Wikipedia

Niconico

Niconico, Inc.(Japanese:ニコニコ,Hepburn:Nikoniko)(known before 2012 asNico Nico Douga(ニコニコ động họa,Niko Niko Dōga)) is a Japanesevideo sharingservice based inTokyo, Japan."Niconico" or "nikoniko" is theJapanese ideophonefor smiling.[1]As of 2021, Niconico is the 34th most-visited website in Japan, according toAlexa Internet.[2]

Niconico, Inc.
Type of site
Video hosting service
Available inJapanese
Area servedWorldwide
OwnerDwango(Kadokawa Corporation)
Created byNiwango
URLwww.nicovideo.jp
CommercialYes
RegistrationOptional
LaunchedDecember 12, 2006;17 years ago(2006-12-12)
Current statusActive

The site won the Japanese Good Design Award in 2007,[3]and an Honorary Mention of the Digital Communities category atPrix Ars Electronica2008.[4]Between June 8, 2024 and August 5, 2024, its servers were affected by a cyberattack and the website was partially active.[5]

History

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Nobuo Kawakami, the founder and CEO of Niconico[6]

The first version of Niconico usedYouTubeas a video source. When the site grew, YouTube's server infrastructure strained due to increased traffic and bandwidth, leading YouTube to make a decision to block access from Niconico. As a result, Niconico ceased operations for two weeks. The site relaunched with an on-premises video server. On May 7, 2007, Niconico announced amobile phoneversion of the website. Since August 9, 2007, "Nico Nico Douga (RC) Mobile" has serviced mobile phones ofNTT DoCoMoandau.[7]

As of October 31, 2011, Niconico has over 23,690,000 registered users, 6,870,000 mobile users and 1,390,000 premium users.[8]Due to the limited server capacity, Niwango limits the number of free users who can access the website at peak times (7 p.m. to 2 a.m.), based on the time of registration. The website is in Japanese, and the majority of the site traffic is from Japan, although approximately 4% is from outside Japan, notably one percent fromTaiwan.[9]Niconico launched a Taiwanese version of the site on October 18, 2007.[10]In July 2008, Niconico launchedGermanandSpanish-languageversions of the site,[11]followed by an update for the Taiwanese-language version. An English-language version was added on October 17, 2012, superseding the Niconico.com website, with translation functionality allowing users to translate video descriptions into English or Chinese.[12]

On April 27, 2012, Nico Nico Douga announced it would be rebranding itself as Niconico. The site also introduced a new "Zero" update (which improves video resolution) (along with various other upgrades).[13]

Hiroyuki Nishimuraserved as director at Niwango until February 2013.[14]

Niconico launched for theNintendo Switchin Japan on July 13, 2017, and was the Switch's 1st 3rd-party media app in any market.[15]

Support for the English and Chinese-language versions of Niconico were discontinued on July 5, 2023, with the company citing the advancements in automated translation as a reason to deprecate the translations of the user interface, with comment fields, video titles and video descriptions the only natively supported translation on the site.[16]

As of October 30th, 2024, Niconico made changes to their terms of service from being focussed and based on Japanese law, to also being more inline with the laws of countries from where it is deemed their content is being viewed.[17]

2024 Ransomware attack

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Main article:2024 cyberattack on Kadokawa and Niconico

On June 8, 2024, a group of hackers called BlackSuit launched aransomwareattack on multipleKadokawa-owned websites including Niconico, resulting in the website being taken offline. A feature-limited version of the website using select backup data was released on June 14.[18]On June 27, the hacker group published a statement on thedark webclaiming responsibility for the attack and threatening to publish 1.5terabytesof stolen data on business contracts and users unless a ransom was paid.[19][20]

