Olympic Channel(branded asOlympic Channel: Home of Team USA) was an Americanpay televisionsports channelowned by theNBC Olympics,ajoint venturebetweenNBC Sportsand theUnited States Olympic Committee.It was dedicated toOlympic sports,and was a franchise of theInternational Olympic Committee's(IOC)Olympic Channeloperation.
 | |
| Country | United States |
|---|---|
| Broadcast area | Nationwide |
| Headquarters | New York City, New York Colorado Springs, Colorado |
| Programming | |
| Language(s) | English |
| Picture format | 1080iHDTV[1] |
| Ownership | |
| Owner | |
| Sister channels | NBC Universo NBC Sports Regional Networks Golf Channel USA Network Syfy CNBC |
| History | |
| Launched | July 31, 2003 |
| Closed | 30 September 2022(−19 years, 61 days) |
| Former names |
|
| Links | |
| Website | Official website |
The network was founded in 2003 asBravo HD+,which aired programs from the fellow NBC Universal networkBravothat had been produced in high definition. In 2004, the network was re-branded asUniversal HD,serving as an outlet for HD broadcasts of programming from NBC Universal channels, as well as acquired films and television series. This format became increasingly redundant by the 2010s, as most mainstream cable networks were now being broadcast in the format. As such, in 2015, NBC Sports began to use the channel and sisterNBCSNas an outlet for the programming of the defunctUniversal Sports,consisting mainly of coverage of events in Olympic sports held outside of theOlympic Games.
In 2017, the channel relaunched as Olympic Channel, which continued this focus as a companion toNBCUniversal's broadcast rights to the Olympics;alongside Olympic andParalympic sportscoverage, it also carried documentaries and other programming chronicling the Olympic Games and its history, shoulder programming during the Olympics proper, and coverage of theParalympic Gamessince2018(alongside NBCSN). In 2021, the channel aired live event coverage during the Olympics for the first (and ultimately, only) time.
On July 1, 2022,NBCUniversalannounced that Olympic Channel would be shut down on September 30, 2022, with plans to move its programming to other outlets to be determined.
History
editAs Bravo HD+/Universal HD
editThe channel was launched on July 31, 2003, asBravo HD+,serving as a high-definition companion service toBravo,though not a simulcast of its programming. On December 1, 2004, the network was rebranded asUniversal HD,shifting its focus towards library content, either filmed in high-definition or remastered into HD, particularly fromUniversal Pictures,Sony Pictures Televisionunder a syndication agreement, and other NBC Universal channels.[2]
Most of the programs broadcast by Universal HD were first aired by one of NBC Universal's cable networks includingBravo,USA Network,SyfyandChillerbefore their HD simulcast networks were launched. In its early years, it carried sports coverage from USA in the HD format, including its rights to theMasters Tournament,tennis'sUS Open,and theWestminster Kennel Club Dog Show.[3]
The network's original purpose came amidbandwidthconstraints that existed at the time, which limited the number of HD channels that television providers could offer to their subscribers. By 2007, however, technological improvements that improved capacity, and the growing amount of HD content, prompted more mainstream cable networks (including NBC Universal's channels) to begin launching their own HD feeds.[4]
To fill its schedule, Universal HD acquired rights to network series that had been produced in the format, such asUPN'sSex, Love & SecretsandSouth Beach(with the former including the premieres of episodes that had been left unaired after its cancellation by UPN).[5]From August 1 to December 26, 2007, the channel carried a weekly block of programming from then-sister networkSundance Channel,which was sponsored byMicrosoft.[6]It also, as part of a consortium of other NBC Universal networks and Sundance Channel, broadcast the entirety of the 2007Live Earthconcerts in high definition.[7]
As Olympic Channel
editIn November 2015,Universal Sports,a sports channel owned byInterMedia Partnerswith a minority stake held by NBC, ceased operations.NBC Sportsacquired the rights to the content that was previously held by the channel, which consisted primarily of competitions in Olympic sports, and dispersed across Universal HD,NBCSN,and NBC Sports Live Extra.[8][9]In June 2017, NBCUniversal announced that Universal HD would be replaced by Olympic Channel on July 15, 2017. The move came in response to changing market conditions in the U.S. television industry, including the growth of "skinny" over-the-top linear television services delivered over the internet, and an overall decline in "niche" channels that originate little to no original programming.[10][11]
The U.S. version of Olympic Channel was a franchise of the IOC's Olympic Channel network operated in conjunction with NBC Sports and the United States Olympic Committee. The channel carried coverage of competitions in Olympic sports that take place outside of theOlympic Games(such as world championships), and other programming focusing on Olympic athletes. It drew from programming commissioned for the international version of Olympic Channel, original programming produced by the USOC, and the archives of NBC.[12][13]
