Wikipedia

iJustine

Justine Ezarik(/iːˈzɛər.ɪk/ee-ZAIR-ik;born March 20, 1984) is an AmericanYouTuber.[2]She is best known asiJustine,with over one billion views on her YouTube channel.[3]She gained attention as alifecasterwho communicated directly with her millions of viewers on herJustin.tvchannel, ijustine.tv.[4]She acquired notability in roles variously described as a "lifecasting star",[5]a "new mediastar ",[6]or one of theInternet's most popular lifecasters.[7]She posts videos on her main channel iJustine.[8]

iJustine
iJustine in June 2015
Born
Justine Ezarik

(1984-03-20)March 20, 1984(age 40)
Pittsburgh,Pennsylvania,U.S.
EducationPittsburgh Technical Institute
OccupationYouTuber
Years active2006–present
Known for300-page iPhone bill
YouTube information
Channel
Genres
Subscribers7.1 million[1]
Total views1.454 billion[1]
100,000 subscribers
1,000,000 subscribers
Last updated:June 29, 2024
Websiteijustine.com

Ezarik was known for her "300-page iPhone bill"which followed the first month of service after the introduction of the firstiPhonein 2007. Theviral videoof her review earned her international attention.[9]Ezarik was ranked among the top 1000Twitterusers in the world with over 1.8 million followers.[10][non-primary source needed][11][12]Ezarik had starred on the YouTube comedy seriesAnnoying Orange,as Orange's love interest Passion Fruit.[13]In 2016, she was an advisor toArnold Schwarzeneggeron the reality competition seriesThe New Celebrity Apprentice.Her television acting credits include guest appearances onLaw & Order: Special Victims Unit,Criminal Minds,The Bold and the Beautiful,andThe Vampire Diaries.Ezarik also appeared as a main character on the first and fourth seasons of theYouTube Premiummurder-mystery reality seriesEscape the Night.

Justine reviewed a variety of tech devices, but particularly preferred reviewingAppleproducts such asiPhones,iPads,andMacBooks.She has been a winner of aWebby Awardand 2Streamy Awards.

Early life

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Justine Ezarik was born inPittsburgh,Pennsylvania,[14]the oldest daughter of the late Michelle Ezarik, a physical education teacher, and Steve Ezarik, a coal miner ofSlovakdescent.[14][15]She attendedBentworth High School,inWashington County, Pennsylvania,graduating in 2002.[16]Ezarik has two younger sisters, Breanne and Jenna.

Career

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Early career

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After graduating from thePittsburgh Technical Institutein 2004, Ezarik landed several jobs in graphic design and video editing before starting her own business.[14]In December 2006, she was named one of five finalists in the "Yahoo! Talent Show", aYahoo!-sponsored competition for bestonline videos.[17][18]

She played a photojournalist covering a bank robbery in downtown Pittsburgh on thetelevision seriesThe Kill PointfromSpike TV,which starredJohn LeguizamoandDonnie Wahlberg;it was filmed in May 2007.[14]In 2007, she was an occasional co-host and panel member onMacBreakand MacBreak Weekly withLeo Laporte.[19][20]

iJustine in a car withlifecastingequipment

Ezarik appeared live on the Internet through the use of a wireless webcam and microphone on her owniJustine[21]lifecastingchannel on Justin Kan'sJustin.tv,where she began transmitting her life via the Internet on May 29, 2007.[14][22]She was never paid for any of this volunteer work on Kan's channel as a beta-tester.[23]

Her reality-video blog (vlog) was the first one launched on Justin.tv.[24]Kan had been encouraged by fans and followers to allow someone else to make a guest appearance on his lifecasting channel.[25][26]

At first Ezarik was considering producing a video series for the technology audience because they had been the most captive audience for online video series.[27]She stated that she did not intend to broadcast what she considers private moments, noting "That shouldn't be a problem. I am going to try as much as I can to do 24/7."[14]

