Wikipedia

Brandwatch

(Redirected fromBuzzSumo)

Brandwatchis a social media suite company owned byCision.[2]Brandwatch sells two different products: Consumer Intelligence and Social Media Management.[3]

Brandwatch
Company typeSocial mediasoftware
Founded2007
FounderGiles Palmer
Headquarters
Brighton
,
United Kingdom
Number of locations
17
Key people
Cali Tran (Chief executive officer)
Products
  • Consumer Research
  • Vizia
  • Reviews
Brands
  • Consumer Intelligence
  • Social Media Management
ServicesMarket research, consumer research, social media analytics, social media monitoring, social media management.
Number of employees
501-1000 (2024)[1]
ParentCision
Websitehttps://brandwatch /

Consumer Intelligence is made up of three different products: Consumer Research and add-ons Vizia and Reviews. Consumer Research archives social media data from 100 million online sources to provide companies with the means to conduct market research and analyse their brands' online presence among other use cases.[4]

Social Media Management is made up of eight different products: Publish, Advertise, Measure, Benchmark, Influence, Engage, Audience, and Listen. Much of this is made up of products formerly sold under the Falcon.io suite. Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in May 2022.[5][6]

History

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In 1999, Runtime Collective Ltd, a web-engineering company, was incorporated by CEO Giles Palmer.[7]In 2005, the company launched Magpie Search and Alert, a search engine for finding documents such as financial statements and patents.[8]In 2007, this was relaunched as Brandwatch, which instead focused on tracking social media mentions and social advertising impact.[9]

Investment

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The company received $6 million inventure capitalfrom Nauta Capital in March 2012.[10]In March 2014, Brandwatch partnered withGnip,a social mediaAPIcompany, to release a new application that would allow users to access more social data and analytics.[11]By May 2014, Brandwatch had gained $22 million from a new round of funding led by Highland Capital.[10]In September 2015, Brandwatch launched a French website.,[12][13]On 29 October 2015, Brandwatch raised $33 million inSeries Cfunding, led by Partech Investors, to invest further growth in the US.[14]In February 2021, Brandwatch was acquired byCision.[2]

PeerIndex acquisition

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PeerIndex was aLondon-based company, founded by Azeem Azhar, providingsocial mediaanalyticsbased on footprints from use of major social media services. Part of an emerging group of social media analytics providers,[15]PeerIndex helped social media contributors to assess and score their influence and benefit from the social capital they have built up. PeerIndex tracked approximately 45 million Twitter profiles, making the company one of the leaders in its sector.[16]

Brandwatch acquired PeerIndex in December 2014.[17]With the use of PeerIndex technology, Brandwatch created their Audiences product, which they released in July 2016.[18]

BuzzSumo acquisition

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BuzzSumo is a content marketing research and analysis tool, with its first Pro version released in September 2014.[19]Brandwatch acquired BuzzSumo in October 2017.[20]

Crimson Hexagon merger

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Crimson Hexagonwas a social intelligence company that was a competitor of Brandwatch. The two companies merged in October 2018, combining their technology and customer base into a $100m business.[21]

Brandwatch Consumer Research

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Following the Brandwatch-Crimson Hexagon merger, the two companies' technology was combined to create Brandwatch Consumer Research. This product would replace Brandwatch Analytics and Crimson Hexagon's Forsight.[22]

Qriously acquisition

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Qriouslyis a mobile market research, polling, and survey tool. The tool has been notable in its use of predicting an accurate prediction for theLabour Party (UK)'s vote share in the2017 United Kingdom general election.[23]Qriously, along withKantarandOpinium Research,were also praised for their2019 United Kingdom general electionprediction.[24]

Qriously were acquired by Brandwatch in March 2019.[25]It is no longer available for clients.

Cision acquisition

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Brandwatch was acquired in Feb 2021 byCisionfor 450M USD.[26]

Falcon.io merge

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Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in May 2022. Products formerly sold as part of the Falcon.io suite now sit within Brandwatch’s Social Media Management.

