Wikipedia

treats!

treats!(often referred to asTreats,Treats!,Treats MagazineorTreats! Magazine) is an Americanpornographic magazinefeaturing models and celebrities.treats!' owner, Steve Shaw, and several media organisations describe it as alimited-editioneroticaandfine artspublication.treats!published its first issue in 2011, and has published thirteen issues as of 2024, with its latest being published in 2020. It has featured celebrities such asEmily Ratajkowski,Lydia HearstandThe Fat Jewish,and photographers includingTony Duran,Mark SeligerandBob Carlos Clarke.

Treats!
March 2012 issue 3 cover, featuring
Emily Ratajkowski
Editor-In-Chief/PublisherSteve Shaw
CategoriesFine arts
FrequencyQuarterly
PublisherSteve Shaw
Founded2011
CompanyTreats! Media
CountryUnited States
LanguageEnglish
WebsiteOfficial website

In 2012, Shaw was sued byTylerandCameron Winklevosswho alleged that Shaw had mismanaged their $1.3 million investment intreats!.Litigation continued until 2024, when Shaw ran out of legal funds allowing the Winklevoss twins to obtain adefault judgment.They then sued Shaw for damages, but the case was dismissed due to two legal mistakes, and the brothers missed out on a possible $2.2 million.

Content

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treats!describes itself as "a limited edition, fine art print & digital publication available only by subscription & sold at news-stands, book stores & worldwide."[1]The literary content of the magazine has been described as "left-of-center" byDaily Beast.[2]The magazine, which is based in Los Angeles, is described byUSA Today,The Huffington Post,andThe New York Timesas an artistic erotica magazine.[3][4][5]Adam Tschorn of theLos Angeles Timesnoted that his "copilot" felt that the magazine's nude photography was "virtually indistinguishable" fromPlayboy'sdespite the "fine arts quarterly" billing.[6]Steve Shaw, the magazine's owner and publisher, states that he doesn't see the magazine as "erotic" and considers women a part of his target audience.[7]

Publication history

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Shaw has a background in celebrity glamour photography forMaxim,FHM,Playboy,and BritishEsquire.He states that he had become irritated with shooting restrictions such as "three quarters of one side of a boob... You can only show one inch down from the bum crack..." and with uncooperative subjects being pressured by their publicists to participate in the photoshoots.[2][7]Thus, he says, he created his own magazine with whatDaily Beastdescribed as "female full-frontal nudity, luxe-y aesthetic, and [an] underpinning of fashion-world credibility" that has gotten "influential tastemakers and industry icons" to take notice.[2]According to Shaw,treats!was founded to present content that was too risqué for magazines such asVogue,ElleandInStyle.Shaw's nickname for photos that could not be used because they pushed the borders too far was "treats", and he decided to use the nickname as the title for the magazine. The magazine presents images that have not beenairbrushedor photographically retouched.[2]

treats!marketed itself as a quarterly magazine,[6]and Shaw's initial investment was $600,000.[8]As of 2012, he publishes the magazine independently[2]out of editorial offices onLa Brea Avenuein Los Angeles,[9]with a staff of three people.[8]Shaw served aseditor-in-chiefand publisher, Eric Roinestad wasart director,Rebecca Black wasdirector of photography,and theeditorwas Rob Hill,[10]who had previously been editor ofHollywood Lifemagazine.[11]As of 2013, the magazine throws an annualHalloween"Trick or Treats" party,[12]along with a few other parties each year. In 2016, Shaw stated that these have been attended by celebrities such asLeonardo DiCaprio.[7]

Debut issue cover featuring aTony Duranphoto of Irene Lambers and Cassy Gerasimova[11]

The launch party for the magazine was held on February 24, 2011 at theJames Goldsteinresidence as an Oscars-week party before the83rd Academy Awards.[11][13]Issue 1 of the magazine, which had no advertisements, debuted with a cover photo of models Irene Lambers and Cassy Gerasimova photographed byTony Duranthat was described byBusiness Wireas "edgy, scintillating and elegant".[11]Articles in the premier included features onJason StathamandShepard Fairey.[11]Five thousand copies were printed of the debut issue, and 10,000 for issue 2.[2]Its launch was recognised with a "best new launch" award of 2011 by theMedia Industry Newsletter.[2][10]

