TheNational Football League Kickoff Game,along with related festivities, marks the official start of theNational Football League(NFL)regular season.A single game is held, preceded by a concert and other ceremonies. This first game of the season is usually scheduled for the Thursday followingLabor Day.An exception was made in2012,when the game was moved to Wednesday to prevent conflicts with the acceptance speech of theDemocratic National Convention.[1]Although the Kickoff Game is typically played on Thursday night, the league treats it separately from theThursday Night Footballgames during the rest of the season and as such it has been broadcast in the United States on a different network/streaming service than the one that holds the rights toThursday Night Football.

NFL Kickoff Game logo used in 2016[a]
First played2002
2024 season
Arrowhead Stadium
Kansas City, Missouri
September 5, 2024
Baltimore Ravens20
Kansas City Chiefs27

The Kickoff Game was introduced in the2002 season.From 2004 onward, the currentSuper Bowlchampion has hosted the Kickoff Game with a couple of exceptions—in2013,the defending championBaltimore Ravensopened on the road because of a conflict with a previously scheduledOriolesbaseball game the same day,[2]and in2019,the defending championNew England Patriotsdid not play at all in the Kickoff Game as the league instead scheduled theGreen Bay Packersand theChicago Bearsfor that gameto celebrate its 100th season of operation.[b][3]Since the NFL began the Kickoff Game, the home team has won all but six matchups (2002, 2012,2017,2019,2022,and2023).

History

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The logo for the 2002 concert event before the Kickoff game.

The Kickoff Game was introduced in the2002 season,under the leadership of then–NFL marketing executiveJohn Collinsand then–NFL Senior Vice President of Special EventsJim Steeg.It was conceived as an effort to boost economic recovery in theNew YorkandWashingtonareas in the wake of9/11.It was considered a success, increasing NFL sponsorships by $1.9 billion over the next 14 months.[4]

ESPNtelevised the first game. In order to do so, ESPN eliminated its traditional late-October Thursday night game (held the weekend of Games 1 and 2 of theWorld Series), and replaced it with the opening night kickoff game. Because of the success of the first game, the rights to televise both the Kickoff Game and the pregame concert were transferred immediately after the season toABCas part of theirMonday Night Footballpackage. In 2006,NBCacquired the television rights to the Kickoff Game as part of theirSunday Night Footballpackage.

The concept of the NFL champion playing in an opening game was not altogether new, however. From 1934 to 1976, the first game of the pre-season was theChicago All-Star Game,anexhibition matchfeaturing the previous season's NFL champions against an all-rookie team of college all-stars held annually inSoldier FieldinChicago.

After the merger of the NFL with theAll-America Football Conference(AAFC) in 1949, the opening game of the 1950 NFL season was a Saturday night showcase game between the NFL champion Philadelphia Eagles and the AAFC champion Cleveland Browns. Billed as the "World Series of Pro Football" the game matched the four-time champion Browns against the two-time champion Eagles and with an attendance of 71,000 was one of the largest pro football crowds to that date.[citation needed]

With the advent ofMonday Night Footballin 1970 it became common for the Super Bowl champion to appear in a "showcase" game the first weekend of the season. This was the case in 1978–1979, 1983, 1987–1988, 1990–1993, 1996–2000, and 2002–2003.[citation needed]

Defending Super Bowl champions are 13–5 in the Kickoff Game. TheNew York Giants,Baltimore Ravens,New England Patriots,Los Angeles Rams,andKansas City Chiefsare the only five defending Super Bowl champions to have lost. The Giants are also the only home team to have lost in the Kickoff Game twice—once in the very first edition of the contest, when the defending Super Bowl winner was not yet a regular participant, and again in 2012.

