G Fuel(stylized in all uppercase asG FUEL) is a brand of caffeinateddrink mixsold by Gamma Labs, based inWest Babylon, New York.[1][2]It is marketed as a supplement for gaming that is designed to improve focus and reaction time.[citation needed]
 | |
| Type | Drink mix |
|---|---|
| Manufacturer | Gamma Labs |
| Country of origin | United States |
| Introduced | 2012 |
| Website | gfuel |
G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.[3]
Overview
edit
A serving of G Fuel contains 140 to 150 mg ofcaffeine.[4][5]G Fuel is available in multiple flavors, typically fruit-based, such asfruit punch,green apple,andlemon lime.In addition, G Fuel often collaborates with film production companies,[6][7][8]game studios,[9][10]video game media companies,[11]and musicians, to create custom, promotional flavors.[12]
Controversy
editIn April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center overleadcontamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California'sProposition 65.[13]
On June 16, 2022, Gamma Labs fired seven of itstalent managers,citing "restructuring", a day after five of them reported its CEO, Cliff Morgan, for using a slur and making derogatory statements while on a team call. G Fuel did not make an official statement on the event, though it acknowledged Morgan had called employees "lazy motherfuckers".[14][15]The company also banned users who mentioned the event from theirTwitchlive chat.[16]More than 75 content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.[17][14]
References
edit- ^Stout, Hilary (May 19, 2015)."Selling the Young on 'Gaming Fuel'".The New York Times.RetrievedFebruary 16,2019.
- ^"G Fuel drinks big for gamers, but are they safe?".ABC7 New York.February 3, 2017.RetrievedMarch 31,2019.
- ^"G Fuel: Best Gaming And Esports Energy Drink".G Fuel.
- ^"Caffeine in G-Fuel Energy Drink Mix".caffeineinformer.com.RetrievedFebruary 17,2019.
- ^"Energy drink makers target young gamers".health.heraldtribune.com.June 2, 2015.RetrievedFebruary 17,2019.
- ^"G Fuel partners with Spider-Man: No Way Home for a massive special edition series".Stack3D.November 16, 2021.RetrievedNovember 24,2021.
- ^"G Fuel and Warner Bros. Consumer Products Team Up to Create The One — Inspired by the New Film 'The Matrix Resurrections'".G Fuel.
- ^FUEL, G."New G Fuel Fortune Blend Inspired by Sony Pictures'" Uncharted "Available for Pre-Order".www.prnewswire.com(Press release).
- ^"DOOM Eternal Gets G Fuel Drinks" Sour Demon'ade "&" Spicy Demon'ade Reskin "".MP1st.March 15, 2021.RetrievedMarch 17,2021.
- ^"Celebrate World Tetris® Day With G Fuel's New Tetris™ Blast Energy Drink".G Fuel.June 6, 2021.
- ^"G Fuel partners with Enthusiast Gaming amidst Titans turnover".Esportz Network. May 8, 2020. Archived fromthe originalon May 25, 2020.RetrievedMay 22,2020.
- ^"G Fuel and Rapper Logic to Launch" Bobby Boysenberry "Energy Drink".BevNET.com.February 4, 2021.RetrievedMarch 17,2021.
- ^Hitt, Kevin (April 2, 2018)."Gamma Enterprises Settles Lawsuit over GFUEL Energy Supplements".Archived fromthe originalon June 10, 2020.RetrievedMarch 6,2020.
- ^abLee, Alexander (September 7, 2022)."How G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship".Digiday.RetrievedOctober 3,2024.
- ^Moosa, Shane (June 17, 2022)."GFuel fires staff hours after reporting higher-up's slurs to HR".GINX.RetrievedJuly 15,2022.
- ^Warren, Mark (June 17, 2022)."G Fuel Causes Controversy Via Sudden Firings and Executive's Alleged Use of" Derogatory Terms "".gfinityesports.com.RetrievedJuly 15,2022.
- ^Parker, Jason (June 17, 2022)."GFuel fires 7 employees for allegedly protesting against slur used during team call".sportskeeda.com.RetrievedJuly 15,2022.