Digital Trendsis aPortland, Oregon-basedtech news,lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos andpodcastsabout technology andconsumer electronicsproducts. With offices in Portland, Oregon, New York City,Chicago,and other locations, Digital Trends is operated by Digital Trends Media Group, a media company that also publishes Digital Trends Español, focusing onSpanish speakersworldwide, and a men's lifestyle site The Manual.[1]
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Screenshot  Screenshot of Digital Trends from February 14, 2017 | |
Type of site | Technology news, technology products |
|---|---|
| Available in | English, Spanish |
| Owner | Digital Trends Media Group |
| Created by | Ian Bell,Dan Gaul |
| Editor | Andrew Martonik |
| URL | www |
| Commercial | Yes |
| Registration | No |
| Launched | June 2006 |
| Current status | Online |
| OCLCnumber | 810203593 |
The site offers reviews and information on a wide array of products that have been shaped by technology. That includes consumer electronics products such assmartphones,video gamesand systems, laptops, PCs and peripherals, televisions, home theater systems, digital cameras, video cameras, tablets, and more.
According to third-partyweb analyticsproviderSimilarWeb,the site received over 40 million visits per month As of June 2018[update].[2]From 2014 to 2021, Digital Trends' editorial team was led by Editor-in-chief Jeremy Kaplan and guided by Co-foundersIan Belland Dan Gaul. Kaplan left the site[3]in May of 2021. The website's About Us page[4]lists former Mobile Section Editor Andrew Martonik as "interim editor in chief."
History
editIan Belland Dan Gaul founded Digital Trends in June 2006 inLake Oswego, Oregon.[5]
In May 2009, Digital Trends moved its headquarters from Lake Oswego into theUS Bancorp TowerinDowntown Portland, Oregon.[6]The company opened a second office inNew York Cityin 2012. Digital Trends is a privately funded and owned corporation.Digital Trends en Español,a Spanish-language version of the site that offers original reporting focusing on the spanish speaking consumers worldwide, was launched in December 2014. Editor-in-Chief Juan Garcia leads an international team, among them Milenka Pena, an Emmy Award nominee and Silver Done Award recipient, who works as the News Editor for theSpanish site.[citation needed]
Digital Trends saw a surge in popularity in recent years; the site claimed a 100-percent increase in traffic in September 2015, reaching over 24 million unique readers globally and more than 13 million U.S. readers.[7]It currently reaches approximately 30 million readers per month, who view over 100 million pages.[citation needed]
In addition to growth, 2015 saw a series of changes for Digital Trends. The site expanded its awards program to include several international trade shows, including Mobile World Congress in Barcelona and IFA inBerlin.It also launched its first car of the year awards andSmart Homeawards, underscoring the site's growing investment in these areas. The company also launched DT Design,[8]an in-house creative ad agency, to focus on branded content and high-impact advertising units.
In late summer of 2016,Re/Codereported on a deal withConde Nastto acquire Digital Trends for $120 million, noting that the site is expected to generate $30 million in revenue this year and around $6 million in profit. Bell denied that his company was in talks, but acknowledged that the company "is periodically approached by would-be buyers."[9]Digidaywrote about the deal as well, comparing the site's traffic to "such properties as the Purch network,CNETandThe Verge,and ahead ofUSA TodayTech, Yahoo! Tech, and Business Insider's Tech Insider. "[10]In 2018,Facebookexecutive Bob Gruters joined Digital Trends as its CRO.[11]In June 2020, as Digital Trends postedBlack Lives Mattersupport statements, employees observed racial bias at a "Gin and Juice"party in 2018 and harassment at a 2017 holiday party. CEO Ian Bell noted" I'm not a proponent ofcancel culture."[12][13]In 2020,Gresham, OregonMayor Travis Stovall joined Digital Trends'board of directors.[14]
As of 2021, Digital Trends built its advertising business around data, includingintent-based audience segmentation.[15]The company partnered with Valnet, the parent ofScreen Rant,to pool resources and target larger news audiences.[16]
See also
editReferences
edit- ^"Men's Shopping Habits Have Changed – How Can E-Tailers Adapt?".Forbes.Archivedfrom the original on 9 April 2022.Retrieved24 January2022.
- ^[1]Archived2019-08-26 at theWayback MachineSimilarWeb. Retrieved 2018-06-24.
- ^"Tweet: Jeremy Kaplan".Twitter.Archivedfrom the original on 2021-06-30.Retrieved2021-06-22.
- ^"About Us | Digital Trends".Digital Trends.Archivedfrom the original on 2021-10-23.Retrieved2021-06-22.
- ^Rossmüller, Nic (May 24, 2006)."Design Technica becomes Digital Trends".LetsGoDigital.Archivedfrom the original on July 16, 2006.RetrievedMay 4,2007.
- ^Turoczy, Rick (May 1, 2009)."Moving on up: Digital Trends takes up residence in Big Pink".Silicon Florist.Archivedfrom the original on August 26, 2019.RetrievedJune 5,2009.
- ^"Digital Trends sees record traffic in September".TechInvestorNews.Archived fromthe originalon 15 February 2016.
- ^"Digital Trends launches in-house ad agency with new work for Scion".Techsite.Archived fromthe originalon 2016-03-02.
- ^Kafka, Peter (August 10, 2016)."Condé Nast came close to buying tech review site Digital Trends for $120 million, but the deal isn't happening".Re/Code.Archivedfrom the original on September 3, 2016.RetrievedAugust 29,2016.
- ^Moses, Lucia (September 15, 2016)."Digital Trends found a highly profitable niche among tech review sites without relying on Facebook".Digiday.
- ^"Facebook's Bob Gruters to Join Digital Trends Executive Team".Martech Series. 12 September 2018.Archivedfrom the original on 30 April 2021.Retrieved30 April2021.
- ^Mike Rogoway (11 June 2020)."Portland tech site reckons with employee backlash".oregonlive.Archivedfrom the original on 6 December 2020.Retrieved11 June2020.
- ^Mike Rogoway (10 June 2020)."Portland tech site faces outcry over 'Gin and Juice' party".oregonlive.Archivedfrom the original on 20 November 2020.Retrieved11 June2020.
- ^"Why I joined the board of a company under fire for its culture".QZ. 2 November 2020.Archivedfrom the original on 3 February 2021.Retrieved29 January2021.
- ^"'We don't do run-of-site anymore': How Digital Trends Media Group is using its first-party data ".DigiDay. 28 October 2021.Archivedfrom the original on 24 January 2022.Retrieved24 January2022.
- ^"Publishers unite: Valnet & DTMG partner to provide greater audience reach".12 October 2021.Archivedfrom the original on 24 January 2022.Retrieved20 March2022.
