Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspirationis a 2014 book, written byEdwin Catmulland Amy Wallace, about managing creativity in business.[1]
 Paperback edition | |
| Authors | Edwin Catmulland Amy Wallace |
|---|---|
| Language | English |
| Genre | Business, economics |
| Publisher | Transworld Publishers Limited |
Publication date | April 8, 2014 |
| Publication place | United States |
| Media type | |
| Pages | 320 |
| ISBN | 978-0552167260 |
| Website | www |
As a co-founder ofPixar,Catmull discusses the environment and ideals he and his colleagues built at the company that made it so popular and profitable.[2]
Background
editIn the book, Catmull describes growing up idolizingWalt Disney,as well as moving to and growing up inUtahas a child.
Despite his interests in animation, he pursued studies in math, physics, and computer science in college, as a PhD student at theUniversity of Utah.[3][4]
Eventually, this led him to a graduate degree underIvan Sutherland,the "father ofcomputer graphics,"also at the University of Utah. Many decades beforecomputer animationexisted, Catmull began developing the programming to do 2D and 3D computer graphics. During this time, he was recruited to work atLucasfilm,becoming vice president ofIndustrial Light and Magic's computer graphics division. In 1986,Steve Jobsbought that division and co-foundedPixar Animation Studioswith Catmull andJohn Lasseter.There, Catmull soon became Chief Technical Officer.[5]
Reception
editThe New York Timessaid, "Catmull's book is quickly becoming the latest bible for the show business crowd." The book has also garnered positive reviews fromThe Wall Street Journal,Publishers Weekly,andFinancial Times.[3][5][6][7]
References
edit- ^"Book review: Creativity, Inc By Ed Catmull, with Amy Wallace".The Independent.2014-04-05.
- ^"About the Book | Creativity, Inc".Academized.
- ^abPinkerton, Stewart (2014-04-11)."Book Review: 'Creativity, Inc.' by Ed Catmull".Wall Street Journal.ISSN0099-9660.
- ^"CREATIVITY, INC. by Ed Catmull, Amy Wallace".Kirkus Reviews.
- ^abCatmull, Ed (September 2008)."How Pixar Fosters Collective Creativity".Harvard Business Review.
- ^"Nonfiction Book Review: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull".Publisher Weekly.
- ^"Creativity, Inc by Ed Catmull, Amy Wallace".Finantial Times.
Catmull uses Pixar's triumphs and near-disasters to outline a system for managing people in creative businesses – one in which candid criticism is delivered sensitively, while individuality and autonomy are not strangled by a robotic corporate culture.
