Wikipedia

Newsmax

This article is about the news website. For the television channel, seeNewsmax TV.

Newsmax, Inc.(orNewsmax.com,previously styledNewsMax) is an American cable news, political opinion commentary, and digital media company founded byChristopher Ruddyin 1998. It has been variously described asconservative,[10]right-wing,[17]andfar-right.[34]Newsmax Media divisions include its cable and broadcast channelNewsmax TV;its website Newsmax.com, which includes Newsmax Health and Newsmax Finance; andNewsmaxmagazine, its monthly print publication.

Newsmax
Logo as of 2021
Type of site
Conservative news
Available inEnglish
OwnerNewsmax Media
Created byChristopher Ruddy
EditorChristopher Ruddy
Key peopleChristopher Ruddy (CEO)
David J. Perel (Director)
Kenneth Chandler (Editor)
URLwww.newsmax.comEdit this at Wikidata
CommercialYes
RegistrationOptional, but is required to comment
LaunchedSeptember 16, 1998;26 years ago(1998-09-16)
Current statusActive

Newsmax launched a cable television channel on June 16, 2014, to 35 million satellite subscribers throughDirecTVandDish Network.[35]As of May 2019, the network claimed to reach about 70 million households via cable television.[36]As of September 2023, the average audience for Newsmax was 542,000.[37]

The channel primarily broadcasts from Newsmax's New York studio onManhattan's East Side,with two headquarters inBoca Raton, Florida,andWashington, D.C.[38][39][40]Newsmax began broadcasting in the UK in October 2023, viaFreeview Connect.[41]

The website has been described byThe New York Timesas a "potent force in conservative politics."[42]CEO Christopher Ruddy has attempted to position the network as a competitor toFox News,including by hiring former Fox News hostsRob Schmitt,Greg Kelly,Bob Sellers,andHeather Childers.[43][44]The Washington Postdescribed Newsmax as "a landing spot for cable news personalities in need of a new home," citing the network's airing ofMark HalperinandBill O'Reillyfollowing their resignations from other networks due to sexual harassment allegations.[45]

After the2020 United States presidential election,Newsmax published numerousconspiracy theoriesmade by PresidentDonald Trumpand the Trump campaign aboutvoter fraudin the 2020 election, though the network never confirmed the veracity of the statements and acceptedJoe Bidenas duly elected president.[46][47][48]Newsmax later issued an apology and publicly retracted any voter fraud conspiracy allegations.[49]When asked about Newsmax's support of former President Trump, Ruddy stated, "We have an editorial policy of being supportive of the president and his policies".[50]

In 2021, Newsmax was sued byDominion Voting SystemsandSmartmaticfor promoting false claims that the companies had engaged in election fraud during the 2020 presidential election.[51][52]Newsmax and Smartmaticsettledthe suit on confidential terms on September 26, 2024.[53][54]DirecTV dropped Newsmax from its lineup in January 2023, after the companies failed to agree on contract terms.[55][56]In response, forty-two House Republicans signed a letter to DirecTV executives attacking the removal as an act of "suppressing politically disfavored speech."[57]The two companies were able to resolve the dispute and DirecTV resumed broadcasting Newsmax on March 23, 2023.[58][59]

History and content

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Ruddy started Newsmax.com on September 16, 1998, supported by a group of investors, including the family of formerCentral Intelligence AgencyDirectorWilliam J. Casey.Later,Richard Mellon Scaife,Ruddy's former employer at thePittsburgh Tribune-Review,invested in the fledgling company.[60]One of the initial board members was authorJames Dale Davidsonwho edited a financial newsletter. Davidson's co-editor,Lord Rees-Mogg,former editor of theTimesof London, later became chairman of Newsmax.[61]Ruddy previously promoted conspiracy theories around thesuicide of Vince Foster.[62]

