, theDenza D9minivan was introduced in August 2022. The D9 is available inplug-in hybridandbattery electricvariant.[22]At the same time, the company announced the expansion of its dealer network in China with a plan to open 270 new points by the end of 2022 throughout the country.[23]In March 2023, Denza introduced its second new model after restructuring, theDenza N7battery electric SUV.[24][25]In the same month, the range was expanded with a larger SUVDenza N8,which is based on theDenza X.[26]Denza plans to release product lines starting with the D, E, N, Z, and A letters.[27]

In June 2024, Denza started sales of the right-hand drive D9 EV inHong Kong.[28]It opened its first flagship store inKowloon Bay,which is the first presence of the brand outsidemainland China.[29]

In September 2024, Mercedes-Benz transferred its remaining 10% shareholding in Denza to BYD, making Denza a fully owned subsidiary of BYD.[5]

Products

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Main article:List of BYD Auto vehicles § Denza

Current models

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  • Denza N7
  • Denza D9
  • Denza Z9 GT

Discontinued models

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  • Denza EV
  • Denza 500
  • Denza X
  • Denza N8

Concept vehicles

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  • Denza EV Concept (2012)
  • Denza Inception (2022)

See also

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References

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  1. ^"Auto Show Concludes, China Brands Rise".CRI English. 3 May 2012. Archived fromthe originalon May 17, 2012.Retrieved20 May2012.
  2. ^abcPugliese, Tony (8 December 2014)."CHINA: BYD-Daimler launches new Denza EV".just-auto.com.Aroq Ltd. Archived fromthe originalon 4 January 2015.Retrieved4 January2015.
  3. ^Germany, Stuttgarter Zeitung, Stuttgart."Daimler: Stuttgarter Autobauer reduziert Denza-Anteil".stuttgarter-zeitung.de(in German).Retrieved2021-12-24.{{cite web}}:CS1 maint: multiple names: authors list (link)
  4. ^"Phẩm bài cố sự - đằng thế quan võng".Denza website.2024-10-07.Retrieved2024-10-07.
  5. ^ab"【 đồ 】 đằng thế khí xa chính thức cáo biệt hợp tư công tư, bôn trì đê điều thối xuất _ khí xa chi gia"[BYD Denza officially bids farewell to the joint venture, and Mercedes-Benz quietly withdraws].Autohome.2024-09-16.Retrieved2024-09-16.
  6. ^"Brand".denza.com.Shenzhen BYD Daimler New Technology Co., Ltd.Retrieved18 May2012.
  7. ^"UPDATE 2-Daimler and BYD sign agreement on electric cars".reuters.com.Thomson Reters. 1 March 2010.Retrieved23 Sep2013.
  8. ^"Daimler and BYD Put Electric Car Venture in Gear".The New York Times.28 May 2010.Retrieved20 May2012.
  9. ^"Company".denza.com.Shenzhen BYD Daimler New Technology Co., Ltd.Retrieved20 May2012.
  10. ^"Joint Venture between BYD and Daimler Receives Business License".BYD Auto. 2011-03-01. Archived fromthe originalon July 8, 2011.
  11. ^abCostello, Mike (2023-04-08)."Everything you need to know about Denza, a BYD and Mercedes-Benz experiment".CarExpert.Retrieved2024-11-03.
  12. ^For brand name debut, see"Daimler and BYD launch new electric car brand".China Daily. 31 March 2012.Retrieved18 May2012.
  13. ^Lau, Shirley (23 Sep 2013)."Hybrid Hothouse".Money Magazine.South China Morning Post.Retrieved29 September2013.
  14. ^abc"Daimler-BYD Joint Venture's New All-Electric Vehicle DENZA unveiled at Auto China".Daimler Global Media Site.Daimler AG. 21 April 2014. Archived fromthe originalon 25 April 2016.Retrieved10 April2016.
  15. ^"Daimler expects sales to surpass Audi, BMW in China this year".reuters.com.Thomson Reuters. Jul 6, 2014.Retrieved25 July2014.
  16. ^"Denza 500 - elektryczny brzydal od Daimlera"(in Polish). Archived fromthe originalon 2020-06-25.Retrieved2020-06-24.
  17. ^"Mercedes-Benz-styled Denza X to hit market at Auto Guangzhou".Retrieved2020-06-24.
  18. ^"China's Denza X Electric SUV Is A Mercedes-Benz In All But Name".Retrieved2020-06-24.
  19. ^"Oto" chiński Mercedes ". Nazywa się Denza X, ma 400 KM i po części trafi do Europy"(in Polish). 30 April 2019.Retrieved2020-06-24.
  20. ^"Is the Daimler-BYD JV Denza about to fall in China? | electrive.com".www.electrive.com.Retrieved2024-01-24.
  21. ^"Mercedes-Benz Media".Mercedes-Benz Media.Retrieved2024-01-13.
  22. ^Zhang, Phate (2022-08-24)."BYD's Denza brand officially launches D9 MPV in China".CnEVPost.Retrieved2024-01-13.
  23. ^"BYD to Open 270 Denza Brand Stores in China by Year's End".www.yicaiglobal.com.Retrieved2024-01-13.
  24. ^"Denza Inception Unveiled On The Chengdu Auto Show In China".27 August 2022.Retrieved2022-11-06.
  25. ^"Chińczycy skopiowali niemieckie auto. Każdy pozna, co udaje"[The Chinese copied the German car. Everyone will know what he is pretending to be].Autokult(in Polish). 2023-03-08.Retrieved2024-01-13.
  26. ^"Denza N8 is an expensive BYD Tang sibling. To launch this year".29 March 2023.Retrieved2023-03-29.
  27. ^"BYD-Mercedes Backed Denza D9 Electric MPV Officially Launched in China".16 May 2022.Retrieved2022-12-02.
  28. ^Kang, Lei (2024-06-25)."BYD Denza opens its 1st HK flagship store".CnEVPost.Retrieved2024-07-01.
  29. ^"DENZA inaugurates first flagship store in Hong Kong, China".autonews.gasgoo.com.Retrieved2024-07-01.
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