Wikipedia

Gary Vaynerchuk

Not to be confused withGary V.

In this name that followsEastern Slavic naming customs,thepatronymicisAlexandrovichand thefamily nameisVaynerchuk.

Gennady Alexandrovich Vaynerchuk[2][a](also transliterated[b]asHyenadz Alyaksandravich Vaynyarchuk[c];November 14, 1975), more commonly known by his aliasGary VaynerchukorGary Vee,is an American businessman, author, speaker, and internet personality.[3][4][5]He is a co-founder of the restaurant reservation software companyResyand Empathy Wines.[6][1][7]First known as awine criticwho expanded his family's wine business,[8][9]Vaynerchuk is now more known for his work indigital marketingandsocial mediaas the chairman of New York–based communications company VaynerX,[10]and as CEO of VaynerX subsidiary VaynerMedia.[11][12]

Gary Vaynerchuk
Vaynerchuk in February 2017
Born
Gennadiy Alexandrovich Vaynerchuk (Геннадий Александрович Вайнерчук)

(1975-11-14)November 14, 1975(age 48)
Babruysk,Byelorussian SSR,Soviet Union
Other namesGary Vee
CitizenshipUnited States
Known forEntrepreneurship,social media,angel investing,enology
Notable workVaynerX,Wine Library TV,Resy,Empathy Wines[1]
Websitegaryvaynerchuk.com
Signature

Early life

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Vaynerchuk was born inBabruyskin theSoviet Union(today part ofBelarus),[9]andimmigrated to New York Cityin theUnited Statesin 1978 at the age of three.[5]He is ofAshkenazi Jewishdescent.[13]Growing up, Vaynerchuk lived in New York City'sQueensborough and later moved toEdison, New Jersey.[14][15]At age 14, he joined his family's retail-wine business. After his family moved, he graduated fromNorth Hunterdon High School.[16]In 1998, Vaynerchuk graduated with a bachelor's degree in management science fromMount Ida CollegeinNewton, Massachusetts.[17]

Career

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Vaynerchuk co-foundedrestaurant reservationappResy,which was acquired byAmerican Expressin 2019.[7]He is also a co-founder ofwineryEmpathy Wines, which was acquired byConstellation Brandsin 2020.[18][19]Vaynerchuk is the creator and founder behind the VeeFriends1 and VeeFriends2non-fungible tokenseries.[20][21]

Wine Library

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After graduating from college in 1998, Vaynerchuk took charge of his father's liquor store, Shopper's Discount Liquors. He renamed the store Wine Library, launched sales online, and in 2006 started Wine Library TV, a dailywebcaston YouTube covering wine.[22]He grew the business from $3 million a year to $60 million a year.[23]In August 2011, Vaynerchuk stepped away from the wine business to build VaynerMedia, a digital ad agency.[22][24]

VaynerX

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Vaynerchuk is thechairmanof VaynerX, a communications company that holds media properties and technology companies.[25][26][27]

VaynerMedia

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Gary Vaynerchuk at Internet Week 2015 in New York

In 2009, Vaynerchuk and his brother AJ Vaynerchuk founded VaynerMedia, asocial media-focused digital agency.[28]The company provides social media and strategy services toFortune 500companies.[28][29]In 2015, VaynerMedia was named one ofAd Age's A-List agencies.[29]With 600 employees in 2016, VaynerMedia grossed $100 million in revenue.[30]The company also partnered withVimeoto connect brands and filmmakers for digital content.[31]

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In 2017, Vaynerchuk formed The Gallery, later renamed Gallery Media Group, a VaynerX subsidiary company that housesPureWow,male-orientednews outletONE37pm.com, and other media properties.[32][3][33]

VCR Group

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Vaynerchuck founded a hospitality company called VCR Group with David Rodolitz, Josh Capon, and Conor Hanlon.[34]VCR group has started many restaurants in Las Vegas and New York including: Ito, FlyFish Club, Capons and Bar Ito.[35]They opened a restaurant called Little Maven in NYC in the fall of 2023.[36]

Media

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Planet of the Apps

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In February 2017, Vaynerchuk was a participant ofPlanet of the Apps,areality televisionseries, withwill.i.am,Jessica AlbaandGwyneth Paltrow.[37]In the show, Vaynerchuk and the team evaluated pitches from app developers vying for investment.[38][39]