When the iPhone debuted in June 2007, Ezarik covered the device's debut at theMall of AmericainBloomington,Minnesotaa suburb south ofMinneapolis.She had been invited by atechnology evangelistto film her Internet TV show at the mall instead of covering its debut at theShadysideApple store as she had originally planned.[28]

She covered the July 22, 2007, "The Kill Point" series premiere party live on her lifecast video stream.[29]Ezarik was cited as being one of the website's most popular lifecasters in the October 2007 issues of bothThe New York TimesandThe Wall Street Journal.[30][31]

300-page iPhone bill

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Main article:300-page iPhone bill
iJustine and aniPhonein 2008

In August 2007, she created the "300-page iPhone bill"video and uploaded it to the video sharing siteYouTube,where the video quickly became anInternet meme.She also uploaded it to some other video sharing sites. Stories of unexpected billing issues began to circulate in blogs and the technical press after the AppleiPhone's heavily advertised and anticipated release, but this video clip brought the voluminous bills to the attention of the mass media.

Ten days after its initial posting, the video had been viewed more than 2 million times on the Internet, and received international news coverage.[32][33]The video was later reported to have reached over 8 million total views as of December 2007.[34]

The video earned Ezarik a $5,000 payout from thevideo hosting serviceRevver.[35]

Viral video career and Internet celebrity status

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Ezarik was also featured in the August 28, 2007 weekly installment ofKevin Sites'People of the Webseries onYahoo! Newsalong withJustin Kan,the creator of Justin.TV. Sites said she was "the star of this network so far," and said "she has model good looks and easy cyber savvyness that attracts both technophiles and casual users alike." The final cut of the interview video included footage from the live web cast of the interview showing Ezarik's webcam viewpoint. When Sites asked her to turn off her lifecasting equipment later in the interview, he noted that "at once the conversation seemed more relaxed and natural," and she discussed the difficulty of having people watching and publicly judging her all day.[36]

In early September 2007, she was featured as the lead story on theYahoo!homepage which boosted her ratings to as many as 4,000 viewers at any given moment.[9]As of late September 2007, she was living in Pittsburgh and held a position as spokesperson for PittsburghCouncilmanBill Peduto.She also landed a job with Xtrain which was a firm that specialized innew mediaexpert training. Although her father remained supportive, her friends were beginning to tire of the intrusive nature of her activities by the end of 2007.[9]In October 2007, she was described as one of the web's most popular lifecasters inTribune Companyaffiliates such as theChicago Tribune.[7]That fall, she was a featured participant in the first annual BlogWorld & New Media Expo[37]which bills itself as the "World's Largest Social Media Conference".[38]

By April 2008, Ezarik had largely reduced her lifecasting productions to a less frequent basis. She had resumed pursuit of her web designer and video editor career and was living inCarnegie.Her new equipment byNokiaenabled her to lifecast and producestreaming videolive without a computer connection. She continued to make weekly appearances on her own iJustine website at www.ijustine.tv.[39]Still a Carnegie resident at the time, Ezarik planned to be vacationing inNorth Carolinawhen theiPhone 3Gwas released in July 2008 and hoped to find an AT&T wireless store to upgrade her phone while on vacation.[40]That June Ezarik was named byInteland its PR firmOgilvy & Matherto a 10-member social media strategy advisory board.[41]In late 2008, she relocated her base of operation from Pittsburgh toLos Angeles.[23]

iJustine involved in discussions at the Intel insider event where she served onIntel's social media strategy advisory board in May 2008

Ezarik posted a video about wanting to order acheeseburgeron YouTube. It got 600,000 views in its first week.[23]Ezarik has come to view iJustine as a character. As a result, she does not curse or drink alcohol on any videos she releases.[23]By January 2009 she had reduced her lifecasting by a few hours a week, and by April 2009 her lifecast channel fell silent.[42]When Ezarik first moved to Los Angeles, she was managed by Richard Frias who also manages YouTube celebritiesHappySlipandKevJumba,[23]but according to a post on Ezarik's alternate Twitter account she was unmanaged and earned money by appearing at conferences and in online promotional spots.[43][non-primary source needed]At the time, she believed that her fanbase was predominantly between the ages of 11 and 18.[23]

