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Anti-competitive practicesare business or government practices that prevent or reducecompetitionin a market.Antitrust lawsensure businesses do not engage in competitive practices that harm other, usually smaller, businesses or consumers. These laws are formed to promote healthy competition within a free market by limiting the abuse ofmonopolypower. Competition allows companies to compete in order for products and services to improve; promoteinnovation;and provide more choices for consumers. In order to obtain greater profits, some large enterprises take advantage of market power to hinder survival of new entrants. Anti-competitive behavior can undermine the efficiency and fairness of the market, leaving consumers with little choice to obtain a reasonable quality of service.
Anticompetitive behavior refers to actions taken by a business or organization to limit, restrict or eliminate competition in a market, usually in order to gain an unfair advantage ordominatethe market. These practices are often considered illegal or unethical and can harm consumers, other businesses and the broader economy.
Anti-competitive behavior is used by business and governments to lessen competition within the markets so that monopolies and dominant firms can generate supernormal profits and deter competitors from the market. Therefore, it is heavily regulated and punishable by law in cases where it substantially affects the market.
Anti-competitive practices are commonly only deemed illegal when the practice results in a substantial dampening in competition, hence why for a firm to be punished for any form of anti-competitive behavior they generally need to be a monopoly or a dominant firm in a duopoly or oligopoly who has significant influence over the market.
Anti-competitive behavior can be grouped into two classifications. Horizontal restraints regard anti-competitive behavior that involves competitors at the same level of the supply chain. These practices include mergers, cartels, collusions, price-fi xing, price discrimination and predatory pricing. On the other hand, the second category isvertical restraintwhich implements restraints against competitors due to anti-competitive practice between firms at different levels of the supply chain e.g. supplier-distributor relationships. These practices include exclusive dealing, refusal to deal/sell, resale price maintenance and more.
Types
edit- Dumping,also known as predatory pricing, is a commercial strategy for which a company sells a product at an aggressively low price in a competitive market at a loss. A company with large market share and the ability to temporarily sacrifice selling a product or service at below average cost can drive competitors out of the market,[1]after which the company would be free to raise prices for a greater profit. For example, many developing countries have accused China of dumping. In 2006, the country was accused of dumping silk and satin in the Indian markets at a cheaper rate which affected the local manufacturers adversely.[2]
- Exclusive dealing,where a retailer or wholesaler is obliged by contract to only purchase from the contracted supplier. This mechanism prevents retailers to lessen profit maximisation and/orconsumer choice.[3]In 1999, Dentsply entered a 7 years court complaint by the U.S, the dental wholesaler had been successfully sued for using monopoly power to restrain trade using exclusive dealings within contract requirements.[4]
- Price fi xing,where companies collude to set prices, effectively dismantling the free market by not engaging in competition with each other. In 2018, travel agency giant, Flight Centre was fined $12.5 million for encouraging a collusive price fi xing plan between 3 international airlines from between 2005 and 2009.[5]
- Refusal to deal,e.g., two companies agree not to use a certain vendor. In 2010, Cabcharge refused, on commercial terms, to allow its non-cash payment instruments to be accepted and processed electronically by Travel Tab/Mpos' system for the payment of taxi fares. Travel Tab/Mpos requested access to the instruments but Cabcharge refused twice. Penalties for the first and second refusal were $2 million and $9 million respectively.[6]
- Dividing territories,an agreement by two companies to stay out of each other's way and reduce competition in the agreed-upon territories. Also known as 'market sharing', a practice in which businesses geographically divide or allocate customers using contractual agreements that include non-competition on established customers, not producing the same goods or services and/or selling within specific regions.[7]Boral and CSR formed a pre-mix concrete cartel and were penalized for bid rigging, price fi xing and market sharing at an amount over $6.6million and a maximum of $100,000 on each of the 6 executives involved. The companies had agreed to recognize clients as belonging to suppliers without competition over regular meetings and phone conversations. Company market shares were monitored to ensure the agreement was not breached - this led to over-charging on construction quotes which were used by federal, state and local government projects.[8]
- Tying,where products that are not naturally related must be purchased together. This incumbent strategy forces the buyer to purchase an unnecessary product from a separate market, implicitly lessening competition in various markets by increasing unnatural barriers to entry as entrants are unable to compete on a full line of products nor on price.[9]In 2006, Apple iTunes iPod lost a $10 million 10 year antitrust case when iPods were sold between September 2006 to March 2009 that were only compatible with tracks from the iTunes Store or those downloaded from CDs.[10]
- Resale price maintenance,when a manager sells to a distributor, the resale price is agreed to not fall below a specified minimum value. However, when the retail price decreases, the manufacturer does sell more products. This is interesting from a management perspective.[11]This strategy is controversial, and the benefits are to protect some inefficient small stores or manufacturers from competition threats. But at the same time, this strategy can easily lead to the level price cartel of brand operators.
