Wikipedia

Chrome Hearts

Chrome Heartsis aluxury brandfromHollywood,founded in 1988 byRichard Stark,Leonard Kamhout and John Bowman.[1][2][3][4][5]It is currently co-owned by Richard Stark and his wife Laurie Lynn Stark.[5]Its logo contains a cross with the brand name around it on a circular ribbon. The brand produces silver, gold, and diamond accessories, alongside eyewear, leather items, apparel, furniture, kitchenware, and random objects. They are known for using leather, silver, and ebony.[6][7]The production site covers three blocks in the middle of Hollywood[8]and consists of multiple buildings and factories around the world.[9]Production is mainly done in-house at the big production site in Hollywood.[10]As of 2021, they have 1000 staff at their Los Angeles production site.[10]Although not officially disclosed by Chrome Hearts, the brand is estimated to be worth around $1 billion.[9]

Chrome Hearts
Company typePrivate company
IndustryLuxury goods,Fashion
Founded1988
FounderRichard Stark,Leonard Kamhout, John Bowman
HeadquartersHollywood,Los Angeles
Area served
China,England,France,Hong Kong,Japan,Saint Barthélemy,South Korea,Taiwan,United States
Key people
Laurie Lynn Stark, Jesse Jo
ProductsClothing,Accessories,Jewellery,Furniture,Leather,Eyewear,Fragrances
WebsiteChrome Hearts

History

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Richard Starkand John Bowman started the business in aLos Angelesgarage in early 1988.[4][5]Bowman was a manufacturer ofleathergoods, while Stark merchandised top grade raw leathers.[4]They initially established the label in order to produce leather jackets that weren't available on the market.[5]The third partner was master[4]sterling silver jeweller[5]Leonard Kamhout.[4]The company's first task was acostume designforChopper Chicks in Zombietown,[5][11]co-starring the girlfriend ofSteve Jones,[5]the lead guitarist of theSex Pistols;Stark took the name of the brand from theworking titleof the movie.[8]In 1992, the brand was awarded Accessory Designer Award of the Year by theCFDA.[5]In 1994,[5]Stark, Bowman, and Kamhout had a falling-out, and Bowman and Kamhout withdrew from the brand.[12]Since 1994, Chrome Hearts has been co-owned by Richard Stark and his wife Laurie Lynn Stark.[5]

In 1996, the first Chrome Hearts boutique opened at 159 East, 64th Street,Manhattan,New York City.[13]In 1999, a second boutique opened inMinami-Aoyama,Tokyo.In 2000, Richard Stark collaborated with Tommy Perse, owner of Maxfield, and architect Mark Steele to build a third boutique inWest Hollywood,Los Angeles.[14]In 2003, Chrome Hearts opened a boutique atPrince's Building,Hong Kong.

In the early 2000s, Chrome Hearts began publishing its own fashion magazine, which featured interviews and celebrity photoshoots, many of which were shot by Laurie Lynn Stark.[15]It was published until 2017.[15]

In April 2020, Chrome Hearts sued clothing brand MNML for using their trademark cross symbol on jeans.[5][16]

Chrome Hearts rings

Goods and products

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Chrome Hearts is primarily recognized for its clothing, accessories, furniture, leather products,[17]and eyewear.[18]Majority of their products are produced in their Hollywood production factory.[10]

In 2016, they introduced their first fragrance collection, based on two scents, featuring products such asincenseandEau de Parfum.[19]

Chrome Hearts sunglasses

Collaborations

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In 2002, Chrome Hearts introduced a collaboration withThe Rolling Stonesfeaturing the band's iconic "Lips and Tongue" motif.[20]

In 2007, Japanese fashion brandComme des Garçonscollaborated with Chrome Hearts on a series of pendants and garments.[21]Prior to this, in the 90s,Rei Kawakubofrom Comme des Garçons had already worked with the brand by displaying their products in theAoyamaflagship store.[5]

