Wikipedia

Barstool Sports

Barstool Sportsis an American blog website and digital media company headquartered in New York City that publishessports journalismandpop culture-related content. It is owned byDavid Portnoy,who founded the company in 2003 inMilton, Massachusetts.

Barstool Sports
Type of site
Blog
FoundedSeptember 2003;21 years ago(September 2003)
Milton, Massachusetts
HeadquartersNew York City
Country of originUnited States of America
OwnerDavid Portnoy
Founder(s)David Portnoy
URLbarstoolsports
Current statuscurrent Active

History

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Launch and growth (2003–2016)

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Barstool began in 2003 as a weekly print publication distributed for free at transit stops in theBoston metropolitan areathat offered gambling advertisements andfantasy sportsprojections but later expanded to encompass other topics. It launched on the Internet in 2007.[1][2]The site was headquartered inMilton,Massachusetts, identifiable with a cardboard sign with the site's name written in ballpoint pen.[1]

Portnoy hired Kevin Clancy in 2009 and launched Barstool New York, the blog's first major move outside the Boston area. Barstool ceased publication of the print version in 2010 and transitioned to a web-only model.[1]

In August 2011, the site received criticism over nude photos ofAmerican footballquarterbackTom Brady's two-year-old son, which was accompanied by comments describing the size of the child's genitalia, which a former prosecutor suggested wassexualizationof a minor.[3]Portnoy argued that the comments were meant to be humorous in tone and were not intended to be seen as sexual.[3]Critics allege that comments on the site by Portnoy and others normalizerape culture.[citation needed]Comments that have sparked debate include a post on a 2010 blog in which Portnoy said"[E]venthough I never condone rape if you're a size 6 and you're wearing skinny jeans you kind of deserve to be raped right? "[4]Other elements that have received criticism include comments such as "we don't condone rape of any kind at our Blackout Parties... however if a chick passes out that's a gray area".[5]Portnoy, in response, has stated that, "...It's not our intent, with jokes, to poke fun at rape victims," while pointing out the satirical nature of the site's content.[6]ANortheastern Universityprotest group calledKnockout Barstoolheld a demonstration outside of a 2012 Blackout party at Boston'sHouse of Blues.[7]Portnoy has been openly dismissive of the protest group, referring to them as "serial protesters", "nutbags" and "crazy bitches".[4][5][8]

By 2013, Barstool Sports had expanded to five cities, including Philadelphia and Chicago, with a university-focused BarstoolU brand. Each franchise had its own editorial staff and voice and operated autonomously from the main Barstool Sports blog. The blogger team published around 70 to 80 posts each weekday. According toEntrepreneurin December 2013, more than four million unique users visited Barstool monthly, with over 80 million page views.[1]

Barstool Blackout Tour

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In 2011 and 2012, the BarstoolU brand ran the "Barstool Blackout Tour", a series of electronic dance parties with as many as 2,500 attendees at venues in cities and college towns on the East Coast and in the Midwest.[9]The parties were criticized for promotingexcessive drinkingand allowingunderage drinking,as well as four assaults that have happened at the proceedings.[10]In February 2012, Boston mayorThomas M. Meninoexpressed concern through a spokesperson over the parties' promotion of "excessive drinking to the point ofblacking out"and that such promotion would not be a good message for the city.[10]Massachusetts Alcoholic Beverage Control Commissionagents and club security at aHouse of Bluesevent in Boston the following month confiscated 300 fake identifications and refused admission for around three-fourths of the event's 2000 ticket holders.[11]Shortly thereafter Portnoy announced that the company would not be scheduling more of the events in Boston, stating that "it just doesn't seem like Boston is friendly to nightlife of our sort, at least".[11]

The Chernin Group investment (2016–2020)

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By 2016, Barstool claimed to pull in 250 million views per month.[12]On January 7, 2016, private equity firmThe Chernin Group(TCG) purchased a 51% majority stake in Barstool Sports, valuing the company at between $10 and $15 million.[12][13][14]According to Chernin Group president of digital Mike Kerns, Kerns was put in contact with Portnoy via mutual friend and formerUniversity of KentuckyquarterbackJared Lorenzen.After an initial phone call, Kerns flew to Boston to have dinner with Portnoy, discuss the Barstool vision, and begin preliminary investment talks.[15]

Following the TCG investment, the company moved its headquarters from Boston to New York City. Portnoy continued to run the site and retained complete creative control as Chief of Content. On July 19, 2016,Erika Nardini,former chief marketing officer of AOL, was announced as the CEO of Barstool Sports.[12]In 2020, Chernin relinquished control of Barstool as part of the Penn National Gaming partnership. Also in 2016, Barstool bought Old Row Sports, another sports blog, for an estimated $10 to $15 million USD.[16]

During the week ofSuper Bowl LI,Barstool broadcast a televised version ofThe Barstool Rundownlive from Houston onComedy Central.[17]The show made headlines on February 2, 2017, afterIndianapolis ColtspunterPat McAfeeannounced during a segment of that night's episode that he was retiring from the NFL to become a contributor to the site.[18]On June 19, 2017, the site announced thatMichael Rapaportwould be joining Barstool Sports and hosting a podcast.[19]Rapaport and Barstool quickly ended their relationship in a public feud involvingKevin Durant.[20]

On October 18,Barstool Van Talkdebuted onESPN2.The show starredPardon My TakepersonalitiesPFT Commenterand Dan "Big Cat" Katz. It was canceled after one episode, withESPN Inc.presidentJohn Skipperciting concerns about distinguishing the content of Barstool from that of ESPN.[21]The show's removal came after past statements from Barstool president Dave Portnoy resurfaced, one of which involved calling current ESPN employeeSam Pondera "slut".[22][23][24]

Following a fundraising round reported in January, Barstool is said to have received a valuation of $100 million. CEO Erika Nardini said The Chernin Group has invested $25 million in the website.[25]On February 18,Michael Rapaportwas fired after making a derogatory comment towards the site's fan-base.[26]

On March 28, 2018, NBA playerFrank Kaminskylaunched a Barstool podcast,Pros and Joes,hosted by himself and three high-school friends.[27]

Penn National Gaming investment and purchase (2020–2023)

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According toVox,Barstool generated between $90 and $100 million in revenue in 2019, with the majority from podcasts, merchandise sales, and gambling deals. On January 29, 2020,casinocompanyPenn National Gamingpurchased a 36% stake in Barstool Sports for $135 million in cash and $28 million inpreferred stock,valuing Barstool at $450 million. Penn National would have the option to pay an additional $62 million in 3 years to increase its stake to 50%. Penn's investment was seen as part of a growing trend of gambling and media companies to partner to capitalize on the anticipated boom inonline gamblingafter theU.S. Supreme Courtallowed sports betting inMurphy v. National Collegiate Athletic Association.[28][29][30]Following the sale, The Chernin Group maintained a 36% stake in the company.[31]

The company subsequently launched Barstool Sportsbook, amobile applicationfor sports betting, in Pennsylvania on September 18, 2020. During its first week of operation, it handled $11 million in wagers. In January 2021, the company announced that the Sportsbook would expand to Michigan. Penn National announced that they would be matching all first-time deposits by donating to the Barstool Fund, raising a total of $4,550,280 for Michigan small businesses.[32][33][34]

On July 27, 2021, Barstool Sports became the new title sponsor of theArizona Bowland would have exclusive international broadcast rights. The 2021 edition of the game was canceled due to theCOVID-19 pandemic,but the game was played in 2022.[35][36]and featured various Barstool Sports media personalities on commentary and in on-field roles.[37]

In February 2023, Penn exercised its option to pay $388 million and become the sole owner of Barstool.[28]

Repurchase by David Portnoy (2023)

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On August 8, 2023, David Portnoy announced that Penn Entertainment had ended its relationship with Barstool Sports and had divested ownership of the company back to him. Penn had announced a $2 billion agreement with ESPN to rebrand Barstool Sportsbook asESPN Bet,and the sale was intended to relieve Penn of "non-compete and other restrictive covenants" tied to its ownership of Barstool. Portnoy stated, "The regulated industry is probably not the best place for Barstool Sports and the type of content we make". The agreement stipulates that Penn will receive 50% of the gross proceeds of any future sale of Barstool, but Portnoy stated that he planned to maintain his ownership of the site "till I die".[38][39]

On February 11, 2024, Barstool Sports andDraftKingsfinalized a multi-year sports betting media partnership after the Super Bowl and the termination of Barstool's non-compete withPENN Entertainment.This deal kicked off with a live-streamed free-throw challenge event featuring Barstool talent, where viewers could win part of a $100,000 prize pool.[40]Barstool Sports announced in January of 2024 that they are partnering withRumble.[41]

Content and audience

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Barstool was described as the "Bible of Bro Culture" and a must-read for the "dude zeitgeist" for its committed audience of young men, primarily in the 18–35 age demographic, who felt disenfranchised by the mainstream media.[1]Portnoy described the site's topics in 2011 as "sports/smut".[42]The site contains a mixture of podcasts, blogs, and video series featuring company staff in what has been described as "a sort of online reality show: Every office argument and personal-life development was written up and fed to a growing legion of 'Stoolies'."[43]The site is popular among professional athletes as well.Logan Coutureclaimed that a quarter of players in theNHLread Barstool.[1]

According toThe Daily Beast,Barstool has a culture of stealing materials from independent content creators and reposting them without attribution.[44]In March 2019, Barstool was accused by comedianMiel Bredouwof having reposted one of her videos to the site's Twitter account without attribution. After Bredouw eventually refused to rescind her complaint in exchange for $2,000, Barstool filed a counter-claim asking Twitter to reinstate the video, alleging that the take-down was an error.[45][46]Following the dispute, data fromSocial Bladerevealed that on March 6, 2019, Barstool deleted over 60,000 posts from its Twitter account and 1,000 posts from itsInstagramaccount.[47]

Brands

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Barstool owns Old Row, a sports blog it bought in 2016, and the company also operates Rough and Rowdy, and amateur proxy contest.[48]

College social media accounts

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Barstool further operates various social media accounts, mostly known onInstagram,appointing students at colleges to run their respective accounts. The company further operates "Chicks" accounts, which according toUniversity of Mississippistudent Madison Roeske who operated the Ole Miss Chicks account, are targeted towards a more feminine audience in contrast to how Barstool itself is male-targeted. Both Barstool and Chicks pages repost campus submissions, such as ones where students are encouraged to submit screenshots of chats from dating apps.[49]

Some college newspapers, however, have either raised concerns about or condemned the accounts or their practices.Ohio State University'sChad Painter, who chairs its communications department, commented through OSU's newspaperThe Lanternthat there is little ethical standing for Barstool and Chicks to post what they have, doubting that there is any public service that Barstool contributes to. Students at Ohio State who are featured on Barstool by other students' recording them in public have little legal recourse however;The Lanternreported that Barstool's Chicks account at Ohio State posted a statement prior toThe Lanternpublishing its story on Barstool claiming that they would not be forced to take any posts down regardless of who submitted it.[50]Further criticism of Barstool's social media pages came after affiliates of Barstool at theUniversity of Southern Californiaposted a video of a couplemaking outat a fraternity-hosted party. Even though it was later taken down, USC student Sasha Ryu criticized both the account and the anonymous people who submitted the footage as being responsible for creating a culture of everybody recording everything.[51]Additional criticism of Barstool's Instagram accounts include anArizona State Universitymagazine citing the account for causing more damage than community connnection,[52]from Ithaca College's newspaper for inciting a toxic sports fanbase,[53]andMarquette University's student newspaper for refusing to take down content even when students request so.[54]

Students atBoston Universityunder its chapter ofIt's On Uscalled for a takedown of the account, while student journalist atAmerican UniversityAlex Moskovitz also called for American students to boycott the account.[55][56][57]

Radio

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In January, the company premiered Barstool Radio, a daily two-hour show onSirius XM.The partnership expanded to a 24-hour channel in January 2018, which aired until January 2021.[58][59][60][61]Barstool returned to radio in February 2021 with a dailysports betting-themed show calledBarstool Sports: Picks Central,distributed byWestwood One.[62]

Podcasts

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Barstool also produces numerous podcasts, including programming fromDavid Portnoy,Spittin' Chiclets,Pardon My Take,TheKirk MinihaneShow, Chicks in the Office as well as podcasts from Barstool bloggers and professional athletes and celebrities such asDeion Sanders,Alex Rodriguez,Josh Richards,Ryan Whitney,Paul Bissonnette,Colby Armstrong,Patrick Beverley,Jake Arrieta,Arian Foster,Paddy Pimblett,Molly McCann,Jim Florentine,Jamie Dukes,Taylor Lewan,Will Compton,andMark Titus.[63]

In 2018, Barstool purchased theCall Her Daddypodcast hosted byAlex Cooperand Sofia Franklyn, which Cooper then took to Spotify in 2020.[64]

Rough N Rowdy

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In November 2017, Barstool purchased the Rough N Rowdy Brawl, an amateur bo xing competition held in West Virginia, to expand into live bo xing events andpay-per-view.After the acquisition, Barstool created a new division called Barstool Brawl to put on as many as 12 events per year.[65]By the competition's second iteration after the Barstool acquisition in February 2018, it drew 41,000 buys.[66]

Over-the-top media

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Barstool offersstreamingandVideo on Demandcontent, which is available onRoku,Amazon Fire TV,Apple TV,andAndroid TV.[67]In 2021, SLING TV announced an exclusive channel for Barstool Sports.[68]The Brandon Walker College Football Show featuring Brandon Walker is a live call-in show that is part of the Sling TV Barstool channel.[69]

Personalities

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Portnoy is an active blogger on the site under his self-appointed "El Presidente" character. He is also known as "The Mogul" and "Davey Pageviews".[1]Barstool has both employed already famous personalities, notably former athletes, and developed nationally known personalities likeCall Her Daddypodcast hostAlex Cooper.

Notable current employees include:


Notable former employees include:

Several other figureshave had stints with Barstool.

Charitable work

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Police
Veterans
Other
Date Beneficiary Donations from Merchandise Sales Donation from Portnoy Other Total Donated References
November 2012 (Veterans Day) Purchase wheelchair for U.S. Army medic who had lost limbs in Afghanistan $15,000 $15,000 [1]
2013 Victims of theBoston Marathon bombing $240,000 $240,000 [74][75]
April 2017 Justin J. Watt Foundation $55,000 fromPardon My Takelisteners, $10,000 fromPat McAfee $65,000 [76]
July 2018 Family ofWeymouth, Massachusettspolice officer Michael Chesna $149,461 $149,461 [77][78]
November 2019 (Veterans Day) Veterans with mental health needs $91,000 $91,000 $182,000 [79]
October 2022 Family ofBristolpolice officers Dustin DeMonte and Alex Hamzy ~$100,000 ~$100,000 [80]
February 2024 LifeLine Animal Project $277,000 $277,000 [81]
March 2024 Family ofNYPDofficerJonathan Diller $750,000 $750,000 $1,500,000 [82]
April 2024 Family ofOnondaga CountySheriff Lt. Michael Hoosock $200,000 $300,000 $100,000 fromDana White $600,000 [83]

The company partnered with NFL quarterbackBaker Mayfieldin 2018 to release a clothing line benefitingSpecial OlympicsOhio.[84][85]

Due to Portnoy's consistent and longstanding support for first responders, Barstool's work on behalf of fallen police officers has received an overwhelmingly positive response from Barstool's audience and the law enforcement community. This was especially true of his work for Officer Jonathan Diller's widow, Stephanie. In addition to the $1.5 million raised for Diller's family,[86]Portnoy was invited to attend the annual NYPD gala as the guest of honor.[87]However, one notable exception occurred when longtime employee Kevin Clancy weighed in on Diller's murder.[88]Though he encouraged support for the company's efforts, Clancy received significant backlash from Barstool's largely pro-police audience[88]over his past support for the BLM/Defund the Police movement.[89][90]

The company launched "The Barstool Difference," a philanthropy arm pegged to its Barstool Fund in March 2022. The initiative consisted of four parts: one for women-run businesses, one for veteran-run businesses, one for youth service, and one for sobriety. Tonya Dressel of Microsoft's philanthropy effort, was hired to lead the initiative.[91]