- This type of monopoly occurs when a firm can efficiently supply the entire market due to economies of scale, where larger production leads to lower costs. For example, in some cases, utilities (such as those providing electricity or water) may operate as natural monopolies due to high infrastructure and distribution costs.
- Technology monopoly, This type of monopoly occurs when one company has exclusive control over a particular technology or innovation, thus enabling them to dominate the market. For example, a company that owns a patent for a breakthrough technology may have a technology monopoly.
- Legal loopholes, This type of monopoly occurs when the government grants a company exclusive rights or privileges to operate in a particular market. For example, patents and Copyrights provide temporary monopolies to inventors and creators to encourage innovation and creativity
Also criticized are:
- Absorption of a competitor or competing technology,where a powerful firm effectively co-opts or swallows its competitor rather than see it either compete directly or be absorbed by another firm
- Subsidiesfrom government which allow a firm to function without being profitable, giving them an advantage over competition or effectively barring competition
- Regulationswhich place costly restrictions on firms that less wealthy firms cannot afford to implement
- Protectionism,tariffsandquotaswhich give firms insulation from competitive forces
- Patent misuseandcopyright misuse,such as fraudulently obtaining apatent,copyright,or other form ofintellectual property;or using such legal devices to gain advantage in an unrelated market
- Digital rights managementwhich prevents owners from selling used media, as would normally be allowed by thefirst sale doctrine.
- Occupational licensing[12][13]
Horizontal mergers
editHorizontal merger refers to improving efficiency by reducing consumer distortion of firm choice and price heterogeneity. When two companies with similar products or product characteristics merge horizontally, there is less competition. However, a net social benefit can be created, because when the two companies fight a continuous price war due to fierce competition, it will strongly distort the choices of consumers.[14]Horizontal mergers can also easily lead to a monopoly, reducing consumers' choices and indirectly harming consumers' interests.
Vertical mergers
editTheChicago school of economicsargues that vertical mergers, usually formed under anti-competitive intention, may be pro-competitive to eliminatedouble marginalisation.[15]A chain of monopolists under can cause prices that extract beyond consumer surplus as wholesalers mark up prices, retailers have the power to transfer this cost price onto the retail price.
Common actions
editUnfair competition includes a number of areas of law involving acts by one competitor or group of competitors which harm another in the field, and which may give rise tocriminal offensesand civilcauses of action.The most common actions falling under the banner of unfair competition include:
- Matters pertaining toantitrustlaw, known in theEuropean Unionascompetition law.Antitrust violations constituting unfair competition occur when one competitor attempts to force others out of the market (or prevent others from entering the market) through tactics such aspredatory pricingor obtaining exclusive purchase rights to raw materials needed to make a competing product.
- Trademark infringementandpassing off,which occur when the maker of a product uses a name, logo, or other identifying characteristics to deceive consumers into thinking that they are buying the product of a competitor. In theUnited States,this form of unfair competition is prohibited under thecommon lawand by state statutes, and governed at the federal level by theLanham Act.
- Misappropriationoftrade secrets,which occurs when one competitor usesespionage,bribery,or outrighttheftto obtain economically advantageous information in the possession of another. In the United States, this type of activity is forbidden by theUniform Trade Secrets Actand theEconomic Espionage Act of 1996.
- Trade libel,the spreading of false information about the quality or characteristics of a competitor's products, is prohibited at common law.
- Tortious interference,which occurs when one competitor convinces a party having a relationship with another competitor to breach a contract with, or duty to, the other competitor is also prohibited at common law.
- Anticompetitive agreements: Firms may enter into agreements that limit competition, such as agreements to fix prices, limit production or supply, or divide markets. These agreements harm competition, reduce consumer choice and lead to higher prices or lower quality products or services.
- Mergers and acquisitions that harm competition: Mergers and acquisitions that result in a significant reduction in market competition may be considered anticompetitive. This may include actions such as acquiring a competitor to eliminate or reduce competition, or merging to form a dominant market player who may engage in anticompetitive behavior.
- Exclusive deals or tie-in arrangements: Companies may enter into exclusive deals or tie-in arrangements that require customers or suppliers to trade with them exclusively or purchase one product or service in order to obtain another. These practices can limit consumer choice and limit competition by preventing competitors from entering major distribution channels or markets.
