Wikipedia

Grazia

Grazia(pronounced[ˈɡrattsja];Italianfor 'Grace'; stylized inall caps) is a weeklywomen's magazinethat originated in Italy with international editions printed in Albania, Argentina, Australia, Bahrain, Bulgaria,[1]China, Croatia, Colombia, France, Germany,[2]Greece, Indonesia, India, Jordan, North Macedonia,[3]Mexico, the Netherlands,[4]Poland, Portugal, Pakistan, Qatar,[5]Serbia, Slovenia, South Korea, Spain, Thailand, and the United Kingdom.

Grazia
Cover page dated January 2009
EditorSilvia Grilli
CategoriesWomen's magazine
FrequencyWeekly
First issue1 October 1938;86 years ago(1938-10-01)
CompanyArnoldo Mondadori Editore(1938–2022)
Reworld Media(2023–present)
CountryItaly
Based inMilan
LanguageItalian
Websitegraziamagazine.com
ISSN1120-5113

History and profile

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First coverGrazia1938 Mondadori

The Italian edition ofGraziawas first published byMondadoriin November 1938.[6]Mondadori started the magazine to compete withLei,a women's magazine published by the Rizzoli company.[7]Graziawas modelled on the American magazineHarper's Bazaar.[8]The start ofGraziawas a return in Italy to traditionalist values such as cooking andchild-rearing.[9]

During thefascist rulein the country the magazine followed theFascistpolicies and propaganda.[9]Following World War II the magazine was renewed, but itsconservativestance remained.[9]Its conservatism continued during the late 1960s in that although miniskirts were featured in the fashion pages, these garments were commented from a conservative perspective in its social commentaries.[10]

From its beginning in 1938 to September 1943,Bruno Munariserved as theart directorfor the magazine and for another Mondadori title,Tempo.[11]

In Italy it is owned by Mondadori[6][12]which later became one ofSilvio Berlusconi's companies.[13]

Graziapublished an article in July 2015 that promoted the breeding of family pets to make money with a statement from the BritishRoyal Society for the Prevention of Cruelty to Animals(RSPCA) critical ofGrazia.[14]

International editions

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Graziahas international editions in several countries.[15]Its first international edition was published in Bulgaria in March 2004.[16]The British edition of the magazine began publication in February 2005[15]and is owned in the UK under licence byBauer Consumer Media.[citation needed]The Greek version was launched in April 2005.[15]In November of the same year its edition in the United Arab Emirates was first issued.[15]

The magazine had an edition in Croatia from February 2006 and in Serbia from June 2006.[15]The Russian edition began publication in March 2007,[15]while the Netherlands followed in August 2007.[15]Grazia Indiawas launched in May 2008.[15]Its Australian edition began publication in July 2008,[15]but folded in February 2013.[17][18]Grazia Australiareopened in 2015 under new management. In February 2009 the Chinese version ofGraziawas started, being its twelfth international edition.[19]The French version of the magazine was first published in August 2009.[20]

The inaugural issue ofGrazia Koreawas launched on 20 February 2013. It features a photospread of actorsLee Byung-hun,Bae Soo-binand Kim Do-hyun for the play based on the filmMasquerade(2012).[21]Grazia Pakistanwas launched in February 2017.[22]The launch party took place at the HSY Mansion in Krachi on 6 February 2017 with publisher and editor-in-chief ofGrazia Pakistan,Zahraa Saifullah and the first issue cover girlMawra Hocane.[23]Grazia Arabiais published in Qatar,[5]and it gives annual Grazia Style awards. In 2018 the awards went to the Italian ambassador in Qatar andAsma Al Thaniwho is a Qatari adventurer.[24]

Germany

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Only one and a half years after the start of the German edition ofGrazia,Mediengruppe Klambtbrought the title 2011 into a joint venture in whichGruner + Jahrbarely held the majority. in 2017, the women's magazine has been bought back completely. As of 1 January 2018, Mediengruppe Klambt is taking over the 50.1% share, which was previously held by Gruner + Jahr.[25]

Circulation

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Graziahad a circulation of 374,213 copies in 1984.[26]The Italian version of the magazine had a circulation of 240,000 copies from January to August 2003.[27]The 2007 circulation of the Italian edition was 218,083 copies.[28][29]In Italy, the circulation of the magazine rose to 382,000 copies in the first half of 2011.[30]During the same period the British edition of the magazine had a circulation of 219,741 copies.[31]The circulation in the UK for the second half of 2013 was 160,019 copies.[32]

The German version's published circulation in the third quarter 2017 was 96,632 copies - a drop of around 20 percent compared to the same period of 2016. Since 2016Graziahas come under pressure at thekioskswith the magazineOliviaofBauer Media Group.[25]