YouTube shows and videos

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Vaynerchuk hosted a video blog on YouTube calledWine Library TV(WLTVorThe Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006.[40]At 1,000 episodes in 2011, Vaynerchuk retired the show and replaced it with a video podcast calledThe Daily Grape.[41]

In 2010, Vaynerchuk launchedWine & WebonSirius XMsatellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.[42]

In 2014, Vaynerchuk launchedThe #AskGaryVee ShowonYouTubein which he responds to questions from Twitter andInstagram.[43]The questions are mostly onentrepreneurship,family and business topics. The show inspired Vaynerchuk's fourth book,AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness[44]which reachedThe New York TimesBest Seller list.[45]

DailyVeeis a daily, video-documentary series on YouTube hosted by Vaynerchuk. Started in 2015, he records interviews with other businessmen and broadcasts investor meetings and strategy sessions at VaynerMedia.[10][46]

New Media Expo 2008
withiJustineandLeo Laporte
withBen Parr,Ezarik, et al.

Reception

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Vaynerchuk has earned a social-media following aroundmentorship.[47]However, critics have called him asnake oil salesman.[5]

In 2015, Vaynerchuk was named toCrain's New York Business 40 Under 40.[48]In 2017, Vaynerchuk was listed as one of Forbes' Top Social Influencers.[49]

Works

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  • Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World(2008)ISBN1594868824
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion(2009)ISBN0061914177
  • The Thank You Economy(2011)ISBN0061914185
  • Jab, Jab, Jab Right Hook(2013)ISBN1594868824
  • #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Hardcover(2016)ISBN0062273124
  • Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too(2018)ISBN0062674692
  • Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success(2021)ISBN0062674684
  • Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World(2024)ISBN9780063317598

Notes

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  1. ^Russian:Геннадий Александрович Вайнерчук
  2. ^BGN/PCGN romanization of Belarusian
  3. ^Belarusian:Генадзь Аляксандравіч Вайнярчук