In October 2008, she became the host of an online, twice weekly music and lifestyle program produced by PluggedIn.com called The PluggedIn 5.[44]

In 2008, she lived in an apartment in Los Angeles.[23]She has a series of advertisements by the name of "Lost in America" appearing on AT&T's website.[23]The series of ads, which features herself and Karen Nguyen who is a well-known blogger, has not been viewed as successful in the advertising industry. The series has Ezarik and Nguyen getting lost in various locales and solving their problems using AT&T equipment. After the first eleven episodes over the course of two weeks in November 2008, the series only registered a total of 31,000 views according to Tubemogul.[45]

iJustine in 2010

Ezarik was also hired to appear in three commercials for a national TV ad campaign forMozy,an award-winning online backup and recovery system.[46]She was also hired byMTVandDick Clark Productionsto host online preshows for awards broadcasts.[47]In April 2009, she had approximately 50,000 MySpace friends and the system limit of 5,000Facebookfriends.[42]An April 2009,USA Todayarticle credited her as having 386,000 Twitter followers.[48]By June 2009, she had 590,000Twitterfollowers, 94,000 subscribers to the iJustineYouTubechannel, and 25,000Facebookfans.[49]TheUSA Todaystory described how she has scaled down her lifecasting because of its deleterious impact on her life.[48]

Carl's Jr.has hired a team of YouTube stars, including Ezarik to produce made-for-web ads for their new Portobello Mushroom Six-Dollar Burger on the Carl's Jr. YouTube channel, each endorser's YouTube page, and otherGoogle-related media outlets.[49]Following the August 6, 2009, TwitterDenial-of-service attackEzarik was featured inThe Wall Street Journaldescribing her coping mechanisms, such as repeatedly tapping the F5function key(the refresh button), for Twitter outages.[50]In December 2009,USA Todayreported that Ezarik earns about $75,000 annually from YouTube, and claims she has nearly a million followers on Twitter and 300,000 YouTube subscribers. The same article estimated that she has been viewed on YouTube a total of 64 million times and that her spoof onThe Black Eyed Peas' "I Gotta Feeling"drew 4.8 million viewers.[47]The article notes that Ezarik does her work with a $400Canon Powershotdigital cameraand a $12 green rug fromIKEAto create hergreen screen.[47]

On March 1, 2010, the2010 Streamy Awardsnominations included her in the Best Vlogger category.[51]Ezarik was listed as 97th inMaxim's "Hot 100" list for the year 2010.[52]In 2010,General Electrichired her to create five videos as part of their Healthymagination campaign. The videos received over 2 million views. She also did some work forMattelandIntel.[53]In April 2011, she was nominated for theWebby Awardfor Best Web Personality/Host.[54]The Webby Awards recognizes two classifications of winners each category – The Webby Award, chosen by TheInternational Academy of Digital Arts and Sciences,and The People's Voice Award which is voted on by the public. Ezarik won the People's Voice Award in the category.[55][56]

In November 2013, Ezarik hosted a social media lounge for theNickelodeon HALO Awards.[57]She was nominated at the4th Streamy Awardsin 2014 for Best Collaboration withRooster Teeth,Freddie Wong,Greg Miller, andAdam Kovic.[58]At the2015 Streamy Awards,Ezarik won in the Lifestyle category.[59]

Ezarik signed with theWilliam Morris Endeavorin July 2017,[60]and she was named one of the top 10 Top Tech/Business Influencers byForbesfor 2017.[61]

On March 10, 2019, Ezarik surpassed 1,000,000,000 views on her iJustine YouTube channel.[62][63]

