Wikipedia

90min

90minis atechnology-enabledfootballnews platform, which produces Internet content covering various football leagues. The content offered by the platform is user-generated following the principles ofcitizen journalism.The firstLondonbased company website was launched in 2011 as FTBpro byIsraelientrepreneurs Yuval Larom, Asaf Peled, and Gilad Beiman, a group which operates today asMinute Media.

90min
Available in
Predecessor(s)FTBpro
HeadquartersLondon,
United Kingdom
Country of originIsrael
Area servedWorldwide
Founder(s)
  • Yuval Larom
  • Asaf Peled
  • Gilad Beiman
CEOAsaf Peled
ServicesSports news
URL90min
Launched2011
Current statusActive

History

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90min was founded in late 2011, as FTBpro, by Yuval Larom, Asaf Peled, Gilad Beiman.[1][2]Prior to 90min, Peled worked forCisco Systemsfor four years,[3]while Beiman was among the founders of the Israeli Web portalTapuz.[1]The initial idea for the website came as the founders, all of themfootballfans, noticed that there was little investment in football-related start-ups.[4]Shortly after its establishment the company raised $300,000 byangel investorsincluding Shahar Erez and Boaz Dinte.[1]In a second funding round in 2012 the company managed to raise $5.8 million from Battery Ventures andGemini Israel Ventures,stating that the funding would be used for the geographic expansion of the company.[5][6]

Another $18 million were raised in 2014 by former investorsBattery Venturesand Gemini Israel Ventures, as well as new investors including UK-basedDawn Capital.[7][8][9]The funding was to be used for expansion to new markets, for the opening of new offices in Southeast Asia, and for the enrichment of the site's video and mobile content.[7]Approaching the end of 2014 the website was renamed from FTBpro to 90min.[4] The last funding round ended in October 2015, and it raised a total of $15 million.[2][10]The round was led byGermanmedia companyProSiebenSat.1 Media,an investment that aimed toward the establishment of a joint venture targeting the German football market, also receiving funds from previous investors.[10] As of 2016, 90min was a subsidiary of Minute Media, along with other brands such asFanSided,12Up, andMental Floss.[11]Minute Media, a technology and content company,[12]entered into a joint venture with India's HT Media, in July 2016. The partnership launched 90min in India, for football fans in South Asia.[13]In October 2017, 90min struck a deal with Sports Illustrated to provide video content for the latter's Planet Fútbol platform.[14]The Spanish-language version of the platform, Planeta Fútbol, was also included in the agreement. 90min also partnered with the platform SportsHero to provide football-related content.[15]

Services

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90min has developed and provides an online platform that shares football related content for desktop and mobile devices,[16]usingvideo,text,listicles,slideshows,social round-ups andinteractive pollsas elements to create its articles.[2][4]There is content creation on the platform in 11 different languages, namely English,German,Spanish,Italian,French,Turkish,Portuguese,Vietnamese,Thai,andIndonesian.[17]The platform also allows football clubs to publish content from 90min on their websites.[18]

Content is created by a professional team of editors and journalists throughout Europe, the United States, Asia, and Latin America. 90min editorial staff members are located in offices inLondon,Tel Aviv,New York City,Manila,andSão Paulo.As of 2016, 90min accumulates an average of over 50 million monthly visitors to its website[13]and generates revenue viaonline advertising,with its clientele including the likes ofNike,Kia Motors,andHeineken.[18][19]

90min announced a newpodcastcalled "Football Americana" in October 2021. Football Americana is hosted by former American professionalsoccer player,Yael Averbuch West.[20]

References

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  1. ^abcBar, Avishai (May 8, 2013)."הישראלית מגייסת 5.8 מיליון דולרים FTBPro"(in Hebrew). Geektime.co.il.RetrievedMarch 28,2016.
  2. ^abcGoldenberg, Roy (October 6, 2015)."Israeli soccer media platform 90min raises $15m".Globes.co.il.RetrievedMarch 29,2016.
  3. ^Ackerman, Gwen (September 9, 2013)."Israel-Based Football Website Is Turning Fans' Love of the Game Into a New Media Business".Bloomberg.RetrievedMarch 28,2016.
  4. ^abc"The Big Interview - 90min".Sportindustry.biz. November 6, 2014.RetrievedMarch 29,2016.
  5. ^"Soccer fans site FTBpro raises $5.8m".Globes.co.il. May 7, 2013.RetrievedMarch 28,2016.
  6. ^"FTBpro Raises $5.8M in Funding".Finsmes. May 7, 2013.RetrievedMarch 28,2016.
  7. ^abRaz, Gali (March 27, 2014)."Asaf Peled Closes a $18 Million Funding Round for FTBpro".Jewish Business News.RetrievedMarch 29,2016.
  8. ^"Minute Media raises $17 million for sports and esports digital publishing platform".venturebeat.15 May 2018.Retrieved5 August2020.
  9. ^Dunsby, Megan (March 26, 2014)."Global football network FTBpro raises $18m to launch platform across South East Asia".startups.co.uk.RetrievedMarch 29,2016.
  10. ^abO'Hear, Steve (October 6, 2015)."Football Media Platform 90min Scores $15M Further Funding".TechCrunch.RetrievedMarch 29,2016.
  11. ^Lunden, Ingrid (February 29, 2020)."Minute Media raises $40M more for its user-generated, syndication-based sports publishing platform".Tech Crunch.RetrievedFebruary 3,2022.
  12. ^Jerde, Sarah (September 20, 2018)."Minute Media Acquires Mental Floss".AdWeek.RetrievedMarch 2,2022.
  13. ^abChoudhary, Vidhi (June 29, 2016)."HT Media forms joint venture with football portal".Livemint.RetrievedFebruary 3,2022.
  14. ^"90MIN TO SUPPLY SPORTS ILLUSTRATED WITH GLOBAL CONTENT".Livemint.October 13, 2017.RetrievedFebruary 3,2022.
  15. ^Adhikari, Supratim (November 27, 2017)."$1m injection for SportsHero app".The Australian.RetrievedFebruary 3,2022.
  16. ^"90min private marketplace powered by AOL Platforms' Adap.tv enables addressable advertising".AOL Advertising. March 11, 2015.RetrievedMarch 29,2016.
  17. ^"About us".90min. 17 May 2020.RetrievedMarch 2,2022.
  18. ^abOrpa, Inbal (October 6, 2015)."90min גייסה 15 מיליון דולר".TheMarker.RetrievedMarch 30,2016.
  19. ^Davies, Jessica (December 15, 2015)."How UK publishers are using Facebook Instant Articles".Digiday.RetrievedMarch 29,2016.
  20. ^Silber, Tony (December 23, 2021)."Minute Media To Launch Second Season Of American Soccer Podcast".Mediapost.RetrievedFebruary 10,2022.
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