Wikipedia

Castore

J. Carter Sporting Club Limited,operating asCastore(/ˈkæstɔːr/,KAS-tor), is a British manufacturer ofsportswearand athletic clothing, headquartered inManchester,England. The company's products are now sold worldwide[6]and have sponsorship deals with association football teams,cricketteams,rugby unionteams,Formula Oneteams, and tennis players.

J. Carter Sporting Club Limited
Castore
Company typePLC
IndustryTextile
Founded6 July 2015;9 years ago(2015-07-06)inBebington,MerseysideEngland
Founders
  • Philip Beahon
  • Thomas Beahon
HeadquartersManchester,England[a][1][2]
Number of locations
12[3](2024)
Area served
  • Worldwide
  • United Kingdom
Products
BrandsAMC (Andy Murray Collection)[4]
Number of employees
400[5](2020)
Websitecastore

History

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The company was founded in 2015 by brothers Thomas and Philip Beahon, when they were 25 and 22 years old respectively.[7]Tom had been a professional youth football player forTranmere Roversbetween the ages of 17 and 21 before spending time atJerez Industrialin Spain and attending theGlenn Hoddle Academy.[7]Phil played semi-professional cricket forCheshireandLancashirecricket clubs.[7]

The pair left their playing careers in 2013 and moved to London to work in finance in an effort to raise money for their sportswear venture;[7]Tom worked atLloyds Bankand Phil forDeloitte.[8]During their time in London they began their market research by interviewing patrons of high-end gymnasiums and signing up a number of prolific investors from the fashion and sporting industries.[7]Castore launched online in 2016.[7]In 2019Forbeslisted the pair in their "30 Under 30"list.[9]

On 5 July 2023, it was announced that Castore is to open its first shop in Ireland, onDublin's Grafton Street.[10]In March 2024, Castore has secured an exclusive deal with GL Dameck to become the sole licensee forUmbroProfessional Team Sports, enabling them to distribute the Umbro brand across several key European markets.[11]

Sponsorships

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Andy Murraywearing Castore branded items at the2019 Wimbledon Championships

2019

In January 2019, Castore became the official kit partner to British tennis championAndy Murray,who also became a shareholder in the company in March of that year.[12]The company brands Murray's products as AMC, and it became the official apparel partner of theLawn Tennis Association.[13]Marlie Packer,who plays forEngland's women's rugby union team,is a brand ambassador for Castore.[14]In December 2019,Cricket West Indiessigned a three-year deal with Castore to produce their official kit.[15]

2020

In early 2020, Castore secured £7.5 million in funds from undisclosed private investors to help the company move into elite professional football.[16]In May 2020, Castore became the official kit supplier ofScottish Premiershipclub,Rangerson a five-year deal believed to be worth £25 million.[17][18]

2021

In May 2021,McLarenand Castore announced a multi-year deal for them to become the official team apparel and sportswear partner to the McLarenFormula Oneteam.[19]In the same month, Castore signed a multi-year deal withPremier LeagueclubWolverhampton Wanderersto become their new on-field partner. This partnership deviated from previous agreements held by the company, with Castore providing the playing staff with kits, while Wolves manufactured and distributed the replica kits under license.[20]

In June 2021, it was announced thatrugby unionsideSaracenshad agreed a five-year supply deal with Castore ahead of their return toPremiership Rugbyin the2021–22season. The deal also included additional partnerships withSaracens' women's teamandSaracens Mavericksnetball team.[21]In July 2021, Castore signed a multi-year deal with Premier League clubNewcastle Unitedto become their new kit manufacturer.[22]

In September 2021, it was announced that theEngland and Wales Cricket Boardhad signed a ten-year deal with Castore worth £25 million to become the official kit supplier, starting from April 2022.[23]The same monthCricket South Africasigned a three-year deal with Castore to produce their official kit,[24]although a new technical partner was announced with more than 12 months left on the original deal.[25]In DecemberKent County Cricket Clubannounced it would partner with Castore as a technical partner beginning in the 2022 season.[26]

2022

Ahead of the 2022–23 season, Castore continued its expansion into professional football, announcing new partnerships with Premier League clubAston Villa,[27]English Football LeagueclubsCharlton Athletic,[28]Milton Keynes Dons[29]andSalford City,[30]as well asLa LigaclubSevilla,[31]BundesligaclubBayer Leverkusen[32]andSerie BclubGenoa.

