Rule of three (writing)

Therule of threeis awritingprinciple which suggests that a trio of entities such as events or characters is more humorous, satisfying, or effective than other numbers. The audience of this form of text is also thereby more likely to remember the information conveyed because havingthreeentities combines both brevity and rhythm with having the smallest amount of information to create a pattern.

The story of Goldilocks and the Three Bears uses the rule of three extensively, with the protagonist examining three sets of three items in a house, finding only the third of each set to be satisfactory

Slogans, film titles, and a variety of other things have been structured in threes, a tradition that grew out oforal storytellingand continues innarrativefiction.Examples include theThree Little Pigs,Three Billy Goats Gruff,Goldilocks and the Three Bears,and theThree Musketeers.Similarly, adjectives are often grouped in threes to emphasize an idea.

Meaning

The rule of three can refer to a collection of three words, phrases, sentences, lines, paragraphs/stanzas, chapters/sections of writing and evenwhole books.The three elements together are known as atriad.The technique is used not just in prose, but also inpoetry,oral storytelling, films, andadvertising.

Atricolonis a more specific use of the rule of three where three words or phrases are equal in length and grammatical form.

Ahendiatrisis a figure of speech where three successive words are used to express a single central idea.As a slogan or motto, this is known as atripartite motto.

Slogans and catchphrases

See also:Irreversible binomial § Common trinomials

Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneerE. St. Elmo Lewislaid out his three chief copywriting principles, which he felt were crucial for effective advertising:

The mission of an advertisement is to attract a reader so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it, he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement.

Some examples include:

• Life, Liberty and the Pursuit of Happiness– Rights outlined in theU.S. Declaration of Independence
• Liberté, égalité, fraternité– The slogan of theFrench Republicpredating 1790
• Einigkeit und Recht und Freiheit – Opening line ofGerman National Anthem
• A Mars a day helps you work, rest and play–Marsadvertising slogan since 1959
• Stop, Look and Listen– A public road and level crossing safety slogan
• Stop, Drop and Roll– A fire safety slogan listing the steps to take if one's clothing has caught fire
• Faster, Higher, Stronger– TheOlympicmotto; a translation of the LatinCitius, Altius, Fortius
• Veni, vidi, vici– A triad translated from Latin as "I came, I saw, I conquered", popularly attributed toJulius Caesarof Rome.
• Slip-Slop-Slap– Australian sun protection (anti-skin-cancer) campaign.
• "See no evil, hear no evil, speak no evil". –Three wise monkeys
• Turn on, tune in, drop out– 1960s counterculture-era phrase popularized byTimothy Leary.
• Snap, Crackle and Pop–Cartoonmascots ofRice Krispies.
• Government of the people, by the people, for the people – fromLincoln’sGettysburg Address

Comedy

In comedy, the rule of three is also called acomic tripleand is one of the manycomedic devicesregularly used byhumorists,writers,andcomedians.The third element of the triple is often used to create an effect of surprise with the audience,and is frequently thepunch lineof the joke itself. For instance, jokes might feature three stereotyped individuals—such asan Englishman, an Irishman and a Scotsman;or a blonde, a brunette, and a redhead—where the surprise or punch line of the joke comes from the third character.

The comedic rule of three is often paired with quick timing, ensuring that viewers have less time to catch on to the pattern before the punch line hits. As a whole, the comedic rule of threes relies on setting up a pattern of two items and then subverting viewer expectations by breaking that pattern with the third item. One particularly notable example comes fromThe Dick Van Dyke Show– "Can I get you anything? Cup of coffee? Doughnut? Toupee?"

Just like most comedic writing, the rule of threes in comedy relies on building tension to a comedic release. In the case of the rule of threes, tension is built with the first two items in the pattern and then released with the final item, which should be the funniest of the three. Most triples are short in length, often only two or three sentences, but the rule can also be implemented effectively at longer length as long as base formula is still followed.

