IFis a 2024 Americanfantasycomedy dramafilm written, produced, and directed byJohn Krasinski.The film features anensemble castthat includesCailey Fleming,Ryan Reynolds,Krasinski, andFiona Shawwith supporting roles done byAlan KimandLiza Colón-Zayasalong with the voices ofPhoebe Waller-Bridge,Louis Gossett Jr.,andSteve Carell.Combininglive-action and animation,the film follows a young girl (Fleming) who goes through a difficult experience and begins to see everyone'simaginary friendswho have been left behind as their real-life children have grown up.

IF
Poster featuring various creatures, a girl, and man walking across a street.
Theatrical release poster
Directed byJohn Krasinski
Written byJohn Krasinski
Produced by
Starring
CinematographyJanusz Kamiński
Edited by
Music byMichael Giacchino
Production
companies
Distributed byParamount Pictures
Release dates
  • May 8, 2024(2024-05-08)(France)
  • May 17, 2024(2024-05-17)(United States)
Running time
104 minutes[1]
CountryUnited States
LanguageEnglish
Budget$110 million[2]
Box office$190.3 million[3][4]

Development of the film began in 2019, with Krasinski set to write and direct and Reynolds attached to star. The rest of the cast joined between October 2021 and January 2022, and filming took place inNew York Citybetween August of that year and May 2023.IFwas theatrically released byParamount Picturesin the United States on May 17, 2024. The film received mixed reviews from critics and grossed over $190.3 million against a budget of $110 million.

Plot

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12-year-old Bea moves into her grandmother Margaret's apartment in New York while her father waits for heart surgery in the same hospital where her mother died of cancer years earlier. One night, Bea sees an unfamiliar creature, following it back to her grandmother's building.

The next day, Bea sees it again, accompanied by a man. She follows them to a nearby house where the man, Cal, retrieves a large furry purple creature named Blue. Bea also meets the other creature, a butterfly-like being named Blossom, and faints.

Bea awakens in Cal's apartment where she learns that he has been working withimaginary friends(or IFs) to place them with new children as their original children have grown up and forgotten them, and they will soon disappear. Initially reluctant, she eventually decides to help Cal.

The next day, Cal takes Bea to Memory Lane Retirement Home, a retirement community for IFs housed underneath a swing ride inConey Island.An elderly teddy bear and the head of the facility named Lewis inspires her to use her imagination to redesign the facility, much to the chagrin of Cal. Bea tries to match one of the IFs with Benjamin, a young patient at the hospital, but he is unable to see any of them. Lewis suggests to Bea that maybe IFs do not need new kids, but rather to reunite with their old ones.

Talking with her grandmother, Bea sees a photo of her as a young dancer and recognizes Blossom in the background. Realizing she was her grandmother's IF, she decides to test Lewis' idea. Playing one of her grandmother's records inspires Margaret to dance and she remembers Blossom, instilling Bea with hope.

Following a tip, Bea, Cal, and Blue find Blue's original kid Jeremy, now a grown man trying to launch a business. With Bea's help Jeremy remembers Blue, who gives him the confidence he needs for a business presentation.

That evening, Bea arrives at Margaret's who frantically informs her granddaughter that there has been a complication with her father's treatment. Comforted by Cal, Bea says she does not want to say goodbye to her dad, so he suggests she tell him a story instead.

At the hospital, Bea tells her unresponsive father a story about how she was pushing herself to act like a grown-up when she is just a child who still needs her father. She begins to cry while telling it, feeling that she might lose him too. However, he wakes up, much to her relief, and they hug. When Bea goes outside his hospital room, she sees that all of the IFs, who had accompanied her to the hospital, are gone.

Returning to her grandmother's building, Bea goes to thank Cal only to discover that the door to his apartment opens into an old storage room as revealed by the landlady. After her dad is released from the hospital, he and Bea pack up to go home. During this, Bea realizes from an old picture she painted that Cal is actually her own IF, whom she had forgotten after her mother's death. Bea rushes to Cal's room and thanks him for helping, telling him she will always need him. This allows her to see Cal and the IFs again and they reunite one last time.

Some time later, Cal continues reuniting the IFs with their original kids, now grown up. Benjamin meets his IF, a cartoonish bespectacled dragon with a cast and crutch.