Selected details

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ABC Monday Night Football

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2003:The kickoff game's popularity and success saw it move toABCas part of theMonday Night Footballpackage. In order for the kickoff game to fit into the schedule, ABC dropped theMonday Night Footballgame held in the last week of the NFL season. That game had become increasingly unpopular because it often lacked playoff significance, and because of the undesirable possibility that a team playing on Monday night in the final week of the regular season might have to play a playoff game the following Saturday. In return, ESPN (which, like ABC, is owned byDisney) received a week 17 Saturday night game. While thedefending Super Bowl championsTampa Bay Buccaneerswere not selected for the Thursday night game, they did play a nationally televised game against thePhiladelphia Eaglesfour nights later onMNF.Instead, theWashington Redskinsdefeated theNew York Jets16–13.

2004:The tradition began that the kickoff game would be hosted by the reigningSuper Bowlchampions. Afterthe "wardrobe malfunction" incidentatSuper Bowl XXXVIII,the NFL initially canceled future plans for concerts in conjunction with the NFL Kickoff game.[5]Later in the year, however, the decision was reversed, and instead a 10-second broadcast delay was put in place.[6]

NBC Sunday Night Football

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2006:With the change in television contracts, the Kickoff Game was moved toNBC,who held the rights toNBC Sunday Night Football.The game opposite the first weekend of World Series games was once again removed to compensate.

2008:The league and NBC agreed to move up the opening kickoff of the kickoff game, to 7 p.m., in order for coverage of theRepublican National Conventionnot to compete with the game. That game featured theWashington Redskinsand theNew York Giants.The game was also the first to be carried by Internet television in the United States, as were allSunday Night Footballgames in the 2008 season.[7]

2010:TheNew Orleans Saints,winners ofSuper Bowl XLIV,hosted the kickoff game at theLouisiana Superdomeagainst theMinnesota Vikings,a rematch of the previous season'sNFC Championship Game.There was consideration of a match-up against thePittsburgh Steelers(to create a contest between the last two Super Bowl champions) but it did not come to fruition due to various logistical reasons.[8]

2011:TheGreen Bay Packershosted the 2011 Kickoff Game after winningSuper Bowl XLV.They defeated theNew Orleans Saints,a match-up of the winners of the two previous Super Bowls, the first time this has occurred. The Saints are only the second team to have played in two consecutive kickoff games, and the first to do so not by winning two consecutive Super Bowls. In the third quarter, the Packers'Randall Cobbreturned a kickoff 108 yards for a touchdown, tying the NFL record for the longest such return.

2012:Similar to the situation in 2008, the NFL was faced with the prospect of having to compete with a national political convention, this time theDemocratic National Convention.Instead of moving the kickoff to 7 p.m. like in 2008, or even opening up the season on a Thursday like in past years, the league instead decided to move the 2012 Kickoff Game one day earlier to Wednesday, September 5. TheNew York Giants,winners ofSuper Bowl XLVI,hosted theirrivals,theDallas Cowboys.[9]

The 2013 game inDenver

2013:After winningSuper Bowl XLVII,theBaltimore Ravenswere to have hosted the 2013 Kickoff Game on September 5. However, this was on the same day as a home game for theBaltimore Orioles,whose stadium,Oriole Park at Camden Yards,shares parking with the Ravens'M&T Bank Stadium.(The Orioles did not move their game to the afternoon, because they and their opponent were playing night games in other cities the preceding day.) The Ravens instead played on the road against theDenver Broncosin a rematch of theprevious season'sAFC Divisional Playoffgame.[10]During this game,Peyton Manningbecame one of only six players to have thrown seven touchdowns in a single game. He added to this feat by doing it without throwing an interception, something that has only been done once before byY. A. Tittleduring the1962 NFL season.The Ravens also had the most points scored against them in franchise history. They also suffered the biggest margin of defeat by a defendingSuper Bowlchampion on opening day in NFL history.

2015:TheNew England Patriots,after winningSuper Bowl XLIX,hosted the 2015 Kickoff Game on September 10 atGillette Stadium,with thePittsburgh Steelersas their opponent. Patriots quarterbackTom Bradywas originally not going to play due to his four-game suspension as a result of his involvement in theDeflategatescandal, but a court threw out the suspension on September 3, 2015, and ordered the league to let him play.[11]It also marked the first time NFL CommissionerRoger Goodelldid not attend a Kickoff Game, stating that he did not want to be a distraction.