The effectiveness of a pattern of three items has also been noted in the visual arts. CartoonistArt Spiegelmandescribed the rule of three as being key to the work ofNancycreatorErnie Bushmiller,giving the example that "a drawing of three rocks in a background scene was Ernie's way of showing us there were some rocks in the background. It was always three. Why? Because two rocks wouldn't be 'some rocks.' Two rocks would be a pair of rocks. And four rocks were unacceptable because four rocks would indicate 'some rocks' but it would be one rock more than was necessary to convey the idea of 'some rocks.'"

Storytelling and folklore

Instorytelling,authors often create triplets or structures in three parts. In the rule's simplest form, this is merelybeginning, middle, and end,as expressed inAristotle'sPoetics.

Snow Whitereceives three visits from her wicked stepmother.

Vladimir Propp,in hisMorphology of the Folk Tale,concluded that any of the elements in a folktale could be negated twice so that it would repeat thrice.This is common not only in the Russian tales he studied but throughoutfolk talesandfairy tales:most commonly, perhaps, in that theyoungest sonis usually the third, although fairy tales often display the rule of three in the most blatant form. A small sample of the latter includes:

• Rumpelstiltskinspins thrice for the heroine and lets her guess his name thrice over a period of three days.
• InEast of the Sun and West of the Moon,the heroine receives three gifts while searching for her lost husband; when she finds where he is held prisoner, she must use them to thrice bribe her way to the hero (the first two times she was unable to tell her story because he lay in a drugged sleep).
• InBrother and Sister,Brother is transformed into a deer when he drinks from the third stream that their wicked stepmother enchanted, and when Sister is killed by the same stepmother, she visits her child's room thrice, being caught and restored the third time.
• InThe Dancing Water, the Singing Apple, and the Speaking Bird,a woman says she will bear the king three marvelous children; when they reappear, their envious aunts attempt to kill them by sending them on three quests, after the three marvelous things of the title.
• InThe Silent Princess,a prince breaks a peasant woman's pitcher thrice and is cursed; when he finds the title princess, he must persuade her to speak thrice.
• InThe Love for Three Oranges,the hero picks three magical oranges, and only with the third is he able to keep the woman who springs out of it.

Literature

• InCharles Dickens'sA Christmas Carol,Marley's Ghost tellsEbenezer Scroogehe will receive visits from three spirits:The Ghost of Christmas Past,The Ghost of Christmas Present,and finallyThe Ghost of Christmas Yet to Come,to which Scrooge says, "Spirit, I fear you most of all."
• In the musicalFiddler on the Roof,Tevyemust give his three eldest daughters away, one after another. Each match progressively challenges his faith, as represented by a monologue in which he argues with himself using the phrase "on the other hand" to play thedevil's advocateand convince himself to side with his daughters. This is subverted with the youngest daughter who wishes to marry aGentile,for which Tevye concludes that "No, there is no other hand."
• InShakespeare'sJulius Caesar,Mark Antonystarts his speech by using the rule of three:Friends, Romans, countrymen, lend me your ears,to which the commoners start to listen.
• InShakespeare'sMacbeth,there arethree witches,called "weird sisters".

Rhetoric and public speaking

Cassandre's advertisement forDubonnetaperitif uses wordplay and a progression of three items.

The use of a series of three elements is also a well-known feature of public oratory.Max Atkinson,in his book on oratory entitledOur Masters' Voices,gives examples of how public speakers use three-part phrases to generate what he calls 'claptraps', evoking audience applause.

Martin Luther King Jr.,the civil rights activist and preacher, was known for his uses of tripling and the rule of three throughout his many influential speeches. For example, the speech "Non-Violence and Racial Justice" contained a binary opposition made up of the rule of three: "insult, injustice and exploitation", followed a few lines later by "justice, good will, and brotherhood".Conversely, the segregationist Alabama governorGeorge Wallaceinveighed "segregation now, segregation tomorrow, segregation forever" duringhis 1963 inaugural address.

The appeal of the three-fold pattern is also illustrated by the transformation ofWinston Churchill's reference to "blood, toil, tears and sweat"(echoingGiuseppe GaribaldiandTheodore Roosevelt) in its popular recollection to "blood, sweat and tears".

See also

• Hendiatris(ortripartite motto)
• Rule of thirds;a similar concept applied to visual art
• Tricolon
• The Three Classic Laws of thought
• Triads
• Triple deity