Wikipedia

Publicis

"Moxie (company)" redirects here. For other companies, seeMoxie (disambiguation).

Publicis Groupeis a Frenchmultinationaladvertisingandpublic relationscompany. One of the oldest and largest (by revenue) marketing and communications companies in the world, it is headquartered inParis.

Publicis Groupe S.A.
Company typeSociété Anonyme
Euronext Paris:PUB
CAC 40component
IndustryAdvertising
Public relations
Founded1926;99 years ago(1926)
FounderMarcel Bleustein-Blanchet
HeadquartersParis, France
Area served
Worldwide
Key people
Arthur Sadoun[1]
ProductsBranding & identity
Marketing
Market research
Public relations
RevenueIncrease€13.10 billion (2023)[2]
Decrease€1.74 billion (2023)[2]
Increase€1.31 billion (2023)[2]
Total assetsIncrease€36.72 billion (2023)[3]
Total equityDecrease€9.75 billion (2023)[3]
Number of employees
Decrease75,588 (Half of 2020)[4]
WebsitePublicis Groupe
Nurun

After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency.[when?]It was a leader in promoting France's post-wareconomic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of theFrench government,its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries.[5]

It is one of the "Big Four" agency companies, alongsideWPP,InterpublicandOmnicom.[6]Publicis Groupe S.A. is headed byArthur Sadoun,and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.

History

edit

The company was founded by 20 year oldMarcel Bleustein-Blanchetin 1926.[7]

In 2011, Publicis was named the third-largest marketing group worldwide by revenue, surpassing Interpublic.[8]By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.

The group had operations in over 202 cities in 105 countries, including a strategic alliance withDentsu.

In July 2012 it was announced that Publicis Groupe andOmnicom Groupwould merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.[9][10]

In February 2015, Publicis acquiredSapient Corporationto form Publicis.Sapient as the world's largest digital network, which at the time included SapientNitro, Sapient Consulting, the community, DigitasLBI and RazorfishGlobal.[11]

In September 2015 The Publicis Groupe acquired the South African marketing, promotions and activations agencyThe Creative Counsel.The acquisition was reported as the largest agency buyout ever to happen in South Africa, with an unconfirmed valuation of between R1bn and R1.5bn.[12][13][14]

In December 2015, Publicis announced a new organisation with four main divisions:[15]

  • Publicis Communications (gathering creative networksLeo Burnett Worldwide,Publicis Worldwide,Saatchi & Saatchi,Bartle Bogle Hegarty(BBH), global design and technology consultancy Nurun, and creative production group Prodigious Brand Logistics and global PR agencyMSLGROUP) under the leadership of Arthur Sadoun;
  • Publicis Media (gathering the media planning and buying capabilities ofStarcom Mediavest Groupand ZenithOptimedia) under the leadership of Steve King;
  • Publicis.Sapient (gathering technology and digital agenciesRazorfish,DigitasLBi andSapient Corporation) under the leadership of Alan Herrick;
  • Publicis Healthcare, already in existence, will remain under the leadership of Nick Colucci.

In addition, in January 2016, Laura Desmond became Chief Revenue Officer.[16][17]

Since 2016, Publicis has co-organised, withGroupe Les Echos,the annual technology conference,Viva Technology.[18]

In 2017, CEOMaurice LévyreplacedElisabeth Badinter(Bleustein-Blanchet's daughter) as chairman of the supervisory board and was succeeded as CEO byArthur Sadoun.

On 21 January 2019, Publicis announced the deal to sell two of their Latinamerican agencies, NovaDigitas and Pixeldigital to BancroftX to form a new marketing firm under the group umbrella BancroftX.[19]

On 14 April 2019, Publicis announced a $4.4 billion deal to acquire data marketing firm Epsilon.[20]

On 4 February 2020, Publicis Groupe India announced the merging of existing agencies – Arc Worldwide, Solutions and Ecosys OOH, to create 'Publicis In-Motion'.[21]In January 2014, Publicis acquired Law & Kenneth, an Indian advertising and digital agency.[22]

On 3 May 2022 French advertising holding company Publicis Groupe acquired Profitero, ane-commercesoftware company that provides analytics for brands, as marketer clients are increasingly seeking services in commerce.[23]

In September 2022 Publicis Groupe brings home Vietnam's only Effie Award in 2022 with ‘Keep Stories Alive’.[24]

On 5 June 2023, Publicis Groupe announced the acquisition of Corra, an ecommerce leader recognized by Adobe as one of the top commerce firms in North America.[25][26]

Operations

edit

The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television,magazines & newspapers,cinema and radio, andoutdoor.The company's SAMS services includedirect marketing/customer relationship managementservices,sales promotion,healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production andpre-press services.[27]Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki[28]developed a technological platform supported byMicrosoft,Google,Yahoo!andAOLPlatform A technologies that offer advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.[citation needed]

Controversies

edit
See also:Public executions in Saudi Arabia,Capital punishment in Saudi Arabia,andHuman rights in Saudi Arabia

Qorvis,a U.S. subsidiary of Publicis, has represented the country of Saudi Arabia since theSeptember 11 attacksand has been accused of helping towhitewashitsrecord on human rights.[29][30]More recently, the writerKen Klippensteinobtained leaked documents from Qorvis, which show the PR company pitched a private company on a four to five minute propaganda video, which hoped to improve the reputation of its Homestead, Florida shelter for "unaccompanied alien children".[31][32]

Subsidiaries

edit

As of October 2015, the main subsidiary companies of this group are:[33]

PublicisLive

edit

PublicisLiveis a global event management and strategic communication firm founded in 1995 and has offices in Abu Dhabi, Dubai, Geneva, Istanbul, Kigali and Paris. PublicisLive is part of Publicis Groupe.

