Wikipedia

E3 2009

TheElectronic Entertainment Expo 2009(E3 2009) was the 15thE3held. The event took place at theLos Angeles Convention CenterinLos Angeles,California.It began on June 2, 2009, and ended on June 4, 2009, with 41,000 total attendees.

Electronic Entertainment Expo 2009
GenreMulti-genre
BeginsJune 2, 2009
EndsJune 4, 2009
VenueLos Angeles Convention Center
Location(s)Los Angeles, California
CountryUnited States
Previous eventE3 2008
Next eventE3 2010
Attendance41,000
Organized byEntertainment Software Association
Filing statusNon-profit

Major hardware announcements during the show included Microsoft'sProject Nataland both Sony'sPSP GoandPlayStation Move,while major software announcements includedLeft 4 Dead 2,Metal Gear Solid: Rising,Halo: Reach,Final Fantasy XIV,New Super Mario Bros. Wii,Super Mario Galaxy 2,andMonado: Beginning of the World.

History

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Main article:History of E3

The E3 2009 was greatly expanded in terms of size from the previous two years as it was reopened to all qualified computer and gaming audiences. In 2007, the E3 was restructured, downsized and renamed to the E3 Media and Business Summit. The move was widely criticized by those both within and outside the gaming industry. The following 2007 and 2008 E3 summits attracted very few attendees in contrast to previous years; E3 2007 attracted only 10,000 attendees and E3 2008 attracted 50% less, 5,000 attendees.

The E3 2009 aimed to return E3 to its 'pre-E3 2007' state, by reopening it to a larger audience allowing more attendees. As well as having a larger venue and allowing more exhibitors, E3 2009 also reverted its name to Electronic Entertainment Expo. However, like pre-2007, the event was still not open to the general public.

Floor Layout

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E3 2009 was held at the Los Angeles Convention Center with the show occupying the South and West Halls as well as the first floor.

West Hall

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The west hall housed bothSony Computer EntertainmentandNintendoas well as third-party publishersActivision,Bethesda,Capcom,THQandAtlus.It also housedGameSpot's media booth.

South Hall

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The south hall housed a larger number of publisher booths, includingMicrosoft,Square Enix,Koei,Ubisoft,Namco Bandai,Warner Bros.,Disney,Eidos,MTV Games,EA,SegaandKonami.This was also where the majority ofG4's media coverage took place, and in the media and bloggers lounge.

First Floor

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The first floor housed sub booths of publishers on the ground floor, such asSquare Enix,Sega,CapcomandActivision.It also housed the main booths of other publishers, such asLucasArtsandMajesco Entertainment.

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Xbox 360

Wii

Nintendo DS

PC

PlayStation 3

PlayStation Portable

Capcom

Electronic Arts

Konami

MTV Games

Square Enix

THQ

Notable exhibitors list

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Atariwas originally due to exhibit atE3 2009but pulled out at the last minute. The reasons for this sudden withdrawal are still currently unclear.[1][2]

Notable press conferences

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  • Microsoft
Date:June 1, 2009
Host(s):John Schappert
Notable Speakers:Hideo Kojima,Paul McCartney,Ringo Starr,Tony Hawk,Yoshinori Kitase,Cliff Bleszinski,Steven Spielberg
Hardware Announcements:Project Natal
Microsoft revealsProject Natal,a detection, recognition and motion sensing device for the Xbox 360. Kojima revealedMetal Gear Solid: Risingas the first Metal Gear Solid game on Xbox 360, although the game will also be available for PlayStation 3 and PC.The Beatles: Rock Bandwas featured.Crysis 2was announced. Trailers forCrackdown 2,Tom Clancy's Splinter Cell: Conviction,Dante's Inferno,Mass Effect 2,Left 4 Dead 2,andThe Saboteurwere shown.Halo: Reachwas announced by Bungie. Turn 10 Studios announcedForza Motorsport 3,to be released October 2009.FacebookandTwitterrevealed to get their own programs on the 360. Gameplay forModern Warfare 2,Assassin's Creed II,Tom Clancy's Splinter Cell: Conviction,Alan Wake,Halo 3: ODST,Forza Motorsport 3, andFinal Fantasy XIIIwas shown. Also, a new upcoming game for Xbox Live Arcade isShadow Complex,showed byEpic GamesandChair Entertainment.[3]
  • Nintendo
Date:June 2, 2009
Host(s):Reggie Fils-Aimé,Cammie Dunaway
Notable Speakers:Satoru Iwata
Hardware Announcements:Wii Vitality Sensor
Nintendo unveiledNew Super Mario Bros. Wiiwhich supports up to 4 player co-op.Golden Sun DSwas announced.WarioWare D.I.Y.was announced for DS.Super Mario Galaxy 2was announced for Wii, making the Wii the first console since theSuper Nintendo Entertainment Systemto have two core Mario platformers.Wii Fit Pluswas announced. More gameplay forWii Sports Resortwas shown.Mario & Luigi: Bowser's Inside Storywas also announced for Fall 2009.Kingdom Hearts 358/2 Dayswere featured. Third party gamesResident Evil: The Darkside Chronicles,Dead Space: Extraction,andThe Conduitwere highlighted. In a private roundtable meeting, Miyamoto showed concept art forThe Legend of Zelda: Skyward Swordand hopes to release it by 2010.[4]
  • Sony
Date:June 2, 2009
Host(s):Jack Tretton
Notable Speakers:Hideo Kojima,Kazuo Hirai
Hardware Announcements:PlayStation Move,PSP Go
Sony revealed thePlayStation Moveprototype which uses thePlayStation Eyefor 1:1 tracking. A new trailer forFinal Fantasy XIIIwas shown. Square Enix announcedFinal Fantasy XIV,due to be released in 2010.Metal Gear Solid: Peace Walkerwas announced. ThePSP Gowas featured. New gameplay demos ofUncharted 2: Among ThievesandGod of War IIIwere debuted. Other games shown wereAssassin's Creed II,ModNation Racers,Team Ico'sThe Last GuardianandGran Turismo 5.[5]

