Design and Art Direction(D&AD), formerly known asBritish Design and Art Direction,is a British educational organisation that was created in 1962 to promote excellence indesignandadvertising.Its main offices are inSpitalfieldsinLondon.It is most famous for its annual awards, theD&AD Pencils.The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year.
| Abbreviation | D&AD |
|---|---|
| Formation | 1962 |
| Legal status | Charity |
| Headquarters | Spitalfields,London |
Region served | UK and worldwide |
Key people | Tim Lindsay (Chairman) Dara Lynch (CEO) Kwame Taylor-Hayford (President) |
| Website | dandad.org |
History
editOrigins (1962–1977)
editD&AD was founded in 1962 by a group of London-based designers and art directors includingDavid Bailey,Terence Donovan,Alan Fletcher,andColin Forbes(who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed byMarcello Minale,one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its education programmes in their infancy, D&AD launched graphic workshops in association with theRoyal College of Artin the mid-1960s. They ran until the mid-1970s. Designer Michael Wolff became the first elected president of D&AD in 1970. Six years later, then-presidentAlan Parkergave the first D&AD President’s Award for outstanding contribution to creativity to Colin Millward ofCollett Dickenson Pearce.
Introduction of Student Awards (1978–1990)
editD&AD education programmes continued to grow in 1978 whenDave Trottset up the D&AD Advertising Workshops. In 1979, initiated by Sir John Hegarty ofBartle Bogle Hegarty,the Student Awards were launched.[1]Bridging the gap between college and work, the awards present students with real world briefs to tackle. The awards had already started to recognise a wider range of categories through the 1960s and 1970s and photography, retail design (now environmental design), music videos, and product design became part of the awards in the 1980s. The awards also opened up to international entries for the first time in 1988. Controversy surrounded a decision to hold separate advertising and design awards in 1986 and 1987; the separation, made for practical reasons based on the chosen venue, was seen by members as a split between industries.[citation needed]Afterward, the ceremony did come back under one roof, where it has remained.
Move to Graphite Square, Vauxhall (1990–2012)
editD&AD moved to Graphite Square, in Vauxhall in the 1990s. The first Student Expo (now New Blood) and the University Network, the D&AD membership programme for university and college courses, launched in 1993. The first session of "Xchange" took place in 1996. It was described as a ‘summer school’ for college lecturers and creative practitioners updated participants on the latest industry trends. D&AD launched its website in 1996 and introduced its first digital categories to the awards in 1997. D&AD celebrated its 40th birthday in 2002 withRewind,a retrospective exhibition and book of some of the most iconic work since the 1960s at theVictoria & Albert Museum.
A new benchmark was set at the turn of the century when a double Black Pencil was awarded to the AMV.BBDO ‘Surfer’ forGuinnessfor its visuals.[2]This was matched five years later by ‘Grrr’,Wieden + KennedyLondon's work forHondaUK. In 2006 another milestone was set asleoburnettwon the first digital Black Pencil. Developments in the industry meant that two new categories were added in 2008, broadcast innovations and mobile marketing. That year,Apple Inc.won a Black Pencil for theiMacand the first-generationiPhone.[3]
Design Workshops were relaunched in 2006 and D&AD North, its first regional network, in Manchester the same year. The Student Awards have become an increasingly international event. Entries in 2007 came from colleges in more than 40 countries. Italian design groupFabricadesigned The annual outside the UK for the first time in 2007 and the showreel moved online that same year.
50th year and beyond (2012–present)
editIn 2012, D&AD moved to a location onHanbury Street.[citation needed]It celebrated its 50th anniversary in 2012 by honouring the most successful award-winners in its history with a special editionTaschenD&AD Annual featuring 50 different covers.[4]
In 2017, D&AD moved to a new office and event space on Cheshire Street, London.[5]
In October 2024, D&AD appointed its first US-based President, Kwame Taylor-Hayford.[6]
D&AD Pencil Awards
editThe following are the D&AD Pencil award levels:[7]
- D&AD Wood Pencil: For best in advertising and design from the year
- D&AD Graphite Pencil: Awarded to stand-out work, well executed with an original idea at its core
- D&AD Yellow Pencil: Awarded only to the most outstanding work that achieves true creative excellence
- D&AD Black Pencil: For work that is ground-breaking in its field; not always awarded
- D&AD White Pencil: For exceptional and game-changing projects that have resulted in significant impact
D&AD presidents
editEach year the D&AD elects a president from the creative community. They are always D&AD Award winners.