2023

Ahead of the 2023Formula Oneseason,Red Bull Racingannounced that they would be leavingPumafor Castore for the 2023 Formula One season.

Starting in the 2023–24 football season in The Netherlands,Feyenoordannounced that they will leaveAdidasafter 9 years for Castore and in April 2023FC UtrechtandFC Twentealso announced to start with Castore for the 2023–2024 season.

And also starting the 2023MotoGPseason,Repsol Honda Teamannounced that will leaveAlpinestarsfor Castore as the new official team apparel.

Furthermore, in March 2023Worcestershire CCCannounced a multi-season partnership with Castore.[33]

In June 2023GNK Dinamo Zagrebalso announced to start with Castore for the 2024–2025 season.Glentoran F.C.also announced a partnership with Castore for the 2023–2024 season.[34]

In December 2023, it was announced thatNew Zealand Crickethad signed a six-year deal with Castore as the outfitter ofBlackcapsandWhite Ferns.They will start with Castore from October 2024.[35][36]

2024

In June 2024 it was announced that Castore had signed a multi-year deal withEverton F.C.starting 2024/25 season as kit manufacturers and stadium sponsors at the newEverton Stadium.[37]

Association football

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National teams

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Club teams

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Rugby union

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National teams

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Club teams

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Rugby league

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Cricket

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National teams

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County teams

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Cycling

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Golf

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Motor racing

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Auto racing

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Formula One
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IndyCar Series
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NASCAR Cup Series
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Electric racing

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Motorcycle racing

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MotoGP
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Swimming

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Taekwondo

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Tennis

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Events

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Players

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Ownership

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As of August 2021,the company has 33 shareholders with the largest being the two founders, each with 18.59%, and Monte Group (Jersey) LTD[b]with 15%.[47]Other shareholders of the company includeRobert Senior(former CEO ofSaatchi & Saatchi),Tom Singh(founder ofNew Look),YOOX Net-a-Porter Groupinvestor Arnaud Massenet, and tennis playerAndy Murray.[12]

Criticism

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Castore has come under heavy criticism from both fans and teams, particularly about the quality and design of its products.[48][49][50][51]

In September 2023, the kit Castore designed for Aston Villa'smen'sandwomen'steam's received criticism from players due to the shirts soaking sweat, leading to them visibly changing colour, as well as becoming heavy and uncomfortable as a match went on.[52]The Villa women's team were reported to have "dreaded" wearing the shirt because of how it clung to the body as it became wet.[53]As well as requesting a short-term solution, Aston Villa looked to end their contract with Castore early as a result of player complaints regarding the kit.[54]In December 2023, Castore delivered a new Aston Villa kit which they hoped would resolve the issues, however it was reported that the club still wanted to sever its multi-year contract with the brand.[55]Ultimately, in January 2024, it was revealed that Aston Villa had severed their contract with Castore and opted to move instead toAdidas.[56]

Footnotes

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  1. ^Between the inception of the business and mid-2021 the company headquarters were located in and aroundLiverpool.
  2. ^Monte Group is an investment company owned byMohsinandZuber IssaofEG Group.[46]

