Wikipedia

Betsson

Betsson ABis anonline gamblingcompany, producingcasino,poker,bingo,sports betting,andscratch cardswebsites, through more than 20 online gaming brands, includingbetFIRST,Betsson, Betsafe, and NordicBet.[2]Betsson AB is listed on theNasdaq StockholmLarge Cap List.[3][4][5]

Betsson AB
Company typePublic
Nasdaq Stockholm:BETS B
IndustryOnline gambling
(holding company)
FoundedDecember 3, 1963;60 years ago(1963-12-03),in Sweden
FounderBill Lindwall and Rolf Lundström
HeadquartersTa' Xbiex,Malta (official)Stockholm,Sweden (unofficial)
Key people
Pontus Lindwall (CEOsince September 4, 2017)
Brandsbetsson
betsafe
casinoeuro
nordicbet
krooncasino
and more
RevenueIncrease€948.2 million (2023)
Increase€210.5 million (2023)
Number of employees
1,800
SubsidiariesBetsson Malta Ltd.
Website
Footnotes / references
[1]

History

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Betsson AB can trace its roots back to 1963, and the foundation of AB Restaurang Rouletter by Bill Lindwall and Rolf Lundström, later renamed Cherryföretagen AB (Cherry), which providedslot machinesto restaurants in Sweden. Cherry acquired a minority share of Net Entertainment in 1998, which was a company co-founded withInvestment AB Kinnevik,tasked with developing online gaming solutions. The rest of the shares in Net Entertainment held by Kinnevik was acquired by Cherry in 2000, making Kinnevik the largest shareholder of Cherry in the process. In 2003, after the return of Pontus Lindwall (son of Bill Lindwall), as the CEO of Cherry, the company bought into Betsson (founded by Henrik Bergquist, Anders Holmgren and Fredrik Sidfalk), which had a gaming licence in England at that time, and later acquired a licence inMalta.In 2006, Cherryföretagen changed its name to Betsson and the traditional gaming operation in the business sector of Cherry merged to become a new group, Cherryföretagen, which later shortened the name back to Cherry.[6]Ulrik Bengtsson became CEO of Betsson in March 2016 following Pontus Lindwall, who stayed on as chairman of the board. Bengtsson stepped down as CEO on 4 September, 2017 with Pontus Lindwall again taking the reins and Patrick Svensk appointed chairman of the Board after Pontus.[7][8][9][10]

In May 2021, Betsson obtaining two licences from the Hellenic Gaming Commission for their brand.[11]

In May 2021, Betsson partnered withNorwegian Toppserienwomen's football clubAvaldsnes IL.[12]

In 2021, it was announced that Betsson will be launching inMexicothrough a partnership with local companyBig Bola Casinos.[13]

Betsson was a regional sponsor of the2021 Copa América.[14]As part of the deal, Betsson will acquire branding rights. Meanwhile, the company also launched a commercial partnership and acquired sponsorship rights to Peru'sLiga 1for four years in 2021 with the championship being branded theBetsson Liga 1.[15]The deal was extended for an additional four years in 2023.[16]

In Greece, Betsson became the sponsor ofSuper League Greece 2which feeds intoSuper League Greecefor the 2021-2022 season. That deal was renewed for a second season in 2022.[17]Betsson added its sponsorship of theGreek Football Cupin 2023.[18]

In 2021, Betsson expanded its operations in Eastern Europe with the launch of new brand Europebet and a new office inMinsk,Belarus.[19]Under the brand Europobet – Betsson will offer casino,sportsbookand poker services.[20]

In 2021, Betsson announced CEO Pontus Lindwall will step down. The company is on the lookout for a new CEO after Lindwall accomplished the task of getting the betting company back on track. Lindwall stays on as CEO until a new CEO is hired.[21]

In 2022, Betsson debuts online betting inBuenos Airescity and province (Argentina) with local operator Casino Victoria.[22]The same year, Colombian footballerMario Alberto Yepesbecame a Betsson brand ambassador in Latin America.[23]He was joined by compatriotNicole Regnierlater in the year while Betsson was announced as the kit sponsor ofClub Athletico Paranaense.[24]

Pontus Lindwall reported that organic growth is a perfect strategy for Betsson. Between April and June, group's organic traffic fromLatin America,Central and Eastern Europe andCentral Asiaincreased the growth by 13% in 2022.[25]Total revenue from the region reached €45.7m in Q2 which increased by 86.2% compared to the previous year.[26]

In 2023, Betsson became the main sponsor ofBoca Juniorsthrough 2024 with its logo featured on both men's and women's team kits.[27]It also announced its sponsorship ofRacing Club de Avellanedastarting in 2023.[28]Meanwhile, theChilean Primera Divisiónannounced a title sponsorship by Betsson with its championship to be brandedCampeonato Betsson.[29]

In 2024, Betsson was announced as the primary sponsor ofInter Milanin a four-year deal that was described as the most important in the club's history and will see Betsson featured prominently on player kits.[30]This followed Betsson's launch of sports betting in Italy earlier in the year withAS RomalegendFrancesco Tottias ambassador.[31]

Also in 2024, Betsson expanded in South America while announcingZé Roberto,the Brazilian footballer, andPaolo Guerrero,Peru's all-time record goalscorer, as ambassadors.[32][33][34]

Products

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Betsson AB's subsidiaries owns and operates a number of websites via its subsidiaries inMalta,where its operational headquarters are based.[3][35]

In November 2017, Betsson signed a deal with Scout gaming to integrate its daily fantasy sports platform across all its brands, including BetSafe, its UK facing online bookmaker. The integration is expected to be completed by 2018.[36]

Mobile Apps

BetSafe released the free mobile app for App Store in 2016.

For Android, Betsafe provides an app.[37]

Business acquisitions

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In 2011 the company acquired all of the shares in the Betsafe Group for SEK 292 M. The aim of the acquisition was to increase Betsson's market presence and enable continued growth. The acquisition grew Betsson's number of customers to approximately 419,000 — surpassingUnibetin the number of active players. That same year Betsson signed an agreement with a Chinese state-owned company regarding the development of joint-owned gaming operations.[38][39]

In March 2017, Betsson completed its £26 million acquisition of NetPlay TV's assets, addingJackpot247,SuperCasinoand Vernons to its European gaming multi-brand portfolio.[40]

In February 2020, Betsson acquired Gaming Innovation Group B2C assets.[41]

In August 2021, Betsson acquired Inkabet. Betsson subsidiary SW Nordic Limited brokered the $25 million deal.[42]As part of the deal Betsson agreed to a $4 million performance incentive if Inkabet outperformEBITtargets.[43]

In August 2021, Betsson acquired 28% of Canadian start-up Slapshot Media Inc, for a purchase price of $2.4 million.[44]

Awards and social impact

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Betsson won the ESG Strategy of the Year, Customer Service Operator of the Year, and Sports Betting Operator of the Year (silver) at the 2024eGaming Review (ECR)awards in London.[45]A number of the awards have been won for consecutive years.[46]Betsson also won the Casino Operator of the Year, Leader of the Award (for Andrea Rossi), and Marketing Campaign of the Year awards at the SBC Awards Latinoamerica 2023.[47][48]At the iGaming Idol Awards 2023, the company won the Casino Operator Idol of the Year and Sportsbook Operator Idol of the Year titles.[49]

Betsson is a supporter of theUN Global Compact initiativefor ethical corporate practices.[50][51]The company reports that its board of directors is 43% women and 25% of its executive management level is women with over 80% of employees stating that they believe they have equal opportunities at the company regardless of background.[52]

Data breach

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In January 2020,Jackpot247sent emails to all of their customers advising them that they had suffered a data breach.[53]