References

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  1. ^ab"Get ready for disruption in the wine industry: How Gary Vaynerchuk and Empathy Wines plan to cut the middlemen and sell the best $20 wine".Food & Wine magazine. November 21, 2018.Archivedfrom the original on April 5, 2019.RetrievedJune 5,2020.
  2. ^Lapidario, Milie (February 4, 2012).Quicklet On Gary Vaynerchuk's Crush It! (CliffsNotes-like Book Summary).Hyperink Inc.ISBN978-1-61464-765-2.Archivedfrom the original on April 21, 2021.RetrievedNovember 27,2020.
  3. ^abMcAlone, Nathan (April 1, 2017)."Gary Vaynerchuk is buying PureWow, a women's media company that generated about $20 million in 2016".Business Insider.Archivedfrom the original on February 22, 2017.RetrievedFebruary 20,2017.
  4. ^Schonbrun, Zach (December 28, 2018)."The Self-Described Jets Owner-in-Waiting Will Tailgate for Now".New York Times.Archivedfrom the original on December 29, 2018.RetrievedOctober 17,2019.
  5. ^abcRoberts, Daniel (December 8, 2014)."Is Gary Vaynerchuk for Real?".Fortune.Archivedfrom the original on May 20, 2017.RetrievedDecember 10,2019.
  6. ^"Doodles used to create Gary Vaynerchuk NFT collection sell for $1.2 million in Christie's auction".CNBC. October 2021.Archivedfrom the original on November 12, 2021.RetrievedFebruary 4,2022.
  7. ^abChowdhury, Reza (May 15, 2019)."American Express is Acquiring Restaurant Reservation Platform Resy".Alleywatch.Archivedfrom the original on September 17, 2020.RetrievedDecember 28,2019.
  8. ^Clifford, Catherine (March 17, 2017)."Social media guru: Facebook video is the best ad buy for your money right now".CNBC.Archivedfrom the original on March 17, 2017.RetrievedApril 17,2017.
  9. ^abClifford, Catherine (March 13, 2017)."Self-made millionaire Gary Vaynerchuk: This is the real secret to success".CNBC.Archivedfrom the original on March 13, 2017.RetrievedApril 22,2017.
  10. ^abFraser, Ted (December 17, 2017)."I Spent a Week Living Like Gary Vaynerchuk".Vice.Archivedfrom the original on April 22, 2019.RetrievedMay 26,2019.
  11. ^Johnson, Eric (July 21, 2016)."Entrepreneur and investor Gary Vaynerchuk 'cannot wait' for the startup armageddon".Recode.Archivedfrom the original on February 22, 2017.RetrievedFebruary 20,2017.
  12. ^"Gary Vaynerchuk Discusses VaynerMedia's Rapid Ascent".Archivedfrom the original on July 26, 2020.RetrievedAugust 14,2020.
  13. ^Gary Vaynerchuk.Crush It:Why NOW Is the Time to Cash in on Your Passion.
  14. ^Friend, Tad (June 7, 2010)."V-va-va-voom!".The New Yorker.Archivedfrom the original on March 31, 2014.RetrievedJanuary 31,2013.He thumped his heart. 'I was born in the Soviet Union, and we were poor when we came here' — to Edison, New Jersey — 'so it's incredible to me that that many people are interested.'
  15. ^Dunn, Taylor (March 31, 2018)."Gary Vaynerchuk on how to quit your day job".ABC.Archivedfrom the original on March 31, 2018.RetrievedDecember 28,2019.
  16. ^O'Donnell, Chuck (February 20, 2018)."How Gary Vaynerchuk's childhood in Edison helps him crush it in business".Courier News.Archivedfrom the original on February 20, 2018.RetrievedJune 29,2018.The Vaynerchuks eventually relocated and Gary would graduate from North Hunterdon High School, but the Edison environment and his own immigrant's experience seem to have shaped Vaynerchuk to his core.
  17. ^Asimov, Eric (September 8, 2009)."Pop goes the critic".The New York Times.Archivedfrom the original on March 29, 2019.RetrievedFebruary 8,2017.
  18. ^"Constellation Brands acquires Gary Vaynerchuk's Empathy Wines".CNBC. July 2020.Archivedfrom the original on July 1, 2020.RetrievedJuly 1,2020.
  19. ^"Gary Vaynerchuk launches disruptive new wine co".The Drinks Business. August 2019.Archivedfrom the original on August 12, 2020.RetrievedJune 5,2020.
  20. ^"How Gary Vaynerchuk Became an NFT Guru And lord of his own metaverse".New York magazine. November 16, 2021.Archivedfrom the original on February 5, 2022.RetrievedFebruary 4,2022.
  21. ^Graham, Michelai (April 18, 2022)."VeeFriends Series 2 NFTs: Everything You Need to Know".Boardroom.Archivedfrom the original on January 9, 2023.RetrievedJanuary 9,2023.
  22. ^abLa Gorce, Tammy (June 22, 2008)."At Wine Superstores, Tastings Are Just the Start".The New York Times.Archivedfrom the original on August 26, 2018.RetrievedOctober 10,2016.
  23. ^Kane, Libby (May 4, 2017)."The CEO of a multimillion-dollar company explains what he did in his 20s to set himself up for success in his 30s".Business Insider.Archivedfrom the original on August 9, 2020.RetrievedOctober 17,2019.