References

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  1. ^"Registered office address changed".Companies House.Castore. 7 June 2021.Retrieved1 August2021.
  2. ^"Terms and Conditions".Castore Sportswear.Retrieved4 August2021.
  3. ^"Our Stores".Castore.Archivedfrom the original on 3 August 2020.Retrieved29 March2021.
  4. ^"The Andy Murray Collection".Castore.Archivedfrom the original on 3 August 2020.Retrieved29 March2021.
  5. ^"Total exemption full accounts made up to 31 January 2020".Companies House.J.Carter Sporting Club Limited. 31 January 2020.Retrieved31 October2020.
  6. ^Houghton, Tom (28 April 2021)."Brothers set to take on the world with their luxury sportswear brand".Business Live.Retrieved21 August2021.
  7. ^abcdefGavin, Dearbhla (23 September 2019)."The young brothers who signed up Andy Murray".BBC News.Archivedfrom the original on 23 September 2019.Retrieved31 October2020.
  8. ^Houghton, Tom (2 January 2020)."The ex-athlete brothers who signed Andy Murray now taking on the world with luxury sportswear brand Castore".BusinessLive.Archivedfrom the original on 2 January 2020.Retrieved18 November2020.
  9. ^"Castore".Forbes.Archivedfrom the original on 19 July 2021.Retrieved18 November2020.
  10. ^"Premium sportswear brand Castore to open store on Grafton Street".The Irish Times.
  11. ^Saleh, Tariq (21 March 2024)."Castore bolsters English soccer footprint with Umbro sub-license deal".Sportcal.Retrieved25 March2024.
  12. ^abWightman-Stone, Danielle (7 March 2019)."Andy Murray becomes shareholder in sportswear brand Castore".FashionUnited.Archivedfrom the original on 2 December 2019.Retrieved31 October2020.
  13. ^"LTA enhance commercial programme with long-term AMC apparel deal".Lawn Tennis Association.13 November 2020.Archivedfrom the original on 13 November 2020.Retrieved14 November2020.
  14. ^Hardcastle, Jenny (20 May 2020)."Introducing England Rugby Player – Marlie Packer".Castore.Archivedfrom the original on 3 August 2020.Retrieved31 October2020.
  15. ^"CASTORE SPORTSWEAR: OFFICIAL KIT PARTNER FOR WI TEAMS".Cricket West Indies.27 December 2019.Retrieved31 October2020.
  16. ^Imms, Katie (17 February 2020)."Castore secures £7.5m to support expansion".Drapers.Archivedfrom the original on 19 July 2021.Retrieved29 March2021.
  17. ^abMoore, Joe (19 May 2020)."Castore co-founder Tom Beahon teases plans for new 2020/21 Rangers kits after signing £25million deal with Scottish Premiership giants".Talksport.Wireless Group.Archivedfrom the original on 27 May 2020.Retrieved4 November2020.
  18. ^Coleman, Joe (1 July 2020)."Rangers unveil new home kit designed by Castore for 2020/21 season with launch featuring emotional fan video".talkSPORT.Wireless Group.Archivedfrom the original on 19 December 2020.Retrieved31 October2020.
  19. ^"CASTORE BECOMES OFFICIAL TEAM APPAREL AND SPORTSWEAR PARTNER FOR THE McLAREN FORMULA 1 TEAM".McLaren.4 May 2021.Archivedfrom the original on 4 May 2021.Retrieved7 May2021.
  20. ^"Castore unveiled as Wolves' on-field partner in landmark deal".Wolverhampton Wanderers F.C.21 May 2021.Archivedfrom the original on 21 May 2021.Retrieved21 May2021.
  21. ^Shapley, Oli (22 June 2021)."SARACENS AGREE MULTI-YEAR PARTNERSHIP WITH CASTORE AS NEW ERA BACK IN PREMIERSHIP BEGINS".Saracens F.C.Archivedfrom the original on 22 June 2021.Retrieved22 June2021.
  22. ^"Newcastle United announces Castore partnership".Newcastle United F.C.2 July 2021.Archivedfrom the original on 2 July 2021.Retrieved2 July2021.
  23. ^"Castore confirmed as Official Kit Supplier to England Cricket".England and Wales Cricket Board.13 September 2021.Archivedfrom the original on 14 September 2021.Retrieved13 September2021.
  24. ^"CSA WELCOMES CASTORE AS ITS OFFICIAL APPAREL PARTNER".Cricket South Africa.30 September 2021.Archivedfrom the original on 3 January 2022.Retrieved30 September2021.