Other news figures who later joined the Newsmax board includedArnaud de Borchgrave,the longtimeNewsweekchief correspondent who also serves aseditor-at-largeofUnited Press International(UPI), and Jeff Cunningham, former publisher ofForbes.AdmiralThomas Moorer,the formerchairman of the Joint Chiefs of Staffandchief of naval operationsduring theVietnam War,also served as one of the company's founding board members. FormerUnited States secretary of stateandNixonandFord administrationchief of staffGeneralAlexander M. Haig,Jr. served as special adviser to Newsmax.[63]

From its founding in 1998, Newsmax became known for its anti-Clintoncontent.[50]However in the fall of 2007, Newsmax CEOChristopher Ruddypublished a favorable review of former presidentBill Clinton's bookGiving: How Each of Us Can Change the World[64]and a positive interview with him at Newsmax.com,[65]followed by a positive cover story inNewsmaxmagazine.[66]The New York Timessaid with reference to the event that politics had made "strange bedfellows."[67]Bill Clinton also visited the Newsmax headquarters in West Palm Beach in 2010.[68]In 2014, Newsmax donated $1 million to theClinton Foundationand Ruddy has accompanied Clinton on foundation trips to Africa.[69][70]

In a January 2010 profile on the company, theFinancial Timesreported that the "rise of Newsmax" had defied the media trend and said that the Newsmax website was "one of the strongest conservative voices online". The paper said Newsmax had witnessed 40 percent growth rates per annum over the past decade, closing 2009 with $36 million revenues, up from $25 million the year before.[71]A 2010New York Poststory reported that the paper's long-time formereditorKenneth Chandler would becomeNewsmax Magazine'seditor-in-chief.Earlier Ruddy had toldBusiness Insiderthe company expected annual 2010 revenues to reach $50 million.[71]

A profile on Newsmax inThe New York Timesdescribed the company as a "potent force in conservative politics" and noted the company's headquarters had become a must stop for Republican candidates seeking the party's 2012 nomination.[72]

Starting in April 2013, Newsmax.com and its affiliated sites drew 14.4 million unique visitors, leading comScore's News/Politics category over such sites asThe Huffington PostPolitics,Fox NewsPolitics,CNN Politics,NBCNews.comPolitics, andPoliticoin monthly viewership for two consecutive months.[73]

In March 2014, Newsmax was profiled inBloomberg Businessweekby correspondentKarl Taro Greenfeld.The story detailed Newsmax's successful business model of targeting higher-incomedbaby boomers.The average age of a Newsmax online reader is 54.7 years of age. The profile detailed Newsmax's plans to launch a linear andOver-the-top (OTT) contentcable channel, and suggested their revenue model which sells "a smorgasbord of political, health, and financial information, self-help books, and even vitamin supplements" could make the company uniquely competitive in this arena.[6]

Newsmax contributors includeNancy Brinker,George Will,Lanny Davis,Alan Dershowitz,Christopher W. Ruddy,David Limbaugh,Ben Stein,Susan Estrich,Dr. Laura Schlessinger,[74]Michael Reagan,[74][75]Dr. Mehmet OzandDr. Michael Roizen.[76]

In November 2017,Politicoreported thatFox News,facing new competitors, was giving more favorable coverage to PresidentDonald Trump.In an interview, Newsmax CEOChristopher RuddycriticizedFox News' hosts unwillingness to criticize President Donald Trump, telling Politico that "Newsmax is very supportive of the president, but we also will publish things that are critical of him time to time," Ruddy said. "Fox seems to have decided to become very closely aligned, which seems unnatural, and it doesn't seem consistent.[77]

