Neon,marketed asNEONuntil 2020, is a subscription video on demand (SVOD) service offering a range of television shows and movies. The platform is a division ofSky Network Television Limited.[1]
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Electronic commerce |
| Headquarters | Mt Wellington, Auckland[1], |
Area served | New Zealand |
| Products | Internet streaming |
| Parent | Sky Network Television Limited |
| Website | NEON |
History
edit
Launch
editIn February 2015, Sky launched its Neon streaming service to allow Kiwis (New Zealanders) to stream a range ofHBOtelevision shows includingGame of Thrones,Crossbones,andTrue Blood.When Neon was first launched, Sky offered a 30-day free trial period for Neon, with normal subscriptions costing NZ$20 a month.[2]Sky had originally planned to launch Neon in 2014 but was delayed by systems bugs. Neon's February launch was timed to compete with the US-based streaming serviceNetflix,which launched in New Zealand in March 2015.[3]
In October 2016, a Roy Morgan poll found that 22,000 New Zealanders subscribed to Neon, which was outranked by the rival streaming servicesNetflix(264,000) andSpark New Zealand'sLightbox(128,000).[4]
When Neon first launched in 2015, it only offered a TV and Movies package worth $20 a month. In August 2018, Neon launched an additional TV-only subscription package worth $12 a month.[5]In September 2019, Neon replaced these two packages with a combined television and movies package for NZ$13.95 a month in order to compete with Netflix, Lightbox, andAmazon Prime Video.[6][7]
In October 2019, a Horizon Research survey found that 7% of more than 1,000 New Zealanders surveyed used Neon. The survey found that 59% usedTVNZ OnDemand,29% used Sky TV, 28% usedThreeNow,56% used Netflix, and 18% used Lightbox.[8]
Merger with Lightbox
editIn mid December 2019, Sky announced that it would be purchasingSpark New Zealand's streaming serviceLightboxwith the intention of merging Neon and Lightbox into one combined streaming service in 2020.[9][10][11][12]
On 11 June, Neon experienced technical difficulties that caused users to be locked out of the app.[13]In mid-June 2020, Sky announced that Lightbox would be merged into Neon, with Lightbox app being replaced by a Neon app on 7 July 2020. The merged service retained the Neon brand but continues to use Lightbox's interface and incorporates content drawn from both Neon and the old Lightbox. Existing Spark customers can receive a NZ$9.95 discount.[14][15][16]
On 7 July, Sky formally merged the two streaming services, with the Lightbox app being revamped as Neon. The revamped streaming service allows users to stream on two devices, download films and shows onto devices, rent movies, and create user profiles.[17]Following the merger, there were reports about technical glitches including users being unable to log into the app and the absence of the watchlist feature. Neon responded that it would address those issues.[18][19]
Expansion and price hikes
editOn 23 February 2021, Sky reported that its total subscriber base for all of its services and platforms had risen to 990,000 including 154,000 former Lightbox subscribers, who had continued using Neon. Sky confirmed that one third of former "hard-bundled" Lightbox subscribers were using Neon. Sky TV also reported that the number of subscribers to its streaming services including Neon, Sky Sport Now, and RugbyPass had increased from 196,000 in the 2020 half year to 352,000 in the 2021 half year as a result of theCOVID-19 pandemic in New Zealand.[20]
In mid April 2021, Sky announced that it would be raising the price of its Neon streaming service to $15.99 a month, citing a growth in subscribers for its streaming services and declining revenue from its Sky Box subscriptions.[21]
In mid July 2022, Neon confirmed that it would be raising the price of its standard streaming service to $17.99 a month and its annual plan to $179.99. In addition, the streaming service announced that it was also introducing a cheaper $12.99 basic subscription service.[22]
In late April 2023,The Spinoffranked Neon as the top-ranked streaming service in New Zealand, citing its suite of major release titles, solid collection of local content, deep library of HBO content, and its ability to rent new releases.[23]
