treats!(often referred to asTreats,Treats!,Treats MagazineorTreats! Magazine) is an Americanlimited-editioneroticaandfine artsmagazine featuring models and celebrities, that is primarily available by subscription. The magazine, which debuted in 2011, is described as a quarterly although it was initially only published twice a year.
 March 2012 issue 3 cover, featuring Emily Ratajkowski | |
| Editor-In-Chief/Publisher | Steve Shaw |
|---|---|
| Categories | Fine arts |
| Frequency | Quarterly |
| Publisher | Steve Shaw |
| Founded | 2011 |
| Company | Treats! Media |
| Country | United States |
| Language | English |
| Website | Official website |
Content
edittreats!describes itself as "a limited edition, fine art print & digital publication available only by subscription & sold at news-stands, book stores & worldwide."[1]The literary content of the magazine has been described as "left-of-center" byDaily Beast.[2]The magazine, which is based in Los Angeles, is described byUSA Today,The Huffington Post,andThe New York Timesas an artistic erotica magazine.[3][4][5]Adam Tschorn of theLos Angeles Timesnoted that his "copilot" felt that the magazine's nude photography was "virtually indistinguishable" fromPlayboy'sdespite the "fine arts quarterly" billing.[6]
Publication history
editSteve Shaw, the magazine's publisher, has a background in celebrity glamour photography forMaxim,FHM,Playboy,and BritishEsquire.He states that he had become irritated with shooting restrictions such as "three quarters of one side of a boob... You can only show one inch down from the bum crack..." and with uncooperative subjects. Thus, he says, he created his own magazine with whatDaily Beastdescribed as "female full-frontal nudity, luxe-y aesthetic, and [an] underpinning of fashion-world credibility" that has gotten "influential tastemakers and industry icons" to take notice. According to Shaw,treats!was founded to present content that was too risqué for magazines such asVogue,ElleandInStyle.Shaw's nickname for photos that could not be used because they pushed the borders too far was "treats", and he decided to use the nickname as the title for the magazine. The magazine presents images that have not been airbrushed or photographically retouched.[2]
Shaw's initial investment for his magazine was $600,000.[7]He publishes the magazine independently[2]out of editorial offices onLa Brea Avenuein Los Angeles,[8]with a staff of three people.[7]Shaw served aseditor-in-chiefand publisher, Eric Roinestad wasart director,Rebecca Black wasdirector of photography,and theeditorwas Rob Hill was,[9]who had previously been editor ofHollywood Lifemagazine.[10]Shaw and the magazine throw an annualHalloween"Trick or Treats" party.[11]
The launch party for the magazine was held on February 24, 2011 at theJames Goldsteinresidence as an Oscars-week party before the83rd Academy Awards.[10][12]Issue 1 of the magazine, which had no advertisements, debuted with a cover photo of models Irene Lambers and Cassy Gerasimova photographed byTony Duranthat was described byBusiness Wireas "edgy, scintillating and elegant".[10]Articles in the premier include features onJason StathamandShepard Fairey.[10]Five thousand copies were printed of the debut issue, and 10,000 for issue 2.[2]Its launch was recognised with a "best new launch" award of 2011 by theMedia Industry Newsletter(MIN).[2][9]
The magazine debuted prices of $20 at the newsstand price, $65 for an annual subscription price and $15 for a download.[10]With the fourth issue the newsstand price changed to $30.[13][14]In 2012, the magazine added an online gallery that sold prints of the magazine's content at prices ranging from $395 to $3,995—depending on size and framing.[2]
Emily Ratajkowskiposed for several of the early issues.[3]She states that her appearance on the March 2012 issue 3 cover is what brought her two unsolicited high-profile music video modeling roles (Robin Thicke,T.I.,andPharrell Williams' "Blurred Lines"andMaroon 5's "Love Somebody").[15][16]Thicke had seen thetreats!magazineblack-and-whitecover and convinced directorDiane Martelto cast her in the "Blurred Lines" music video.[3]
Within the first year of its launch photographers, includingBrett Ratner,were volunteering to shoot for the magazine.[2]As of 2014, Duran,Mark Seliger,Ben Watts,Josh RyanandBob Carlos Clarkeare among the photographers who have been featured in the magazine.[7]
The cover of the seventh, 2014 Spring/Summer, issue oftreats!,which was published in April 2014, featuredDylan Penn,daughter ofSean PennandRobin Wright,nude, albeit with aFendibag strategically placed in front of her groin, with similar placements used in her interior pictorial.[6][17][18]Penn was photographed by Duran.[19]According to anE!Online report on March 5, 2014, Penn had declined a $150,000 offer to pose for the cover ofPlayboy.[6][19][20]
The eighth issue (featuringLydia Hearston the cover)[21]was released in February 2015.[22]
Legal issues
editIn 2018, the owner and publisher, Steve Shaw, was sued in theDelaware Court of ChancerybyTylerandCameron Winklevoss,who alleged Shaw mismanaged $1.3 million that they had invested in the magazine. By turn, Shaw alleges the Winklevoss twins used the magazine to "advance their sleazy agenda," and that no funds were mismanaged. This decision was the subject of an article on the defense oflachesinThe National Law Reviewon March 27, 2019.[23]
Format
editThe print editions are produced in oversized format on 70 lb. matte stock. The magazine is also available digitally in several formats such as on Zinio foriPadand as a mobile phoneappas well as via the official website, a blog, and various social media websites.[10]
References
edit- ^"Treats!".Archived fromthe originalon 2014-07-15.Retrieved2014-07-16.