Coverage of the 2020 United States presidential election

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During the2020 United States presidential election,President Trump began to promote Newsmax over its rival,Fox News.[78][79][80][81]Trump's preference for Newsmax over Fox News became clearer after the latter became the first news outlet to callArizonafor Democratic challengerJoe Biden.[43]Newsmax has made their more conservative leanings a selling point to disaffected Fox News viewers, as well as employing Fox News alumni to join their lineup onNewsmax TV,such asRob SchmittandGreg Kelly.[43][82][44]Emily VanDerWerffofVoxreported that the outlet "spent lots of time arguing that other media outlets jumped the gun in calling the election for Biden and that Trump still has a path to win this thing," and that it was one of the only networks that didn't call the election for Biden, citing the Trump campaign's legal challenges. However, she did write that "Newsmax doesn't go full arch-conservative" and "doesn't give airtime to QAnon paranoiacs."[47]

CNN'sBrian Stelter,in an on-air interview, asked Newsmax CEOChristopher Ruddywhy the network chose to air "election denialism" and "bogus voter fraud stuff," to which Ruddy replied that the network featured all points of view and argued that all of the other major news outlets who had reported Biden's election win were "rushing".[46]

In an interview withVariety,Ruddy stated that, "We are waiting for the states' certification and the electoral college, but we will at some point when that happens" and insisted: "We will be supportive of whoever the next president is."[83]He added "Newsmax would never become Trump TV. We have always seen ourselves as an independent news agency" but would be willing to Trump having a weekly show.[83]Ruddy says the company is "moderately conservative and we will continue to have a moderately conservative viewpoint on things – including the president."[83]

In a later interview withThe New Yorker,Ruddy stated, "I do think that Donald Trump should concede when the certifications come in," he said, adding that he "would not support going to state legislators to overturn the electors."[84]

Following the certification of theelectoral collegeofJoe Bidenas the winner on December 14, 2020, the network began using the title, "President-elect"to refer to Biden.[85]

Acquisition reports

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On November 15, 2020,The Wall Street Journalreported that Hicks Equity Partners, aprivate equityfirm with ties to a co-chair of theRepublican National Committee,was exploring a buyout of Newsmax. The Hicks group identified a team of executives who would manage the network, and had been talking to formerFox Newshosts includingMegyn Kelly.[86]Media analyst Michael Nathanson reported that if a competing network took 20% of Fox News' audience, it could sap about $200 million in annual profit from the company. In an interview withVariety,Newsmax CEO Christopher Ruddy stated "we are not actively selling" the company though he had expressions of interests from investors. Regarding Hicks Equity Partners, Ruddy stated, "we have no deal with them."[83]Ruddy stated that "We would like to overtake Fox News in 12 months, and I think it's doable."[87]

Post-2020 United States presidential election

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Newsmax promoted baseless[88][89][90]allegations that voting machine companySmartmaticand its competitorDominion Voting Systemshad conspired to rig the election against Trump. In December 2020, Smartmatic sent a letter to Newsmax threatening legal action and demanding "a full and complete retraction of all false and defamatory statements and reports."[91][92]

Days later, a Newsmax host stated the company "would like to clarify its news coverage and note it has not reported as true certain claims" made by Newsmax interviewees about Dominion and Smartmatic. Newsmax declared that it had "no evidence" of certain claims made on its programming, including the claim that the two companies have a business relationship, the claim that either company used each other's software, and the claim that either company "manipulated votes" in the 2020 American general election.[93][94]Newsmax also stated it had "no evidence" that Smartmatic software was used anywhere except Los Angeles during the 2020 election.[95]Newsmax additionally said viewers should be aware of "several facts", including that both companies have no relationship withGeorge Soros,and that "Smartmatic is a U.S. company and not owned by the Venezuelan government" or any other foreign entity.[96][97]

Mediaite's Rudy Takala wrote that conservatives disgruntled withFox Newscould potentially be disappointed by Newsmax due to CEOChristopher Ruddy's friendship with former Democratic presidentBill Clintonand positive remarks about aHillary Clintonpresidential campaign.[98]Newsmax has previously donated $1 million to theClinton Foundation.When reached for comment, Ruddy said, "Like Donald Trump, Rupert Murdoch and other business people, I have donated to the Clinton Foundation and a few Democrats, but over 90 percent of my political contributions have been to Republicans, including ones to President Trump."[98]