Cast

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  • Cailey Flemingas Bea, a girl who can see IFs
  • Ryan Reynoldsas Cal, Bea's neighbor who can also see IFs
  • John Krasinskias Bea's unnamed father
  • Fiona Shawas Bea's grandmother[a]
  • Alan Kimas Benjamin, a boy recuperating in the hospital from his injuries
  • Liza Colón-Zayasas Janet, a nurse who watches over Bea's father
  • Bobby Moynihanas Jeremy, a businessman who was the creator of Blue
  • Catharine Daddario as Bea's mother
  • Barbara Andres as the Woman Upstairs, the unnamed elderlylandladyof the building that Bea's grandmother lives in.

Voices

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Production

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In October 2019,Paramount PicturesoutbidLionsgateandSony,among other studios, to win the rights toImaginary Friends,a project developed byJohn KrasinskiandRyan Reynolds,with Krasinski set to write and direct it.[5]In May 2021, Krasinski'sSunday Night Productionsand Reynolds'sMaximum Effortsigned first-look deals with Paramount.[6][7]In October 2021,Phoebe Waller-BridgeandFiona Shawjoined the cast.[8]In January 2022,Steve Carell,Alan Kim,Cailey Fleming,andLouis Gossett Jr.joined the cast, with the film retitledIF.The film reunites Krasinski and Carell, who both starred inThe Office(2005–2013) asJim HalpertandMichael Scott,respectively.[9]In August 2022,Bobby Moynihanwas added to the cast.[10]Principal photographybegan on August 31, 2022, withJanusz Kamińskias cinematographer, andwrappedby early May 2023.[11][12]Framestoreprovided the visual effects and animation.[13][14]Animation director Arslan Elver and VFX supervisorChris Lawrenceworked alongside Krasinski on set and during pre- and post-production.[15][16]

The film's end credits includeBrad Pittas Keith, an invisible IF with no lines, understood to be just offscreen when other characters trip over him. Pitt's credit is a reference to his cameo asVanisherinDeadpool 2(2018), co-starring Reynolds.[17][18]The film is dedicated to Gossett Jr., who died before its release.[19]

Music

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Michael Giacchinocomposed the score for the film.[20][21]The film’s soundtrack includesTina Turner’s "Better Be Good to Me",Nat King Cole's "L-O-V-E"and the" Adagio for Spartacus and Phyrigia "fromAram Khachaturian’sSpartacus.

Release

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Theatrical

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IFwas released byParamount Picturesin the United States on May 17, 2024,[22]after its originally scheduled release date of November 17, 2023 was first pushed to May 24, 2024, and then shifted forward by one week.[23]

Home media

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The film was released on digital platforms byParamount Home Entertainmenton June 18, 2024.[24]It began streaming onParamount+on July 9, 2024,[25]and was released on Ultra HD Blu-ray, Blu-ray, and DVD on August 13, 2024.[24]

Reception

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Box office

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IFgrossed $111.1 million in the United States andCanada,and $79.2 million in other territories, for a total of $190.3 million worldwide.[4][3]Varietyestimated the film would need to gross $275 million worldwide in order to break-even.[26]

In the United States and Canada,IFwas released alongsideThe Strangers: Chapter 1andBack to Black,and was originally projected to gross around $40 million from 4,041 theaters in its opening weekend.[27]After making $10.3 million on its first day (including $1.8 million from Thursday night previews), weekend estimates were lowered to $30 million. It went on to debut to $33.7 million, topping the box office.[28]In its second weekend, the film made $16.8 million (a drop of -53%), finishing third behind newcomersFuriosa: A Mad Max SagaandThe Garfield Movie.[29]In France, the film made $3.3 million during its opening weekend in 621 cinemas.[4]

Critical response

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On thereview aggregatorwebsiteRotten Tomatoes,50% of 207 critics' reviews are positive, with an average rating of 5.8/10. The website's consensus reads: "A sweet ode to rediscovering one's inner child,IFlargely works as old-fashioned family entertainment despite an occasionally unfocused and unnecessarily complicated plot. "[30]Metacritic,which uses aweighted average,assigned the film a score of 46 out of 100, based on 39 critics, indicating "mixed or average" reviews.[31]Audiences polled byCinemaScoregave the film an average grade of "A" on an A+ to F scale, while those polled byPostTrakgave it an 84% overall positive score, with 64% saying they would definitely recommend it.[28]