2016:TheDenver Broncoshosted the 2016 Kickoff Game atSports Authority Field at Mile Highagainst theCarolina Pantherson September 8, in aSuper Bowl 50rematch. (As theRepublicanandDemocraticconventions were both scheduled for July 2016, there was no scheduling conflict with them as there was in 2008 and 2012, nor were there conflicts with any other sports team in Denver that night.) The Broncos debutedTrevor Siemianas their new starting quarterback after both quarterbacks who started games in 2015 left the team;Peyton Manning(who played the entirety of Super Bowl 50) retired andBrock Osweilerleft as a free agent.

2017:The defendingSuper Bowl LIchampions, theNew England Patriots,hosted theKansas City Chiefsfor the 2017 Kickoff Game at Gillette Stadium. Goodell visited Gillette Stadium for the Kickoff Game, having been absent from the venue since the 2014 season.

2019:TheChicago Bearshosted theGreen Bay Packersto begin the Bears' (and the league's) 100th season, which would be a reverse of a Week 1 matchup in2018where the Packers were the host on Sunday night to begin their own 100th season.[12]This broke the tradition of having the Super Bowl champion host the game; theSuper Bowl LIIIchampionNew England Patriotsinstead hosted aSunday Night Footballgame on opening weekend, against thePittsburgh Steelers.

2021:The 2021 season kicked off in Tampa Bay between the defendingSuper Bowl LVchampionTampa Bay Buccaneersand theDallas Cowboys.[13]The game marked the return of Cowboys quarterbackDak Prescottafter suffering a significant injury during Week 5 of the 2020 season; Prescott passed for 403 yards in a losing effort, as the Buccaneers secured a 31–29 victory with the winning points coming on aRyan Succopfield goal with two seconds left in the game.[14]

2022:The 2022 season kicked off in Los Angeles with the defendingSuper Bowl LVIchampionLos Angeles Ramshosting theBuffalo Bills.[15][16]A moment of silence was held before the game for theUnited Kingdom's QueenElizabeth II,who haddied earlier that day.[17]The Bills defeated the Rams 31–10, led byJosh Allenpassing for 297 yards and 7 sacks by the Bills defense.[18]

2023:The 2023 season kicked off in Kansas City with the defendingSuper Bowl LVIIchampionKansas City Chiefslosing to theDetroit Lionsat home.[19]

2024:The 2024 season kicked off for the second straight year in Kansas City with the defendingSuper Bowl LVIIIchampionKansas City Chiefsdefeating theBaltimore Ravens27–20, in a rematch of the previous season's AFC Championship game.

