Natura &Co Holding S.A.is a Brazilian globalpersonal carecosmetics group headquartered inSão Paulo.The Natura & Co Group currently includes Natura Cosméticos andAvon Products.The Group is present in 73 countries across all continents exceptAntarctica.Natura Cosméticos, the parent company, was founded in 1969 byAntônio Luiz Seabraand became apublic companylisted onSão Paulo Stock Exchangein 2004. Currently the company is the largest Brazilian cosmetics company by revenue. In May 2019 Natura & Co announced that it had entered into definitive agreement to acquireAvon Products,Inc. The transaction was approved by Brazilian regulations authorities in the beginning of November 2019 and was completed in January 2020, making Natura & Co the 4th largest pure-play beauty[clarification needed]company in the world.
 | |
| Company type | Public |
|---|---|
| B3:NTCO3 Ibovespa Component | |
| Industry | Cosmetics |
| Founded | 1969 |
| Headquarters | , Brazil |
Area served | Worldwide |
Key people | Roberto Marques (chairman) João Paulo Ferreira (CEO) |
| Revenue |  R$36.9 billion(2020)[1] |
 R$399.5 million(2020)[2] | |
Number of employees | 35,000 |
| Subsidiaries | Natura Avon Products |
| Website | www |
History
editIn 1974, Natura adopteddirect salesas sales model. In 2018 it had more than 6.6 million "consultants" (resellers) worldwide being the largest in the world.
Natura is a founding member of theUnion for Ethical BioTrade,gradually ensuring that its sourcing practices promote the conservation of biodiversity, respecttraditional knowledgeand assure the equitable sharing of benefits all along the supply chain. During the steps of their development and production of cosmetics, Natura does not test on animals and follows the most stringent international safety standards.[3]
Being a public company since 2004, its shares are listed on Novo Mercado (the highest level of corporate governance or Stock ExchangeIbovespa). Natura's performance in 2017 shows a consolidated gross revenue of R$9.9 billion, a growth of 24.5% over the previous year. Its consolidated net income was R$670.3 million.
In 2005, Natura opened its first boutique inParis,France. In 2013, Natura acquiredAesop.[4]In January 2023, Natura sold the brand toL'Oréal.[5]
In Brazil, major competitors of Natura areO Boticário,L'Oréal,Estée Lauder Companies,Jequitiand others.
From 2020 until 2024American depositary sharesof Natura traded on theNew York Stock Exchange(NYSE).[6]Its acquisition of Avon Products in 2020 turned Natura into the world’s fourth largest pure-play beauty group. [7]
Business model
editNatura is a one-level marketing company.[8] Natura promotes its image as an eco-friendly,[9]sustainablecompany (using natural products, working toward sustainable environment and social support etc.). The company also uses ordinary women rather than supermodels in its advertisements.[10]
References
edit- ^https://api.mziq.com/mzfilemanager/v2/d/9e61d5ff-4641-4ec3-97a5-3595f938bb75/18ac3a48-dbb8-87fc-fe4a-dc8ac9132e6a?origin=2[bare URL PDF]
- ^https://api.mziq.com/mzfilemanager/v2/d/9e61d5ff-4641-4ec3-97a5-3595f938bb75/18ac3a48-dbb8-87fc-fe4a-dc8ac9132e6a?origin=2[bare URL PDF]
- ^"Is the Body Shop Now Owned by a Cruelty-Free Company? (Goodbye l'Oreal!)".26 July 2018.
- ^"Brazil's Natura acquires Aesop".January 4, 2013.RetrievedMay 11,2023.
- ^Yun, Jessica (2023-04-04)."L'Oreal snaps up Australian skincare brand Aesop in record $3.7 billion deal".Sydney Morning Herald.Retrieved2023-04-14.
- ^Roberto Marques, Chairman and Group CEO, Natura & Co Holding Inc. (NYSE: NTCO) rings The Opening Bell to celebrate their initial public offering.New York Stock Exchange(Documentary). January 6, 2020.RetrievedJanuary 6,2020.[permanent dead link]
- ^Brazil's Natura closes acquisition of Avon, creating the world's fourth-largest beauty group.January 4, 2020.RetrievedFebruary 10,2023.
- ^"Getting to Know About Natura".7 November 2016.
- ^valor.com.br
- ^economist.com
External links
edit- Official website
- Natura official website
- Trimmer & Electric Razors
- Aesop official website
- Business data for Natura & Co: