Wikipedia

Asmodee

"Asmodée Éditions" redirects here. For the demon, seeAsmodai.

Asmodee(formerly known asAsmodée Editions) is a French publisher ofboard games,card gamesandrole-playing games(RPGs). Founded in 1995 to develop their own games and to publish and distribute for other smaller game developers, they have since acquired numerous other board game publishers. A division, Twin Sails Interactive (formerly Asmodee Digital), publishes video game adaptations of Asmodee games.

Asmodee
Company typeSubsidiary
IndustryTabletop games
Founded1995
FounderMarc Nunès
HeadquartersQuartier Villaroy,
Guyancourt
,
France
Key people
  • Stéphane Carville (CEO)
ProductsRole-playing games,board games,card games
Parent
Websitecorporate.asmodee

History

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Asmodee was founded in 1995 by Marc Nunès, with the idea to not only develop their own board games but to reach out to other smaller publishers of board games and offer to publish and distribute for them, primarily in France.[1]One of the company's early successes wasJungle Speed,which they acquired in 1998 and promoted heavily to various toy stores and retail outlets in France, selling over 4 million copies.[1]In 2003, the company obtained the rights to publish the French version of thePokémon Trading Card Game,which further helped in their sales outreach.[1]Around 2007, Nunès directed Asmodee towards the European and international market. The company gained a 40% investment from Montefiore Investment, which helped them acquire additional small publishers.[1]Acquisitions during this period include Esdevium, the largest hobby games distributor in the UK, in 2010.[2]

In January 2014, Asmodee was acquired by the French private equity firmEurazeofor€143 million.Under Eurazeo's ownership, Asmodée became more active in its acquisitions of other board game publishers and developers.[3][4]Asmodee currently distributes games under the imprintsDescartes EditeurandEurogames,acquired when they purchased Descartes. However, they have not used these imprints for any original publications since the purchase.

In August 2014, Asmodee agreed to amergerwith American board game publishersDays of Wonder.[5][6]Later that year, they also merged withFantasy Flight Games.[7]

In January 2016, Asmodee acquired the English language rights to theCatangames fromMayfair Games,creating a new companyCatan Studio, Inc.[8][9][10]Also on the 27th in that same month, Asmodee announced that they had acquired Nordic/Dutch-based European board games and cards developer Bergsala Enigma which it will be rebranded to its original name Enigma Distribution, thrust Asmodee expanded their operations into Eastern Europe and the first time they entered the Nordic and Dutch game business[11][12]Two years later Enigma was fully absorbed into Asmodee and annoucued that they rebranded the company to Asmodee Nordic.

Eurazeo began searching for a potential buyer for Asmodee in early 2018, and announced in July 2018 that it was selling the company to another French private equity firm,PAI Partnersat a price of about€1.2 billion.[13]Asmodee launched the book publisher Aconyte in 2020 to publish tie-in works.[14]

In October 2020, Asmodee announced that they sold British-based board game, puzzle and book publishing company The Lagoon Group to American game companyUniversity Gamesand placed Lagoon under their UK-based subsidary University Games UK.[15]

The company acquiredBoard Game Arena,a digital tabletop simulator, in February 2021, for which they plan to adapt their games to add to its available library.[16]

In September 2021, PAI Partners announced that Asmodee was up for sale for 2 billion euros.[17]Embracer Groupin December 2021 launched a takeover bid for €2.75 billion, which would make it a ninth operating group within Embracer.[18][19]During this announcement, they also revealed acquiring the online retail site Miniature Market sometime in 2021. Embracer Group officially completed its takeover of Asmodee on 8 March 2022.[20]

Twin Sails Interactive

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In addition to its physical publishing rights, Asmodee began developingvideo gamesbased on their board game properties for personal computers andmobile gaming.Many of these games were built atop the software libraries that Days of Wonder had crafted for their digital version ofTicket to Ride.As of January 2017, the company had published digital versions ofMysteriumandPotion Explosionin addition to existing titles published by their acquired companies. Philippe Dao, the chief marketing officer for Asmodee Digital, stated that they anticipated to have 20 more games out by the end of 2017.[21]

In October 2017, Asmodee and Fantasy Flight announced the formation of Fantasy Flight Interactive, a division of the merged companies to bring more of Fantasy Flight's physical board games to digital implementations.[22]Among the games, developed by the studio wereThe Lord of the Rings: Adventure Card GameandThe Lord of the Rings: Journeys in Middle-earth.However, as part of company-wide layoffs, the Fantasy Flight Interactive division was closed down in January 2020 and the mobile version ofThe Lord of the Rings: Adventure Card Gamewas never released.[23]Following the closure of Fantasy Flight Interactive, by February 2020, Asmodee announced that it was opening up its library of board games to be made into digital versions through licensing options to any developer.[24]On 11 February 2021, Asmodee announced acquisition of digital multiplayer board game platform, Board Game Arena.[25]Asmodee Digital was rebranded as Twin Sails Interactive in August 2022.[26]