Adrian Horton ofThe Guardianawarded the film 3 out of 5 stars, writing that it "checks the boxes" on the elements of a family-friendly movie, but also noting that it does not "fully conjure the magic" of other films in the genre.[32]Another mixed review was published onNPRbyBob Mondello,who wrote that "mostly the filmmakers detour, decorate and digitize their story rather than telling it, and that doesn't mesh well with the real-world stuff — dad's surgery, for instance, and Bea's wandering all over Brooklyn without her grandma seeming to notice. And yes, I know:IFis a kid-flick, but it still needs grounding. We're in Brooklyn, notWilly Wonkaland."[33]RogerEbert.comreviewer Clint Worthington called the film "a well-intentioned misfire".[34]

Tomris Laffly ofVarietywrote that the movie was "in desperate need of some coherent world-building", while praising the performance of Cailey Fleming in the lead role.[35]In a more negative review forThe Hollywood Reporter,Frank Scheckcriticised the film as "plagued by significant tonal shifts and pacing issues".[36]

Noah Berlatsky ofChicago Readerwas even more dismissive, stating, "IFmakes you wish you were watching some other movie. (...) There's a fine line between the whimsical dream logic of Roald Dahl and irritating, incoherent nonsense. Director John Krasinski's new kids filmIFis nowhere near that line. Despite the best efforts of the extremely talented child actor Cailey Fleming,IFmakes no sense, narratively, emotionally, or visually. "[37]

Several critics noted the film's sharing some similarities with theCartoon Networkanimated seriesFoster's Home for Imaginary Friends,which itself featured an orphanage that takes care of imaginary friends after their kids outgrow them and they leave after other children adopt them.[h]

Notes

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  1. ^Despite being named Margaret, the character was credited as "Bea's grandmother".
  2. ^Despite introducing herself as Pop, the character was credited as "Bubble".
  3. ^Despite introducing herself as Uni, the character was credited as "Unicorn".
  4. ^Despite being named Sunny in the IF dossier and introducing himself by that name, the character was credited as "Flower".
  5. ^Despite introducing himself as Steven, the character was credited as "Slime".
  6. ^Despite being named Octo Cat in the IF dossier, the character was credited as "Octopuss".
  7. ^Despite introducing himself as Andromedus III, the character was credited as "Ghost".
  8. ^Attributed to multiple references:[38][39][40][41][42]