Niconico.com

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In 2010, an English version was in the works.[21]Furthermore, in April 2011, an English-language beta website (Niconico) was launched. Unlike the Japanese counterpart of Niconico (nicovideo.jp), Niconico.com hosted videos fromYouTube,DailyMotion,and Niconico. Similar to the pre-2007 version of Niconico, users can view the hosted videos via a version of the Niconico player, complete with commenting and tagging systems.[22]Niconico.com later introduced video upload and (for Premium users) live streaming functionalities. The site also simulcast selectanimetitles from June 2011. On October 14, 2011, Niconico announced a partnership withFunimation Entertainmentto form Funico, to handle licensing of anime properties for streaming and home video.[23]With the implementation of English language features into Nicovideo.jp, Niconico.com was retired on November 19, 2012, and now redirects to the Japanese website.[12][24]

In March 2018, Niconico announced the end of English-language community services.[25]

In October and November 2018, DDoS attacks from outside Japan led to disconnected services for some areas outside the country to combat these attacks.[26]

In September 2019, the antenna shop "Niconico Douga Headquarters" was closed and its functions were consolidated into the new studio "Haresta" inIkebukuro.

Features

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Users can upload, view, and share video clips. Unlike other video-sharing sites, however, comments are overlaid directly onto the video, and synced to specific playback times. This feature allows comments to respond directly to events occurring in the video, in sync with the viewer—creating a sense of a shared watching experience. Niconico's atmosphere and cultural context are close to2channel's orFutaba Channel's. Many popular videos on this site haveotakutastes, such as anime,computer games,andpop music.Niconico offers a feature for users (not just the uploader of the video) to tag videos. Each video may have up to eleven tags, of which up to five the uploader may lock. Frequently, this functionality can be used not only as categorization, but also as critical commentary, satire, or other humor related to the video's content. Certain tags may have an explanation attached to them in the form of a Niconicopedia (ニコニコ đại bách khoa,Nikoniko daihyakka) article, some being proper descriptions while others having a more comedic tone. The site is also known for itsMAD videosand itsmedleysof popular songs on the website, most notablyKumikyoku Nico Nico Douga.Niconico also distributed someoriginal net animations,such asCandy Boy,Tentai Senshi Sunred,andPenguin Musume Heart.[27]

Other features include:

  • Mylist: each user may create "mylists", which function similarly to a list of bookmarks. Users can have up to 25 mylist folders, but the number of videos per folder depends on the user's membership status. A basic account can have 100 videos per folder, while a premium (paid) account has five times that amount (500). Under this limit, a free member can have up to 2,500 mylisted videos, while premium members can mylist up to 12,500 videos. Daily mylist activity is used to compute the default ranking view, although one may also sort by view or comment count. Mylists may be optionally made public and linked to; for example, to make a list of uploader's works (e.g., original songs or gameplay videos).
  • Uploader comments: the uploader of a video may attach permanent comments to the video. This feature is suitable for some cases as subtitles, lyrics, or corrections.
  • Nicoscript: by using special commands in the uploader comments, the uploader can add special effects to the video, including voting, automatic transfer to another video, quiz scoring, and other features.

Business aspects

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Income

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The main income of Niconico comes from premium membership subscriptions, advertisements, and Nico Nico Ichiba (Affiliate).[28][29][30]

Premium membership

Until early 2019, users need to register an account to watch videos on Niconico. There are two types of registered accounts; free (basic tier) and premium (subscription) accounts. The premium membership fee is¥550 per month or ¥6,600 per year. As of January 2, 2012, they reached 1,500,000 premium members. Users can purchase a premium subscription via PayPal. Japanese users can also pay with mobile, credit card, Line Pay, and WebMoney.

Advertisement

Niconico usesGoogle Adsand other web advertisements. On May 8, 2008, Dwango announced a partnership withYahoo! Japanand plans to adopt search-related ads and other Yahoo-related services.

