Miracle Whipis acondimentmanufactured byKraft Heinzand sold throughout the United States and Canada. It is also sold byMondelēz International(formerly also Kraft Foods) as "Miracel Whip" throughout Germany.[1]It was developed as a less expensive alternative tomayonnaisein 1933.[2]
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| Product type | Condiment |
|---|---|
| Owner | Kraft Heinz |
| Introduced | 1933 |
| Previous owners | Kraft Foods, Inc. |
| Website | www |
History
editLaunched in 1933 at theWorld’s FairinChicago,Miracle Whip was lauded as a cheaper alternative to mayonnaise during theGreat Depression.Miracle Whip soon became a success as a condiment for fruits, vegetables, andsalads.[3]Its success was bolstered by Kraft's advertising campaign, which included sponsorship of a series of two-hour radio programs. At the end of its introductory period, Miracle Whip was outselling all mayonnaise brands.[citation needed]
According to Kraft archivist Becky Haglund Tousey, Kraft developed the product in house, using a patented "emulsifyingmachine ", invented by Charles Chapman, to create a product that blended mayonnaise and less expensive salad dressing, sometimes called" boiled dressing "[4]and "salad dressing spread". The machine, dubbed "Miracle Whip" by Chapman, ensured that the ingredients, including more than 20 spices, were thoroughly blended.[5]
Another story claims that Miracle Whip was invented inSalem, Illinois,at Max Crosset's Cafe, where it was called "Max Crossett's X-tra Fine Salad Dressing", and that Crosset sold it to Kraft Foods in 1931 for $300[6](equivalent to $6,000 in 2023). While stating that Kraft did buy many salad dressings, Tousey disputes the claim that X-tra Fine was Miracle Whip.[5]
Since 1972, Miracle Whip has been sold as Miracel Whip in Germany.[1]It was formerly produced by Kraft Foods, and is now made by Mondelēz International, inBad Fallingbostel.[7]
Ingredients and nutrition
editMiracle Whip is made from water, soybean oil,high-fructose corn syrup,vinegar,modified corn starch,eggs, salt, natural flavor,mustardflour,potassium sorbate,spice, and driedgarlic.[8]The original Miracle Whip is produced using less oil compared to traditional mayonnaise, thus has around half of the calories. Due to added corn syrup it is also sweeter compared to mayonnaise.[9]
Advertising
edit
Six Flagsannounced a new partnership with the Miracle Whip brand in 2009.[10]
In the late 2000s and early 2010s, Miracle Whip attempted to appeal to younger audiences, with Miracle Whip advertising featuring prominently in theElectronic Artsvideo gameSkate 3,including a dedicated trick, contest, and anachievementcalledDon't Be So Mayo.[11] Kraft paidLady Gagato include Miracle Whip in the music video for her song "Telephone".[12]Television adverts described Miracle Whip as an alternative to "real boring" mayonnaise.[13]Criticism byStephen Colbertled to Miracle Whip buying ad time on his show,The Colbert Report,and attacking Colbert for being a "mayo lover".[14]This also included publishing an open letter stating the attack was "raisinghell, man".[15]Eventually, this advertising was dropped.[citation needed]
In 2018, the town ofMayo, Florida,temporarily changed its name to Miracle Whip as a promotional stunt.[16]
See also
edit- Salad cream,a British creamy yellow condiment
References
edit- ^abMiracel Whip - Unsere Marke,Mondelēz International,archived fromthe originalon 2013-07-07,retrieved2013-07-07
- ^Andrew F. Smith (2007).The Oxford Companion to American Food and Drink.Oxford University Press, USA. p. 370.ISBN9780195307962.Retrieved4 December2015.
- ^Hanson, Kait,Miracle Whip Vs. Mayo: A Comprehensive Comparison,retrieved2023-11-22
- ^Lamb, Ruth deForest (1936).American chamber of horrors: the truth about food and drugs.New York: Farrar & Rinehart, Inc. pp. 162–163.Retrieved9 May2012.
- ^abZeldes, Leah A. (2009-08-25),Miracle Whip: Boon or blech? Fans and foes mix it up,Dining Chicago, archived fromthe originalon 2009-08-30,retrieved2009-08-25
- ^Kraft Miracle Whip Salad Dressing,The City ofSalem, Illinois,archived fromthe originalon 2010-07-31,retrieved2010-05-27
- ^Boekhoff, Lisa (2021-08-16)."Mondelez investiert: Produktion von Philadelphia und Miracel Whip - WESER-KURIER".weser-kurier-de(in German).Retrieved2022-03-29.
- ^"KRAFT MIRACLE WHIP Dressing Original 30 fl. oz. Jar".Kraft Recipes.Retrieved14 May2017.
- ^Scinto, Maria (2019-12-20)."The Real Difference Between Mayonnaise And Miracle Whip".Mashed.com.Retrieved2022-02-13.
- ^"Six Flags Announces New Partnership with Miracle Whip",Reuters,2009-07-08, archived fromthe originalon 2012-09-09,retrieved2010-05-27
- ^Don't be so Mayo,True Achievements,retrieved2017-01-22
- ^Hampp, Andrew (2010-03-13),How Miracle Whip, Plenty of Fish Tapped Lady Gaga's 'Telephone',Advertising Age, archived fromthe originalon 2020-08-19,retrieved2020-08-19
- ^"Miracle Whip Ad Campaign to Spread 'Boring' Mayo Message".Adage.com.Retrieved17 November2018.
- ^"The Commercials Miracle Whip Aired During The Colbert Report [video] – Eat Me Daily".Eatmedaily.com.Archived fromthe originalon 23 October 2021.Retrieved17 November2018.
- ^"This Miracle Whip Thing Is Getting Out of Hand".Cbsnews.com.12 November 2009.Retrieved17 November2018.
- ^"Mayo, Florida jokingly changed to" Miracle Whip. "".Wctv.tv.Retrieved2018-08-25.
External links
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