Dead Sea Premier Cosmetics Laboratories(Hebrew:פרמייר מעבדות ים המלח) is an Israelicosmeticsandskincarecompany that manufactures its products usingmineralcomponents extracted from theDead Sea.It was founded in 1990 and is part of Hadan Group, which has been specializing in cosmetics since 1979.
History
editIn 1990, a group of Russian researchers studied the effects ofspace travelonastronauts.Part of their clinical research was to address the effects of saggingskin,which resulted in developing Premier's first products. In the same year Premier's Center forResearchwas established together with its current owners, and five skincare products were developed. In 1994, Premier's first products receivedawardsin the cosmetic field in Europe. In 1997, Premier launched its own skincare line in Israel and later abroad. By 1999, Premier Cosmetics held the largest share of cosmeticsexportsfrom Israel toJapan,and is currently one of the biggest cosmetics exporter from Israel.[1][2]
Current skincare products
editPremier's skincare products are based on Dead Seamud,which is believed to have benefits for deep cleansing and stimulation of the skin,[3]combined with Dead Seawaterand minerals, that are said to improve themetabolism,stimulateblood circulationand aid in the natural repair of cells.[2]
Premier's skincare ranges include: First skincare line produced by the company, which includes bestselling products such as the award-winning Miracle NoirMask. “Biox” skincare (2007), described as a non-surgicaland affordable alternative tocosmetic procedures. “Ageless Future” skincare (2008) which is described as a cosmetic line which revivescellularmetabolism. “Quartz Gem” skincare (2012), ananti-agingproducts enriched with Rose Quartz powder. In 2013, this line won the “CosmopolitanBest of the Best” award. “Supreme” skincare(2013), a high-end anti-aging range aimed for theluxurymarket.
In November 2020, the company signed up American astrophysicist and cosmologistGeorge Smootas head of research for their NUNA advanced technology anti-aging medical device development. Smoot was chosen to lead Premier's medical research team in developing a home use anti-wrinkle medical device and a comprehensive cosmetic skin care line using advanced FDA certified anti-aging technologies.
Signing Mariah Carey as company face
editIn July 2017 the company announced it has teamed with singerMariah Careyto promote its products. Carey reportedly received $1.4 million for the collaboration.[4]
Awards
editDead Sea Premier Cosmetics Laboratories has received different awards over the years: GCI Magazine Award (2004), HBA International Award (2004, 2005, 2007, 2008), The Council for a Beautiful Israel (2012, 2013), Centrum Kosmetyki, Israel Cosmetics Industries Association and the Cosmetics Business Innovation Award (2013).[5]
Controversy
editBDS
editAlthough Dead Sea Premier Cosmetics' laboratories and suppliers operate within Israel's undisputed territories, the company has become a target forboycott-of-Israelcampaigns, particularly in theUnited KingdomandIreland.[6]Most economic boycotts against Israel target businesses running from within the disputedoccupied territories,[citation needed]but some[which?]campaigners do not always distinguish between the two regions.[7]BDS does not currently enlist Premier Dead Sea on its list of brands to boycott.[8]
Selling Tactics
editUnconnected to any economic boycotts of Israel is the international concern[9]over the pervasive use of aggressive and often deceptive sales tactics by employees of so-called Dead Sea Cosmetics retailers at shopping malls worldwide. As a leading brand of Dead Sea skincare, this reflects heavily on the company's business even when uninvolved directly.
See also
edit- Ahava,Israeli skincare company of Dead Sea-based products
- Dead Sea salt
References
edit- ^"היקף המכירות של יצרני הקוסמטיקה: מיליארד דולר - עושים עסק".TheMarker.2013-03-19.Retrieved2013-11-24.
- ^ab"Israel - Mineral Magic".Cosmeticsbusiness.com. 2010-03-20.Retrieved2013-11-24.
- ^Portugal-Cohen, M.; Soroka, Y.; Ma'Or, Z.; Oron, M.; Zioni, T.; Brégégère, F. O. M.; Neuman, R.; Kohen, R.; Milner, Y. (2009). "Protective effects of a cream containing Dead Sea minerals against UVB-induced stress in human skin".Experimental Dermatology.18(9): 781–788.doi:10.1111/j.1600-0625.2009.00865.x.PMID19469888.S2CID35926175.
- ^"The Times of Israel: Mariah Carey hits Israel to push 'Premier' cosmetics".timesofisrael.com. 2017-06-27.Retrieved2017-07-11.
- ^"HPCi Media Limited: Delivering world-class events for the cosmetics, healthcare and pharmaceuticals markets".Hpcimedia.com. 2013-06-06. Archived fromthe originalon 2013-09-19.Retrieved2013-11-24.
- ^"Boycott Israel News: Israel's Premier Dead Sea Cosmetics forced out of shopping centres in Ireland and Scotland".Inminds.com.Retrieved2013-11-24.
- ^"Dead Sea Premier".London BDS.Retrieved2013-11-24.
- ^"Know what to boycott".London BDS.Retrieved2020-02-17.
- ^Lidman, Melanie."Exposed: The international scandal of Israel's Dead Sea product hawkers".www.timesofisrael.com.Retrieved2019-03-22.