- ^abcdefgLee, Chris (January 21, 2012)."'Treats!': High Fashion's Sexy New Magazine Takes Off ".Daily Beast.RetrievedJuly 17,2014.
- ^abcShapiro, Bee (October 23, 2013)."For Emily Ratajkowski, 'Blurred Lines' Brings a Career Path Into Focus".The New York Times.Retrieved11 November2013.
- ^Puente, Maria (September 9, 2013)."Robin Thicke's topless-women video inspired by magazine".USA Today.RetrievedJuly 16,2014.
- ^Kornowski, Liat (April 9, 2014)."Dylan Penn Strips For Treats Magazine, Is Breathtaking In Black And White Shots".The Huffington Post.RetrievedJuly 16,2014.
- ^abc Tschorn, Adam (April 17, 2011)."Treats magazine fetes Dylan Penn cover, inaugurates Club James".Los Angeles Times.RetrievedAugust 31,2014.
- ^abcShapiro, Bee (November 22, 2013)."As the Clothes Come Off, the Magazines Dress Up".The New York Times.RetrievedJuly 17,2014.
- ^"Submissions - treats! Magazine".treats!.RetrievedJuly 16,2014.
- ^ab"Min Presents Most Intriguing People + Launches".Media Industry Newsletter.December 5, 2011.RetrievedJuly 17,2014.
- ^abcdefg"treats! Magazine Launches with Oscar Week Premiere Issue Event".Business Wire.February 25, 2011.RetrievedJuly 17,2014.
- ^"Treats Magazine Throws a Party".The New York Times.November 24, 2013.RetrievedJuly 17,2014.
- ^Gelt, Jessica (February 25, 2011)."Jason Statham, Ryan Seacrest, Kevin Spacey give new mag a pre-Oscar launch".Los Angeles Times.RetrievedJuly 17,2014.
- ^"(Untitled)".treats!.No. 3. p. cover.
- ^"(Untitled)".treats!.No. 4. p. cover.
- ^Ayers, Mike (22 July 2013)."Q&A: Emily Ratajkowski on 'Blurred Lines' and Her Song of the Summer".Esquire.
- ^"Issue 3".treats! Magazine.Archived fromthe originalon September 29, 2013.RetrievedApril 19,2013.
- ^
"Treats! Magazine 2014 Spring/Summer Cover".MODELS.com.Archived fromthe originalon 2014-08-29.Retrieved21 August2021.
All people in this work: Tony Duran - Photographer; Dylan Penn - Model;
- ^ Malkin, Marc (April 9, 2014)."Dylan Penn Naked! Sean Penn & Robin Wright's Daughter Strips Down for Magazine—See the Pics!".E!.RetrievedJuly 30,2014.
- ^ab Stern, Marlow (April 9, 2014)."Dylan Penn, the Stunning Daughter of Robin Wright and Sean Penn, Bares All".Daily Beast.RetrievedAugust 31,2014.
- ^ Malkin, Marc (March 5, 2014)."News/Dylan Penn Naked? Playboy Offers Sean Penn and Robin Wright's Daughter Big Bucks to Strip Down".E!.RetrievedAugust 31,2014.
- ^Malkin, Marc (March 5, 2015)."News/ Lydia Hearst Gets Naked—See the Pics!".E!online.RetrievedSeptember 2,2015.
- ^"Introducing Treats Issue 8".treats!.February 21, 2015. Archived fromthe originalon June 21, 2015.RetrievedJune 21,2015.
- ^"When Someone Shows You Who They Are, Believe them the First Time, or Risk Your Claims Being Time Barred".The National Law Review.Retrieved2019-05-30.