Nico Nico Ichiba (Affiliate)

Nico Nico Ichiba is an advertisement system in which users can place banners freely on each video page. Uploaders and viewers can choose which items they want to place in the advertisement banners. Users also can know how many clicks each banner accrued, and how many items purchased. Ranking info of numbers of items bought through Nico Nico Ichiba is also officially provided. Items available are fromAmazon.co.jp,Yahoo Shopping, and Dwango mobile service.

As of July 2010, Nico Nico Ichiba has been extended to the Taiwanese website.

Financial condition

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On October 30, 2007, Dwango and theJASRAC(a Japanese copyright holders' society) agreed to form a comprehensive partnership. For this agreement, Dwango will pay two percent of its earnings to JASRAC as copyright royalties.[31]

In the fiscal year from Q4 2010 to Q3 2011, Niconico has had a gross income of approximately 10.81 billion yen (US$139.1 million as of November 10, 2011), and posts a 670 million yen (US$8.6 million) operating profit.[citation needed]

See also

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  • AcFun– Chinese video sharing website
  • Bilibili– Chinese video sharing website
  • Danmaku– Video game genre
  • Gachimuchi– Internet meme started after a movie by American porn actor Billy Herrington was posted to Nico Nico Douga
  • FC2– Japanese blogging host
  • Hatsune Miku– Singing voice synthesizer software
  • Pixiv– Japanese online artist community
  • Viddsee– storyteller platform for short premium content, with over 2 billion views and more than 3,000 strong storytelling community
  • VK– Russian social media and social networking service
  • zoome– Japanese video hosting service 2007-2011

