Mark A. Tatum(born October 22, 1969) is an American sports and business executive who is currently serving as the Deputy Commissioner of theNational Basketball Association(NBA) underAdam Silver.Additionally, Tatum also currently holds the position of the NBA's chief operating officer. For his work in these capacities,Forbesranked him at No. 8 on its list of "Most Influential Minorities in Sports".[2]He is of Vietnamese and Jamaican descent.[3][4]
Mark Tatum | |
|---|---|
 Tatum in 2022 | |
| Deputy Commissioner of theNBA | |
| Assumed office February 1, 2014 | |
| Commissioner | Adam Silver |
| Preceded by | Adam Silver |
| President of theWNBA | |
Interim[1] | |
| In office October 2, 2018 – May 15, 2019 | |
| Preceded by | Lisa Borders |
| Succeeded by | Cathy Engelbert(as Commissioner) |
| Personal details | |
| Born | October 22, 1969 Vung Tau,Vietnam |
| Alma mater | Cornell University(BS) Harvard University(MBA) |
Early life
editMark Tatum was born inVung Tau,Vietnam, to Kim and Charlie Tatum on October 22, 1969. When Tatum was young, he and his family moved to the United States, where he lived in theEast Flatbushneighborhood ofBrooklyn.In 1987, Tatum graduated fromBrooklyn Technical High School,where he led the Brooklyn Tech baseball team to the New York City public school championship atYankee Stadiumin 1984.[5]
Career
editTatum attendedCornell University,where he played collegiatebaseballfor theBig Red,was a member of theQuill and Daggersociety, and was initiated into theKappa Alpha Psifraternity. He graduated in 1991 and earned a bachelor's degree in business management and marketing.[6]He also graduated fromHarvard Business Schoolin 1998.
Prior to joining the NBA, Tatum worked as a marketing executive and sales manager for companies such asPepsiCo,Procter & Gamble,andthe Clorox Company.His first work as a sports executive came as a member ofMajor League Baseball's Corporate Sponsorship and Marketing department. He made the move over to the NBA in 1999.
Prior to becoming Deputy Commissioner, he worked as the league's Executive Vice President of Global Marketing Partnerships, where he managed the Business Development and Media groups. In this role, he collaborated with sports marketing executives fromthe Coca-Cola Company,Anheuser-Busch InBev,Adidas,andNike,among others, being in charge of NBA-themed promotions and advertising. He also negotiated many of the NBA's television deals with many networks (includingABC/ESPNandTNT). On February 1, 2014, Tatum was unanimously appointed Deputy Commissioner and chief operating officer by the NBA Board of Governors.[7]
Since then, he has continued his work in promoting and advertising the NBA, both domestically and internationally. As head of the league's business operations, he currently oversees theNBA G League,as well as global partnerships, marketing, and communications. He has been praised for his key role in the NBA's recent success abroad, particularly in China.[8]
AsAdam Silver's deputy commissioner, Tatum also holds the duty of announcing second-round picks in the annualNBA draft,as well as hosting theNBA draft lottery.He is also the league's representative in theFIBA Central Board.[9]At the conclusion of the2022 NBA Finals,he presented the Bill Russell MVP Trophy toStephen Curry,and theLarry O'Brien Trophyto the championship team, the Golden State Warriors as Commissioner Silver was unable to do so as a result of being in COVID protocol.
References
edit- ^"WNBA President Lisa Borders Steps Down to Become First-Ever President and CEO of Time's Up".WNBA. October 2, 2018.RetrievedDecember 22,2018.
- ^Belzer, Jason."The Most Influential Minorities in Sports – No. 8: Mark Tatum – pg.9".Forbes.Archived fromthe originalon March 2, 2016.
- ^"NBA.com: The second highest executive in the NBA is Asian American".AsAmNews.May 21, 2014.RetrievedJune 10,2024.
- ^Johnson, Stephon (January 27, 2022)."Mark Tatum's life a series of twists and turns".New York Amsterdam News.RetrievedJune 10,2024.
- ^"Mark Tatum's Biography".The HistoryMakers.RetrievedJune 10,2021.
- ^"Baseball Alum Mark Tatum '91 Named NBA Deputy Commissioner and COO".Cornell University. May 23, 2024.
- ^"Mark A. Tatum – NBA Careers".August 18, 2015.
- ^Ozanian, Mike."Mark Tatum Talks About The NBA's Enormous Success in China And Its Impact on Team Values".Forbes.
- ^"First FIBA Central Board meeting for new term convenes in Manila on eve of World Cup Final".September 9, 2023.