In 2009, fashion brand BAPE (A Bathing Ape) collaborated with them on a series of t-shirts including the 12-piece limited edition Chrome Hearts X BABY MILO. [22]

In 2010, they partnered on shoe design with theRobert MapplethorpeFoundation,[23]andRick Owens.[24]The shoes are adorned with varioussilverembellishments. In 2010, they collaborated with Owens on jewelry and sneakers which were unveiled atParis Fashion week.[1]

In June 2013, Chrome Hearts partnered with the K-pop girl group2NE1for a limited collection to celebrate the launch of the brand in South Korea with department storeShinsegae.[25]

In March 2014, Chrome Hearts bought a minority stake in high-endknitwearbrandThe Elder Statesman.[26]The firm employed its hallmarksilveraccents in a customization of the iconicAdidas Stan Smithin early 2016.[27]

In November 2014, Chrome Hearts opened their Miami boutique, with a Fahey/Klein Gallery on the second floor that showcased photographs from the 20th century by various photographers.[28]Additionally, the boutique displayed artworks by Los Angeles artist Matt DiGiacomo and photographs from the Robert Mapplethorpe Estate.[28]A store for the luxury fashion brand The Elder Statesman and another branch of David's Cafe, a Cuban café in Miami, was also built within the boutique.[28]

In December 2015,Laduréeworked with Chrome Hearts and opened amacaronand tea café on the ground floor of Chrome Hearts' Miami store.[29]The café also sold a collectible macaron box.[29]On the second floor, they collaborated withSean Kelly Galleryto display artworks by artists such asMariko Mori.[29]

Chrome Hearts has had multiple collaborations withVirgil Ablohfrom Off-White.[5]In 2015 and 2016, they collaborated on capsule collections,[5]with the latter primarily consisting of t-shirts.[30]In 2018, they released a hoodie and another collection.[5]In 2019, Abloh, alongsideLouis Vuitton,hosted a fashion show at their New York branch.[5]

Bella Hadidused to visit the factory in LA as a teenager and collaborated with the brand on a 40-piece apparel and accessories collection released in 2017.[31]The Chrome Hearts x Bella collection debuted at Paris Fashion Week,[32]and is sold exclusively atSelfridges.[33][34]Bella's sisterGigi Hadidhas modeled for the brand.[35]It has had a few collaborations with Bella Hadid since then, including the release of an eyewear collection[9]and alsotie-dyet-shirts, for aFeeding Americafundraiser during the COVID-19 pandemic.[36]These 49 t-shirts were hand-dyed by Bella Hadid, released in three different styles and sold for $260 each with all of the proceeds given to the fundraiser.[37]

In 2020,Drakecollaborated with Chrome Hearts for hisRolls-Royce Cullinan,which included a customized hood ornament, air conditioning knob and rims.[38]It was displayed at the Miami Institute of Contemporary Art for 1 week.[38]They also worked withSnapchat'sLens Studio to display anaugmented realityversion of the Rolls-Royce.[38]In May 2021, they worked together again to release a collection to promote Drake's albumCertified Lover Boy.[39]This collection was limited and was exclusively sold in Chrome Hearts' Miami store.[39]

In June 2021, Chrome Hearts andBaccaratco-produced a decanter and tumbler set, featuring Chrome Hearts' Pyramid Plus design.[40]

Locations

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Chrome Hearts boutique at theBeijing Yintai Centre

Currently, there are Chrome Hearts boutiques in:[41]

Each Chrome Hearts boutique has been regarded as unique from one another as a result of the diversity of both interior design and exclusive clothing products.[10]Chrome Hearts is sold in luxury malls such asBergdorf Goodman,Isetan,Prince's BuildingandSelfridges.[9]In 2018 and 2021, the brand opened a pop-up store in New York for the Sex Records collection, which included products such as customised clothing and toy cars.[46]

Awards and honours

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In 1992, Chrome Hearts won theCouncil of Fashion Designers of AmericaAccessories Designer of the Year award.[5][8][12][47]In 2022, Richard and Laurie Lynn Stark received the CFDA Geoffrey Beene Lifetime Achievement Award.[48]

