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MTV Desiis a digital platform fromMTVthat targetedDesis(people of South Asian origin) in the United States, as the name implies. The network features various styles of music such as electronic tabla music and English-Gujarati hip-hop, interspersed withBollywoodvideos. It also broadcasts brief documentary clips profiling Desis/famous Indians in music, comic skits about South-Asian American generational conflicts, interviews with bi-cultural artists and Desi house parties, live performances and animated series. It launched as a cable network on July 12, 2005 and was shut down in 2007.[1][2]It was relaunched as a digital platform in 2012.
Rabbi Shergill's video "Bullah Ki Jaana"was the first video played on MTV Desi.[1]
References
edit- ^abIlel, Neille (2005-07-14)."I Want My MTV Desi! Channel Focuses On Indian-Americans".Queens Chronicle.Retrieved2023-10-12.
- ^"MTV to shut down 3 ethnic channels targeting Asians".Indiantelevision.2007-02-17.Retrieved2013-08-22.
External links
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