Entrepreneuris an American magazine andwebsitethat carries news stories aboutentrepreneurship,small businessmanagement, andbusiness.First published in 1977.[2][3]it is published byEntrepreneur Media Inc., headquartered inIrvine, California.[4]The magazine publishes 10 issues annually, available throughsubscriptionand on newsstands. It has been published under license internationally inMexico,Russia,India,Hungary,thePhilippines,South Africa,and others.[5]Itseditor-in-chiefis Jason Feifer and its owner is Peter Shea.[6]
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 | |
| Editor-in-Chief | Jason Feifer |
|---|---|
| Frequency | Monthly |
| Total circulation (July 2020) | 510,483[1] |
| Founded | 1977 |
| Company | Entrepreneur Media, Inc. |
| Country | United States |
| Based in | Irvine,California,U.S. |
| Language | English |
| Website | entrepreneur |
| ISSN | 0163-3341 |
| OCLC | 759097756 |
History
editSince 1979,Entrepreneurhas annually published a list of its top 500franchisecompanies.[7]The magazine also published many other lists and awards, one of the most prominent being the Entrepreneur 360 formed to identify businesses mastering the art and science of growing a business. Companies are evaluated based on the analysis of 50-plus data points organized into five pillars; Revenue and Customers, Management Efficiency, Innovation, Financial Evaluation, and Business Valuation.[8]
In 1996, the magazine launched its website, Entrepreneur.com, which expanded to include features, contests, and other publications andspin-offs.[9]
It is recognised as one of America's leading business publications, competing with the likes ofForbes Magazine,Fortune,andFast Company.
Franchise 500
editTheFranchise500is an annual list compiled and published byEntrepreneurthat ranks 500 of the most prominent Americanfranchising companiesthrough a submission and review process. TheFranchise500 first began in 1979 and has been published every year since.[7]
Spin-offs
editEntrepreneurpublishes theEntrepreneur StartUpsmagazine, available through subscription and on newsstands.[10]The magazine publishes a blog managed by a dedicated online staff.[11]It is also published in digital editions through itsmobile apps.[12]
In 1999, the websiteYoungEntrepreneur.comwas created as a spin-off of Entrepreneur.com. It is an online forum for young entrepreneurs.[13]In 2010,Entrepreneurlaunched the websiteSecondAct.com,which is targeted at an older audience. When launched, the site used advertising as its sole source of revenue.[14]Entrepreneuralso publishes books through itsEntrepreneur Pressdivision. The company has a backlist of over 200 titles on business and entrepreneurship.[15]
Masters of Scale
editIn April 2017,Reid Hoffmanannounced the launch of a new podcast called "Masters of Scale",withEntrepreneurmagazine as its media partner. In each episode, Reid acts as the host, introducing a counterintuitive business theory and proving it out through the episode through a series of conversations with successful entrepreneurs.[16]Masters of Scaleis committed to a 50-50 gender balance.
The official podcast launched on 5 May 2017, and was featured on theEntrepreneur Magazinewebsite, but it is now exclusively hosted at mastersofscale.com. Episodes so far feature guests such asMark Zuckerberg,Brian Chesky,Sheryl Sandberg,Stewart Butterfield,Diane Greene,John Elkann,andNancy Lublin.
Controversies
editIn 2006, unusualweb trafficmeasurements led to allegations that Entrepreneur.com usedpop-upsto artificially boost its number of readers.[17]
The company has been involved in many lawsuits regarding itstrademarkon the wordentrepreneur,suing a wide variety of entities for using the word.[18]The trademark has generally attracted criticism for being on a commonly used word for which there is no substitute, and the aggressiveness with which it is applied has been noted as somewhat ironic;Business Weekasked, "Why would the publisher of Entrepreneur magazine be bullying entrepreneurs?"[19]
References
edit- ^"eCirc for Consumer Magazines".Alliance for Audited Media.July 22, 2020. Archived fromthe originalon July 22, 2020.RetrievedJuly 27,2020.
- ^"Entrepreneurship Education Chronology".Saint Louis University.Archived fromthe originalon September 19, 2015.RetrievedOctober 19,2015.
- ^Todd A. Finkle; David Deeds. "Trends in the Market for Entrepreneurship Faculty, 1989–1998".Journal of Business Venturing.16.
- ^"Contact Us".Entrepreneur.Archivedfrom the original on January 2, 2010.RetrievedDecember 10,2009.
- ^"About us".Entrepreneur Magazine Online, South Africa. 2012.Archivedfrom the original on 2013-03-24.
- ^"Entrepreneur Media, Inc".April 2, 2013. Archived fromthe originalon April 7, 2011 – viaBusinessweek.
- ^ab"About the Franchise 500®".Entrepreneur.2013.Archivedfrom the original on 2013-04-10.
- ^"The Best Entrepreneurial Companies in America".
- ^"Entrepreneur Media Kit. About us".Entrepreneur.2013.Archivedfrom the original on 2013-05-02.
- ^"Entrepreneur Startups Magazine".Entrepreneur.Archivedfrom the original on 15 June 2015.Retrieved23 March2018.
- ^http://blog.entrepreneur.comArchived2010-07-22 at theWayback Machine
- ^"Entrepreneur Digital Editions and Apps".Archived fromthe originalon 2013-04-10.Retrieved2013-04-02.
- ^"About".Young Entrepreneur.Archived fromthe originalon 2013-04-20.Retrieved2013-04-02.
- ^Fell, Jason (January 1, 2010)."Entrepreneur Magazine To Take on AARP with New Web Site".Archivedfrom the original on November 20, 2012.
- ^"Entrepreneur Press - Start, Run & Grow Your Business".entrepreneur.com.Archivedfrom the original on 16 March 2016.Retrieved23 March2018.
- ^"Best 36 Effective Habits Of Successful Entrepreneurs You Must Read 2020".vizaca.2020-05-26.Retrieved2020-11-11.
- ^Edmonston, Peter. (December 11, 2006). "In Web Traffic Tallies, Intruders Can Say You Visited ThemArchived2016-12-28 at theWayback Machine."The New York Times.
- ^Bryan Wassel (October 30, 2007). "Entrepreneur Media Tangles again with Scott Smith--Another Chapter in a Long RelationshipArchived2013-12-07 at theWayback Machine".MIN online.
- ^Barrett, P. M. (May 19, 2011). "Entrepreneur, the magazine that sues entrepreneursArchived2013-03-31 at theWayback Machine."Business Week.