References

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  1. ^"Company Overview of Chrome Hearts LLC".Bloomberg.June 25, 2018.Archivedfrom the original on June 25, 2018.RetrievedSeptember 16,2024.
  2. ^abFeitelberg, Rosemary (April 12, 2017)."Chrome Hearts Opens Second New York City Store in the West Village".Women's wear Daily.Archivedfrom the original on June 11, 2023.RetrievedSeptember 16,2024.
  3. ^Kan, Eugene (Jan 11, 2010)."Chrome Hearts 10th Anniversary Collection".Hypebeast.Archivedfrom the original on November 5, 2023.RetrievedSeptember 16,2024.
  4. ^abcdeBuck, Genevieve (August 19, 1992)."Chrome Hearts: Leader of the pack".Chicago Tribune.Archivedfrom the original on September 16, 2024.RetrievedSeptember 16,2024.
  5. ^abcdefghijklmnopqDestefano, Mike (July 2, 2020)."The Evolution of Chrome Hearts".Complex.Archivedfrom the original on July 8, 2020.RetrievedSeptember 16,2024.
  6. ^T.S, Fox (May 4, 2016)."Chrome Hearts Introduces Its Own Incense".Hypebeast.Archivedfrom the original on November 5, 2023.RetrievedSeptember 16,2024– viaWomen's Wear Daily.
  7. ^"Chrome Hearts eyewear: A short history".Precision Watches.August 15, 2016. Archived fromthe originalon June 25, 2018.RetrievedSeptember 16,2024.
  8. ^abcMaxwell Williams,Stark Contrast: Chrome HeartsV magazineJuly 14, 2016
  9. ^abcdMoore, Booth (December 4, 2019)."Moore From L.A.: How Chrome Hearts Is Wooing the Next Generation".Women's Wear Daily.Archived fromthe originalon May 1, 2020.
  10. ^abcdGallagher, Jacob (November 1, 2021)."Is 'Made in the U.S.A.' Dead? Not For L.A. Brand Chrome Hearts".The Wall Street Journal.Archivedfrom the original on November 1, 2021.
  11. ^Shears, Jack (March 14, 2012)."Two Chrome Hearts that beat as one".Paper.Archived fromthe originalon November 28, 2015.RetrievedSeptember 16,2024.
  12. ^abRotman, Asaf (July 27, 2016)."Surfaced Chrome Hearts".Grailed.Archivedfrom the original on March 5, 2024.RetrievedSeptember 16,2024.
  13. ^Clarke, Katherine (March 19, 2013)."Rock 'n' roll design duo lists classic UES townhouse for $14 million".The Real Deal.Archivedfrom the original on November 14, 2023.RetrievedSeptember 16,2024.
  14. ^Cohen, Edie (April 2002). "Mecca on Melrose: L.A. is flocking to the jewelry-and-leather house that architect Mark Steele and Chrome Hearts designer Richard Stark built".Interior Design:210 – via Gale Academic OneFile.
  15. ^abWilliams, Ryan (December 9, 2021)."A History of the Fashion Zine".CR Fashion Book.Archivedfrom the original on January 4, 2022.
  16. ^"Chrome Hearts is Suing Fast Fashion Streetwear Brand MNML for Allegedly Hijacking its Famous Trademark".The Fashion Law.April 24, 2020.Archivedfrom the original on April 25, 2020.
  17. ^Davis, Alyssa (February 24, 2021)."Get Your Hands on Chrome Heart's Most Exclusive Drop Yet".CR Fashion Book.Archived fromthe originalon February 27, 2021.RetrievedJanuary 13,2023.
  18. ^Brogan, Rory (Mar 16, 2012). "Chrome of luxury".The Optician.243:19 – via ProQuest.