See also

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References

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  1. ^"Media landscapes. Bulgaria".European Journalism Center.Archived fromthe originalon 21 December 2017.Retrieved13 June2015.
  2. ^"Grazia Germany".Retrieved12 March2010.
  3. ^Paula Brito (10 November 2005)."Revista 'Grazia' chega a Portugal em Janeiro".Diário de Notícias.Archived fromthe originalon 25 March 2008.Retrieved21 September2007.
  4. ^"Partners".Fashion Week.Archived fromthe originalon 16 June 2015.Retrieved9 May2015.
  5. ^abNicholas Rapp."CNA-Q LibGuides: Print Journals - Tables of Contents: Grazia".library.cna-qatar.com.Retrieved8 January2022.
  6. ^abDavid Forgacs; Stephen Gundle (2007).Mass Culture and Italian Society from Fascism to the Cold War.Indiana University Press. p. 7.ISBN978-0-253-21948-0.
  7. ^Manuela Di Franco (April 2018).Popular Magazines in Fascist Italy, 1934 – 1943(PhD thesis). University of Cambridge. p. 40.doi:10.17863/CAM.33377.
  8. ^Adam Arvidsson (2003).Marketing Modernity: Italian Advertising from Fascism to Postmodernity.New York: Routledge. p. 23.ISBN9781138880023.
  9. ^abcPenelope Morris (2007)."A window on the private sphere: Advice columns, marriage, and the evolving family in 1950s Italy".The Italianist.27(2): 304–332.doi:10.1179/026143407X234194.S2CID144706118.
  10. ^Cesare Amatulli; et al. (2019)."Temporal dynamism in country of origin effect: The malleability of Italians' perceptions regarding the British sixties".International Marketing Review.36(6): 970.doi:10.1108/IMR-08-2016-0165.hdl:2299/22819.S2CID166900653.
  11. ^"Bruno Munari: art director, 1943-1944".Domus.24 March 2012.Retrieved25 April2015.
  12. ^"Time Inc in Joint Venture to Publish talian Fortune".Associated Press. 7 November 1988.Retrieved17 February2015.
  13. ^Eric Lyman (5 March 2014)."Italian publisher unveils magazine dedicated to Pope Francis".National Catholic Reporter.Rome.Retrieved2 November2014.
  14. ^"Graziaarticle sparks criticism from pet lovers ".Pet Gazette.Retrieved 8 July 2015
  15. ^abcdefghi"10 Pure Italian Fashion Magazines You can't Miss".Studying It.5 July 2014. Archived fromthe originalon 18 June 2015.Retrieved18 June2015.
  16. ^"Bulgaria".Grazia International.Retrieved13 June2015.
  17. ^"Grazia gone as magazines slump",The Australian
  18. ^Max Mason (11 February 2016)."New editor-in-chief of The Australian Women's Weekly named as Kim Wilson".The Sydney Morning Herald.Retrieved18 February2017.
  19. ^Chen Duo Icy; Chen Jiaxi Viola; Liu Wenman Nicole; Wu Ge Mavis (May 2013)."'Grazia China' Study Report "(PDF).Hong Kong Baptist University.Archived fromthe original(PDF)on 18 June 2015.Retrieved27 April2015.
  20. ^"France".Mondadori.Retrieved1 November2014.
  21. ^So Hyoun An (23 February 2013)."The Three Gwanghaes Lee Byung Hun, Bae Soo Bin and Kim Do Hyun Pose for Grazia".enewsWorld.CJ E&M. Archived fromthe originalon 19 April 2013.Retrieved23 February2013.
  22. ^"Pakistan".
  23. ^"Mawra Hocane becomes the first cover girl for Grazia Pakistan".HIP.2 February 2017. Archived fromthe originalon 29 September 2017.Retrieved28 September2017.
  24. ^"Grazia Style awards recognise..."Gulf Times.12 November 2018.Retrieved8 January2022.
  25. ^abDavid Hein (8 November 2017)."Klambt übernimmt Grazia komplett".horizont.net.Retrieved9 November2017.
  26. ^Maria Teresa Crisci."Relationships between numbers of readers per copy and the characteristics of magazines"(PDF).The Print and Digital Research Forum.Retrieved14 April2015.
  27. ^"News magazines"(PDF).Lombard Media.Archived fromthe original(PDF)on 2 April 2015.Retrieved15 March2015.
  28. ^Anne Austin; et al. (2008)."Western Europe Market and Media Fact"(PDF).Zenith Optimedia.Archived fromthe original(PDF)on 5 February 2015.Retrieved10 April2015.
  29. ^"Dati ADS (tirature e vendite)".Fotografi(in Italian). Archived fromthe originalon 24 April 2015.Retrieved26 April2015.
  30. ^"Top 10 Italian Fashion Magazines".Cision.3 February 2011. Archived fromthe originalon 2 November 2014.Retrieved2 November2014.
  31. ^Mayer Nissim (18 August 2011)."FHM, Heat, Zoo sales slump in Bauer Media magazine ABCs".Digital Spy.Retrieved30 July2015.
  32. ^"ABC Certificates and Reports: Grazia".Audit Bureau of Circulations.Archived fromthe originalon 3 December 2013.Retrieved7 March2014.July to December 2013, combined print and digital editions.
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