Dongfeng Renault Automobile Company(DRAC) orDongfeng Renaultwas an equally owned Chinesejoint venturebetweencar manufacturersDongfeng Motor GroupandRenaultaimed to produce and sell Renault-badged vehicles, established in 2013. The joint venture emerged fromSan gian g Renault,a previous partnership between Renault and San gian g Space established in 1993. Renault announced it planned to withdraw from the joint venture in April 2020.
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| Company type | Joint venture | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Industry | Automotive | ||||||||||||||||
| Predecessor | San gian g Renault Automotive Company | ||||||||||||||||
| Founded | 1993 (as San gian g Renault) 16 December 2013 (as Dongfeng Renault) | ||||||||||||||||
| Defunct | 28 August 2020 | ||||||||||||||||
| Successor | Dongfeng Motor (Wuhan) Co., Ltd. | ||||||||||||||||
| Headquarters | , China | ||||||||||||||||
Area served | China | ||||||||||||||||
Key people | Ge Shuwen (President)[1] | ||||||||||||||||
| Products | Automobiles | ||||||||||||||||
Production output |  47,769 (2018)[2] | ||||||||||||||||
| Owner | Dongfeng Motor Group(50%) RenaultS.A. (50%) | ||||||||||||||||
| Chinese name | |||||||||||||||||
| Simplified Chinese | Đông phong Renault ô tô công ty hữu hạn | ||||||||||||||||
| Traditional Chinese | Đông phong Renault ô tô công ty hữu hạn | ||||||||||||||||
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| Dongfeng Renault | |||||||||||||||||
| Simplified Chinese | Đông phong Renault | ||||||||||||||||
| Traditional Chinese | Đông phong Renault | ||||||||||||||||
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| Website | www | ||||||||||||||||
History
editSan gian g Renault
editIn 1993, Renault and San gian g Space Group established a manufacturing joint venture atXiaogancalled San gian g Renault Automotive Company (Chinese:Tam giang Renault ô tô công ty hữu hạn).[3][4]Renault had a 45% stake in the company while San gian g had 55%.[5]In 1995, the company started assemblingRenault Trafics.The partnership proved unsuccessful,[5]and San gian g Renault only assembled 4,906 units[4]before it halted production in 2003[3]or 2004.[5]
Dongfeng Renault
editTalks with Dongfeng began in 2004[5]or 2003[3]around the same time production halted at the failed San gian g-Renault partnership. As part of Dongfeng's agreements with Nissan, the three companies agreed to create eventually a so-called "golden triangle" of three-way collaboration.[5]In June 2013, Dongfeng acquired the 55% stake in San gian g Renault from its erstwhile Chinese partner renaming the legal entity Dongfeng Renault Automobile Company.[3]Renault signed on to the creation of an equally owned joint venture on 16 December 2013 after gaining final approval from the Chinese government.[6]
The Fengnuo brand doesn’t appear until 2015, with the first car called E300 debuting on the Beijing Auto Show in 2016.
Dongfeng Renault sold only 18,607 cars in 2019 and reported an operating loss of more than 1.5 billion yuan ($212 million).[7]In April 2020, following poor sales, Renault announced that it would concentrate on commercial and electric vehicles for the Chinese market.[8]In August 2020, the Dongfeng Renault venture was officially dissolved and Renault transferred its stake to Dongfeng. The operations were renamed as Dongfeng Motor (Wuhan) Co., Ltd.[9]
Operations
editDongfeng Renault was in charge of Renault's China sales. The Dongfeng Renault plant was built at Wuhan and started production in February 2016. It had an estimated output of up to 150,000 vehicles per year.[10]The Renault's Wuhan facilities also included an engine workshop and a research and development centre.[10]Production focused onsport utility vehicles(SUVs).[6]
Produced models
edit- Renault Koleos(2016–2020)[11]
- Renault Kadjar(2016–2020)[10]
- Renault City K-ZE(2019-2020)[12]
- Renault Captur(2019-2020)
Imported models
edit- Renault Fluence(2010-2018)
- Renault Latitude(2010-2018)
- Renault Talisman(2012-2017)
- Renault Koleos(2010-2016)
- Renault Captur(2013-2019)
- Renault Megane R.S.(2013-2018)
- Renault Espace(2018-2020)
Gallery
edit-
Renault Koleos -
Renault Kadjar -
Renault City K-ZE
References
edit- ^"Cát thụ văn nhậm đông phong Renault ô tô công ty hữu hạn tổng tài phúc lan nhậm Trung Quốc độc lập đại khu chủ tịch"[Ge Shuwen is the President of Dongfeng Renault Automobile Co., Ltd. Provost is the Chairman of the China region].sohu(in Chinese). 4 April 2019.Retrieved28 April2019.
- ^"Report on Production and Sales Volume of Dongfeng Motor Group at December 2018"(PDF).DFG.Retrieved12 January2019.
- ^abcd"Dongfeng, Renault to set up US$1.8b joint venture".scmp.South China Morning Post.8 July 2013.Retrieved8 January2015.
- ^abPersonal Cars and China.National Academies Press. 2003. p.56.ISBN0-309-08492-X.
- ^abcdeHan, Tianyang (7 January 2013)."After eight years of talks, a Renault-Dongfeng agreement".chinadaily.cn.China Daily.Retrieved8 January2015.
- ^ab"Renault accelerates global growth through new joint venture with Dongfeng in China".Renault. 16 December 2013. Archived fromthe originalon 9 January 2015.Retrieved8 January2015.
- ^"Renault withdraws from Dongfeng venture, its main China business, as sales slump".Reuters.14 April 2020. Archived fromthe originalon April 23, 2020.Retrieved14 April2020.
- ^"Renault to stop producing passenger cars".Rfi.17 April 2020.Retrieved18 April2020.
- ^"Renault rời khỏi đông phong Renault cổ đông hàng ngũ ở hoa biểu hiện hoặc liên tục đi thấp"[Renault transfers Dongfeng Renault stake, its performance in China may continue to decline].auto.caijing.cn.8 September 2020. Archived fromthe originalon 10 September 2020.Retrieved8 September2020.
- ^abcHao, Yan (15 February 2016)."Renault opens plant in Hubei province to produce Kadjar SUV".chinadaily.cn.China Daily.Retrieved31 March2016.
- ^"2016 Registration Document"(PDF).Renault. p. 14.Retrieved28 September2017.
- ^"【 đồ 】2019 thành đô xe triển: Renault e nặc trợ cấp sau 6.18 vạn khởi _ ô tô nhà".autohome.cn.Retrieved2019-09-16.