On 11 January 2024, Neon introduced advertising and raised prices for its standard plans. Neon raised its Standard Plan from $17.99 to $19.99 per month and its annual plan to $179.99 to $199.99 a year.[24][25]
On 22 October 2024, Sky New Zealand and Warner Bros Discovery confirmed a new partnership that would allow Sky to remain the exclusive distributor ofHBOandMaxcontent in New Zealand. Under the partnership, Neon would begin hosting the Max hub from 30 October 2024.[26][27]
Services
editDuring its initial launch in February 2015, Neon was available on computers,iPhones,iPadsand televisions that supportedAirPlay.The service was later made available onAndroidsmartphonesandtablet computers.[2]As of 2020, Neon is available on a range of devices including newerSamsungSmart TVs,PanasonicSmart TVs,SonyAndroid TVs, Freeview devices,PlayStation 4,VodafoneTV boxes,Chromecastdevices,iOSdevices andApple TVviaAirPlay,personal computers andMacBooksequipped withAdobe Flash Player,and selected ioS and Android phones and tablets.[28][29]
Following the merger of Lightbox into Neon on 7 July 2020, the revamped Neon allows users to stream on two devices. It also has a download feature which allows users to download a maximum of five movies and 25 television shows onto mobiles and tablets. It also allows users to create five profiles and to add favourites to a watchlist. Neon also allows users to rent movies for a fee ranging between NZ$4.99 and NZ$25.00.[17]
Content
editDrawing upon Sky's New Zealand-exclusive contract with HBO, Neon has exclusive distribution rights for several HBO television shows includingGame of Thrones,Big Little Lies,Chernobyl,Westworld,His Dark Materials,Watchmen,and the movieFirst Man.[6][7][30][31]
Following the merger of Lightbox into Neon, Neon acquired the distribution rights toThe Handmaid's Tale,Homeland,Outlander,andBreaking Badfor New Zealand.[17]
In early March 2021, Neon confirmed that it would distributeZack Snyder's Justice Leaguein New Zealand.[32]
In early October 2021,The New Zealand Heraldreported that Neon and Sky'sSoHochannel would distribute theGame of Thronesprequel seriesHouse of the Dragon.[33]
In early March 2024,Dark City: The Cleaner,an adaptation of New Zealand crime fiction authorPaul Cleave's 2006 novelThe Cleaner,was released simultaneously on Neon,Sky Goand SoHo.[34][35]
Following a renewed partnership agreement between Sky and Warner Bros Discovery, Neon began aMaxcontent hub from 30 October 2024.[26][27]
Notes and references
edit- ^ab"About Neon".Neon.Retrieved19 January2020.
- ^abPullar-Strecker, Tom (12 February 2015)."Sky Television's Neon to launch in hours".Stuff.Archived fromthe originalon 16 November 2019.Retrieved19 January2020.
- ^Puschmann, Karl (17 February 2015)."Karl Puschmann: Sky TV's Neon fails to get with the programme".New Zealand Herald.Archived fromthe originalon 14 June 2020.Retrieved19 January2020.
- ^Croot, James; Slabbert, Blayne (5 October 2016)."A guide to NZ streaming services".Stuff.Archived fromthe originalon 8 June 2019.Retrieved19 January2020.
- ^"Sky's NEON launches, new, cheaper package".New Zealand Herald.31 July 2018. Archived fromthe originalon 13 April 2020.Retrieved20 January2020.
- ^abPullar-Strecker, Tom (4 September 2019)."Sky TV makes movie option compulsory with Neon but at a low price".Stuff.Archived fromthe originalon 26 September 2019.Retrieved19 January2020.
- ^abKeall, Chris (4 September 2019)."Streaming wars: Sky slashes Neon pricing – how it stacks up".New Zealand Herald.Archived fromthe originalon 26 May 2020.Retrieved19 January2020.
- ^"TVNZ's OnDemand ranks as NZ's most-used streaming service, according to new survey".1News.28 October 2019. Archived fromthe originalon 23 February 2020.Retrieved19 January2020.
- ^"Sky to supercharge its entertainment streaming service with purchase of Lightbox".Sky.19 December 2019. Archived fromthe originalon 21 January 2020.Retrieved19 January2020.
- ^Ensor, Jamie (19 December 2019)."Lightbox to merge with Neon after Sky purchase".Newshub.Archived fromthe originalon 19 December 2019.Retrieved19 December2019.
- ^Pullar-Strecker, Tom (19 December 2019)."Spark sells Lightbox internet TV service to Sky TV, cost to viewers not yet known".Stuff.Archived fromthe originalon 14 June 2020.Retrieved19 December2019.
- ^"Sky expected to merge Lightbox with Neon streaming service".Radio New Zealand.19 December 2019. Archived fromthe originalon 21 December 2019.Retrieved19 December2019.