  25. ^"Lotto Sport confirmed as official technical partner to CSA".SuperSport.Retrieved21 November2023.
  26. ^"KENT CRICKET PARTNERS WITH CASTORE AHEAD OF 2022 SEASON".Kent Cricket.14 December 2021.Archivedfrom the original on 2 January 2022.Retrieved2 January2022.
  27. ^"Castore and Aston Villa sign landmark multi-year premier league partnership deal".Castore. 30 May 2022.Retrieved8 June2022.
  28. ^ab"Castore and Charlton Athletic announce multi-year partnership".Castore. 19 May 2022.Retrieved8 June2022.
  29. ^ab"Castore Announce Latest Partnership With MK Dons".Castore. 1 June 2022.Retrieved8 June2022.
  30. ^"Castore and Salford City announce new multi-year partnership".Castore. 24 May 2022.Retrieved8 June2022.
  31. ^ab"Castore, A Bold And Ambitious Premium Sportswear Brand, Sign A Kit Deal With Sevilla FC".Castore. 24 May 2022.Retrieved8 June2022.
  32. ^ab"Castore is new Bayer 04 kit partner until 2027".Castore. 10 February 2022.Retrieved8 June2022.
  33. ^"Worcestershire Announce Multi-Season Partnership with Castore".31 March 2023.
  34. ^ab"Glens sign up with Castore | Glentoran FC".
  35. ^Interactive (https:// nvinteractive), N. V."NZC inks new deal with Castore".NZC.Retrieved21 December2023.
  36. ^Cunningham, Euan (20 December 2023)."New Zealand Cricket in tie-up with Castore".Sportcal.Retrieved21 December2023.
  37. ^"Everton news: Blues announce 'club record' kit deal with Castore".BBC Sport.14 June 2024.Retrieved23 June2024.
  38. ^Diario de Almería
  39. ^Deia
  40. ^"Feyenoord neemt afscheid van Adidas en kiest voor Castore"[Feyenoord says goodbye to Adidas and chooses Castore] (in Dutch). 27 January 2023.Retrieved27 January2023.
  41. ^"No More Nike: FC Utrecht Castore Deal Confirmed".Footy Headlines.Retrieved6 April2023.
  42. ^"FC Zürich to Sign Castore Kit Deal, Leaving Nike After 22 Years".Footy Headlines.Retrieved20 February2024.
  43. ^"Castore announces multi-year partnership with Team Bahrain Victorious".castore.Retrieved6 May2022.
  44. ^"Castore announces multi-year partnership with Team Bahrain Victorious".ineosgrenadiers.Retrieved14 November2022.
  45. ^"Castore announce long-term deal with GB Taekwondo".Castore. 29 December 2021.Retrieved8 June2022.,
  46. ^Robinson, Jon (19 May 2021)."Billionaire brothers 'take major stake' in sportswear brand Castore".Business Live.Retrieved1 August2021.
  47. ^"Confirmation statement made on 8 August 2021 with updates".Companies House.J.Carter Sporting Club Limited. 29 September 2021.Retrieved24 October2021.
  48. ^Fowler, Craig (21 August 2020)."Castore apologise to Rangers fans over kit confusion and merchandise quality".The Scotsman.Retrieved27 September2023.
  49. ^Bottini, Lorenzo (13 February 2023)."Castor shirts have more than one problem".nss magazine.Retrieved27 September2023.
  50. ^"Fans criticise new clothing partner of Red Bull for simple design".gpblog.29 January 2023.Retrieved27 September2023.
  51. ^Fisher, Ben (27 September 2023)."Aston Villa demand new kit after team complain of feeling weighed down".The Guardian.ISSN0261-3077.Retrieved27 September2023.
  52. ^Mackenzie, Alasdair (29 September 2023)."Aston Villa to wear Castore kits this weekend despite" concern "from players".FourFourTwo.Retrieved29 September2023.
  53. ^"Villa women to wear criticised sweat-heavy shirts".BBC Sport.Retrieved29 September2023.
  54. ^Law, Matt; Percy, John (28 September 2023)."Aston Villa and Castore poised to cut short shirt deal amid player complaints".The Telegraph.ISSN0307-1235.Retrieved29 September2023.
  55. ^Law, Matt (11 December 2023)."Castore hope 'wet-look' issue solved as Aston Villa finally accept shirt delivery".The Telegraph.ISSN0307-1235.Retrieved13 December2023.
  56. ^Williams, Callum (10 January 2024)."Aston Villa agrees Adidas deal dropping controversial Castore kits".InsiderSport.Retrieved10 January2024.
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