References

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  1. ^"Betsson AB (publ) year-end report 1 January - 31 December 2023 | Placera".placera.se.Retrieved2024-07-01.
  2. ^"Gaming brands".betssonab.Retrieved2024-05-14.
  3. ^ab"2022 Annual Report"(PDF).Betsson AB.
  4. ^"Koncernstruktur - Betsson AB".Solid Info. Archived fromthe originalon 12 August 2014.Retrieved5 August2014.
  5. ^"About Us".Betsson.Retrieved5 August2014.
  6. ^http://cherry.se/en/cherrys-history/%7CCherry. Retrieved 7 April 2017
  7. ^"BETSSON AB - Grunddata"(in Swedish). Solid Info. Archived fromthe originalon 2019-06-30.Retrieved5 August2014.Registrering och aktivering: Bildat 1963-12-02 BV, Namn registrerat 2006-06-13 BV
  8. ^"History".Betsson. Archived fromthe originalon 2014-09-14.Retrieved5 August2014.
  9. ^Linnala, Tomas (18 March 2010)."Betsson - superaktien som stigit över 11 000 procent".Svenska Dagbladet(in Swedish).Retrieved5 August2014.
  10. ^"Tar hem spelet"(in Swedish).Affärsvärlden.Archived fromthe originalon 8 August 2014.Retrieved5 August2014.
  11. ^"Betsson obtains Greek betting and gaming licences".iGaming Business.24 May 2021.Archivedfrom the original on 2021-05-24.Retrieved17 June2021.
  12. ^"Avaldsnes IL secures its 'biggest sponsorship deal of all time' with Betsson".Insider Sport.21 May 2021.Archivedfrom the original on 2021-05-21.Retrieved17 June2021.
  13. ^"Betsson to enter Mexico through Big Bola deal".iGaming Business.12 April 2021.Archivedfrom the original on 2021-05-16.Retrieved3 June2021.
  14. ^"Betsson scores regional sponsorship deal with Copa América 2021".iGaming Business.2 June 2021.Archivedfrom the original on 2021-06-02.Retrieved3 June2021.
  15. ^"Betting operator signs up as Peruvian league title sponsor".SportBusiness.2021-03-02.Retrieved2024-07-02.
  16. ^Fletcher, Robert (2023-01-19)."Betsson scores extension with Peru's Liga 1".iGB.Retrieved2024-07-02.
  17. ^"Betsson renews support of Greek Super League 2".Gaming Intelligence.2022-11-08.Retrieved2024-07-02.
  18. ^"Betsson picks up naming rights sponsorship to Greek Cup".Inside World Football.2024-01-11.Retrieved2024-07-02.
  19. ^"Betsson brings poker to Belarus through Europebet brand".iGaming Business.14 July 2021.Archivedfrom the original on 2021-07-14.Retrieved16 July2021.
  20. ^"Betsson expands in Europe by launching Europebet in Belarus".Gambling Insider.14 July 2021.Archivedfrom the original on 2021-07-15.Retrieved16 July2021.
  21. ^"The Board of Betsson begins process to find a replacement for longtime CEO and founder Pontus Lindwall".betssonab.Retrieved2021-09-17.
  22. ^"Betsson debuts online betting in Buenos Aires city and province with local operator Casino Victoria".Yogonet.Yogonet.
  23. ^Miller, George (2022-09-06)."Mario Alberto Yepes Becomes New Betsson Regional Ambassador for LatAm".Retrieved2024-07-02.
  24. ^Gray, Ricky (2022-11-25)."Sports commentator Nicole Regnier named new Betsson ambassador".gamingamerica.Retrieved2024-07-02.
  25. ^"LatAm now is a Betsson's largest market".iGaming Business.21 July 2022.Retrieved31 July2022.
  26. ^"Betssons Record Breaking Revenue in Q2".casinority.24 July 2022.Retrieved31 July2022.