The magazine debuted prices of $20 at the newsstand price, $65 for an annual subscription price and $15 for a download.[11]With the fourth issue the newsstand price changed to $30.[14][15]In 2013, the magazine added an online gallery that sold prints of the magazine's content at prices ranging from $395 to $3,995—depending on size and framing.[16][2]

Emily Ratajkowskiposed for several of the early issues.[3]She states that her appearance on the March 2012 issue 3 cover is what brought her two unsolicited high-profile music video modeling roles (Robin Thicke,T.I.,andPharrell Williams' "Blurred Lines"andMaroon 5's "Love Somebody").[17][18]Thicke had seen thetreats!magazineblack-and-whitecover and convinced directorDiane Martelto cast her in the "Blurred Lines" music video.[3]

Within the first year of its launch photographers, includingBrett Ratner,were volunteering to shoot for the magazine.[2]As of 2014, Duran,Mark Seliger,Ben Watts,Josh RyanandBob Carlos Clarkeare among the photographers who have been featured.[8]

The cover of the seventh, 2014 Spring/Summer, issue oftreats!,which was published in April 2014, featuredDylan Penn,daughter ofSean PennandRobin Wright,nude, except with aFendibag covering her groin.[6][19][20]Penn was photographed by Duran.[21]According to anE!Online report on March 5, 2014, Penn had declined a $150,000 offer to pose for the cover ofPlayboy.[6][21][22]

The eighth issue featuredLydia Hearston the cover[23]and issue nine featuredJulia Lescova.[24]Starting with issue ten,treats!began offering multiple covers,[25]and issue eleven featuredThe Fat Jewishas one of the designs,[26]along withIreland BaldwinandSarah McDanielinside.[7]Issue twelve was released in 2017, and issue thirteen in 2020.[27]

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In 2012, Shaw received a $1.3 million investment fromTylerandCameron Winklevoss.Their business relationship quickly soured, and for multiple years, Shaw attempted to buy them out of the company before threatening to sue them.[28]In June 2018, the Winklevoss twins sued Shaw in theDelaware Court of Chancery,[29]alleging Shaw mismanaged $1.3 million that they had invested in the magazine. Shaw argued that no funds were mismanaged, and filed five counterclaims of fraud. In defense, the Winklevoss twins invoked the defense oflaches,arguing that the counterclaims were time-barred as they should have been filed before June 17, 2013. This defense was accepted by the Court, and the counterclaims were dismissed.[29]Shaw was involved in the litigation until 2023, when he claimed he had run out of funds for legal defense. In November the Winklevoss brothers obtained adefault judgement,and then sued for damages.[28]

The suit for damages was dismissed due to two "missteps", meaning the brothers missed out on around $2.2 million in damages. The brothers were awarded just under $1.4 million for mostly legal fees, plus post-judgement interest.[28]Vice Chancellor of the courtNathan A. Cookanalogised the suit for damages as like hitting a hockey puck, stating "sometimes you miss even when shooting at an open net."[30]

Format

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The print editions are produced in oversized format on 70 lb. matte stock. The magazine is also available digitally in several formats such as on Zinio foriPadand as a mobile phoneappas well as via the official website, a blog, and various social media websites.[11]

