Ito En, Ltd.(Chu thức hội xã y đằng viên,Kabushiki Gaisha Itō En)(TYO:2593) is a Japanesemultinationaldrinks company specializing inteaproduction, distribution, and sales. Ito En is the largestgreen teadistributor inJapan.[1]The Ito En Group includes subsidiaries based in Japan, Indonesia,[2]the United States, Australia, and China.[3]Its products include unsweetened, bottled green tea and loose leaf tea. Ito En is currently the fourth-largest soft drink producer in Japan, afterCoca-Cola,Suntory,andKirin Beverage.Ito En also produces private label drinks forSeven & I Holdings Co.in Japan.[citation needed]In 2006, it acquiredTully's Coffee's business in Japan as a subsidiary. The company also has a line of flavored teas called Teas' Tea.[4]
 | |
| Company type | PublicK.K. |
|---|---|
| TYO:2593 | |
| Industry | Beverage |
| Founded | 1966 |
| Headquarters | Honmachi, Shibuya,Tokyo |
| Products | Tea |
| Website | Ito En |
Ito En’s origins lie in a company called Japan Family Service Co., Ltd. The corporate logo that was designed for this company’s founding employed a four-leaf clover motif, expressing the hope of ensuring the happiness of its employees and their families. Based on this motif, the logo expresses the warmth, richness and lively vibrancy of nature and good health.[5]
Ito En (Hawaii) LLC
editIto En (USA) Inc. established local roots when Ito En, Ltd. purchased Shimoko and Sons, Inc. (S&S) in 1987. As Hawaii’s most popular maker ofSaiminnoodles and Aloha Maid Tropical Fruit Drinks, the fit was a natural one. The S&S line of products was sold to Sun Noodle Hawaii, LLC in 2006. In 2016, the Ito En (USA) Inc. business was dissolved and a new company, Ito En (Hawaii) LLC, was created in its place. Ito En (Hawaii) LLC offers the Hawaii market access to current seasonal Japan teas and beverages. Affiliate company, Ito En (North America) Inc. markets Asian teas and beverages to the mainland and Hawaii.[6]
The company sells still drinks in Hawaii asAloha Maid,and is a competitor to localHawaiian Sundrinks.[7]
External links
edit
- (in English)Ito En, Ltd.
References
edit- ^FOOD; Read It and Steep,New York Times
- ^Ito En & Ultrajaya Creating JV in Indonesia
- ^Ito En, Ltd. ¦ The Ito En GroupArchived2007-12-25 at theWayback Machine
- ^Brand - Teas' Tea Organic - ITO EN
- ^"Corporate Logo Story | ITO EN Global Website".ITO EN, LTD.Retrieved2019-05-15.
- ^"Hawaiian Juice, Coffee, Tea & Water | ITO EN USA - About us".
- ^"Hawaiian Juice, Coffee, Tea & Water | ITO EN USA - Aloha Maid".