Infinifilm,first introduced in 2001, wasNew Line Cinema's brand of specializedDVDscontaining a feature to notify viewers of special features on the disc applicable to the scene currently playing, such as interviews, behind-the-scenes footage or deleted scenes. If the user chose to watch one of these special features, the movie would be paused and the special feature would then be played. After that, the user would be returned to the point in the movie where they left off.

The first Infinifilm DVD release wasThirteen Daysin 2001, and the last release wasThe Number 23in 2007. Many of the label's films that New Line ported toBlu-rayfeaturing the original Infinifilm content were rebranded as "Focus Points." New Line then abandoned Infinifilm, most likely due to the 2008 absorption byWarner Bros.