List of games

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Season Date Away team Score Home team Significance Location
2002* September 5 San Francisco 49ers
16–13
New York Giants 49ers–Giants rivalry Giants Stadium[20]
2003* September 4 New York Jets
13–16
Washington Redskins FedExField[21]
2004 September 9 Indianapolis Colts
24–27
New England Patriots Colts–Patriots rivalry
Tom Brady–Peyton Manning rivalry
2003 AFC Championship Gamerematch
Gillette Stadium[22]
2005 September 8 Oakland Raiders
20–30
New England Patriots Gillette Stadium[23]
2006 September 7 Miami Dolphins
17–28
Pittsburgh Steelers Heinz Field[24]
2007 September 6 New Orleans Saints
10–41
Indianapolis Colts RCA Dome[25]
2008 September 4 Washington Redskins
7–16
New York Giants Giants–Redskins rivalry Giants Stadium[26]
2009 September 10 Tennessee Titans
10–13(OT)
Pittsburgh Steelers Steelers–Titans rivalry Heinz Field[27]
2010 September 9 Minnesota Vikings
9–14
New Orleans Saints Saints–Vikings rivalry
2009 NFC Championship Gamerematch
Louisiana Superdome[28]
2011 September 8 New Orleans Saints
34–42
Green Bay Packers Lambeau Field[29]
2012** September 5 Dallas Cowboys
24–17
New York Giants Cowboys–Giants rivalry MetLife Stadium[30]
2013*** September 5 Baltimore Ravens
27–49
Denver Broncos Rematch ofMile High Miracle(2012 AFC Divisional Round) Sports Authority Field at Mile High[31]
2014 September 4 Green Bay Packers
16–36
Seattle Seahawks Packers–Seahawks rivalry CenturyLink Field[32]
2015 September 10 Pittsburgh Steelers
21–28
New England Patriots Patriots–Steelers rivalry Gillette Stadium[33]
2016**** September 8 Carolina Panthers
20–21
Denver Broncos Super Bowl 50rematch Sports Authority Field at Mile High[34]
2017 September 7 Kansas City Chiefs
42–27
New England Patriots Gillette Stadium[35]
2018 September 6 Atlanta Falcons
12–18
Philadelphia Eagles Eagles–Falcons rivalry
2017 NFC Divisional Roundrematch
Lincoln Financial Field[36]
2019* September 5 Green Bay Packers
10–3
Chicago Bears Bears–Packers rivalry Soldier Field[37]
2020 September 10 Houston Texans
20–34
Kansas City Chiefs 2019 AFC Divisional Roundrematch Arrowhead Stadium[38]
2021 September 9 Dallas Cowboys
29–31
Tampa Bay Buccaneers Raymond James Stadium[39]
2022 September 8 Buffalo Bills
31–10
Los Angeles Rams SoFi Stadium[40]
2023 September 7 Detroit Lions
21–20
Kansas City Chiefs Arrowhead Stadium[41]
2024 September 5 Baltimore Ravens
20–27
Kansas City Chiefs 2023 AFC Championship Gamerematch Arrowhead Stadium[42]

Winning team appears inbold.

* – Game did not feature the defendingSuper Bowlchampions.
** – Game played on a Wednesday instead of the usual Thursday.
*** – Defending Super Bowl champions played away because of a scheduling conflict.
**** – Game was a rematch of the previous Super Bowl.

Win/loss records

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Pre-game concerts

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Britney Spears performs on the National Mall in Washington, D.C., September 4, 2003

Television ratings

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Year Network Householdrating/share Viewers (live plus same day) Ref.
2002 ESPN 7.6 10.8 million [65]
2003 ABC 12.9/22 19.2 million [65]
2004 ABC 11.4/20 16.9 million [65]
2005 ABC 11.7/21 18.0 million [65]
2006 NBC 12.6/21 19.2 million [65]
2007 NBC 11.5/20 17.8 million [65]
2008 NBC 8.6/15 13.5 million [65]
2009 NBC 12.8/22 20.9 million [65]
2010 NBC 16.5/28 27.5 million [65]
2011 NBC 16.0 27.2 million [65]
2012 NBC 14.7 23.9 million [65]
2013 NBC 14.9 25.1 million [65]
2014 NBC 15.5 26.9 million [65]
2015 NBC 16.2 27.4 million [65]
2016 NBC 14.6/27 25.2 million [66]
2017 NBC 12.6/23 22.2 million [67]
2018 NBC 12.30 19.3 million [68]
2019 NBC 15.30 22.0 million [69]
2020 NBC 11.2/23 20.3 million [70]
2021 NBC TBA 26 million† [71]

† Preliminary figure

Notes

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  1. ^The logo year is updated annually. The then-new NFL "shield" logo was used for the first time in 2008. In 2015, an alternate black and gold version of the logo was used in preparation for that season’sSuper Bowl 50.
  2. ^TheBears–Packers rivalry,featuring two of the league's oldest franchises, is the most-played of all NFL rivalries; the Patriots instead played onNBC Sunday Night Football.

References

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