Products

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Games published by Asmodée include:

Subsidiaries

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  • Access+
  • Aconyte
  • Asmodee Deutschland
  • Atomic Mass Games
  • Bezzerwizzer Studio
  • Catan Studio
  • Days of Wonder
  • Edge Entertainment
  • Exploding Kittens
  • Fantasy Flight Games
  • Gamegenic
  • Libellud
  • Lookout Games
  • Mixlore
  • Pearl Games
  • Plan B Games
  • Rebel Studio
  • Repos Production
  • Space Cow
  • Space Cowboys
  • The Green Board Game Co.
  • Unexpected Games
  • Z-Man Games
  • Zygomatic Games

References

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  1. ^abcdMourlot, Nathalie (August 30, 2012)."Asmodée, the good pick with real games".L'Express.RetrievedAugust 18,2018.
  2. ^"Asmodee Acquires Distributor".icv2.
  3. ^"Eurazeo to buy French board game maker Asmodee".Reuters.November 12, 2013.RetrievedAugust 18,2018.
  4. ^"Board game company Asmodee explores sale: sources".Reuters.May 7, 2018.RetrievedAugust 18,2018.
  5. ^W. Eric Martin (2014-08-25)."Asmodee Buys Days of Wonder".Retrieved2016-01-29.
  6. ^"France's Asmodee Group acquires 'Ticket to Ride' board-game maker Days of Wonder".August 25, 2014.
  7. ^"Fantasy Flight Games Merging With Asmodee".Forbes.2014-11-17.Retrieved2014-11-20.
  8. ^Charles Rice (2016-01-07)."Asmodee Acquires Catan™ from Mayfair Games".Archived fromthe originalon 2016-02-01.Retrieved2016-01-29.
  9. ^Hall, Charlie (February 9, 2018)."The company that helped lead a revolution in board games is shutting down".Polygon.RetrievedAugust 18,2018.
  10. ^Sam Machkovech (2016-01-08)."Asmodee becomes board gaming's new monster, acquires English rights to Catan".Retrieved2016-01-29.
  11. ^Bunge, Nicole (January 27, 2016)."Asmodee Acquries Another European Distributor".ICV2.RetrievedMay 21,2024.
  12. ^"Asmodee acquires Bergsala Enigma and strengthens its operations in Europe".Asmodee.January 27, 2016.RetrievedMay 21,2024.
  13. ^Griepp, Milton (July 21, 2018)."Eurazeo Finds Buyer For Asmodee".ICv2.RetrievedAugust 18,2018.
  14. ^"Press Release: Asmodee Announces the Creation of New Fiction Imprint, Aconyte – Aconyte Books".
  15. ^Langsworthy, Billy (October 5, 2020)."University Games acquires The Lagoon Group from Asmodee".MojoNation.RetrievedMay 21,2024.
  16. ^Kerr, Chris (February 12, 2021)."Asmodee acquires digital multiplayer board game platform Board Game Arena".Gamasutra.RetrievedFebruary 12,2021.
  17. ^Mastrangeli, Tony (September 23, 2021)."Asmodee Owners Looking to Sell Company for 2 Billion Euros".Board Game Quest.RetrievedSeptember 25,2021.
  18. ^Rousseau, Jeffrey (December 15, 2021)."Embracer purchases Asmodee for €2.75bn".GamesIndustry.biz.RetrievedDecember 15,2021.
  19. ^"Embracer Group intends to make a strategic acquisition of leading board gaming group Asmodee that would form the ninth operating group".Embracer.Retrieved2021-12-16.
  20. ^"EMBRACER GROUP COMPLETES THE ACQUISITION OF ASMODEE".
  21. ^Hall, Charlie (2017-01-27)."Digital board games are booming, and one company is holding an awful lot of cards".Polygon.Retrieved2017-01-27.
  22. ^Minotti, Mike (October 24, 2017)."Asmodee partners with Fantasy Flight for new digital board game studio".Venture Beat.RetrievedOctober 24,2017.
  23. ^Wawro, Alex (January 7, 2020)."Fantasy Flight Interactive to close after company wide layoffs".Gamasutra.RetrievedJanuary 7,2020.
  24. ^Sullivan, Dann (February 27, 2020)."Big news for digital board games as Asmodee Group open up licensing options".Pocket Gamer.RetrievedFebruary 28,2020.
  25. ^"Asmodee Acquires Digital Gaming Platform Board Game Arena | Gameosity".11 February 2021.
  26. ^"Asmodee Digital rebrands as Twin Sails Interactive".Gematsu.2022-08-17.Retrieved2022-08-20.
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