References

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  1. ^"IF(U) ".BBFC.April 25, 2024.Archivedfrom the original on April 25, 2024.RetrievedApril 25,2024.
  2. ^D'Alessandro, Anthony (May 14, 2024)."John Krasinski & Ryan Reynolds' 'IF' To Give More Lift To Summer Box Office With $40M Opening – Preview".Deadline Hollywood.Archivedfrom the original on May 15, 2024.RetrievedMay 15,2024.
  3. ^ab"IF – Financial Information".The Numbers.Archivedfrom the original on May 14, 2024.RetrievedSeptember 8,2024.
  4. ^abc"IF(2024) ".Box Office Mojo.Archivedfrom the original on May 4, 2024.RetrievedSeptember 8,2024.
  5. ^Kit, Borys (October 15, 2019)."Ryan Reynolds, John Krasinski Teaming for Fantasy ComedyImaginary Friends(Exclusive) ".The Hollywood Reporter.Archivedfrom the original on March 31, 2023.RetrievedApril 15,2022.
  6. ^Kroll, Justin (May 3, 2021)."Ryan Reynolds And His Maximum Effort Banner Sign First-Look Deal With Paramount Pictures".Deadline Hollywood.Archivedfrom the original on October 23, 2022.RetrievedJanuary 25,2022.
  7. ^Kroll, Justin (May 11, 2021)."John Krasinski And His Sunday Night Banner Signs First-Look Deal With Paramount Pictures".Deadline Hollywood.Archivedfrom the original on October 23, 2022.RetrievedJanuary 25,2022.
  8. ^McClintock, Pamela (October 28, 2021)."Phoebe Waller-Bridge, Fiona Shaw Join John Krasinski's Next Movie (Exclusive)".The Hollywood Reporter.Archivedfrom the original on March 31, 2023.RetrievedApril 18,2022.
  9. ^Kroll, Justin (January 25, 2022)."Steve Carell, Alan Kim, Cailey Fleming & Louis Gossett Jr. Join Paramount And John Krasinski'sIFStarring Ryan Reynolds ".Deadline Hollywood.Archivedfrom the original on March 1, 2023.RetrievedJanuary 25,2022.
  10. ^Kroll, Justin (August 29, 2022)."Bobby Moynihan Joins Ryan Reynolds InIFFrom John Krasinski and Paramount ".Deadline Hollywood.Archivedfrom the original on March 1, 2023.RetrievedAugust 29,2022.
  11. ^Krasinski, John [@johnkrasinski](August 31, 2022)."Beautiful day to kickoff a movie! #IF"(Tweet).Archivedfrom the original on August 31, 2022.RetrievedAugust 31,2022– viaTwitter.
  12. ^Kroll, Justin (May 2, 2023)."How WGA Strike Could Impact Movies Gearing Up For Production".Deadline Hollywood.Archivedfrom the original on May 3, 2023.RetrievedMay 2,2023.
  13. ^"IF".Framestore.Archivedfrom the original on April 18, 2024.RetrievedApril 18,2024.
  14. ^"Imaginary Friends ARE Real inIFTeaser Trailer ".Animation World Network.Archivedfrom the original on April 19, 2024.RetrievedApril 19,2024.
  15. ^"Now You See Them: Crafting the Magical Creatures of 'IF'".Animation Magazine.RetrievedMay 8,2024.
  16. ^Giardina, Carolyn (February 5, 2019)."Visual Effects Society Awards:Avengers: Infinity WarWins Top Prize ".The Hollywood Reporter.Archivedfrom the original on February 6, 2019.RetrievedMay 13,2024.
  17. ^Smith, Rachel (May 14, 2024)."IF:John Krasinski Confirms Brad Pitt Plays Invisible Character Keith (Exclusive) ".Entertainment Tonight.Archivedfrom the original on May 16, 2024.RetrievedMay 16,2024.
  18. ^Ortiz, Andi (May 17, 2024)."IF:Yes, There's a SubtleDeadpoolEaster Egg in Ryan Reynolds' New Film ".TheWrap.RetrievedJune 18,2024.
  19. ^Burr, Ty (May 15, 2024)."'IF' is a flight of fancy that doesn't take off ".The Washington Post.RetrievedMay 28,2024.
  20. ^John Krasinski[@johnkrasinski] (January 17, 2024)."…I think I found my IF. @m_giacchino @ifmovie".RetrievedJanuary 17,2024– viaInstagram.
  21. ^Piña, Christy (May 11, 2024)."John Krasinski on Getting Bradley Cooper, George Clooney, Ryan Reynolds to Join 'IF': 'Most Yeses of My Career'".The Hollywood Reporter.Archivedfrom the original on May 17, 2024.RetrievedMay 13,2024.
  22. ^D'Alessandro, Anthony (October 23, 2023)."Mission: Impossible 8Jumps To 2025;A Quiet Place: Day OneGoes To Summer In 2024 Theatrical Shake-Up Due To Actors Strike ".Deadline Hollywood.Archivedfrom the original on November 19, 2023.RetrievedOctober 23,2023.