Barstool Fund

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In response to theCOVID-19 pandemicand related government restrictions, Barstool launched The Barstool Fund, a non-profit that provides financial support to small businesses affected by the pandemic.[92][93]The fund raised $41 million, supporting at least 167 small businesses.[91][94]On top of an initial $500,000 donation from Portnoy, celebrities such asTom Brady,Guy Fieri,Kid Rock,Aaron RodgersandElon Muskdonated to the fund.[95]

Labor relations

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In August 2019, Barstool owner David Portnoy posted a series of tweets in which he threatened to fire "on the spot" any Barstool employee who contacted a reporter to talk aboutunionization,as well as reposting a 2015 article in which he threatened to "smash their little union to smithereens" if Barstool employees attempted to unionize.[96]In response, theIWWFreelance Journalists Union filed a complaint with theNational Labor Relations Board(NLRB) against Barstool, alleging that Portnoy had violated federal labor law by threatening retaliation against Barstool employees if they attempted to unionize.[97]In January 2020, Barstool reached an informal settlement with the NLRB in which Portnoy agreed to delete the tweets in question, and which required Barstool to notify employees of their right to unionize.[98]In addition, as part of the settlement Barstool agreed to delete a Twitter account the company had created called "Barstool Sports Union" which had solicitedDMsfrom employees in an apparent attempt to identify union supporters within the company.[97]

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  83. ^Gentile, Luke (March 28, 2024)."Barstool and Dave Portnoy raise $1.5 million for family of slain NYPD officer".Washington Examiner.RetrievedMarch 29,2024.
  84. ^"Cleveland Browns' Baker Mayfield Releases Clothing Line to Benefit Special Olympics".Dot Org.November 25, 2018.RetrievedApril 23,2019.
  85. ^Myers, Joseph (November 15, 2018)."Barstool, Baker Release Charity Apparel Line for Special Olympics".Promo Marketing.RetrievedApril 23,2019.
  86. ^Steinbuch, Yaron (March 28, 2024)."Barstool Sports founder Dave Portnoy raises $1.5M for family of slain cop Jonathan Diller".RetrievedOctober 25,2024.
  87. ^"Dave Portnoy (@stoolpresidente) on X".X (formerly Twitter).
  88. ^ab"31 Year Old NYPD Officer Jonathan Diller Killed On Duty".barstoolsports.RetrievedOctober 25,2024.
  89. ^"Before and After".barstoolsports.RetrievedOctober 25,2024.
  90. ^"2Biggs • Kenosha, Wisconsin (feat. KFC) • Listen on Fountain".fountain.fm.RetrievedOctober 25,2024.
  91. ^abFischer, Sara (March 15, 2022)."Barstool launches social good platform following Portnoy controversy".Axios.RetrievedSeptember 18,2024.
  92. ^"'Nobody else was going to do it': Barstool Sports raises over $6M to keep small businesses open ".fox8.December 26, 2020.RetrievedDecember 28,2020.
  93. ^Conklin, Audrey (December 23, 2020)."Barstool's Dave Portnoy raises $6.3M for 18 small businesses — and counting".FOXBusiness.RetrievedDecember 28,2020.
  94. ^"Barstool's Dave Portnoy raises nearly $30M for 167 small businesses — and counting".Fox Business.December 23, 2020.
  95. ^Wulfsohn, Joseph (January 7, 2021)."Dave Portnoy's 'Barstool Fund' hits $20M, helping over 90 small businesses during pandemic".Fox News.RetrievedFebruary 14,2021.
  96. ^Chan, J. Clara (August 13, 2019)."Barstool Sports Founder Dave Portnoy Threatens to Fire Employees Who Try to Unionize".TheWrap.Archivedfrom the original on March 2, 2024.RetrievedAugust 14,2024.
  97. ^abPorter, Jon (January 22, 2020)."Barstool Sports founder forced to delete tweet threatening to fire union supporters 'on the spot'".The Verge.Archivedfrom the original on April 17, 2023.RetrievedAugust 14,2024.
  98. ^McNamara, Audrey (January 22, 2020)."Barstool Sports co-founder David Portnoy settles over anti-union tweets".CBS News.Archivedfrom the original on April 11, 2024.RetrievedAugust 14,2024.
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