Wikipedia

Yahoo Japan

(Redirected fromYahoo! Japan)
This article is about the Japanese web portal. For the now-defunct company, seeYahoo! Japan Corporation.

Yahoo! Japan(ヤフー,Yafū)is a Japaneseweb portal.It was the most-visited website in Japan,[when?]nearing monopolistic status.[1]

Yahoo! Japan
Type of site
Web portal
Available inJapanese
No. of locations2 (NagoyaandOsaka)
Founder(s)
Parent
SubsidiariesNetrust, Ltd.
ASKUL Corporation
URLyahoo.co.jp
CommercialYes
RegistrationOptional
LaunchedApril 1, 1996
Current statusOnline
Tokyo Garden Terrace Kioicho

According toThe Japan Times,as of 2012, Yahoo! Japan had a footprint on the internet market in Japan. In terms of use as asearch engine,however, it has never surpassed Google. The company is the second largest search engine used in Japan as of July 2021, with a market share of 19% behind Google's 77%.[2]

The Yahoo! Japan search engine was a directory-type search engine, similar to Yahoo! in the United States. A crawler-type search engine was used as well, and as the popularity of the crawler-type search engine gradually increased, after October 3, 2005, Yahoo! Japan began utilizing only the crawler-type engine. On June 29, 2017, Yahoo! Japan announced that the directory-based search engine "Yahoo! Category", which had been in operation since its establishment, would be abolished on March 29, 2018.[3]

As a crawler-type search engine, Yahoo! Japan initially used technology from the Japanese companyGoo,which used Google's technology. The company later switched to using Yahoo Search Technology (YST), developed by Yahoo! in the US. In addition to serving as a standard search engine, Yahoo! Japan partnered withTwitterto provide real-time search for tweets.[4]It also receives data feeds from partner companies;CookpadandNaverinformation is displayed in search results. Yahoo! Search Custom Search was discontinued on March 31, 2019.[5]

History

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Yahoo! andSoftBankformed Yahoo! Japan in January 1996 to establish the firstweb portalin Japan. Yahoo! Japan went live on April 1, 1996.[6]Yahoo! Japan was listed onJASDAQin November 1997. In January 2000, it became the first stock in Japanese history to trade for more than ¥100 million per share. The company was listed on theTokyo Stock Exchangein October 2003 and became part of theNikkei 225stock market indexin 2005.

Yahoo! Japan acquired thenaming rightsfor theFukuoka Domein 2005, renaming the dome as the "Fukuoka Yahoo! Japan Dome". The "Yahoo Dome" is the home field for theFukuoka SoftBank Hawks,a professionalbaseballteam, majorly owned by SoftBank.

Since 2010, Yahoo! Japan's search engine has been based on Google's search technology. In exchange, Google receives user activity data from Yahoo! Japan's various products.[7]

In 2017,Verizon Communicationscompleted its acquisition of Yahoo's core internet business for approximately $4.83 billion in cash. Yahoo's operating business, which included popular products likeYahoo Mail,Yahoo Finance,andTumblr,was merged with Verizon's existing media subsidiaryAOLto form a new subsidiary called Oath (later renamedVerizon Media).

However, the acquisition did not include Yahoo's stakes inAlibaba Group,Yahoo Japan, or other minority investments. These assets remained under Yahoo, which was renamedAltabaand became a publicly traded investment company. Importantly, Yahoo Japan, which had operated as a separate joint venture, was not affected by Verizon's acquisition of Yahoo's core business. Yahoo Japan continued to use the Yahoo brand and operate independently.

The deal marked the end of Yahoo's run as an independent company after over 20 years. Despite the acquisition, Yahoo Japan remained a separate entity, maintaining its own branding and operations distinct from Verizon's ownership of Yahoo's U.S. business.

Yahoo Japan's services are not available in theEuropean Economic Areaand the UK since 6 April 2022, due to "excessive regulatory burden".[8][9]

Yahoo Japan, whose partnership with Google on search engine technology is set to expire in 2025, is considering switching to South Korean companyNaver's search engine technology.[10]

Design

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Yahoo! Japan continues to use a site design similar to the one used internationally prior to 2007, as well as the red Yahoo logo that was used by the international Yahoo brand before 2013. The company has maintained a consistent look and feel over the years, even as the international Yahoo brand has evolved.