The USOC had announced preliminary plans in July 2009 to launch an Olympic sports-oriented channel withComcast,who would go onto announce its intent to acquire NBC Universal later that year. The joint venture was folded in April 2010, with the planned acquisition of NBC (who ran its own Olympic sport-focused channel with InterMedia Partners, Universal Sports) having been cited as a potential distraction from the proposed channel (which was originally intended to launch following the2010 Winter Olympics).[14][15]
The rebranding occurred on the morning of July 15, 2017; its launch weekend programming included coverage of events in theWorld Aquatics Championships,theVolleyball World Grand Prix,theWorld Para Athletics Championshipsand theIAAF Diamond League.BesidesXfinity,providers who carried the channel at launch includedAltice,AT&T U-verse,DirecTV,Dish Network,Spectrum,andVerizon Fios,along withHulu's live TV service; NBC stated that it would be available in 35 million households when the rebranding occurs.[16]
The network carried news and highlights during the2018 Winter Olympics(with full event coverage delegated to other NBCUniversal networks), including theJimmy Roberts-hosted studio programWinter Olympics Daily,the daily medals ceremony, and theOlympic Broadcasting Services(OBS) productionOlympic Channel News.[17]The network participated in NBCSN's event coverage of the2018 Winter Paralympics.[18][19]Olympic Channel was incorporated into NBC's event coverage of the Olympics for the first time at the2020 Summer Olympics,airing coverage of the tennis and wrestling competitions, along with a repeating Olympic news feed during non-event hours.[20]It also aired coverage of the2020 Summer Paralympicsalongside NBCSN.[21]
On July 1, 2022, NBCUniversal announced that Olympic Channel would close on September 30, 2022, with a representative stating that the company was "reevaluating our programming distribution strategy regarding the content that currently airs on Olympic Channel". The closing comes as NBCUniversal prioritizes its streaming servicePeacock,along with the earlier shutdown of NBCSN at the end of 2021 and move of its cable sports properties toUSAandCNBC.[22][23]
See also
editReferences
edit- ^"Technical Info - Olympic Channel".NBCUniversal Affiliate Site. June 24, 2017.RetrievedJuly 30,2017.
- ^"Bravo HD+ to Become Universal HD".Multichannel News.November 9, 2004.RetrievedJuly 1,2022.
- ^Sturgeon, Shane."INTERVIEW - Jean-Briac Parrette".HDTV Magazine.RetrievedJuly 14,2017.
- ^Silver, Sara (October 11, 2007)."Now Playing on Cable: HDTV Catch-Up".Wall Street Journal.ISSN0099-9660.RetrievedJuly 1,2022.
- ^"Uni Hd Is Bringing Sexy Back in June to Kick Off Summer".The Futon Critic.May 23, 2008.RetrievedApril 11,2018.
- ^Glen Dickson (July 10, 2007)."Microsoft Sponsors Sundance Hi-Def Content".Broadcasting & Cable.RetrievedJuly 1,2022.
- ^"NBC Universal Gets Live Earth Exclusive".Broadcasting & Cable.June 2007.RetrievedJuly 14,2017.
- ^Lieberman, David (November 16, 2015)."NBC Sports Group Picks Up Events That Aired On Universal Sports Network".Deadline.RetrievedJuly 14,2017.
- ^Hipes, Patrick (October 22, 2015)."Universal Sports Network Being Shuttered By NBCU".Deadline.Archived fromthe originalon October 22, 2015.RetrievedJuly 14,2017.
- ^Holloway, Daniel (January 25, 2017)."Could End of NBCU's Esquire Network Foretell More Cable Culling?".Variety.RetrievedFebruary 1,2017.
- ^Littleton, Cynthia (August 18, 2016)."Participant's Pivot: Demise Reflects Niche Cable's Diminished Fortunes".Variety.RetrievedFebruary 1,2017.
- ^Petski, Denise (June 15, 2017)."Olympic Channel Gets July Launch Date".Deadline.RetrievedJuly 15,2017.
- ^"NBCUniversal Sets Olympic Channel Launch Date".The Hollywood Reporter.RetrievedJuly 1,2022.
- ^Sandomir, Richard (April 21, 2010)."U.S.O.C. Ends Plans for Its Own Olympic Channel".The New York Times.ISSN0362-4331.RetrievedJanuary 22,2020.
- ^"USOC, Comcast end effort to launch Olympics network".Los Angeles Times.April 21, 2010.RetrievedJanuary 22,2020.
- ^Zaccardi, Nick (July 10, 2017)."Olympic Channel Launch Broadcast Schedule".NBC Sports.RetrievedJuly 10,2017.
- ^"Olympic Channel To Focus On Shoulder Programming For PyeongChang".Sports Business Journal.RetrievedJuly 1,2022.
- ^"How to Watch—And What to Expect From—the Winter Paralympics 2018 on NBC".Sports Illustrated.RetrievedMarch 8,2018.
- ^"Why do Americans ignore the Paralympics?".The Boston Globe.RetrievedMarch 9,2018.
- ^Young, Jabari (June 7, 2021)."NBCUniversal will air more than 7,000 hours of Olympics coverage on TV and streaming video".CNBC.RetrievedJuly 27,2021.
- ^"NBC will present a record 1,200 hours of Paralympics coverage".Awful Announcing.August 17, 2021.RetrievedJuly 1,2022.
- ^Ourand, John (July 1, 2022)."NBC to shut down Olympic Channel in September".Sports Business Journal.RetrievedJuly 1,2022.
- ^Hayes, Dade (July 1, 2022)."NBCUniversal Will Unplug The Olympic Channel After Five-Year Linear TV Run".Deadline.RetrievedJuly 1,2022.