  27. ^Evans, Jake (2023-06-27)."Betsson adds to" rapid and consistent "Latam expansion with Boca Juniors deal".NEXT.io.Retrieved2024-07-02.
  28. ^"Betsson signs sponsorship agreement with Racing Club de Avellaneda".gamblinginsider.Retrieved2024-07-02.
  29. ^"Campeonato Betsson será el nuevo auspiciador de la Primera División".ANFP(in Spanish).Retrieved2024-07-02.
  30. ^Todisco, Mattia (2024-07-01)."Inter, Betsson Sport è lo sponsor di maglia: ufficiale l'accordo quadriennale".Il Giorno(in Italian).
  31. ^"Betsson.sport launches in Italy with Francesco Totti as ambassador".gamblinginsider.Retrieved2024-07-02.
  32. ^""Linking my image with a company as important as Betsson is fundamental" - Games Magazine Brasil ".gamesbras(in Spanish).Retrieved2024-07-02.
  33. ^Sale, Jessie (2024-01-25)."Betsson strengthens LatAm expansion in signing Paolo Guerrero".SBC News.
  34. ^Williams, Callum (2024-01-25)."Paolo Guerrero to strengthen Betsson's LatAm expansion".Insider Sport.
  35. ^"Om Betsson"(in Swedish). Betsson AB.Retrieved6 April2016.
  36. ^"Betsson signs deal to integrate daily fantasy sports platform".BestBettingSites.uk. 27 November 2017.Retrieved27 November2017.
  37. ^"Betsafe Casino Mobile App Review".JackMobileCasinos.2019-01-26.Retrieved2020-06-24.
  38. ^"Annual Report 2011"(PDF).Betsson AB. Archived fromthe original(PDF)on 2 April 2015.Retrieved5 August2014.
  39. ^"Betsson i ledande roll".Dagens Nyheter(in Swedish). 22 May 2011.Retrieved5 August2014.
  40. ^"Betsson completes £26 million acquisition of NetPlay TV".SBC News.2017-03-31.Retrieved2017-06-17.
  41. ^"GiG strikes deal to offload B2C assets to Betsson".iGaming Business.February 14, 2020.
  42. ^"Betsson set to grow LatAm presence with Inkabet acquisition".iGaming Business.12 August 2021.Archivedfrom the original on 2021-08-12.Retrieved13 August2021.
  43. ^"Betsson Strengthens Its LatAm Presence with Inkabet Takeover in Peru".Gambling News.12 August 2021.Archivedfrom the original on 2021-08-12.Retrieved13 August2021.
  44. ^"Betsson turns to Canada with Slapshot Media investment".iGaming Business.13 August 2021.Archivedfrom the original on 2021-09-10.Retrieved10 September2021.
  45. ^Intelligence, With."EGR Operator Awards".eGaming Review.Retrieved2024-07-09.
  46. ^Karpenko, Andy (14 March 2020)."Betsson reseña".revizorro.org(in Spanish).Archivedfrom the original on 2020-03-23.
  47. ^"SBC AWARDS LATINOAMÉRICA 2023".SBC Awards Latinoamerica.Retrieved2024-07-08.
  48. ^"Betsson Group: An Unprecedented Year of Global Accolades in 2023 - % Betsson Group".Betsson Group.2023-12-24.Retrieved2024-07-09.
  49. ^"IDOL".NEXT.io.Retrieved2024-07-09.
  50. ^"Betsson joins United Nations Global Compact initiative".gamblinginsider.Retrieved2024-07-09.
  51. ^"Certifications and ESG ratings | Betsson AB".betssonab.Retrieved2024-07-10.
  52. ^"Annual and sustainability report 2023"(PDF).Betsson.
  53. ^"Jackpot247 Suffers Data Breach".Casino Listings Online. 21 January 2020.Retrieved29 January2020.

[1]

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  1. ^"Betsson reports record Q3 revenue of $302.2 million amid sustained global expansion".Yogonet.2024-10-25.Retrieved2024-11-18.
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