On June 13, 2020, along with her sister Jenna, she hosted Same Brain, a podcast centering ontechnology,world news,andvideo games.[64]

Other ventures

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Acting career

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On November 4, 2009, she appeared as AJ, a 16-year-old crime victim, in aSeason 11 episodeofLaw & Order: Special Victims Unittitled "Users".[65][66]She was also a contestant on the 7,000th episode ofThe Price Is Righton November 5, 2009, airing just one day after her appearance onLaw & Order: Special Victims Unit.She won prizes including a first-class trip toAcapulco,Mexico,anAppleMac Procomputer, aRolexwatch,Vikingcooking appliances, and aMIDIrecording keyboard.[67]According to herIMDb.compage, in 2009 and 2010 she earnedweb seriesguest appearance credits forBlackBoxTV Presents,[68]The Station,andTotally Sketch.[69]

She also has a credit for theNovember 3, 2010, season 6 episodeofCriminal Mindstitled "Middle Men".[65]Ezarik had a major recurring role as Orange's love interest, Passion Fruit on the popular YouTube comedy seriesAnnoying Orange.[70]She appeared in theJanuary 5, 2012, season 3 episodeofThe Vampire Diariestitled "The New Deal".[71]From March 31 to May 5, 2012, she served as a host on the reality TV seriesEscape Routes.[72][73]At the time, she had 1.4 million Twitter followers.[73]Ezarik appeared in season 6 ofThe Guild.[74]

After having been named "the most influential person online" in an article inFast Companyand achieving a number 6 ranking inThe Daily Beast'sDigital Power Index in 2012, Ezarik signed withUnited Talent Agencyin 2013.[75]In 2014, she was ranked among the 100 most influential people toward 18–34 year olds byJoel SteinofTime.[76]Billboardnamed her as one of its 2015 Social Media Stars.[77]She has hostedE! Newsand forNBC.[13]She had a special cameo appearance as Pam in the 2015 comedy filmThe Wedding Ringer.[69]She appeared in the 2016SyfyfilmSharknado: The 4th Awakensas well as theYouTube RedwebseriesEscape the Night.[78][79]

On December 1, 2016, Ezarik was announced as a boardroom advisor toArnold Schwarzeneggeron the only season ofThe New Celebrity Apprentice.[80]Ezarik appears as a main character on the YouTube Red murder-mystery seriesEscape the Nightas the Gambler. In episode 3, titled "Buried Alive" she is killed by being buried alive. She also participated in the fourth season of the series, titledEscape the Night: All-Stars,as the Adventurer. She died in the second episode of the season by being choked to death.

Published works

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In May 2014,Simon & Schusterannounced that its Atria Publishing Group division had partnered with United Talent Agency and would publish books by a group of social media stars including iJustine.[81]Her book–titledI, Justine(ISBN1476791511)–was released on June 2, 2015.Fast Companywriter David Zax described the book saying, "Ezarik wound up writing a sort of work of investigative journalism about herself by digging into a morass of tweets, photos, and videos to help remind herself who she is."[82]

Podcast

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Same Brain
Presentation
Hosted by
  • Justine Ezarik
  • Jenna Ezarik
Genre
Created byJustine Ezarik
LanguageEnglish
UpdatesSaturdays
Length25-60 Min
Country of originUnited States
Production
CameraTyler Davis Carey
Production
  • Justine Ezarik
  • Jenna Ezarik
Picture format4K UHD
Video formatYouTube
Audio formatMP3
No.of seasons2
No.of episodes75
Publication
Original releaseJune 13, 2020(2020-06-13)–
March 7, 2024(2024-03-07)
Ratings4.9/5
ProviderAnchor Podcasts
License© iJustine and Jenna
Related
Websiteanchor.fm/samebrain

Same Brainis a weeklypodcastthat is distributed by Anchor Podcasts and is syndicated toApple Podcasts,Google Podcasts,Spotify,and other listening platforms. Hosted byYouTubersJustine Ezarik and her sister, Jenna, this podcast centers ontechnology,world news,andvideo games.