Jeffrey McCall, a journalism professor atDePauw University,told Mediaite that "Ruddy is a pragmatist unlikely to allow his operation to be a fully ideological platform. Trump allies who want to bend the arc of media progressivism will need a much more comprehensive national strategy than just trying to take over one particular media outlet."[98]

Adweekreported that Newsmax's TV ratings grew tenfold in the fourth quarter of 2020 compared to the previous quarter. Its top two shows,Spicer& Co. andGreg KellyReports (at 7 p.m.), averaged 816,000 total viewers during the same November 7–18 interval.[99]Regarding coverage of the Biden administration, CEO Christopher Ruddy toldAdweek"I think Newsmax's job is to be loyal opposition, to question the policies, the programs and the people that are coming into the Biden administration. We're going to take a very careful look at that. I think we were pretty fair with Barack Obama. We were tough on him, but we never called for his impeachment", he said.[100]Newsmax TV momentarily exceeded Fox News in viewership in December 2020, but lost viewers after the conclusion of the election cycle.[101][102]APew Research Centerstudy found that Newsmax's reach (10% of American adults) continued to trail Fox News's reach (43% of American adults) in March 2021.[103]

In July 2021,Voxnoted that "Newsmax's effort to out-Trump the competition has been less successful since Trump left the White House for Mar-a-Lago. Newsmax's viewership is down more than 50 percent from January (from an average of about 300,000 viewers then to about 114,000 on July 18), and following a significant slump in December and January, Fox News has reestablished itself as not just the most-watched right-wing cable news network but the most-watched cable news network, period."[104]

In November 2021, a study by theCenter for Countering Digital Hatedescribed Newsmax as being among "ten fringe publishers" that together were responsible for nearly 70 percent of Facebook user interactions with content thatdenies climate change.Facebook disputed the study's methodology.[105][106][107]

Also in November 2021, Newsmax White House correspondentEmerald Robinsonfalsely tweeted that theModerna COVID-19 vaccinecontainedluciferase"so that you can be tracked." This echoed earlier false social media claims that the vaccine supposedly had satanic links due to "lucifer"in luciferase and alleged references to"666."Robinson's tweet began with the salutation" Dear Christians "and referred her over 400,000 followers to theBook of Revelation;in a tweet days earlier, she equated vaccines with theMark of the Beast.[108][109][110]Twitter removed the tweet that day and suspended Robinson's account for seven days, citing "repeated violations of ourCOVID-19 misinformationpolicy, "as Newsmax sought to distance itself from her remark and removed her from the air pending an inquiry.[111][112]Robinson returned to Twitter after her suspension to continue spreading COVID-19 misinformation, causing Twitter to permanently ban her within hours.[113][114]Newsmax announced the next month that it would not renew Robinson's contract when it ended in January 2022.[115]

In May 2023 the "small conservative cable news channel saw its ratings surge" once again in response to actions by Fox News: "Fox’s decision to fire[Tucker] Carlson."Newsmax's viewership during the prime-time spot vacated by Carlson more than doubled.[116]This increase surpassed the 2020 post-election surge and on a night-by-night basis they challenged CNN through the month to be the third-most-watched cable news channel (behind MSNBC and Fox).[117][118]On November 1, 2023, Newsmax placed its live content behind a paywall on YouTube ( "Newsmax 2" ) while still offering a free streaming channel ( "Newsmax+).[119][120]

In March 2024,The Washington Postreported that between 2019 and 2020, a member of theQatari Royal Familyhad invested $50 million in the network in the midst of theQatar diplomatic crisis.It also reported that network leaders had told staffers to soften coverage related to Qatar following the investment, a claim the network later denied in response to the report.[121][122][123]