  24. ^Pattison, Kermit (September 16, 2008)."Selling Wine The Web 2.0 Way".Fast Company.Archivedfrom the original on August 31, 2017.RetrievedDecember 10,2019.
  25. ^Peterson, Tim (May 2, 2019)."'Everyone is a competitor': Gary Vaynerchuk's Gallery Media Group straddles the line between publisher and agency ".DigiDay.Archivedfrom the original on May 26, 2019.RetrievedMay 26,2019.
  26. ^Thomas, Aby Sam (January 2, 2019)."Stepping Up: Serial Entrepreneur Gary Vaynerchuk".Entrepreneur.Archivedfrom the original on May 26, 2019.RetrievedMay 26,2019.
  27. ^Flynn, Kerry (June 13, 2018)."Gary Vaynerchuk's Tracer wants marketers to stop wasting time with Excel".DigiDay.Archivedfrom the original on April 27, 2019.RetrievedOctober 17,2019.
  28. ^abSegal, David (November 2, 2013)."Riding the Hashtag in Social Media Marketing".New York Times.Archivedfrom the original on December 6, 2018.RetrievedDecember 10,2019.
  29. ^abAdAge, Staff (January 26, 2015)."Ad Age's 2015 Agency A-List Standouts: Grey, 180LA, AKQA and More".Archivedfrom the original on January 8, 2017.RetrievedDecember 9,2015.
  30. ^CNBC, Staff (March 26, 2016)."CNBC's 'Follow the Leader' Uncovers the Secrets to Entrepreneurial Success".CNBC.Archivedfrom the original on February 24, 2017.RetrievedFebruary 23,2017.
  31. ^Stein, Lindsay (December 1, 2016)."Vimeo and VaynerMedia Create Exclusive Content Partnership".AdAge.Archivedfrom the original on February 24, 2017.RetrievedFebruary 23,2017.
  32. ^Spangler, Todd (October 9, 2018)."Gallery Media Group Aims for Authenticity".Variety.Archivedfrom the original on October 10, 2018.RetrievedMay 26,2019.
  33. ^Perlberg, Steven (January 4, 2017)."Gary Vaynerchuk Acquires Women's Publisher PureWow".The Wall Street Journal.Archivedfrom the original on October 26, 2018.RetrievedMarch 9,2017.
  34. ^"VCR Group".RetrievedFebruary 11,2024.
  35. ^"VCR Group".RetrievedFebruary 11,2024.
  36. ^Perry, Brianna (November 30, 2023)."This Intimate Eatery Is Serving Maximalist Whimsy & 'Chocolate Mousse From The 80s'".Secret NYC.RetrievedFebruary 11,2024.
  37. ^Heath, Alex (August 4, 2016)."3 big-name celebrities will be mentors on Apple's new show about apps".Business Insider.Archivedfrom the original on February 24, 2017.RetrievedFebruary 23,2017.
  38. ^Epstein, Adam (February 14, 2017)."There's nothing original about Apple's first foray into original TV".QZ.Archivedfrom the original on July 13, 2018.RetrievedFebruary 23,2017.
  39. ^Dillet, Romain (August 30, 2016)."Somebody at Apple thought the reality show 'Planet of the Apps' really needed Jessica Alba".TechCrunch.Archivedfrom the original on February 12, 2019.RetrievedFebruary 23,2017.
  40. ^Robinson, Jancis,Financial Times(November 15, 2008)."The online evangelist".Financial Times.Archivedfrom the original on December 16, 2008.RetrievedNovember 16,2008.{{cite news}}:CS1 maint: multiple names: authors list (link)
  41. ^Brion, Raphael (March 18, 2011)."Gary Vaynerchuk's Daily Grape".Eater magazine.Archivedfrom the original on February 24, 2017.RetrievedFebruary 23,2017.
  42. ^Dugan, Lauren (August 23, 2010)."Gary Vaynerchuk to Host Sirius XM Radio Show".AdWeek.Archivedfrom the original on February 24, 2017.RetrievedFebruary 23,2017.
  43. ^Yeung, Ken (February 28, 2016)."Review: Gary Vaynerchuk's new book taught me 369 lessons about business".VentureBeat.Archivedfrom the original on October 17, 2019.RetrievedOctober 17,2019.
  44. ^Long, Jonathan (August 3, 2015)."Why Gary Vaynerchuk's '#AskGaryVee Show' Is Marketing Gold".Entrepreneur magazine.Archivedfrom the original on February 5, 2019.RetrievedFebruary 23,2017.
  45. ^"Bestsellers: Business".The New York Times.Archivedfrom the original on June 5, 2020.RetrievedJune 5,2020.
  46. ^Roof, Katie (April 14, 2016)."Gary Vaynerchuk on why he's betting on Facebook Live, Snapchat, and Musical.ly".TechCrunch.Archivedfrom the original on December 30, 2019.RetrievedDecember 30,2019.
  47. ^Coscarelli, Joe (December 18, 2019)."Gary Vaynerchuk Is a Rapper's Best Friend".The New York Times.Archivedfrom the original on March 5, 2020.RetrievedJune 5,2020.
  48. ^Flamm, Matthew (July 5, 2018)."40 Under 40".Crain's New York.Archivedfrom the original on December 11, 2019.RetrievedDecember 10,2019.
  49. ^Forbes, Staff (December 21, 2017)."Forbes Releases List Of Top Social Influencers In Three Categories -- Food, Tech/Business And Kids".Forbes.Archivedfrom the original on December 15, 2018.RetrievedDecember 10,2019.
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