The pilot episode was recorded in the making of Justine's review of theMagic Keyboardfor the4th generationiPad Proon April 20 duringCalifornia'sstay-at-home orderdue to theCOVID-19 pandemic[83][84]and was later posted as a test on June 13.[85]The episode garnered positive reaction from fans[84]and production of the podcast came to fruition a week later.[citation needed]

Background and development

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Prior to the development, Justine hostedMacBreakfrom 2007 to 2011.

When Justine watched the promos for the4th generationiPad Proshowing all the things that could be done on an iPad, she wondered if she could do a podcast.[citation needed]On March 24, four days after her birthday, Justine recorded a mock podcast under the name "iQuaranJustine" during the recording of the 2020 iPad Pro review.[86]On April 20, while covering the pass-through charging part in her 2020 iPad Pro Magic Keyboard Review, she recorded the pilot episode under the name "Same Brain" with her sister, Jenna.[83]

Release

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The podcast released new episodes on a weekly basis on a Saturday.[citation needed]The first non-special episode was released on January 21, 2021, instead of a typical Saturday.[citation needed]

The first season lasted 52 episodes and concluded on December 29, 2021. The second season premiered on January 29, 2022.

On September 16, 2022, a new episode was released after a 5-month hiatus.

Seasons

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Season Episodes Originally aired
First aired Last aired
1 52 June 13, 2020 December 29, 2021
2 23 January 29, 2022 March 7, 2024

Guests

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Phil Spencer was the first guest to appear on the Same Brain podcast.[87][88]
  • Phil Spencer- Head executive ofMicrosoft'sXboxdivision. First guest on the show. Appeared on episodes 8, 43, and 59.[87][88][89][90]
  • Bob Borchers -Vice presidentof product marketing atApple.Appeared on episode 16.[91][92][93][94][95][96]
  • John Ternus - Vice president of hardware engineering at Apple. Appeared on episodes 16 and 74.[91][92][93][94][95][96]
  • Tom Green- Actor, comedian, filmmaker, rapper, talk show host, and podcaster. Appeared on episode 19.
  • Larry Hryb- Director of Programming forXbox Live.Appeared on episode 21.
  • Shruti Haldea - Pro Mac product line manager at Apple. Appeared on episode 22.
  • Alex Yu - Mac product manager at Apple. Appeared on episode 22.
  • Justin Roberts- Professionalring announcer.Appeared on episode 27.
  • Kenny Florian- Retiredmixed martial artist.Previously worked with Justine. Appeared on episode 31.
  • Nicki Sun - Host & Filmmaker. Appeared on episode 32.
  • James Rath - Legally blind filmmaker, accessibility activist and speaker. Appeared on episode 39.
  • Panos Panay - Windows Chief Product Officer. Appeared on episodes 44 and 48.
  • Breanne Ezarik - Sister of Justine and Jenna. Appeared on episode 46.
  • Tim Cook- CEO of Apple. Appeared on episode 47.
  • Harpreet Singh Rai - CEO ofOura Ring.Appeared on episode 51.
  • Ben Moon - Filmmaker, author and photographer. Appeared on episode 65.
  • Daniel Ek- CEO ofSpotify.Appeared on episode 66.
  • Sara Dietschy - Youtuber and Content Creator. Appeared on episode 69
  • Becki and Chris - Filmmakers. Appeared on episode 70.
  • Jacques Slade - Rapper and actor. Appeared on episode 71.
  • Lisa Jackson - Vice president of Apple's environment policy social initiative. Appeared on episode 74.
  • RJ Scaringe - CEO ofRivian.Appeared on episode 75.