In April 2024, Newsmax was included as a defendant in adefamationlawsuit by a man who was falsely identified as the perpetrator of the2023 Allen, Texas mall shooting,alongside others such as Fox News andInfoWarspersonalityOwen Shroyer.The man alleged the defendants had "recklessly disregarded basic journalistic safeguards and published the photo of an innocent man, branding him as aneo-Nazimurderer to his local community and the nation at large. "[124]

2020 election lawsuits

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In December 2020, Newsmax was included as a defendant in adefamationlawsuit by Dominion executive Eric Coomer.[125]Coomer asserted that the defendants had characterized him as a "traitor" and that as a result he was subjected to "multiple credible death threats".[126][125][127]In April 2021, Newsmax published a retraction and apology on its website, saying it "found no evidence" to support the allegations against Coomer.[128]

In August 2021, Dominion sued Newsmax for "knowingly and continuously" promoting false election fraud narratives.[51][129]Newsmax said in a statement that it had "simply reported on allegations made by well-known public figures, including the President, his advisors and members of Congress", adding: "Dominion's action today is a clear attempt to squelch such reporting and undermine a free press".[129]The case is set to go to trial in September 2024.[130]

In November 2021, Smartmatic sued Newsmax for defamation.[131]In August 2023, aDelawarejudge rejected Newsmax's bid to narrow the alleged defamatory statements cited by Smartmatic.[132][133]The trial was set to begin on September 30, 2024.[134][135]Newsmax and Smartmatic settled the suit on confidential terms on September 26.[136][137]

Initial public offering

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On June 10, 2024, during its coverage of a rally organized in Las Vegas by former and future president Donald Trump, Newsmax announced it plans to file for aninitial public stock offeringeither in late 2024 or early 2025.[138]The plan was confirmed on September 5, 2024, with the company expected to be listed under the ticker symbol "NMAX" on theNew York Stock Exchangein the first quarter of 2025.[139]In November 2024, Newsmax offered preferred stock to accredited investors in an effort to raise $100 million. On January 25, 2025, the offering was extended to $200 million.[140]

Reception

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In 2009, editorMichael Massingof theColumbia Journalism Reviewstated that "Far-rightWeb sites likeWorld Net Dailyand Newsmax.com floated all kinds of specious stories aboutObamathat quickly careened around the blogosphere and onto talk radio. One particular favorite was the claim thatBill Ayersghost-wroteDreams From My Father."[141]

In March 2009,MarketWatch'smedia criticJon Friedman stated that "Newsmax has flourished because Ruddy has exhibited a stronger commitment to the bottom line than to presenting himself as anideologue."[5]

In 2010,Nielsen Onlinesaid Newsmax was the most trafficked conservative website with approximately 4 million unique visitors monthly.[3]Alexa Internetstatistics for Newsmax.com indicate that the readership consists mainly of Internet users over the age of 45, which aligns itself to the average age of Republican leaning voters, as gathered byThe Pew Research Center.[142][143]

Former presidentBill Clinton,who described Newsmax'sCEORuddy as a friend, made headlines when he visited Newsmax's offices during the summer of 2010.[68]WhenSarah Palinstopped by the office for an interview,U.S. News & World Reportsuggested the move was the clearest indication yet she was planning to run forpresident.[144]According to the magazine, Newsmax is a major player in GOP politics, as seen during the 2012 primaries.[144]Visitors have also included Rep.Michele Bachmann,Gov.Tim Pawlenty,Sen.John Thune,Gov.Haley Barbour,Sen.Mitt Romney,former Florida Gov.Jeb Bush,and former Sen.Rick Santorum,among others.[144]

An April 2010 cover story forTalkers Magazinefeatured Newsmax as a model of future media companies called "Media Stations" that offer their audience audio, video, digital, and even print content.[3]