- ^"Neon Nightmare: TV service appears to be down, users locked out".New Zealand Herald.11 June 2020. Archived fromthe originalon 26 June 2020.Retrieved3 July2020.
- ^"Neon – A new look, 100% New Zealand owned and a new offer for kiwis".Sky.2 June 2020. Archived fromthe originalon 14 June 2020.Retrieved2 June2020.
- ^"Here's what you need to know about Neon merging with Lightbox".The Spinoff.14 June 2020. Archived fromthe originalon 14 June 2020.Retrieved14 June2020.
- ^Keall, Chris (11 June 2020)."No more free Lightbox for Spark customers".New Zealand Herald.Archived fromthe originalon 11 June 2020.Retrieved14 June2020.
- ^abcDownes, Siobhan (7 July 2020)."The new Neon is here: What does the Neon-Lightbox merger look like?".Stuff.Archived fromthe originalon 7 July 2020.Retrieved7 July2020.
- ^"Neon users frustrated by outages as Lightbox merger launched: 'What am I paying for?'".New Zealand Herald.8 July 2020. Archived fromthe originalon 7 July 2020.Retrieved7 July2020.
- ^Forrester, Georgia (7 July 2020)."Streaming platform Neon has technical issues on first night after Lightbox merger".Stuff.Archived fromthe originalon 8 July 2020.Retrieved7 July2020.
- ^Keall, Chris (23 February 2021)."Sky TV profit jumps 234 per cent, price increases on table after June".The New Zealand Herald.Archivedfrom the original on 12 March 2021.Retrieved22 March2021.
- ^Keall, Chris (16 April 2021)."Sky hikes the price of Neon streaming service by 15 per cent".The New Zealand Herald.Retrieved20 April2021.
- ^"Neon reveals price hike, changes to streaming service".The New Zealand Herald.17 July 2022.Archivedfrom the original on 17 July 2022.Retrieved8 August2022.
- ^Schultz, Chris (28 April 2023)."All the TV streaming services available in New Zealand, ranked".The Spinoff.Archivedfrom the original on 29 April 2023.Retrieved29 April2023.
- ^Bevan, Darren (6 December 2023)."NZ to introduce ads into streaming service in January 2024, hikes prices".Newshub.Archivedfrom the original on 6 December 2023.Retrieved21 January2024.
- ^Taunton, Esther (11 January 2024)."Streaming service Neon rolls out ads, higher prices".Stuff.Archivedfrom the original on 11 January 2024.Retrieved21 January2024.
- ^ab"Sky New Zealand and Warner Bros Discovery announce new partnership".StopPress.22 October 2024.Retrieved23 October2024.
- ^abKeall, Chris (22 October 2024)."Sky TV heads off local launch of HBO's direct-to-consumer Max app with new Warner Bros Discovery deal".The New Zealand Herald.Retrieved23 October2024.
- ^"What devices can I watch NEON on?".Neon. Archived fromthe originalon 14 June 2020.Retrieved19 January2020.
- ^Plesa, Alexandra (30 July 2019)."Neon review: price, features and content".Finder.com. Archived fromthe originalon 16 November 2019.Retrieved19 January2020.
- ^"HBO's His Dark Materials and everything else streaming on NEON this November".Flicks.co.nz.25 October 2019. Archived fromthe originalon 14 June 2020.Retrieved21 November2019.
- ^Brooks, Sam (24 October 2019)."What you need to know before you watch Watchmen".The Spinoff.Archived fromthe originalon 27 December 2019.Retrieved16 January2020.
- ^Croot, James (3 March 2021)."Neon's Justice League, Disney's Raya, new Godzilla among March's must see movies".Stuff.Archivedfrom the original on 3 March 2021.Retrieved3 March2021.
- ^"Games of Thrones prequel House of the Dragon drops first trailer".The New Zealand Herald.6 October 2021.Archivedfrom the original on 6 October 2021.Retrieved7 October2021.
- ^"Secrets and tragedy lurk in Christchurch crime thriller Dark City: The Cleaner".Newstalk ZB.3 March 2024.Archivedfrom the original on 5 March 2024.Retrieved14 March2024.
- ^Greive, Duncan (1 March 2024)."Review: Dark City is an eerie, pitch black and totally original Christchurch crime drama".The Spinoff.Archivedfrom the original on 9 March 2024.Retrieved14 March2024.
