Babblewas anonline magazineand blog network targeting young, educated, urban parents.[1]Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.
 Logo | |
| Type of business | Subsidiary |
|---|---|
Type of site | Blog |
| Founded | December 2006 |
| Dissolved | December 14, 2018 |
| Headquarters | , United States |
| Area served | Worldwide |
| Founder(s) |
|
| Key people | |
| Products | Microblogging |
| Parent | Disney Consumer Products and Interactive Media (The Walt Disney Company) |
| URL | www |
| Advertising | Native |
| Registration | Optional |
| Launched | December 2006 |
| Current status | Defunct (2018) |
In early 2019, it was announced thatBabblehad been shut down.[2][3]
History
editBabble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.[4]After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009,[5]and was acquired byDisney Interactive Media Groupin 2011.[6][7]
Reception
editTheAmerican Society of Magazine Editors(ASME) shortlistedBabblefor its 2008 "General Excellence Online" award, writing that the "magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field."[8]
Timemagazine listed Babble as one of the 50 Best Websites of 2010,[9]whileForbesnamed Babble as one of the Top 100 Websites for Women.[10]
Babble'sadvertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.[11]
References
edit- ^Pamela Paul (December 10, 2006)."Healthy Babies Need Irony".The New York Times.
- ^Lunden, Ingrid (January 7, 2019)."Disney quietly shut down Babble, the parenting blog it once acquired for $40M".TechCrunch.Retrieved11 January2019.
- ^Babble Editors."An Update on Babble".Babble.Archived fromthe originalon 8 January 2019.Retrieved11 January2019.
{{cite news}}:|last1=has generic name (help) - ^"About Us".Babble.Archived fromthe originalon August 29, 2019.RetrievedMay 28,2012.
- ^Jenna Wortham (January 30, 2009)."Sexy Nerve.Com Kicks Parenting Site Out of the Nest".The New York Times.RetrievedNovember 13,2011.
- ^Evelyn M. Rusli (November 14, 2011)."Disney Acquires Parent Blogging Network".The New York Times.RetrievedNovember 14,2011.
- ^Shayon, Sheila (November 15, 2011)."Babble On: Disney Acquires Babble, its Blogging Parents and Critics".
- ^"The American Society of Magazine Editors Announces 43rd Annual National Magazine Award Finalists".American Society of Magazine Editors. Archived fromthe originalon July 14, 2008.RetrievedMay 28,2012.
- ^"50 Best Web Sites 2010".Time.August 25, 2010. Archived fromthe originalon August 28, 2010.
- ^"Best Web Sites for Women - Blogs".Forbes.June 23, 2011.
- ^"Similac and Babble team up to dupe breastfeeding moms".phdinparenting.September 2010.