References

edit
  1. ^"Publicis Groupe".Forbes.
  2. ^abc"Full Year 2023 Results"(PDF).documents.publicisgroupe.com.8 February 2024.Retrieved24 April2024.
  3. ^ab"PUB.FR | Publicis Groupe S.A. Annual Balance Sheet – WSJ".
  4. ^"Publicis Groupe".Forbes.
  5. ^Clark Hultquist, "Publicis and the French advertising world, 1946--1968"Essays in Economic & Business History(2009) 27: 61-76.
  6. ^Elliott, Stuart (31 March 2002)."Advertising's Big Four: It's Their World Now".The New York Times.Retrieved3 October2017.
  7. ^Garside, Juliette (28 July 2013)."Omnicom and Publicis merger creates communications giant".The Guardian.Retrieved3 October2017.
  8. ^Brand Republic."WPP overtakes Omnicom as biggest marketing group".Retrieved12 April2011.
  9. ^Channick, Robert (28 July 2013)."Leo Burnett parent in huge ad merger deal".The Chicago Tribune.Retrieved3 October2017.
  10. ^Celles, David (8 May 2014)."At Odds, Omnicom and Publicis End Merger".The New York Times.Retrieved3 October2017.
  11. ^"SapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the Brand, Sources Say".adweek.com.12 July 2018.Retrieved17 January2019.
  12. ^"Publicis Gets Creative".Financial Mail.11 September 2015.Retrieved4 February2021– via pressreader.
  13. ^"Publicis Africa Group buys Creative Counsel in record deal".marklives.com.10 September 2015.Retrieved4 February2021.
  14. ^"Publicis Groupe acquires The Creative Counsel".themediaonline.co.za.10 September 2015.Retrieved4 February2021.
  15. ^"Publicis Groupe Unveils Major Restructuring Plan for 2016".adweek.com.2 December 2015.Retrieved14 January2019.
  16. ^"Publicis Groupe Announces Chief Revenue Officer Laura Desmond's Resignation".Yahoo Finance.27 October 2016.Retrieved11 July2024.
  17. ^"Publicis Groupe Transformation DEF"(PDF).2 December 2015.[dead link‍]
  18. ^"Viva Technology".Retrieved17 December2019.
  19. ^Margaret, Bloomberg (21 January 2019)."BANCROFTx' buys Publicis Latam agencies: deal non-discloused".bancroftx.com.Retrieved17 February2019.
  20. ^Graham, Megan (15 April 2019)."Publicis' $4.4 billion acquisition of Epsilon: analysts skeptical".cnbc.com.Retrieved17 April2019.
  21. ^Tewari, Saumya (4 February 2020)."Publicis Groupe merges two agencies to create Publicis In-Motion".livemint.com.Retrieved4 February2020.
  22. ^Nair Ghaswalla, Amrita (30 January 2014)."Publicis Groupe acquires Law & Kenneth".The Hindu Business Line.
  23. ^Graham, Megan (3 May 2022)."Publicis Groupe Acquires E-Commerce Software Company Profitero".The Wall Street Journal.ISSN0099-9660.Retrieved13 May2022.
  24. ^"Publicis Groupe slashes office space in Chicago".Ad Age.8 February 2023.Retrieved27 February2023.
  25. ^"Publicis Groupe".www.publicisgroupe.com.Retrieved5 June2023.
  26. ^"Publicis Sapient, Publicis Groupe's Digital Business Transformation Company, Announces Acquisition of Corra to Further Cement Leadership in the Adobe Implementation Space in North America".Corra.5 June 2023.Retrieved5 June2023.
  27. ^History of Digital Pre-Press Services[permanent dead link‍](last checked on 11 February 2008)
  28. ^"About – VivaKi".Archived fromthe originalon 23 October 2016.Retrieved3 October2017.
  29. ^Green, Chris (17 March 2016)."PR firm accused of helping Saudi Arabia 'whitewash' its human rights record".The Independent.Retrieved3 October2017.
  30. ^"Supplemental Statement Pursuant to the Foreign Agents Registration Act of 1938"(PDF).fara.gov.Foreign Agents Registration Act.5 April 2015. p. 12.Retrieved3 October2017.
  31. ^Inc, The Young Turks (6 September 2019)."Saudi-Linked Lobby Group Pitched Film to Humanize Child Detention Camp".TYT Network.Retrieved19 September2019.{{cite web}}:|last=has generic name (help)
  32. ^"Guess We'll Never Get To See 'Baby Jails: The Movie' Now".Wonkette.9 September 2019.
  33. ^"Publicis Groupe | Our Brands".PublicisGroupe.com.Retrieved3 October2017.
  34. ^Groupe, Publicis."Publicis Groupe".
  35. ^"Publicis Groupe Acquires Rokkan, a Leading US Digital Agency"(Press release).
  36. ^"3-SHARE – Adobe Experience Manager Experts".3sharecorp.com.Retrieved3 October2017.
  37. ^Groupe, Publicis."Publicis Groupe Acquires 3|Share, Adobe Digital Marketing Experts".GlobeNewswire News Room.Retrieved3 October2017.
  38. ^"Rosetta is an Agency Focused on Customer Engagement".Rosetta.Retrieved3 October2017.
  39. ^Groupe, Publicis."Publicis Groupe".
  40. ^"2019 Publicis Annual financial report – Fully consolidated companies – Page 247"(PDF).Publicis Groupe.2019.Retrieved4 February2021.

Further reading

edit
  • Clark Hultquist, "Publicis and the French advertising world, 1946--1968"Essays in Economic & Business History(2009) 27: 61-76
Retrieved from "https://en.wikipedia.org/w/index.php?title=Publicis&oldid=1263262691"