Variousunfair business practicessuch asfraud,misrepresentation,andunconscionablecontractsmay be considered unfair competition, if they give one competitor an advantage over others. In theEuropean Union,each member state must regulate unfair business practices in accordance with the principles laid down in theUnfair Commercial Practices Directive,subject to transitional periods.
In different market systems
editBased on research from Long in 2018,[full citation needed]anti-competitive practices are not only an industry regulation behavior, but also a modern industry characteristic for stakeholders to compete in within an fair market system. Meanwhile, the research results also significantly involved the economic theories to predict the relevant encouragement. This article explained the relevant variables in determining the extent of anti-competitive markets too. In perfectly competitive markets, anti-competitive practices are not necessary, since each business already have full information on their competitors pricing, strategy and major actions. However, in the monopolist market system, anti-competitive practices are a useful method to reduce the manipulation of business giants and potential colluding actions. Furthermore, the research emphasized the market conduct of state monopolies is no different from that of other firms and market power serves as the motivation for anti-competitive behavior of firms.
Effectiveness for national stabilization
editAnti-competitive practices are also a useful approach to sustain a stabilized economic development and national welfare. With the implementation of anti-competitive practices, it will effectively remove the market inefficiencies and eliminate the dead weight loss from an economic viewpoint. As firms engage in fair competition, they act within government regulations and laws. There is sufficient evidence to conclude that anti-competitive practices can dramatically reduce the phenomenon of black market, hence improving the investment incentives on aggregate demands. In general, with the effective implementation of anti-competitive practices, the whole economy will expand into a further prosperity with less crowding out effects.
See also
edit- Amazon controversies § Anti-competitive practices
- Anti-competitive practices of Apple Inc.
- Competition law
- Loss leader
- Natural monopoly
- Parker immunity doctrine
- Predatory pricing
- Price discrimination
- Trade regulationlaw
- Embrace, extend, and extinguish
- Planned obsolescence
- Enshittification
- Category killer
- European Union competition law
- Unfair business practices
- United States antitrust law
References
edit- ^Hemingway, Carole."What is Predatory Pricing?".LegalVision.Archived fromthe originalon 30 September 2020.Retrieved18 October2020.
- ^Windle, Charlotte (July 31, 2006)."China faces Indian dumping allegations".BBC News.
- ^"Exclusive Dealing".Australian Competition and Consumer Commission.ACCC. 9 January 2013.Retrieved18 October2020.
- ^"U.S. v. Dentsply International, Inc".The United States Department of Justice.25 June 2015.Retrieved19 October2020.
- ^Pash, Chris (4 April 2018)."Flight Centre has been fined $12.5 million for 'price fi xing '".Business Insider Australia.Archived fromthe originalon 7 November 2020.Retrieved18 October2020.
- ^"ACCC v Cabcharge Australia Ltd".Australian Competition Law.AustFederal Court of Australiaralian Competition Law.Retrieved22 October2020.
- ^"Market sharing".Competition Commission (Hong Kong).Retrieved22 October2020.
- ^"Cartels case studies & legal cases: Queensland pre-mixed concrete cartel".Australian Competition and Consumer Commission.ACCC. 24 January 2013.Retrieved23 October2020.
- ^Shapiro, Daniel M; Khemani, R. S (1993)."Glossary of industrial organisation economics and competition law"(PDF).p. 83.
- ^Ware, James (22 December 2008)."Apple iPod iTunes Antitrust Litigation".United States District Court, N.D. California, San Jose Division.C 05-00037 JW.Retrieved25 October2020.
- ^Blair, Roger; Whitman, Joseph (2018)."Resale price maintenance: A managerial perspective".Managerial and Decision Economics.39(7): 751–760.doi:10.1002/mde.2920.JSTOR26608277.S2CID158821430.
- ^Katsuyama, Neil. "The economics of occupational licensing: Applying antitrust economics to distinguish between beneficial and anticompetitive professional licenses." S. Cal. Interdisc. LJ 19 (2009): 565.
- ^Gellhorn, Walter. "The abuse of occupational licensing." U. CHi. l. rev. 44 (1976): 6.
- ^Ralph M, Braid (2017)."Efficiency-enhancing horizontal mergers in spatial competition".Papers in Regional Science.96(4): 881–895.Bibcode:2017PRegS..96..881B.doi:10.1111/pirs.12228.
- ^"Antitrust Regulators Release New Vertical Merger Guidelines".CRS Legal Sidebar:1–3. 21 July 2020.