References

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  1. ^Katayama, Lisa (May 19, 2008)."Meet Hiroyuki Nishimura, the Bad Boy of the Japanese Internet".Wired.RetrievedJuly 24,2010.
  2. ^"Alexa Traffic ranking".Alexa Internet.Archived fromthe originalon May 21, 2019.RetrievedJanuary 12,2021.
  3. ^"Good Design Award No.07C02037"(in Japanese). Archived fromthe originalon April 23, 2008.RetrievedJuly 2,2008.
  4. ^"Ars Electronica Prix Honorary Mentions".Prix Ars Electronica.Archived fromthe originalon July 1, 2008.RetrievedJuly 2,2008.
  5. ^"8/5ニコニコサービスの tái khai と tân バージョン “Quy ってきたニコニコ” のお tri らせ "[8/5 Announcement of the resumption of Niconico service and the new version 'Return of Niconico'].Niconico(in Japanese).RetrievedAugust 11,2024.
  6. ^Amano, Takashi (November 15, 2013)."Nintendo Rises After Buying Stake in Web Company Dwango".Bloomberg News.Archived fromthe originalon December 3, 2013.RetrievedAugust 2,2022.
  7. ^"Nico Nico Douga Mobile Tester Starting"(in Japanese). Nico Nico Douga Developer's Blog. May 7, 2007. Archived fromthe originalon February 22, 2008.RetrievedJuly 2,2008.
  8. ^2011 niên 9 nguyệt kỳ quyết toán thuyết minh hội[September 2011 Balance Sheet Explanation Meeting](PDF)(in Japanese). Dwango.Archived(PDF)from the original on September 19, 2016.RetrievedDecember 24,2010.
  9. ^"Gudadada Notice"(in Japanese). Nico Nico Douga Developer's Blog. August 8, 2007. Archived fromthe originalon August 17, 2007.RetrievedOctober 12,2007.
  10. ^"Nico Nico Douga's Expansion"(in Japanese).CNETJapan. October 10, 2007.Archivedfrom the original on March 29, 2019.RetrievedOctober 12,2007.
  11. ^"Nico Nico Douga Announcement: Specific User Function Addition"(in Japanese). IT Media. July 4, 2008.Archivedfrom the original on July 6, 2008.RetrievedJuly 6,2008.
  12. ^ab"English Niconico.com to Retire, Re-Open Under Main Site on October 17".Anime News Network.October 2, 2012.Archivedfrom the original on April 22, 2019.RetrievedOctober 2,2012.
  13. ^"Nico Nico Douga Renamed as niconico in Service Upgrade".Anime News Network.April 26, 2012.Archivedfrom the original on April 28, 2012.RetrievedApril 26,2012.
  14. ^"Hiroyuki Nishimura Resigns as Director at Niconico's Niwango".Anime News Network.February 18, 2013.Archivedfrom the original on March 25, 2013.RetrievedMarch 13,2013.
  15. ^Frank, Allegra (July 12, 2017)."Nintendo Switch is getting its first streaming app".Polygon.Archivedfrom the original on July 16, 2017.RetrievedJuly 12,2017.
  16. ^"【Updated 7/5】To users using Niconico videos display in English/Chinese".【Updated 7/5】To users using Niconico videos display in English/Chinese.Archivedfrom the original on July 5, 2023.RetrievedJuly 12,2023.
  17. ^"( Updated on 10/30 ) [Important / Announcement] Partial Revisions to the Niconico Terms of Use and Niconico Action Guidelines Due to the 'Review of the Scope of Regulations for All Niconico Services' and the 'Implementation of Usage Restrictions on Overseas Access for Certain Services'".RetrievedOctober 30,2024.
  18. ^"【 truy ký 】ニコニコサービスが lợi dụng できない trạng huống について"[[Additional Note] Regarding the situation where the Niconico service is unavailable].Niconico(in Japanese). June 14, 2024.Archivedfrom the original on June 14, 2024.RetrievedJune 14,2024.
  19. ^Jiji (July 3, 2024)."Hackers behind Kadokawa cyberattack claim new info leak".The Japan Times.RetrievedJuly 3,2024.
  20. ^Sudo, Tatsuya (July 2, 2024)."More Kadokawa data leaked as deadline for ransom passes".The Asahi Shimbun.RetrievedJuly 3,2024.
  21. ^"Nico Nico Douga".Nico Nico Douga, Inc. Archived fromthe originalon January 30, 2003.RetrievedJuly 17,2010.
  22. ^"Japan's Nico Nico Douga Video Site Starts English Beta".Anime News Network.April 20, 2011.Archivedfrom the original on April 23, 2011.RetrievedApril 20,2011.
  23. ^"Funimation, Niconico to Jointly License Anime".Anime News Network.October 14, 2011.Archivedfrom the original on December 14, 2017.RetrievedOctober 14,2011.
  24. ^"Final Transfer to the Official Niconico Site".Nico Nico Douga. November 11, 2012.Archivedfrom the original on November 3, 2013.RetrievedNovember 26,2012.
  25. ^"[Notice] End of Services for Niconico Community (English Version)".Nico Nico Douga. March 20, 2018.Archivedfrom the original on August 13, 2018.RetrievedAugust 16,2018.
  26. ^"Niconico info: October 2018 Archives".blog.nicovideo.jp.Archivedfrom the original on March 28, 2020.RetrievedMarch 28,2020.
  27. ^Nagata, Kazuaki (June 9, 2011)."Video-sharing website sparks Net revolution".The Japan Times.RetrievedJune 9,2011.[permanent dead link‍]
  28. ^"Nico Nico Ichiba's Proceeds"(in Japanese).ASCII.May 9, 2008.Archivedfrom the original on July 1, 2008.RetrievedJuly 2,2008.
  29. ^"Midway to September 2008 Balance Explanation"(PDF)(in Japanese). Dwango. May 9, 2008. Archived fromthe original(PDF)on November 5, 2013.RetrievedJuly 2,2008.
  30. ^"Yahoo! Japan and Nico Nico Douga Cooperation Start"(in Japanese). May 9, 2008.Archivedfrom the original on June 11, 2008.RetrievedJuly 2,2008.
  31. ^"Nico Nico Douga and YouTube Copyright Fee Payment"(in Japanese). IT Media. October 30, 2007.Archivedfrom the original on April 12, 2008.RetrievedJuly 2,2008.
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