Overview

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Brandwatch is a subscription-based service with over 7,500 clients.[27]

Brandwatch has 17 offices across the world, including in New York, London, Brighton, Copenhagen, Berlin, Sofia, Paris, Singapore, and Sydney.[28]

Similar metrics

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References

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  1. ^"Brandwatch News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights".RivalSense.Retrieved28 October2024.
  2. ^ab"Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant".TechCrunch.Retrieved4 July2022.
  3. ^"Brandwatch | Digital Consumer Intelligence".Brandwatch.Retrieved4 July2022.
  4. ^Barysevich, Aleh (30 April 2021)."5 Best Tools to Measure Share of Voice on Social Media".Convince & Convert.Retrieved18 November2022.
  5. ^"PR management firm Cision is acquiring Falcon.io to expand into social media marketing".TechCrunch.Retrieved4 July2022.
  6. ^"Every Product, Every Resource, All Our Expertise, on One Site".Brandwatch.Retrieved4 July2022.
  7. ^"RUNTIME COLLECTIVE LIMITED – Overview (free company information from Companies House)".Companies House, Government of the United Kingdom.Retrieved11 February2020.
  8. ^"Making Confident Product Decisions with Giles Palmer, CEO Brandwatch".SaaStock.9 February 2018.Retrieved11 February2020.
  9. ^"Start-ups find their feet at 'Silicon Beach".Financial Times.Retrieved11 February2020.
  10. ^abGarett Sloane (22 May 2014)."Brandwatch Raises $22 Million".Adweek.Retrieved28 June2014.
  11. ^Eric Carter (20 March 2014)."Today in APIs: Brandwatch and Gnip Team Up, and 5 New APIs".Retrieved28 June2014.
  12. ^"New: Brandwatch Launches into France".Brandwatch.Retrieved10 November2015.
  13. ^Jeremy Taylor (11 July 2012)."Social Media Monitoring Tips, Tricks, and Challenges: Interview with Giles Palmer, CEO and founder of Brandwatch".Retrieved28 June2014.
  14. ^Butcher, Mike."Social Intelligence Startup Brandwatch Raises $33M Series C To Grow In US".TechCrunch.Retrieved29 October2015.
  15. ^Stephanie Rosenbloom (26 June 2011)."Got Twitter? You've Been Scored?".The New York Times.Retrieved1 July2011.
  16. ^Mike Butcher (22 June 2011)."PeerIndex hits 45 m profiles".TechCrunch.Retrieved1 July2011.
  17. ^O'Reilly, Lara."UK-Based Social Media Monitoring Company Brandwatch Has Acquired PeerIndex For A Reported $16 Million".Business Insider.Retrieved12 February2020.
  18. ^Czarnecki, Sean."Brandwatch rolls out social insights tool, Brandwatch Audiences".prweek.Retrieved12 February2020.
  19. ^"Review: BuzzSumo Ups The Ante In Content Analysis".Search Engine Land.17 September 2014.Retrieved12 February2020.
  20. ^"Social media monitor Brandwatch acquires content marketing platform BuzzSumo".TechCrunch.Retrieved12 February2020.
  21. ^"Social intelligence platforms Brandwatch and Crimson Hexagon to merge".TechCrunch.Retrieved12 February2020.
  22. ^"Brandwatch Unveils a New Product to Enhance Consumer Intelligence for the Market Research Industry".martechadvisor.Retrieved12 February2020.
  23. ^Belam, Martin (8 June 2017)."Seen the poll that shows a Labour victory? It's worth checking the methodology".The Guardian.ISSN0261-3077.Retrieved12 February2020.
  24. ^Wilson, Josh; Gilbert, Dominic (13 December 2019)."Election pollsters vindicated as nine out of 12 correctly call Tory landslide".The Telegraph.ISSN0307-1235.Retrieved12 February2020.
  25. ^"Brandwatch turns its war chest on acquiring market research startup Qriously".TechCrunch.Retrieved12 February2020.
  26. ^"Back to the Future of PR and Marketing: Cision Acquires Brandwatch".
  27. ^Times, The Sunday."Best places for business: Brighton".The Times.ISSN0140-0460.Retrieved12 February2020.
  28. ^"Brandwatch | Why Brandwatch is the #1 for Social Listening".Brandwatch.Retrieved29 August2024.
  29. ^Hall, Sharon Hurley (14 January 2013)."3 Dashboard Tools That Measure Social Media Engagement".The Daily Egg.Archived fromthe originalon 16 January 2013.Retrieved5 October2019.
  30. ^abcHall, Sharon Hurley Hall (4 June 2013)."Don't Like Klout? 12 Other Ways to Track Social Media Influence and Engagement".The Daily Egg.Archived fromthe originalon 21 February 2015.Retrieved5 October2019.
  31. ^abHall, Sharon Hurley (14 January 2013)."3 Dashboard Tools That Measure Social Media Engagement".The Daily Egg.Archived fromthe originalon 16 January 2013.Retrieved5 October2019.
  32. ^Perez, Sarah (5 February 2013)."Influitive Acquires Social Inbox Startup Engagio To Aid In 'Advocate Marketing' Opportunities".TechCrunch.
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