Wikipedia

MapleCore Ltd.

Cadence Music Group,formerlyMapleCore Ltd.,is amusic companyfounded in 1999 and located in Toronto, Canada. Cadence Music Group has multiple divisions, five record labelsCadence Recordings,Open Road Recordings,Pheromone Recordings, Physical Presents, and Known Accomplice. They also jointly owndistributionarmFontana NorthwithUniversal Music Group,a live ticket services TicketBreak and Fan Experience, and their licensing division called Cadence Songs.

Cadence Music Group
IndustryMusic & Entertainment
Founded1999
HeadquartersToronto, Canada
Key people
Grant Dexter: CEO
DivisionsCadence Recordings
Fontana North
Open Road Recordings
Pheromone Recordings
Known Accomplice
Physical Presents
TicketBreak
Fan Experience
MapleMusic Publishing
Cadence Songs
Websitewww.cadencemusicgroup.com

History

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As MapleMusic.com

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Cadence Music Group was co-founded in 1999 by entrepreneur Grant Dexter and launched MapleMusic.com, a website where music artists could sell their merchandise online. Through co-founder Andy Maize from the band Skydiggers connections were made to many established artists such asCowboy JunkiesandSarah Harmerwho helped garner attention for the e-commerce site.[1]The Cowboy Junkies were the first artist to sell their CDs and merchandise through the service that now provides online stores for more than 1,000 artists, includingMartha Wainwright,Kathleen Edwards,Jann ArdenandChantal Kreviazuk.[2]

The e-commerce portal cooperates with a number of Canadian artists not otherwise associated with the company'sMapleMusic RecordingsorOpen Road Recordingslabels to sell their CDs and merchandise through the site.

The company expanded into the ticket service industry by establishing Fan Experience in 2004. Fan Experience is a VIP ticket service powered by MapleMusic.com providing packages such as exclusive seating, artist engagement, and merchandise to fans. The service has worked with bands likeMarianas Trench,The Tragically Hip,andOur Lady Peacewho previously connected to the company through MapleMusic.com.[3]Working directly with artists, promoters, and management the service creates experiences tailored specifically to the fans.[4]

In March 2016, MapleCore was renamed as Cadence Music Group.[5]

Labels

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The company began to diversify in 2002, establishingMapleMusic Recordings,a full-service record label offering in-house marketing, promotion, publicity, A&R and licensing. The record company operates like a boutique label, handpicking a roster including many Canadian artists such asJoel Plaskett,DJ Champion,andKathleen Edwardsas well international acts includingSilversun PickupsandRadioheadwhile using major label-style strength to market and distribute their artists nationwide.[6]MapleMusic Recordings has an exclusive license withATO Records,Dangerbird Records,andDowntown Recordsrepresenting their signed artists with Canada.[7]

In 2003, thecountry musiclabelOpen Road Recordingswas launched as a partnership between MapleCore and Ron Kitchener. The sister label to MapleMusic Recordings offers marketing, promotion, publicity, A&R and licensing services to its roster. Open Road Recordings represents, or has represented, a range of artists from emerging talent, established artists and international acts, many viaBig Machine Recordsand Valory Records. Notable Canadian country artists have been launched by the label artists such asDoc Walker,The Wilkinsons,andJohnny Reid.[8]The label has also been the Canadian home to many of the biggest names in country such asRascal Flatts,Jewel,andTaylor Swift.TheCanadian Country Music Associationawarded Open Road Recordings with Independent Record Company of the Year from 2004 to 2006, and Record Company of the Year from 2009 to 2012.[9]

Former MapleMusic Recordings General Manager Kim Cooke partnered with MapleCore to establish Pheromone Recordings in 2008. The boutique label features an eclectic roster consisting entirely of Canadian artists such asElisapie Isaac,The Dears,and their first signed actThe New Odds.[10]The company aims to bring independent artists to MapleCore while utilizing the company's infrastructure, including marketing, promotion and publicity.[11]Beastwas the label's first new act to receive aGold certification awardfor their self-titled album 'Beast'.[12]Among Pheromone's other notable releases is Jason Schneider's 'Have Not Been The Same' compilation, a companion album to the 2011 updated reissue of the Canadian rock history book 'Have Not Been the Same: The Can-Rock Renaissance 1985-1995'. The album proceeds, along with proceeds from an auction ofBob Wiseman's hand-painted Ace Tone Top 5 Keyboard organ went toKids Help Phone.[13]

Universal Music Canada,a majority shareholder in Cadence Music Group, along with the company's own Fontana North distribute the three labels.