Media coverage

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G4was the official broadcaster of E3 2009. G4 offered 22 hours of live event coverage, coverage of all 5 major press conferences and exclusive interviews with gaming executives. G4's coverage began on-air and online (at G4TV ) on Monday, June 1 and continued through Thursday, June 4. G4 also covered many exclusive game demos at E3 2009 as well asSteve Wiebe's unsuccessful world record Donkey Kong high score attempt.[6]

Attendance

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At E3 2009 there was a total 41,000 attendees, which is only a 41% reduction of the 70,000 attendee high from 2005 and an 820% increase on the previous year's (2008's) E3. These attendees came from 78 countries and viewed products from 216 different exhibitors.[7]

Awards

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A majority of the industry leading media outlets award Game of the Show. Additional awards pertaining to more specific categories based on platform and genre are also given.

E3 2009 Best of Show Winners

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IGN

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Best Action Game Best Fighting Game
Best Music/Rhythm Game Best Platforming Game
Best Racing Game Best Role Playing Game
Best Shooting Game Best Sports Game
Best Strategy Game Best Graphics Technology
Best Artistic Design Best Non-playable Presentation
Best PC Game Overall Game of Show

[14]

References

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  1. ^"Atari Nixes Official E3 Presence".Kotaku. May 12, 2009.RetrievedJune 1,2009.
  2. ^"E3 Exhibitor List".E3Expo. June 2–4, 2009. Archived fromthe originalon September 17, 2009.RetrievedJune 1,2009.
  3. ^"E3 2009: Microsoft Press Conference Part 1".IGN. June 4, 2009. Archived fromthe originalon June 14, 2009.RetrievedJanuary 25,2010.
  4. ^"E3 2009: Nintendo Press Conference Part 1".IGN. June 5, 2009.RetrievedJanuary 25,2010.
  5. ^"E3 2009: Sony Press Conference Part 1".IGN. June 5, 2009.RetrievedJanuary 25,2010.
  6. ^"G4 Named Official Broadcaster of 2009 Electronic Entertainment Expo, Securing Unprecedented Television Rights to Gaming Industry's Biggest Event".E3. April 21, 2009. Archived fromthe originalon September 19, 2016.RetrievedJune 1,2009.
  7. ^Gamasutra - 2009 E3 Confirms 41,000 Attendees, June 2010 Return
  8. ^"1Up's Best Games of E3 2009".1UP.Archived fromthe originalon June 5, 2011.RetrievedJune 2,2010.
  9. ^"2009 Game Critics Awards Winners".Game Critics Awards.Archived fromthe originalon February 19, 2012.RetrievedJune 2,2010.
  10. ^"Editor's Choice Awards 2009".GameSpot.Archived fromthe originalon November 6, 2012.RetrievedJune 2,2010.
  11. ^"GameSpy's Best of E3 2009 Awards".GameSpy.June 10, 2009.RetrievedJune 2,2010.
  12. ^"GameTrailers Best of Show 2009".GameTrailers.June 18, 2009.RetrievedJune 2,2010.
  13. ^Andrew Pfilster (June 8, 2009)."X-Play's Best of E3 2009".X-Play.Archived fromthe originalon November 25, 2014.RetrievedJune 2,2010.
  14. ^IGN Editorial Staff (June 12, 2009)."IGN's Overall Best of E3 2009 Awards".IGN.Archivedfrom the original on May 12, 2010.RetrievedNovember 16,2009.
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