Wikipedia

Animax India

Animax Indiawas an Indian television channel owned bySony Pictures Networks Indiathat launched in 2004. The channel primarily airedanimeseries and films dubbed in Hindi and, for a period, English, as well as with subtitles. It was the only channel in India to simulcast anime series on the same day as Japan.

Animax India
CountryIndia
Broadcast areaSouth Asia
NetworkAnimax
HeadquartersMumbai,India
Programming
Language(s)Japanese
English
Hindi(2004–2006)
Picture format1080iHDTV
Ownership
OwnerSony Pictures Networks India
History
Launched5 July 2004(2004-07-05)[1]
Closed18 April 2017
Replaced bySony YAY!
Animax Asia

On 18 April 2017, Animax ceased broadcasting in India. The channel would be succeeded byAnimax's Asian feed.

History

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Original format

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Animax's logo between 2010 and 2013.

Animaxbegan operations acrossIndiaand the rest of theIndian subcontinenton 5 July 2004 withIrfan Pathanas a brand ambassador.[2]It was operated and broadcast from Singapore by Animax Asia and distributed by Sony Pictures Networks India Pvt. Ltd. It was also the first animation channel that targeted the age 15–25 demographic and was the only channel in India to simulcast anime in the same week and on the same day as Japan. Animax India started with 12 hoursHindifeed that targeted young kids and teens ages 7–14 and it had planned to launch Hindi andEnglishlanguage audio tracks.[3]

An Animax-branded Hindi block, "Animax Kool Kidz", was launched onSony Entertainment Televisionfrom 5 December 2004. This block featured shows likeAstro Boy,Cyborg 009,Daigunder,Fancy Lala,Princess Comet,Princess Sarah,Princess Tutu,Tales of Little WomenandUFO Baby.[4]

From 15 August 2006, Animax entirely shut down its Hindi feed but kept its English one, since it changed its target audience to the ages 15–24 group.[5]

In 2007, the network would begin airing live-action content likeTech Max,Game Max,Animax Press Play,Imagination and Speak Outand movies likeSpider-Man 2,Kung Fu HustleandHellboy.[6]

On 1 January 2008, Animax South Asia merged with Animax Asia's but had a separate feed for India. Animax became the first channel to simulcastTears to Tiara[7]on April 6, 2009, Animax also aired Korean entertainment shows like Live Power Music, Pretty Boys & Girls and Comedy Boot Camp in Korean audio with English subtitles.

Animax India rebranded its logo along withSingaporeon 4 May 2010.[citation needed]

Animax added American reality shows to their list with the premiere ofScare Tactics.[8]Animax also simulcasted the yearlyVideo Game Awardshosted bySpike TV.[9]

With the premiere ofNura: Rise of the Yokai Clan,Animax stopped dubbing anime and started airing them in Japanese audio with English subtitles instead.[10]However, Animax continued to dub a few anime shows like the second season ofThe Melancholy of Haruhi Suzumiya.[11]Animax continued to simulcast all the shows aired on AXN, its sister channel. The ShowsGhost Adventures,ChuckandFear Itselfwere originally aired onAXN India.[12][13][14]In 2012, the channel stopped airing such shows and reverted to its old logo, focusing only on anime. Moreover, all DTH providers in India delisted Animax as the channel couldn't pay carriage fees.[15]Animax made its way back into the DTH networks in 2016 with its addition onTata Skyat LCN 686.[16]

Animax's logo as seen before 2010.