Distribution

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MapleCore established MapleNationwide in 2004 as a distributor for their in house labels. In 2006 it was re-branded as Fontana North after partnering withFontana Distributionas their Canadian wing. The company provides full marketing, promotional and publicity support, a nationally dedicated sales force and access to the U.S. marketplace for its signed labels and artists.[14]Fontana North has won the Independent Distributor of the Year award at the Canadian Music Industry Awards, part ofCanadian Music Week,six years in a row from 2008 to 2013.[15][16][17]Fontana North distribute more than 80 labels, includingAlligator Records,Daptone Records,Ipecac Recordings,Nuclear Blast,Paper Bag Records,Rise Records,andWarp Records.[18]

Ticket services

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In 2010 MapleCore launched its online ticket service TicketBreak. The service offers ticket sales and distribution to a wide variety of events such as theBarrie Colts,NASCAR Canada,Wet'n'Wild TorontoWild Water Kingdom as well as music festivals and concerts. TicketBreak combines marketing and IT to provide event producers, venue owners, and performers with alternative features such as promotional tracking, database cultivation, marketing support and printed, SMS mobile and ticket options.[19]In 2012 awidgetfeature was introduced to the service allowing customers to sell tickets directly on theirFacebookpages, creating an easy access way for fans to purchase tickets online.[20]

See also

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Notes

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  1. ^"Cowboy Junkies join MapleMusic recordings".Gale, a part of Cengage Learning. 2004-05-01.Retrieved2013-04-02.
  2. ^"Diversifying beyond music helps MapleCore hit the right notes".The Globe and Mail.2012-06-29.Retrieved2013-04-02.
  3. ^"Diversifying beyond music helps MapleCore hit the right notes".The Globe and Mail.2012-06-29.Retrieved2013-04-02.
  4. ^"About FanExperience".Retrieved2013-04-04.
  5. ^Murphy, Sarah (March 2, 2016)."MapleMusic Rebrands as Cadence Music Group".Exclaim!.RetrievedAugust 31,2016.
  6. ^"About MapleMusic Recordings".Retrieved2013-04-04.
  7. ^"MapleMusic Recordings About".Archived fromthe originalon 2013-03-26.Retrieved2013-04-04.
  8. ^Open Road Paves Way For Country Acts.Billboard. 2005-07-30.Retrieved2013-04-04.
  9. ^Open Road Paves Way For Country Acts.MapleCore Ltd.Retrieved2013-05-21.
  10. ^"About Pheromone Recordings".Retrieved2013-04-04.
  11. ^"Newly Launched Pheromone Recordings Preps First Releases".Billboard. 2008-02-27.Retrieved2013-04-04.
  12. ^"Gold & Platinum Certifications".Canadian Recording Industry Association. 2006. Archived fromthe originalon 2012-07-15.Retrieved2013-04-04.
  13. ^"Have Not Been The Same, a Seminal Text on Canadian Rock, Continues to Make A Difference".Torontoist. 2012-11-30.Retrieved2013-04-04.
  14. ^"About Fontana North".Retrieved2013-04-04.
  15. ^2010 CMBIA WinnersArchived2011-03-06 at theWayback Machine
  16. ^2011 CMBIA WinnersArchived2011-04-03 at theWayback Machine
  17. ^2013 CMBIA WinnersArchived2013-03-28 at theWayback Machine
  18. ^Distributed labels
  19. ^"About TicketBreak".Retrieved2013-04-04.
  20. ^"TicketBreak launches online sales portal".Bizcommunity.com. 2012-03-14.Retrieved2013-04-04.
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