Reception

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Same Brain has a rating of 4.9/5 on Apple Podcasts with over 1.5K ratings.[citation needed]

Filmography

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Film

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Year Title Role Notes
2010 The House That Drips Blood on Alex Melissa Short film
2015 The Wedding Ringer Stuart's wife Pam
Absolute Peril Jane
Lazer Team Vlogger Cameo
2016 Sharknado: The 4th Awakens Assistant Cameo
2017 A Stork's Journey Social Media Pigeons

Television

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Year Title Role Notes
2009 Law & Order: Special Victims Unit A.J. Dunne Episode: "Users"
The Price is Right Contestant Winner of the 7000th show
2010 Level 26: Dark Prophecy Kate Hale Television short
Criminal Minds Meredith Joy Episode: "Middle Man"
The Bold and the Beautiful Reporter No. 3 Episode: "1.5947"
2011 E! News Herself Guest host; 2 episodes
2012 The Vampire Diaries Bartender Episode: "The New Deal"
Escape Routes Herself Co-host; 6 episodes
2012–2014 The High Fructose Adventures of Annoying Orange Passion Fruit Main role; 56 episodes
2017 Chopped Herself Episode: "Star Power: Web Stars!"
2018 Drone Racing League Herself Guest commentator

Web

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Year Title Role Notes
2009–present Annoying Orange Passion Fruit / Mandy Main cast; 16 episodes
2009 Totally Sketch Herself Episode: "Behind the Spoof"
The Station Episode: "Zombies Take Over"
2010 The YouTube Assassin Episode: "3"
2011 The Last Moments of a Relationship Girlfriend Episode: "Blessed Girlfriend"
2012 The Tommy Wi-Show Herself Episode: "Fight Night Champion"
Video Game High School Bella Episode: "Shot Heard Round the World"
The Guild Sabina Episodes: "Into the Breach", "Occupy HQ"
2012–present YouTubers React Herself
2012–2017 YouTube Rewind 6 episodes
2012–2013 MyMusic Hipster Idol Recurring role; 3 episodes
2013 Pancake Manor Herself
Lauren Annie Recurring role; 2 episodes
2013–present The Gauntlet Herself Recurring role; 6 episodes
2014 District Voices
2015 Fight of the Living Dead Contestant
2016, 2019 Escape the Night The Gambler / The Adventurer Main role; YouTube Red series: 3 episodes (Season One), 2 episodes (Season Four)
2016 Bad Internet LizzieBeth Episode: "YouTube Death Battle Showdown"
2017 Good Mythical Morning Herself Episode: "Strange Lollipop Taste Test ft. Rosanna Pansino & iJustine"
2017–2018 Linus Tech Tips 2 episodes
2018 MKBHD Episode: "Naming the new iPhone X? Ask MKBHD V30!"
Sorted Food Episode: "Reviewing Potentially TERRIBLE Kitchen Gadgets Ft. iJustine"

Awards and nominations

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Year Category Award Result Ref.
2010 Best Vlogger Streamy Awards Nominated [97]
2010 Choice Web Star Teen Choice Awards Nominated [98]
2011 Web Personality/Host Webby Awards
(People's Voice Award) 		Won [99]
2013 Best First-Person Series Streamy Awards Nominated [100]
2014 Choice Web Star Teen Choice Awards Nominated [101]
2014 Choice Web Star: Gaming Teen Choice Awards Nominated [102]
2014 Best Collaboration forThe Gauntlet:Season 2
(withRooster Teeth,Freddie Wong,Greg Miller, andAdam Kovic) 		Streamy Awards Nominated [103]
2015 Best Lifestyle Series Streamy Awards Won [104]
2016 Best Ensemble Cast forEscape the Night
(withJoey Graceffa,Shane Dawson,Sierra Furtado,Lele Pons,GloZell Green,Matt Haag,Oli White, Andrea Brooks,Timothy DeLaGhettoandEva Gutowski) 		Streamy Awards Won [105]
2018 Vlogger of the Year Shorty Awards Nominated [106]
2019 Technology Streamy Awards Nominated [107]

See also

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Bibliography

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References

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