PopSugar Inc.is an American media and technology company that is the parent to the media property PopSugar (stylizedPOPSUGAR) and a monthly subscription business PopSugar Must Have. The company was founded in 2006 by married couple Brian and Lisa Sugar as a pop culture blog.[2]The company is part of American digital holding companyVox Media.
 | |
| Available in | English |
|---|---|
| Founded | 2006 |
| Headquarters | |
| Owner | Vox Media |
| Founder(s) | Lisa Sugar Brian Sugar |
| Products | PopSugar, PopSugar Must Have, Beauty by POPSUGAR |
| URL | popsugar |
| Launched | March 2006 |
History
editHusband and wife Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by bloggerOm Malikthat Lisa turn her celebrity gossip hobby into a company.[3]Brian became CEO and Lisa Editor-in-Chief, and they added venture capitalistMichael Moritzto the board.[4]
In 2007, the company acquiredShopStyle,a fashion shoppingsearch engine,[5]followed by acquisitions of Starbrand Media,[6]FreshGuide,[7]and Circle of Moms in 2012.[8]In 2013, the company officially changed its name from Sugar Inc. to PopSugar, and announced that it was profitable and had grown to over 450 employees.[9]In 2019, American digital holding companyGroup Nine Mediaacquired PopSugar in an all-stock transaction.[10]
Operations
editPopSugar Inc operates the brands PopSugar and PopSugar Must Have. PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, andsocial media.
PopSugar Must Have was a subscription service that sends subscribers a monthly box of items curated by PopSugar editors. It also offered special edition boxes with retailers such asCFDA,Neiman Marcus,andTarget.Summer 2020 was the final PopSugar Must Have box.
Headquartered inSan Francisco,PopSugar is funded bySequoia CapitalandInstitutional Venture Partners.[11]The company also has offices in Chicago, London, Los Angeles, and New York.[12]
References
edit- ^"Company Overview of PopSugar, Inc".Bloomberg Business.Bloomberg.Retrieved18 October2015.
- ^Morell, Katie (March 13, 2013)."Lisa and Brian Sugar of PopSugar: From Blog to Multimillion-Dollar Media Giant".Openforum.Retrieved18 October2015.
- ^Malik, Om (October 16, 2006)."Sequoia Goes PopSugar".gigaom.com.Gigaom.
- ^Arrington, Michael (October 16, 2006)."Sequoia Invests in Blog Network Sugar Publishing".TechCrunch.
- ^Ostrow, Adam (September 25, 2007)."Sugar Publishing Acquires Social Shopping Site ShopStyle".Mashable.
- ^Weisenthal, Joseph (May 21, 2008)."Sugar Publishing Acquires TV Shopper Starbrand Media".PaidContent.org.Archivedfrom the original on June 23, 2013.
- ^"Sugar Publishing Acquires FreshGuide".xconomy.com.June 8, 2010.
- ^Rao, Leena (February 21, 2012)."Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms".TechCrunch.
- ^Claire Cain Miller (February 20, 2013)."PopSugar, a Web Site for Women, Gets a Makeover".bits.blogs.nytimes.com.
- ^Tracy, Marc; Lee, Edmund (2019-10-07)."PopSugar Acquired by Group Nine Media in Latest Digital Media Deal".The New York Times.ISSN0362-4331.Retrieved2019-10-08.
- ^Lockwood, Lisa (1 August 2013)."Eileen Carty Promoted at PopSugar".WWD.Retrieved2 August2013.
- ^"PopSugar, Inc.: Private Company Information".Businessweek.Archived fromthe originalon March 4, 2016.Retrieved27 October2016.