In March 2014, Newsmax was profiled inBloomberg Businessweekby correspondentKarl Taro Greenfeld.TheBloomberg Businessweekstory detailed Newsmax's successful business model of targeting higher-incomedBaby boomers.The average age of a Newsmax online reader is 54.7 years of age. The profile detailed Newsmax's plans to launch a linear andover-the-top (OTT) contentcable channel, and suggested their revenue model which sells "a smorgasbord of political, health, and financial information, self-help books, and even vitamin supplements" could make the company uniquely competitive in this arena.[145]

In 2017,The Washington Postdescribed the relationship Ruddy, though not a registered Republican, had with PresidentDonald Trumpas a significant influence: "...with his dual role as a newsman and a close friend".[146]

In 2019, theColumbia Journalism Reviewreported, "There are currently about 15 to 20 conservative websites which attract at least one million unique visitors per month. Some are venerable right-wing reliables likeNational Review,The Washington Times,or Newsmax. Others, likeInfowars,The Gateway Pundit,Big League Politics,andBreitbart,mine the far fringes of the right. "[7]

The 2023 U.S. Trust in Media poll from YouGov andThe Economistreports that Newsmax is the second-most trusted conservative news outlet for Republican voters, behind Fox News[147](a finding supported byRasmussen Reports[148]).

TheWikipedia communityhas categorized Newsmax as an unreliable source of information.[149][150]

Additional outlets

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Humanix Books

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Humanix Books
Parent companyNewsmax Media
Founded1969
Founder
Country of originUnited States
Headquarters locationNew York, New York
DistributionTwo Rivers Distribution
Key peopleMary Glenn (publisher) Adam Keith Pfeffer (deputy publisher)
Publication typesBooks
Official websiteHumanix Books

Humanix Booksis an American print and e-bookpublishing houseand a division of Newsmax Media. The company publishes books in the areas ofhealth,personal finance,current affairs,andpolitics.[151]Books by the company are distributed byTwo Rivers Distribution.[152]

The company began operations in 1969. The first titles by the company were published in response to the need for higher quality classroom materials to support learning.[153]In 2012 the company was acquired byNewsmax Mediaand shortly after Anthony Ziccardi was named the publisher of Humanix Books.[151]The company releasedThe ObamaCare Survival Guideby Nick J. Tate that same year.[154][155]The book is about the arguments against theAffordable Care Actand it became a number oneNew York Times Best Sellerin the Paperback Advice & Misc. category for paperback books.[156]In 2015 Mary Glenn replaced Anthony Ziccardi as the publisher of the company.[157]In 2019, Adam Keith Pfeffer was named the deputy publisher of the company.[158]

Newsmaxmagazine

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Newsmax Media publishesNewsmaxmagazine, which the company describes as "offering Americans the perspective they need on current events, politics, health, money, and lifestyle." The company reports a monthly readership of almost one million on their paid subscription products, includingNewsmaxmagazine and multiple finance- and health-focused newsletters.[159]

Newsmax TV

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Main article:Newsmax TV

In 2014, Newsmax Media announced they would be starting a new television news channel that would be marketed to compete withFox News Channel.[160][161]It was launched asNewsmax TVin June 2014 with 8 hours of live programming daily, available through the Dish Network andDirecTVas well as for free on the Newsmax website.[162][163]

Newsmax Adria

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Newsmax Adria[sr]was a partnership between Newsmax Media andUnited Mediathat began operating in June 2020.[164]The new partnership operated in most of the formerYugoslavcountries.[165]It produced a newly retitled daily news bulletinsDnevnik Newsmax AdriaonNova BHinBosnia and Herzegovina,and evening magazine programPregled danaonNova SinSerbia.[166][167]Alongside N1 and Nova S, Newsmax Adria acted as a rival toTelekom Srbijaand regularly reported Serbia's government corruption scandals.[168]It ceased production in October 2022.[169]

In September 2024, Newsmax announced that it would resume operation in Serbia in October as Newsmax Balkans.[170]

References

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