Closure

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Main article:Animax Asia

Animax ceased broadcasting in India on 18 April 2017. TheAsian feedwould launch on Sony's Indian digital platform,Sony LIV,as a replacement.[17]On 8 May 2020, the Asian feed would cease streaming on Sony LIV as a result of KC Global Media's acquisition of several Asian Sony-owned networks.[18][19]

Three years later, Animax Asia would resume broadcasting on thestreamingplatformJioTVon 20 January 2023. Animax, along with sister brandGem,would also begin streaming onPrime Videothat same year.[20][21][22][23]

See also

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References

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  1. ^"Animax to launch in India in July".Asia Image. 1 June 2004. Archived fromthe originalon 11 June 2014.Retrieved19 April2014.
  2. ^Viveat Susan Pinto (6 July 2004)."Irfan to bowl for Sony's Animax".Afaqs news bureau.afaqs.Archivedfrom the original on 25 December 2015.Retrieved24 December2015.
  3. ^"Animax plans to go Hindi soon".thehindubusinessline.Archivedfrom the original on 20 July 2010.Retrieved20 April2009.
  4. ^"Animax now on Sony Entertainment Television".4 December 2004.Archivedfrom the original on 13 June 2017.Retrieved1 October2017.
  5. ^"Animax goes all English from 15 August".indiantelevision. 14 August 2006.Archivedfrom the original on 4 November 2018.Retrieved20 April2009.
  6. ^"Animax India in overhaul, infuses live action content".27 June 2007.Archivedfrom the original on 31 December 2017.Retrieved30 December2017.
  7. ^"Animax-Asia To Simulcast Tears to Tiara (Updated)".Anime News Network.Archivedfrom the original on 3 May 2022.Retrieved3 May2022.
  8. ^"Animax India's official website for Scare Tactics".Animax India.Archivedfrom the original on 7 February 2011.Retrieved4 March2011.
  9. ^"Animax India's official website for Video Game Awards".Animax India.Archivedfrom the original on 28 February 2011.Retrieved5 March2011.
  10. ^"Animax India's official website for Nurarihyon No Mago".Animax India.Archivedfrom the original on 10 March 2011.Retrieved4 March2011.
  11. ^"Animax India's official website for The Melancholy of Haruhi Suzumiya 2".Animax India.Archivedfrom the original on 21 April 2011.Retrieved1 April2011.
  12. ^"AXN India's Official page for Ghost Adventures".AXN India.Archivedfrom the original on 19 November 2010.Retrieved26 March2011.
  13. ^"AXN India's official page for Fear Itself".AXN India.Archivedfrom the original on 19 November 2010.Retrieved26 March2011.
  14. ^"AXN India's Official Page for Chuck 3".AXN India.Archivedfrom the original on 15 May 2011.Retrieved26 March2011.
  15. ^"Why was Animax removed?".Animax the Resistance. Archived from the original on 1 September 2014.Retrieved20 March2013.{{cite web}}:CS1 maint: bot: original URL status unknown (link)
  16. ^"Animax on Tata Sky".Tata Sky.Archivedfrom the original on 27 April 2017.Retrieved2 May2017.
  17. ^"Sony LIV".sonyliv.Archived fromthe originalon 14 July 2017.
  18. ^"Sony Pictures Sells Asia Channels to Former Executives Andy Kaplan and George Chien".7 January 2020.Archivedfrom the original on 5 December 2020.Retrieved23 November2020.
  19. ^"Animax Asia Channel Removed from 'Sony LIV' Streaming App".Anime News Network.Archivedfrom the original on 28 October 2020.Retrieved21 July2021.
  20. ^"KC Global Media Expands to India by Fans' Popular Demand with the Debut of Animas on JIOTV".linkedin.Archivedfrom the original on 7 February 2023.Retrieved7 February2023.
  21. ^Nair, Rupesh (22 January 2023)."Animax, the Popular 24-Hour Network for Anime Is Finally Back in India With Reliance JioTV".IGN India.Archivedfrom the original on 24 January 2023.Retrieved24 January2023.
  22. ^"Animax returns to India via Jio TV".Sportskeeda.20 January 2023.Archivedfrom the original on 22 January 2023.Retrieved20 January2023.
  23. ^"Animax + GEM".primevideo.Archivedfrom the original on 21 June 2023.Retrieved21 June2023.
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