Services

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Yahoo! Japan currently offers various web-based services and apps for its customers, including the following:

  • Ymobile:Ymobile Corporation (ワイモバイル chu thức hội xã ), stylized Y!mobile, is a subsidiary of Japanese telecommunications companySoftBank Group Corporationthat providesmobile telecommunicationsandADSLservices. The current CEO of the company is Ken Miyauchi. It was formed in 2014 through the merger of Willcom and eAccess, and uses the Y! moniker brand from Yahoo! Japan, which is partly-owned by SoftBank.
  • Yahoo! Japan Mail: maintains the classic look ofYahoo! Mail,but remains a separate service operated in Japan. Another notable change is the 10 GB storage limit, in contrast to Yahoo! Mail's 1 TB of storage and its former unlimited-storage offering.
  • Yahoo! Japan Auctions (ヤフオク! ): Japan's largest Internet auction service. Previously known as Yahoo! Auction and Yafuoku.
  • Yahoo! Japan T-Point: A rewards program that allows users to earn and redeem points for goods or cash.
  • Yahoo! Premium: A paid service allowing users to obtain certain benefits, including the ability to bid on certain auction listings, and various premium features with Yahoo! Wallet (which can be used in conjunction with Japan Net Bank, Mitsubishi UFJ Bank, and Rakuten Bank) and Yahoo! points.

Other Yahoo! Japan services include or have included Yahoo! Japan Bookstore, Yahoo! Japan News, Yahoo! JapanGeoCities(discontinued in March 2019),[11]Yahoo! Japan Toto (a sports lottery site),Yahoo! Japan GyaO(a video on-demand service, discontinued in March 2023), Yahoo! Shopping, Yahoo! Travel, Yahoo! Roko (a mapping and review service), Yahoo! Box (acloud storage service),Yahoo! Mobage(a social networking service), Yahoo! Wisdom Bag (similar toYahoo! Answers), and Yahoo! Browser (an android–based web browser).

From April 6, 2022, the home page blocked users from the EEA and the UK, apparently due toGeneral Data Protection Regulation.[12]Some subsidiary services such as Yahoo! JAPAN Mail remained functional, although limited.

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See also

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References

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  1. ^Matsutani, Minoru (24 April 2012)."Yahoo Japan: Same name, very different company".The Japan Times.Archivedfrom the original on 27 October 2016.Retrieved6 August2016.
  2. ^"Search Engine Market Share by Company – Japan – Jan, 2010 – Aug, 2021".Archivedfrom the original on 2023-06-09.Retrieved2021-08-03.
  3. ^"“Yahoo! カテゴリ” chung liễu へ “Dịch cát chung えた” ".ITmedia ビジネスオンライン(in Japanese).Archivedfrom the original on 2022-09-22.Retrieved2019-05-27.
  4. ^Chu thức hội xã インプレス (2011-06-14)."Yahoo! JAPANがTwitterと chiến lược đề huề, ツイートのリアルタイム kiểm tác を đề cung khai thủy"(in Japanese). INTERNET Watch.Archivedfrom the original on 2023-04-18.Retrieved2019-05-27.
  5. ^"サービス chung liễu のお tri らせ".thanks.yahoo.co.jp.Archivedfrom the original on 2018-07-21.Retrieved2019-05-27.
  6. ^Matsutani, Minoru, "Yahoo Japan: Same name, very different companyArchived2012-12-03 at theWayback Machine",Japan Times,24 April 2012, p. 3.
  7. ^Alabaster, Jay (2010-09-26)."Yahoo Japan to use Google search technology".Huffington Post.Archivedfrom the original on 2016-03-07.Retrieved29 September2015.
  8. ^"Yahoo Japan website will be unavailable to most of Europe".Asahi Shimbun.2022-02-02.Archivedfrom the original on 2022-02-03.Retrieved2022-06-09.
  9. ^Byford, Sam (2022-02-01)."Yahoo Japan is going dark in Europe".The Verge.Archivedfrom the original on 2023-06-05.Retrieved2022-06-09.
  10. ^"Yahoo Japan weighs ending search engine deal with Google".Nikkei Asia.2023-07-01.Archivedfrom the original on 2023-12-12.Retrieved2023-12-12.
  11. ^"GeoCities dies in March 2019, and with it a piece of internet history".CNET.2018-10-02.Archivedfrom the original on 2021-01-19.Retrieved2018-10-09.
  12. ^Onaya, Yasuyuki (February 2, 2022)."Yahoo Japan website will be unavailable to most of Europe".The Asahi Shimbun.Archivedfrom the original on 22 September 2022.Retrieved19 April2022.
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