  19. ^Tran, Khanh T.L. (3 May 2016)."Chrome Hearts Introduces Incense as Part of First Fragrance Collection".Women's Wear Daily.
  20. ^"Chrome Hearts Remixes 2002 Rolling Stones Collaboration".WWD.December 1, 2016.RetrievedJuly 25,2017.
  21. ^"Comme des Garçons x Chrome Hearts Collection".hypebeast. November 29, 2007.RetrievedJuly 25,2017.
  22. ^"A Bathing Ape x Chrome Hearts T-shirts".HYPEBEAST.2009-09-14.Retrieved2021-09-27.
  23. ^Ruano, L. (July 12, 2010)."Robert Mapplethorpe Foundation x Chrome Hearts Sneakers".Hypebeast.RetrievedMay 24,2017.
  24. ^David Fischer,Chrome Hearts x Rick Owens SneakersHighsnobietyMay 26, 2010
  25. ^"Check out 2NE1's fierce CF for '2NE1 Loves Shinsegae'".allkpop.2013-06-07.Retrieved2024-05-04.
  26. ^Lisa Wang,With Shared Artisan Ethos, Chrome Hearts Invests in The Elder Statesmanbusinessoffashion MARCH 31, 2014
  27. ^Cheng, Zarah (January 2016)."Chrome Hearts x adidas Originals Stan Smith".Hypebeast.RetrievedMay 24,2017.
  28. ^abc"Tour the New Miami Outpost of Chrome Hearts".Architectural Digest.2014-11-30.Retrieved2022-01-13.
  29. ^abcTran, Khanh T.L. (October 12, 2015)."Chrome Hearts and Ladurée Add French Flair to Miami".Women's Wear Daily.
  30. ^Wheeler, André (2021-12-02)."Every Object Was a Canvas".The New York Times.ISSN0362-4331.Retrieved2022-01-13.
  31. ^Nakiska, Tempe (May 19, 2017)."Family Affair: Bella Hadid talks us through her collection for Chrome Hearts".Hero.RetrievedMay 24,2017.
  32. ^Yotka, Steff (March 1, 2017)."Bella Hadid's Chrome Hearts Collab Will Debut at Paris Fashion Week".Vogue.RetrievedMay 24,2017.
  33. ^Ella Alexander,Bella Hadid talks us through her debut fashion collection for Chrome HeartsHarper's BAZAAR16 May 2017
  34. ^Natalie Theodosi,Bella Hadid x Chrome Hearts Makes London Debut at SelfridgesWomen's Wear Daily,May 12, 2017
  35. ^@chromeheartsofficialonInstagram
  36. ^Diderich, Joelle (4 May 2021). "How tie-dye is helping fashion overcome the pandemic blues".Women's Wear Daily– via ProQuest.
  37. ^Bobila, Maria."You Can Buy Shirts Tie-Dyed By Bella Hadid For Charity".Nylon.Retrieved2022-01-13.
  38. ^abcKleinman, Rebecca (1 May 2020)."Drake Taps Chrome Hearts to Customize His Rolls-Royce".Women's Wear Daily.
  39. ^abTakanashi, Lei; Destefano, Mike (May 15, 2021)."A Brief History of Drake's Relationship With Chrome Hearts".Complex.Archivedfrom the original on 2021-10-14.Retrieved2022-01-13.
  40. ^Campuzano, Luis (15 April 2021)."Chrome Hearts and Baccarat Unveil Latest Collaboration".Women's Wear Daily.
  41. ^Official page
  42. ^Official page,USA
  43. ^Official page,Asia
  44. ^Official page,Europe
  45. ^Official page
  46. ^Silbert, Jake (2021-09-10)."Chrome Hearts Sex Records New York Pop-Up: Inside Look".Highsnobiety.Retrieved2022-01-13.
  47. ^There's just no place like ChromeMICHELLE DALTON TYREE,Japan Times,DEC 30, 1999
  48. ^"The 2022 CFDA Fashion Awards Winners".cfda.November 8, 2022.Retrieved2023-11-27.
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