| Name[8][9] | Category | Year |
|---|---|---|
| Edward Booth-Clibborn | Advertising | 1963 |
| Bob Gill | Design | 1964 |
| Derek Birdsall | Design | 1965 |
| Terence Conran | Design | 1966 |
| David Puttnam | Advertising | 1967 |
| Bob Brooks | Advertising | 1968 |
| Michael Peters | Design | 1969 |
| Brian Byfield | Advertising | 1970 |
| Michael Wolff | Design | 1971 |
| David Hillman | Design | 1972 |
| Chris Wilkins | Advertising | 1973 |
| Alfredo Marcantonio | Advertising | 1974 |
| David Abbott | Advertising | 1975 |
| Alan Parker | Advertising | 1976 |
| John Salmon | Advertising | 1977 |
| Gerry Moira | Advertising | 1978 |
| Andrew Cracknell | Advertising | 1979 |
| Lord Snowdon | Advertising | 1980 |
| Martin Boase | Advertising | 1981 |
| Marcello Minale | Design | 1982 |
| Tony Brignull | Advertising | 1983 |
| Rodney Fitch | Design | 1984 |
| Jeremy Myerson | Design | 1985 |
| John McConnell | Design | 1986 |
| Jeremy Sinclair | Advertising | 1987 |
| Gert Dumbar | Design | 1988 |
| John Hegarty | Advertising | 1989 |
| Ron Brown | Advertising | 1990 |
| Martin Lambie-Nairn | Design | 1991 |
| Tim Delaney | Advertising | 1992 |
| Aziz Cami | Design | 1993 |
| Adrian Holmes | Advertising | 1994 |
| Mary Lewis | Design | 1995 |
| Graham Fink | Advertising | 1996 |
| Mike Dempsey | Advertising | 1997 |
| Tim Mellors | Advertising | 1998 |
| Richard Seymour | Design | 1999 |
| Larry Barker | Advertising | 2000 |
| David Stuart | Design | 2001 |
| Peter Souter | Advertising | 2002 |
| Michael Johnson | Design | 2003 |
| Nick Bell | Design | 2004 |
| Dick Powell | Design | 2005 |
| Dave Trott | Advertising | 2006 |
| Tony Davidson | Advertising | 2007 |
| Simon Waterfall | Design | 2008 |
| Garrick Hamm | Design | 2009 |
| Paul Brazier | Advertising | 2010 |
| Simon Sankarayya | Design | 2011 |
| Rosie Arnold | Advertising | 2012 |
| Neville Brody | Design | 2013 |
| Laura Jordan-Bambach | Advertising | 2014 |
| Andy Sandoz | Advertising | 2015 |
| Bruce Duckworth | Design | 2016 |
| Steve Vranakis | Advertising | 2017 |
| Harriet Devoy | Design | 2018 |
| Kate Stanners | Advertising | 2019 |
| Naresh Ramchandani | Design | 2020 |
| Rebecca Wright | Education | 2021 |
| Richard Brim | Advertising | 2022 |
| Jack Renwick | Design | 2023 |
| Kwame Taylor-Hayford | Design | 2024 |
See also
editReferences
edit- ^D&AD (2012).50 years.Köln: Taschen. p. 23.ISBN9783836539364.
- ^"Copy makes headlines".Telegraph.co.uk.Retrieved7 October2016.
- ^The New York Times (2 June 2008)."People and Accounts of Note".The New York Times.ISSN0362-4331.Retrieved7 October2016.
- ^"D&AD 50th Annual: original cover artwork by 50 design legends up for sale".Telegraph.co.uk.Retrieved7 October2016.
- ^"Take a look at the exciting new home of D&AD".Creative Boom.2 June 2017.Retrieved8 October2024.
- ^"D&AD names Kwame Taylor-Hayford as President".shots.Retrieved8 October2024.
- ^"D&AD Pencils".dandad.org.Retrieved28 August2020.
- ^"What is D&AD?".
- ^D&AD(2012).D&AD 50.ISBN9783836539364(Taschen GmbH, December 2012)
Further reading
edit- Rewind: 40 years of Design and Advertisingby Jeremy Myerson and Graham Vickers; Publisher:Phaidon Press;ISBN0-7148-4271-0.
- The Copy Book,1995 / 2011, Publisher: Taschen,ISBN978-3-8365-6852-4
- D&AD 50by D&AD; Publisher:Taschen;ISBN9783836539364.