  23. ^Murphy, J. Kim (July 19, 2022)."Paramount SetsA Quiet Place: Day Oneand John Krasinski-Directed Ryan Reynolds FilmIFfor 2024 ".Variety.Archivedfrom the original on October 27, 2022.RetrievedJuly 20,2022.
  24. ^abPaz, Maggie Dela (June 17, 2024)."IF4K, Blu-ray, DVD, and Digital Release Date Set for Ryan Reynolds Movie ".ComingSoon.net.RetrievedJune 27,2024.
  25. ^Carson, Lexi (July 8, 2024)."IFSets Paramount Plus Streaming Date ".Variety.RetrievedJuly 10,2024.
  26. ^Rubin, Rebecca (June 12, 2024)."Why Does Hollywood Care About Box Office Opening Weekends?".Variety.Archivedfrom the original on June 12, 2024.RetrievedJune 12,2024.
  27. ^D'Alessandro, Anthony (May 14, 2024)."John Krasinski & Ryan Reynolds'IFTo Give More Lift To Summer Box Office With $40M Opening – Preview ".Deadline Hollywood.Archivedfrom the original on May 15, 2024.RetrievedMay 15,2024.
  28. ^abD'Alessandro, Anthony (May 19, 2024)."'IF' Rises To $34M+, 'Strangers: Chapter 1' Strong At Near $12M, 'Back To Black' Goes Belly-Up At $2.8M – Sunday Box Office Update ".Deadline Hollywood.Archivedfrom the original on May 17, 2024.RetrievedMay 19,2024.
  29. ^D'Alessandro, Anthony (May 25, 2024)."'Furiosa' Up In Smoke With $31M-$33M, Lowest Memorial Day Opening In Decades, Might Get Clawed By 'Garfield': How Worried Should Hollywood Be About Theatrical? – Saturday Update ".Deadline Hollywood.Archivedfrom the original on May 26, 2024.RetrievedMay 25,2024.
  30. ^"IF".Rotten Tomatoes.Fandango Media.RetrievedDecember 28,2024.
  31. ^"IF".Metacritic.Fandom, Inc.RetrievedJanuary 16,2025.
  32. ^Horton, Adrian (May 15, 2024)."Ifreview – John Krasinski's so-so, sentimental family fantasy ".The Guardian.ISSN0261-3077.Archivedfrom the original on May 17, 2024.RetrievedMay 16,2024.
  33. ^Mondello, Bob(May 16, 2024)."'IF' only! These imaginary friends are sweet, but could have been so much more ".NPR.Archivedfrom the original on May 21, 2024.RetrievedMay 21,2024.
  34. ^Worthington, Clint."IF movie review & film summary (2024)".RogerEbert.com.Archivedfrom the original on May 18, 2024.RetrievedMay 18,2024.
  35. ^Laffly, Tomris (May 15, 2024)."IFReview: John Krasinski's Ryan Reynolds-Starring Children's Tale Has a Classical Look, but Messy World-Building ".Variety.Archivedfrom the original on May 16, 2024.RetrievedMay 16,2024.
  36. ^Scheck, Frank (May 15, 2024)."IFReview: Ryan Reynolds Leads a John Krasinski-Directed Family Film That's Easier to Admire Than Enjoy ".The Hollywood Reporter.Archivedfrom the original on May 16, 2024.RetrievedMay 16,2024.
  37. ^Berlatsky, Noah (May 17, 2024)."Review: IF".Chicago Reader.Archivedfrom the original on May 18, 2024.RetrievedMay 18,2024.
  38. ^Bibbiani, William (May 15, 2024)."'IF' Review: John Krasinski's Kid-Friendly Fantasy Rings Mostly Hollow ".TheWrap.Archivedfrom the original on May 16, 2024.RetrievedMay 17,2024.
  39. ^Loughrey, Clarisse (May 16, 2024)."IF review: John Krasinski and Ryan Reynolds aim (unsuccessfully) for Spielbergian wonder".The Independent.Archivedfrom the original on May 16, 2024.RetrievedMay 17,2024.
  40. ^Tyler, Adrienne (December 17, 2023)."John Krasinski's New Comedy Is Oddly Similar To An Underrated Kids Show From 19 Years Ago".Screen Rant.Archivedfrom the original on January 13, 2024.RetrievedMay 17,2024.
  41. ^Stenzel, Wesley (April 24, 2024)."Steve Carell and John Krasinski have an Office reunion in new IF promo".Entertainment Weekly.Archivedfrom the original on May 10, 2024.RetrievedMay 17,2024.
  42. ^LaMarche, Lee (January 14, 2024)."John Krasinski's IF Looks Eerily Similar to Foster's Home for Imaginary Friends".MovieWeb.Archivedfrom the original on May 7, 2024.RetrievedMay 17,2024.
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