FASHIONis a Canadianfashionmagazinepublished bySt. Joseph Communications.Established in 1977, it is currently based inTorontowith satellite offices inVancouverandMontreal.It publishes 7 issues a year, and has a total readership of 800,000 (Vividata Fall 2022).
 August 2013 cover featuringDemi Lovato | |
| Editor | Bernadette Morra |
|---|---|
| Former editors | John MacKay |
| Categories | Fashion magazine |
| Frequency | Monthly (7 per year) |
| Total circulation (December 2011) | 142,016[1] |
| Founded | 1977 |
| Company | St. Joseph Communications |
| Country | Canada |
| Based in | Toronto |
| Language | English |
| Website | www |
| ISSN | 1714-9835 |
The magazine covers international, national, local fashion, beauty trends and news. Notable cover subjects have included Lady Gaga, Beyoncé, Rihanna, Zendaya, Hailey Bieber, Sydney Sweeney, Sadie Sink and Olivia Culpo.
In February 2020,FASHIONtransitioned from a traditional women’s magazine to a brand of all ages, sizes, genders, ethnicities, and orientations.[2]
The magazine's first editor-in-chief was John MacKay, who had previously been responsible forToronto Life's men's fashion supplements.[3]
The current editor-in-chief is Bernadette Morra. Before joiningFASHION,Morra spent 23 years at theToronto Star,first as a fashion writer, then (since 1993) as fashion editor. She leftThe Starin 2008 to work as a freelance writer and joinedFASHIONin 2009.
FASHION'swebsite launched in the summer of 2000. The site currently covers runway news, street style, fashion and beauty trends, Canadian designers and more. FASHION's website also has two sub-brands: The Drop: The Releases You Need To Know; and Texture Talk - which is devoted to hair of all curl types.
In July 2021, content fromflare.com,which was a sister site toFASHION,migrated to FASHION's website and became a pillar on the site. In February 2023, theFlarebrand dissolved and its content was absorbed into FASHION's website under the Culture section.
In June 2022,FASHIONheld the first annual Cake Mix, an invitation-only party that is a kick-off event forPride month in Toronto.[4]This same yearFASHIONadded the tagline #UnapologeticallyOurselves to its mission statement to reflect the supportive and inclusive atmosphere of the brand.[5]
FASHIONand sister titlesChatelaineandChâtelainehold an annual Beauty Awards which is the largest beauty awards competition in Canada.[6]
St. Joseph Communications, the magazine's publisher, also publishesToronto Life,Maclean's,Chatelaine,Hello! Canada,Quill & Quire,andToday's Parent.
References
edit- ^"eCirc for Consumer Magazines".Audit Bureau of Circulations.Archived fromthe originalon July 24, 2012.RetrievedApril 28,2012.
- ^"FASHION for All: March Issue 2020".Fashion Magazine.
- ^Morra, Bernadette (2012-10-10)."Celebrating 35 years: FASHION editor-in-chief Bernadette Morra sits down with the magazine's first editor-in-chief John MacKay to discuss the differences between then and now".FASHION Magazine.Retrieved2019-08-31.
- ^Lautens, Annika."Jean Paul Gaultier's" Naked "dress and other highlights from FASHION's Cake Mix party".FASHION magazine.St Joseph Communications.
- ^Morra, Bernadette."We are #UnapologeticallyOurselves, just like you".FASHION magazine.St Joseph Communications.
- ^"FASHION Magazine, Chatelaine & Châtelaine come together for first joint The Beauty Awards".Chatelaine.St Joseph Communications.Retrieved7 June2021.