References

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  1. ^"Treats!".Archived fromthe originalon 2014-07-15.Retrieved2014-07-16.
  2. ^abcdefghiLee, Chris (January 21, 2012)."'Treats!': High Fashion's Sexy New Magazine Takes Off ".Daily Beast.Archived fromthe originalon 2019-03-27.RetrievedJuly 17,2014.
  3. ^abcShapiro, Bee (October 23, 2013)."For Emily Ratajkowski, 'Blurred Lines' Brings a Career Path Into Focus".The New York Times.Retrieved11 November2013.
  4. ^Puente, Maria (September 9, 2013)."Robin Thicke's topless-women video inspired by magazine".USA Today.RetrievedJuly 16,2014.
  5. ^Kornowski, Liat (April 9, 2014)."Dylan Penn Strips For Treats Magazine, Is Breathtaking In Black And White Shots".The Huffington Post.RetrievedJuly 16,2014.
  6. ^abcd Tschorn, Adam (April 17, 2011)."Treats magazine fetes Dylan Penn cover, inaugurates Club James".Los Angeles Times.RetrievedAugust 31,2014.
  7. ^abcdFreeman, Thomas (2016-08-15)."Steve Shaw, Founder of the World's Sexiest Magazine, Bares All (NSFW)".InsideHook.Retrieved2024-12-11.
  8. ^abcShapiro, Bee (November 22, 2013)."As the Clothes Come Off, the Magazines Dress Up".The New York Times.RetrievedJuly 17,2014.
  9. ^"Submissions - treats! Magazine".treats!.RetrievedJuly 16,2014.
  10. ^ab"Min Presents Most Intriguing People + Launches".Media Industry Newsletter.December 5, 2011.RetrievedJuly 17,2014.
  11. ^abcdefg"treats! Magazine Launches with Oscar Week Premiere Issue Event".Business Wire.February 25, 2011.RetrievedJuly 17,2014.
  12. ^"Treats Magazine Throws a Party".The New York Times.November 24, 2013.RetrievedJuly 17,2014.
  13. ^Gelt, Jessica (February 25, 2011)."Jason Statham, Ryan Seacrest, Kevin Spacey give new mag a pre-Oscar launch".Los Angeles Times.RetrievedJuly 17,2014.
  14. ^"(Untitled)".treats!.No. 3. p. cover.
  15. ^"(Untitled)".treats!.No. 4. p. cover.
  16. ^"Treats! Art".2012-10-08. Archived fromthe originalon 8 October 2012.Retrieved2024-12-10.
  17. ^Ayers, Mike (22 July 2013)."Q&A: Emily Ratajkowski on 'Blurred Lines' and Her Song of the Summer".Esquire.
  18. ^"Issue 3".treats! Magazine.Archived fromthe originalon September 29, 2013.RetrievedApril 19,2013.
  19. ^ "Treats! Magazine 2014 Spring/Summer Cover".MODELS.com.Archived fromthe originalon 2014-08-29.Retrieved21 August2021.All people in this work: Tony Duran - Photographer; Dylan Penn - Model;
  20. ^ Malkin, Marc (April 9, 2014)."Dylan Penn Naked! Sean Penn & Robin Wright's Daughter Strips Down for Magazine—See the Pics!".E!.RetrievedJuly 30,2014.
  21. ^ab Stern, Marlow (April 9, 2014)."Dylan Penn, the Stunning Daughter of Robin Wright and Sean Penn, Bares All".Daily Beast.RetrievedAugust 31,2014.
  22. ^ Malkin, Marc (March 5, 2014)."News/Dylan Penn Naked? Playboy Offers Sean Penn and Robin Wright's Daughter Big Bucks to Strip Down".E!.RetrievedAugust 31,2014.
  23. ^Malkin, Marc (March 5, 2015)."News/ Lydia Hearst Gets Naked—See the Pics!".E!online.RetrievedSeptember 2,2015.
  24. ^"TREATS! ISSUE 9 - JULIA LESCOVA".treats!.Retrieved2024-12-11.
  25. ^"TREATS! ISSUE 10 - FEW COPYS LEFT".treats!.Retrieved2024-12-11.
  26. ^"TREATS! ISSUE 11 - PRINT SOLD OUT".treats!.Retrieved2024-12-11.
  27. ^"treats! magazine issue one".Joomag.Retrieved2024-12-11.
  28. ^abcFrankel, Alison (2024-08-22)."Winklevoss twins lose out on $2 mln in damages in lawsuit over 'fine art nude magazine'".Reuters.Retrieved2024-12-10.
  29. ^ab"When Someone Shows You Who They Are, Believe them the First Time, or Risk Your Claims Being Time Barred".The National Law Review.Retrieved2019-05-30.
  30. ^Cook, Nathan (2024).MEMORANDUM OPINION(PDF).Delaware Chancery Court.
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